Senior Manager, Digital Marketing Position Overview

Senior Manager, Digital Marketing
Position Overview
Direct Holdings, the exclusive marketer of Time Life music and video products, and
headquartered in Fairfax, Virginia, is looking for a Senior Manager, Digital Marketing to
join the eCommerce Digital Marketing team. This is an exciting opportunity to join the
team that is spearheading the organization’s shift to a customer-centric digital media and
marketing business.
Reporting to the Digital Marketing Director, the Sr. Manager will serve as an internal
provider of online marketing and advertising services within a Direct Response
environment to develop and execute our digital marketing strategy across paid search
and display, web content, social media, affiliate, mobile, native and programmatic
advertising and other emerging channels. The Sr. Manager will also work closely with the
Sr. Digital Analyst and Digital Marketing Director to ensure strategies are aligned with
paid media.
Essential Duties and Responsibilities
Essential and other important responsibilities and duties may include, but are not limited
to the following:
Work with Director, Digital Marketing to manage online marketing acquisition and
online demand and engagement generation for Starvista Time Life, Wolfgang
Pressure Oven, Live Entertainment (3 music-themed cruises), and other secondary
business lines
Create and analyze targeted campaigns that deliver relevant communication and
offers to our customers based on past on-site behavior and purchases
Manage external partners in the areas of email, paid search, SEO, affiliate, display,
and other channels to deliver results
Partner with internal stakeholders including marketing, entertainment, operations
as well as external stakeholders including suppliers, agencies, developers and
marketing partners.
Develop and execute digital marketing plans that significantly increase awareness,
engagement, traffic and conversion of new customers
Develop and execute customer loyalty/referral program to drive ongoing leads and
Dramatically accelerate e-commerce sales by generating qualified leads and
driving qualified traffic into converting sales
Provide thought-leadership on digital marketing by remaining current on trends, our
competitive landscape, and best practices
Work side by side with eCommerce team to identify site, conversion, or other
digital opportunities based on product marketing strategies and customer profiling
 Demonstrated experience in successfully implementing digital marketing initiatives
that scale to support the requirements of growing organization and business
 Deep understanding of the digital environment and evolving tools and platforms
used to improve online business
 Prior experience leading and developing a team of digital marketing professionals,
as well as managing third-party agencies and other partners
 Superior analytical skills with proficiency using tools such as Omniture and Google
 Financially astute, with full understanding of how an e-commerce P & L works, and
the relationships/tradeoffs marketing spend, demand, sales, margin, ROI, and
other financial metric
 Bachelor’s Degree in Marketing (or related), MBA preferred
 Five to seven years of marketing experience with at least four years digital
marketing experience including expertise in paid search, SEO, Affiliate, Display,
Email, Mobile Marketing, and Social Media
About Direct Holdings Global:
Direct Holdings Global, most notably associated with the success of the Time Life brand,
is a multi-channel marketer, distributor, and leader in entertainment and lifestyle direct-toconsumer marketing. The company’s proven 360º go-to-market solution generates the
promotional power needed to drive sales in today’s crowded, competitive consumer
marketplace. Other successful, respected brands in the company's broad portfolio include
StarVista Entertainment, Saguaro Road, KitchenTek, and Lifestyle Products Group.