1. Art and Diseño

Press release
28-01-2015
BRIO brings never-ending play to
the table at Nuremberg Toy Fair
BRIO presents a trainload of sparkling news for 2015. An infant range
for the little ones to chew on, a rainbow coloured starter railway series
and hundreds of free BRIO Play tables spreading joy all over the world,
are just some of the magic on board.
Never stop playing!
131 years young, the creative vision lives on
as a guiding light for the years to come. The
ambition is not just to make toys that last for
generations. BRIO believes in enriching lives,
in childhood and beyond.
To highlight the importance of play, BRIO
will place hundreds of Play Tables around the
world during the year. The tables will appear
in both stores and public places. The whole idea
is to invite both children and their parents to
share endless moments of play and get an
understanding of BRIOs world of fun.
The joy of the first BRIO toy
Small enough for tiny hands, large enough to
make a big impression! A new range of educational infant products, specifically tailored for
0-12 month’s, will be launched this year.
A Rattle Kit and a Motion Wobbler are some
of the new products that inspire young minds
and create happy childhood memories.
BRIO will also launch a new range of the
iconic Push alongs, called Mini’s. Just push
them along the floor and watch the Mini’s
move around!
– At the age of 0-3, children are full of emo-
Never stop playing
Press release
28-01-2015
tions. This is a period of intense development
and children learn to talk, use their body and
express emotions. Toys and play help children
communicate, says Michael Heun, Head of
Product Development at BRIO.
Colourful news for curious train drivers
It is time for the youngest train drivers to track
down some new fun! Therefore, BRIO introduces a new edition of My First Railway for
children aged from 18 months and up. With
this playful train there are more things to explore than just the tracks ahead. Take the train
to this new and rainbow-coloured introduction
to the Railway world.
– Development starts with the basics. Kids
see primary colours clearest, so My First Railway
is made with a pleasing palette to match this,
says Michael Heun, Head of Product Development at BRIO.
with a Countryside Horse Set that takes the
children for an exciting ride through the
countryside.
Railway Advent Calendar - a box of fun
The BRIO Advent Calendar is an eagerly awaited
addition to the Railway series. It enables
children to build their very own BRIO world,
each day until Christmas. They can even use
the packaging to create their own scenery for
the railway sets.
FSC® certified toys
As of 2014, all of our wooden toys are made
from FSC® certified wood. The FSC (Forest
Stewardship Council®) is a not-for-profit
organization that safeguards, monitors and
encourages sustainable forest management.
FSC certification means that all wood we use
at BRIO is traceable and originates from responsible forestry. It ensures that our raw material
does not come from illegal logging. An FSC
certification also represents an ongoing effort
to improve forest workers’ conditions.
Saddle up for a ride through the countryside
Children form a special relationship to animals
and their surrounding nature, through play.
That is why BRIO expands the Railway World
BRIO can be found at Hall 4 C55/D50 at
Nuremberg Toy Fair from January 28 –
February 2.
Further information
For further information and enquiries, please
contact:
Fia Rasmusson, Brand Manager BRIO AB
+46 736 44 90 63
About BRIO
For over a century, our driving force has been to spread joy among children around the world. We want to create
happy childhood memories where the imagination is allowed to flow freely. BRIO is a Swedish toy brand that
creates innovative, high-quality and well-designed wooden toys that give children a safe and fun play experience.
The company was founded in 1884 and is represented in over 20 countries. For more information, please visit
www.brio.net
Never stop playing
Press release
28-01-2015
Spring News 2015
30421 Teething Ring
Take a bite! This teething ring does not
only provide teeth with the soothing
comfort of the outer soft ring, but adds
interesting entertainment with the inside beads that make a rattling noise.
30422 Rattle Kit
Explore more with this rattle pack! Try
the rattle with the bead and see how it
rolls from side to side. Move on to the
other rattle and the infinite wonders of
their textured shapes, fitting inside each
other. These are essentials for the young
infant to learn new skills.
30423 Soft Hammer Rattle
Three in one! Explore this interesting
rattle with all the senses. Shake the
hammer to hear the rattle sound, feel
the different textures and take a bite
on the teething ring to sooth growing
teeth.
