Join us for Communication Day! Thursday, January 29, 2015

Join us for Communication Day!
Thursday, January 29, 2015
Featuring keynote speaker Robin D. Roberts on
“Navigating the Communication Indsutry in 2015”
Robin Roberts is co-founder and president of National Media Group, a
family of companies focusing on strategic public affairs communications.
Established in 1981, National Media has been providing clients winning
media strategies for over thirty years. Mr. Roberts is also a founding
partner in Purple Strategies, a bi-partisan corporate communications and
reputation management firm based in Washington, D.C.
Mr. Roberts is considered one of the most experienced strategic media
planning and placement professionals for political and issue-advocacy
campaigns. National Media and its related companies provide strategic
communications and advertising services to political, issue-advocacy, and
corporate campaigns. Presidents, senators, governors, and members of
congress, as well as Fortune 500 companies, turn to National Media for
their media initiatives.
Guided by Mr. Roberts, National Media provided all media research, planning and placement services for the 2000 and 2004 Bush-Cheney presidential campaigns.
Most recently National Media provided media research and placement services for the National Republican
Congressional Committee; the National Republican Senatorial Committee; the Republican Governor’s Association; several recently elected Republican senators and a number Republican House members. In addition,
the firm handled digital media placement duties for Rick Scott’s gubernatorial campaign.
In 2009, Mr. Roberts founded the Washing Media Scholars Foundation, a 501 (c)3 organization that provides academic, scholarship, and career opportunities to undergraduate students with proven interest in the
public affairs advertising industry. Since the organization was founded, approximately $200,000 in scholarships has been awarded, and 170 students have participated in the Media Scholars program.
A native of South Carolina, Mr. Roberts holds a bachelor’s degree in Journalism from the University of
South Carolina. In 2004, he was named a Distinguished Alumnus by the School of Journalism, and currently serves on the USC Alumni board. Mr. Roberts is board chairman of the Bucknell University Institute for
Public Policy. He also serves as on the advisory board of BB&T Bank.
Additionally, Mr. Roberts serves as a Southern Region Governor of the American Association of Advertising
Mr. Roberts and his wife, Beth, live in McLean, VA and have two daughters.
Location: Student Center Second Floor
Time: 9:30 a.m. - 4:45 p.m.
Keynote Speaker: 2:00 p.m. - 4:45 p.m.