1. Healthcare

NAPEO’s 2015 Advertising
& Marketing Guide
THE ELEGANT
PEO TECHNOLOGY
FRAMEWORK
Innovative,
Integrated, Scalable
COWABUNGA!
RIDING THE WAVES
PPORTU
OF OPPORTUNITY
The Source for PEO Education® 707 North Saint Asaph Street, Alexandria, VA 22314 www.napeo.org
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DYNAMIC INDUSTRY, IMPRESSIVE REACH
More than ever, American businesses are looking to professional employer organizations (PEOs) for
integrated business services that more effectively manage critical human resources responsibilities and
employer risks. Part of the growing HR outsourcing trend, PEOs are an emerging industry marked by
robust growth, unlimited potential, and endless possibilities for profit.
PEOs operate in all 50 states and involve nearly every type of business. Penetrate the PEO market and
you’ll gain an efficient channel to reach small and medium-sized businesses that have outsourced their
human resource responsibilities to PEOs. Reach these PEO client businesses and the estimated 3 million
employees who work for them by partnering with NAPEO and the PEO industry.
PARTNER WITH NAPEO TO REACH AMERICA’S
MOST INNOVATIVE EMPLOYERS
The National Association of Professional Employer Organizations (NAPEO) is the largest trade
association dedicated to representing the interests of our PEO members nationwide. NAPEO offers
a multitude of marketing channels for companies seeking to promote their products and services to
the lucrative PEO marketplace. This one-stop shop includes advertising opportunities in PEO Insider,®
associate membership, exhibits at NAPEO’s annual Marketplace trade show, sponsorships at NAPEO’s
conferences, and much more.
NAPEO’s approximately 300 PEO member companies
represent more than 85% of the industry’s estimated
$92 billion in gross revenues and range in size
from start-up PEOs to large, nationally based
companies with years of success in the industry.
Contact Nancy Benoudiz
at (703) 739-8169 or
[email protected] to
customize a year-long
marketing campaign that
maximizes your exposure
and your resources!
Value-Added Benefits
$75,000
$1,350
$250
$250
$250
$250
$2,350
Included
Included
Included
Included
Included
15%
400
15%
500
Included
Included
Included
Included
Included
$38,975
Included
$250
$250
$2,350
$250
$250
$40,000
$1,350
$975
$675
$2,525
Included
Included
Included
$990
$2,625
$250
$295
$1,485
3 Full
Registrations
10' x 20'
Included
Diamond
$40,000+
Program
Retail
Description
Value
Included
$950
Included
$1,500
10 Full-Page
$23,870
4/C Ads
Tabbed Index
$1,075
4/C Ad
Full Page
$995
B/W Ad
Included
$425
Included
$2,850
2 Full
Registrations
Included
$2,625
$250
10' x 20'
Included
Black Diamond
$75,000+
Program
Retail
Description
Value
Included
$950
Included
$1,500
10 Full-Page
$23,870
4/C Ads
Tabbed Index
$1,075
4/C Ad
Full Page
$995
B/W Ad
Included
$425
Included
$2,850
300
10%
$250
$250
$2,350
$250
$250
$31,010
$1,350
$990
$2,625
Prior year Medallion account status will not carry over without a signed Medallion Agreement and Associate Membership Agreement.
Included
Included
Included
Included
Included
2 Full
Registrations
10' x 20'
Platinum
$30,000+
Program
Retail
Description
Value
Included
$950
Included
$1,500
10 Full-Page
$23,870
4/C Ads
Tabbed Index
$1,075
4/C Ad
Payment Terms: 5% discount available for pre-payment; all others payable in three installments (50%/25%/25%)
NAPEO Networking/
Membership Directory Ad
NAPEO Financial Ratio &
Operating Statistics Survey Ad
Online Directory Logo/Hyperlink
3 Continuous Months of HalfBanner ad Run in Choice of
NAPEO E-News, NAPEO
E-Source, or NAPEO Healthcare
Roundup; or $1,000 if
contracted per month
Marketplace Exhibit Booth
Rotating bottom-button logo on
Annual Conference Mobile App
Registrations at NAPEO's Annual
Conference & Marketplace
Wine/Beer Tasting Sponsorship
at Annual Conference &
Marketplace
Annual Conference Workbook Ad
Legal Conference Workbook Ad
Discretionary Investments in
Advertising, Sponsorships,
and/or Exhibits (Upgrades,
Exchanges, or Additions
of your choice)