30424 Rolling Mirror
Mirror, mirror on the floor, could I wish
for anything more to explore! This is
simply a dream toy to investigate for
small children. The beads move up and
down the posts while the mirror provides visual stimulation. The soft plastic
sides serve as impact protection.
30330 Mini Caterpillar
Meet the Mini Caterpillar! Small enough
for tiny hands, large enough to make a
big impression. Watch this classic BRIO
toy bob its head up and down as it gets
pushed forward.
30331 Mini Ant
Meet the Mini Ant! Small enough for
tiny hands, large enough to make a
big impression. Watch this classic BRIO
toy bob its head up and down as it
gets pushed forward
30335 Mini Bumblebee
Meet the Mini Bumblebee! Small
enough for tiny hands, large enough
to make a big impression. You can push
this Bumblebee to the maximum,
because it is the kind and gentle type.
33726 My First Railway Starter Pack
It’s time for the youngest train drivers
to track down some new fun! With this
playful train, tunnel and clever connection magnets that always connect in
every direction, there are more things
to explore than just the tracks ahead.
Perfect for the inquisitive toddler.
33727 My First Railway Beginner Pack
It’s time for the youngest train drivers to
track down some new fun! Extend the
rail play with this bigger starter pack.
Take the joyful train on a ride over or
under the interesting, rainbow-coloured
suspension bridge and explore the
different layouts you can build. Perfect
for the inquisitive toddler.
33728 My First Railway Ramp Pack
How do the pieces fit together? Let the
youngest builders figure it out with
these easy to grip puzzle shapes. Set
the train wagon wheels into play as it
goes up and down the special ramp.
33729 My First Railway Train
Take a ride along the tracks with this
multi-coloured train. Each wagon offers
a new discovery for the curious mind
to explore!
33739 Ferris Wheel
Extend the fun park layout with another
iconic ride; the Ferris Wheel! Let the play
figure experience the view from the
top by turning the knob and setting
the Ferris Wheel into action. Watch the
lights activate as the big wheel turns.
33740 Fun Park Playset
This is where the fun begins! Literally.
The Fun Park music sounds when you
pass the ticket gate at the entry and
the passenger can try out his strength
at the bell base. Watch how the ball
shoots to the top and makes a ringing
noise for the winner!
33741 Fun Park Train
This colourful train is a great addition
to the fun park! Transport the visitors
from ride to ride by track and see what
a “funtastic” time they will have!
33743 Light Signal
Make sure all the trains know when to
stop to let other traffic through. Push
the top button to activate the light
signal – red means stop, yellow means
wait and green means ready for new
adventures!
33744 Road Expansion Pack
Time to take the rail play in a new
direction! Extend the unique two lane
road system with this expansion pack
full of roads and ramps.
33742 Special Edition 2015 Train
This train is a limited edition, made
special for 2015 with exclusive finishing
details that make it unique. A great
addition to any train collection.
33818 Birthday Train
Today is not an ordinary day, because
today is your special day! This partytrain
is the perfect gift for any occasion. The
festive, magnetic loads can be loaded
on and off the train.
All wood included
is FSC-certified.
Never stop playing
Press release
28-01-2015
30339 Motion Wobbler
Meet the Wobbler! With its soft shapes,
intriguing functionality, and almost
hypnotic wobble and sound, it’s a great
starter item! Educational infant toy with
wooden details, designed to develop
the baby’s senses.
Fall News 2015
30426 Mobile Flip Phone
Ring ring! Since children tend to emulate their parents as it is, they might as
well have fun doing it. Our take on a
mobile phone squeaks when the buttons are pushed, and the mirror makes
it endlessly interesting. Infant toy with
classic BRIO design and wooden details.
30427 High Chair Toy
Once you have mounted this on your
child’s high chair or on the table, it’s
sure to get all the attention. When the
wheel is pushed it makes a sound, and
the colourful and fun BRIO icons spin.
Educational wooden toy with multiple
functionality.
30428 Crane and Load
Time for some heavy lifting. With a turn
of the lever, the crane lifts the magnetic
load up into the air. Educational wooden
toy with classic BRIO design.
