1. Art and Diseño

Peter M. Gariepy
8008 E. Alandale Place
Tucson, AZ 85715
520.247.5918
[email protected]
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Ecommerce Executive
Highly accomplished and customer-focused Ecommerce professional with extensive experience and indepth knowledge of Internet, and direct marketing channels.
Team builder with proven ability to lead associates engaged in marketing, creative initiatives, and
customer service.
Self-motivated professional with proven technical, problem solving, and negotiating skills.
All-encompassing experience with online marketing including SEO, pay per click advertising, and
affiliate marketing.
Email marketing guru with expertise in shotgun emails, triggered email systems, and conversation tracking.
Tech-savvy with MS Office Suite, Macintosh, Windows, Ecommerce Applications, Analytics, and Adobe
Creative Suite.
Principal Career Skills & Knowledge
▪ Business Management ▪ Direct Marketing ▪ Internet Marketing ▪ Ecommerce Development
▪ Project Management ▪ Strategic Planning ▪ Social Media ▪ Customer Service / Retention
Career Progression
Manager of Direct Marketing, COOPERS DIY, dba MrBeer.Com, Tucson, AZ
International manufacturer of home brewing systems.
▪
2003―2015
Manage all aspects of B2C marketing for MrBeer.com including website, search engine optimization, PPC,
email, social media, and affiliate marketing (20,000± affiliates).
Supervise in-house team of 6 customer service representatives, marketing team of 2 professionals, and a 3
party creative group. Manage VAR that provides all IT and ecommerce tools.
rd
Maintain awareness of customer needs and manage product development accordingly with strong knowledge of
reporting systems and analytics tools.
Highlights:
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Increased B2C sales from $800K to $5M in 8 years by improving website sales promotions to boost
visitor conversions.
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Established online marketing initiatives including Google, Bing, Commission Junction, and Linkshare.
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Migrated company from an antiquated ecommerce system at Yahoo Store to a robust SAAS ecommerce
solution in 2007.
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Currently migrating company to in-house ecommerce / accounting solution using Microsoft GP /
Dynamics and Ignify.com.
Founder / President, ARTTODAY, INC., Tucson, AZ
Global online reseller of visual content.
▪
1996―2003
Transitioned Zedcor, Inc. (below) into innovative new company ArtToday, a world leader in marketing and
delivering clipart and stock photography to consumers and graphics artists via the internet. Launched
Photos.com, Clipart.com, Animations.com, Graphics.com, and Flashcompenents.com.
Managed finance, marketing, sales, product development, and HR. Full accountability for budget, sales
forecasting, and P&L. Organized and supervised team of 30 associates in diverse positions including technical,
product development, marketing, and administration.
Highlights:
§
Drove annual sales from zero at launch to $17M in 7 years.
Continued . . .
Peter M. Gariepy
▪
Page 2
Career Progression continued (ArtToday):
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Created traditional, direct, and online marketing campaigns that attracted 4 million prospects per month.
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Earned annual customer retention that exceeded 50% through aggressive email marketing and customer
loyalty programs.
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Sold company to Jupiter Media in 2003 and subsequently sold to Getty Images in 2008.
President, ZEDCOR, INC., Tucson, AZ
▪
1988―1996
Led creation of innovative new software and CDROM-based products. Managed sales and marketing including
pioneering of direct marketing campaigns.
Accountable for sales forecasting, financial oversight, and personnel management.
Education, Training & Professional Associations
Eastern Arizona College, General Studies, Safford, AZ
Pima Community College, General Studies, Tucson, AZ
Google Adwords and Analytics Advanced Training, Ongoing
Direct Marketing Association - thedma.org, Ongoing
Internet Retailing Conference - internetretailer.com, Ongoing
Light coding experience, HTML, CSS, PHP, ASP, and SQL
Community Service
Antique Automobile Club of America, www.aaca.org:
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National Director, 2003―2010
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Webmaster, 1996―Present
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Recipient of the Lee Iacocca Award, www.iacoccaaward.com, 2008
St. Cyril of Alexandria Church, www.stcyril.com:
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Finance Chairman, 2000―2008
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Technology Committee, 1998―2006
Other:
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Webmaster, Buick Club of Arizona, www.buickclub.org, 1997―2007
•
Webmaster, Cadillac & LaSalle Club of America, www.cadillaclasalleclub.org, 2010―Present
•
Webmaster, Desert Bluegrass Association, www.desertbluegrass.org, 2010―Present
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Webmaster, Highland Vista Aquatic Club, www.hvswimteam.org, 2009―Present