Totals Above
Sponsorship recognition
in PEO Insider
Use of Medallion Logo in all
Ads and Marketing Collateral
Ribbon Recognition at
all NAPEO Events
Medallion Sign for Exhibit Booth
Glass Medallion Award
Total Value-Added Benefits
Discounts on NAPEO
Event Sponsorships
Exhibitor Points
NAPEO Associate Membership
Premium Service Package
PEO Insider Advertising
Spending Commitment
Marketing Tools
Included
Included
Included
Included
Included
Included
2 Add’l.
Booth Reps
Included
10' x 10'
200
10%
$250
$250
$2,350
$250
$250
$22,752
$1,350
$975
$295
$350
$1,575
Gold
$22,500+
Program
Retail
Description
Value
Included
$950
Included
$1,500
6 Full-Page
$16,032
4/C Ads
Tabbed Index
$1,075
4/C Ad
Included
Included
Included
Included
Included
Included
Included
Included
10' x 10'
Included
150
5%
$250
$250
$2,350
$250
$250
$17,000
$1,350
$2,124
$975
$295
$1,575
$250
$1,075
Included
Included
Included
Included
Included
10' x 10'
100
5%
$250
$250
$2,350
$250
$250
$12,281
$1,350
$1,575
$9,756
6 Half-Page
4/C Ads
6 Half-Page
4/C Ads
Tabbed Index
4/C Ad
$9,756
Bronze
$10,000+
Program
Retail
Description
Value
Included
$950
Silver
$17,000+
Program
Retail
Description
Value
Included
$950
NAPEO’s Medallion Partnership Program provides a comprehensive, multi-faceted marketing mix that maximizes exposure to the PEO industry and offers a
value-added pricing advantage. Choose a package that best fits your company’s marketing goals and budget—customization is available to ensure you meet
your objectives through your partnership.
NAPEO’S 2015 MEDALLION PARTNERSHIP PROGRAM
PEO INSIDER ADVERTISING
Founded in 1997, PEO Insider is the official publication of the National Association of Professional Employer Organizations.
PEO Insider readers—PEO owners, managers, department heads, and sales staff—depend on the hard-hitting technical
insight and factual information offered through our regular departments, columns, and features.
PEO Insider is written for the educational benefit of professionals currently in, serving, or entering the PEO industry.
As the most respected source for PEO industry information, PEO Insider is committed to maintaining the highest level
of integrity in its editorial content and relationships with advertisers.
Our readers depend on the hard-hitting
technical insight offered through
PEO Insider’s regular departments:
Monthly columns complement the departments
with timely updates and practical perspective:
■ The Inside Word—Insight from the NAPEO Chair
■ Healthcare—Updates on healthcare reform
implementation, compliance, and enforcement
■ NAPEO Notebook—Commentary from the NAPEO
President & CEO
■ Legal Currents—Updates on employment law and legal
developments that affect PEOs
■ Up Front—NAPEO activities, initiatives, and news
■ Statehouse Update—Trends in state legislation and
regulation
■ Executive Office—PEO corporate objectives, market
economics, and growth strategies
■ NAPEO Advisor—Legal questions and answers
■ Human Resources—Specific practices, strategic HR, and
developments in human resources
■ Benefits—Benefits administration and trends in benefits and
services
■ Risk Management—Enterprise risk management,
workers’ comp, and other insurance issues
■ Sales/Marketing—Sales and marketing strategies,
techniques, and tools
■ Operations/IT/Finance—PEO-specific operations
strategies and best practices, technology, finance,
and accounting
■ Start-Up Guide—Technical guidance for new PEOs
■ Capitol Comment—Federal legislative and regulatory
updates
■ PEO Index—Quarterly updates on how the PEO industry
compares to the national GDP and unemployment rates
■ PEOs in the Community—How PEOs are developing and
nurturing relationships in their local communities
■ Small Business Perspective—Small business insight from the
National Federation of Independent Business
■ PEO Spotlight—In-depth PEO company profiles
■ NAPEO Now—Membership benefits and new members
■ Global Insights—U.S. Chamber of Commerce President and
CEO Tom Donohue’s column
MORE VALUE ADDED
WITH PEO INSIDER’S
DIGITAL EDITIONS AND
MOBILE APP!