31370 Wooden Doll Pram
Dolls need to be taken for a stroll and
a nap every now and then. With this
classic BRIO doll pram you have sturdy
wheels for safe transport and iconic
BRIO design for beauty.
33745 Train Station
All aboard! This new train station makes
waiting for the train a happening in itself.
Stand by the ticket machine that sounds
when you buy a ticket, or in worse
weather, walk through the sliding glass
doors. The hall is equipped with luggage
lockers, maps and a comfy sofa. Moderndesign toy with wooden details.
33746 Travel Rechargeable Train
Long train running! With this rechargeable train, there’s almost no end to the
fun. This modern-design train comes
with a mini-USB charging cable, perfect
for renewable play. Naturally, the conductor makes sure the train arrives and
departs on time.
33747 City Road Set
Welcome to a modern miniature cityscape. Extend your BRIO world with
these two-lane roads in solid wood.
The set is complemented by a fuel
station, car, figure, and road sign.
33748 High Speed Train
This high-speed train has all the materials and feel of our classic trains, but
with a modern design. To let everyone
know you’re coming, be sure to press
the button to hear the train sound.
33749 Bell Wagon
Say hello to a new member of our iconic
railway family! Or rather, ring the bell
for it. Just roll it back and forth to hear
it sound. Wooden toy that connects
perfectly with the classic BRIO trains.
33759 Car Pack
Traffic ahead! With this colourful fleet,
your cityscape will soon have cars
whizzing in every direction. Pick your
favourite – SUV, sedan or mini. Set of
wooden toy cars.
33790 Countryside Horse Set
Take to the country! The wooden railway
brings you over the rocks to a hidden
countryside pasture. When your horse
is up for a field trip away from its beautiful shed, give it a shower and lead it to
the train. The wagon has a perfect design for horse transport, complete with
a foldout ramp. Smooth riding, indeed.
33791 Horse Stable
My kingdom for a horse! Perhaps not an
entire kingdom, but this stable is certainly a palace for your horses. Open up
the hinged, magnetic sections to view
all interior details. Collect hay, wheelbarrow it back, load it though the barn
doors, and feed your horses. Connects
to the wooden railway with a removable
track.
33792 Hay Loading Station
Harvest is over, and it’s time to bring hay
to your hungry horses. Lift the magnetic
hay bales off the wagon by turning the
knob, and slide them down the ramp.
Connects to and expands the BRIO
railway. Sturdy design and beautiful
wooden details.
33794 Horse & Wagon
Time for a relaxing ride in the horse
carriage. The figure goes either in the
classic country wagon, or remove the
horse’s blanket to fit rider inside. Magnetic connection between wagon and
harness to add fun.
33793 Horse & Rider
This horse and its rider is up for serious
competition. The girl figure, with an allnew braid, can be placed on the horse
to ride. The stylish blanket can be used
when no one is riding, what a matching
couple.
31360 Kitchen Combo
What’s cooking? With this great miniature kitchen, you’re the chef in charge!
Our all-new sink and stove combo,
equipped with a real digital timer and
sound effect, will soon have the entire
family involved in a cook-along.
33766 Railway World Deluxe Set
Who could resist this greatest-hits collection of our railway world? Here you’ll
find all the favourites of our wooden toy
world collected in one set! Classic railway and train themes pass through the
harbour, airport, speaking station, and
farm. Features both light and sound
effects. Come play with us!
32822 Railway Advent Calendar
In our Railway Advent Calender the
package cover folds open to create
an iconic holiday scene. In the weeks
before Christmas, this set will piece
by piece – arranged to be played with
from day 1 – form an entity with train,
tracks, figures, and exclusive seasonal
content. 24-piece toy with wooden
details.
All wood included
is FSC-certified.
33795 Horse Training Pack
Push this equestrian tag team to the
max! This challenge is nothing to toy
around with. Go clean over the fences,
or you’ll knock the wooden poles down.
33796 Horse Jumping Pack
There’s a horse show in town! Design
your own jumping course, complete
with wooden obstacles, horses, riders,
stands and audience – even a horse
trailer. Let the show begin!
24891159 Doll Pram, gray with dots
(GULL model)
24891359 Doll Pram, gray with dots
(COMBI model)
Both now with updated fabrics and
colourful design.
Never stop playing