In 2013, NAPEO introduced the PEO Insider online digital page
flipper and mobile app. In addition to receiving their copies in the
mail, every reader has access to these online and mobile editions of
every issue of PEO Insider. Everything in the print editions is available through the page-flipper and the app, with the addition of
click-throughs to advertisements and links in articles, easy navigation, and mobility. Both are provided to NAPEO members at no
charge.
READ BY THE LEADERS IN THE PEO INDUSTRY
NAPEO’s members range in size from start-ups to large,
publicly held companies with years of success in the
industry. PEO industry executives demand a publication
that can keep up with the ever-changing environment in
which they do business. PEO Insider continues to meet
that challenge.
PEO Insider is known for its unparalleled insight into the
PEO industry. Each feature provides an in-depth look at
a timely and pertinent PEO business topic and offers
varying perspectives to broaden the reader’s base of
knowledge. A look at PEO Insider’s features over the years
provides a chronicle of the PEO industry’s evolution and
the innovative ideas that help shape it.
Simply stated, PEO Insider is your best link to the dynamic PEO industry. PEO Insider is mailed to 3,200
decision makers in the PEO industry every month. Additionally, several issues feature bonus distribution
opportunities that provide value-added exposure for advertisers.
Other/Unknown: 4%
Other/Unknown: 5%
< $10 million:
20%
> $150 million:
38%
Risk
Mgmt/
Benefits:
10%
CEO, President,
Owner: 16%
$10-$15
million: 7%
Finance: 13%
Vice President,
EVP, SVP: 13%
$15-$50
million: 16%
Senior Management (General): 25%
CxO (nonCEO): 6%
Staff/Departmental
Employee: 23%
Sales/Marketing/
Client Service: 23%
Operations/
Technology:
10%
Manager/
Supervisor: 19%
Director: 19%
$50-$150
million: 19%
HR/Legal:
14%
PEO Readers by Company Size*
PEO Readers by Job Title
PEO Readers by Function
■ Less than $10 million: 20%
■ $10-$15 million: 7%
■ $15-$50 million: 16%
■ $50-$150 million: 19%
■ More than $150 million: 38%
■ CEO, President, Owner: 16%
■ CxO (non-CEO): 6%
■ Vice President, EVP, SVP: 13%
■ Director: 19%
■ Manager/Supervisor: 19%
■ Staff/Departmental Employee: 23%
■ Other/Unknown: 4%
■ Senior Management (General): 25%
■ Sales/Marketing/Client Service: 23%
■ HR/Legal: 14%
■ Operations/Technology: 10%
■ Finance: 13%
■ Risk Management/Benefits: 10%
■ Other/Unknown: 5%
* PEO wages
Geographic Distribution of Readers
MN
MT
■ WA, OR, CA, NV, AK, HI: 11%
OR
■ MT, WY, ID, UT, CO, AZ, NM: 9%
■ ND, SD, NE, MN, WI, IA, IL, MO, KS, MI, IN, OH,
NV
■ TX, OK, LA, MS, AR: 18%
■ VA, WV, PA, MD, DC,
■ TN, NC, SC, GA, AL, FL: 24%
UT
KS
CA
OK
■ 11%
AZ
NJ, NY, DE, ME, VT,
NH, MA, RI, CT: 15%
NM
IN
PA
OH
CT
WV
MO
KY
TN
SC
AL
GA
LA
■ 24%
■ 9%
HI
■ 18%
VA
NC
AR
MS
TX
AK
NH
IA
IL
CO
ME
NY
MI
WY
NE
KY: 23%
VT
WI
SD
ID
■ 15%
■ 23%
ND
WA
FL
NJ
DE
MD
MA
RI
2015 PEO INSIDER EDITORIAL
CALENDAR/AD DEADLINES
Bonus
Distribution
Space
Materials
Reservations Deadline
Issue
Editorial Focus
February
Healthcare: The Big Picture
• Implementation
• Healthcare Provider Consolidation
• Access to Large Group Plans for Small and Medium PEOs
• Impact of MEWA Uncertainty on Healthcare Delivery
12-15-2014
12-29-2014
March
Industry Visibility
• Making PEO a Household Word
• Defining PEO
• The Industry’s Image: How Others See Us
• Increasing the Reachable Market
1-15-2015
1-29-2015
April
Profitability and Growth
• Maintaining Profitability During Growth
• Handling Growing Pains
• Metrics, Cash Flow, and Profitability
Pre-Legal Conference
Issue: 500 Bonus
Copies Mailed
2-13-2015
2-27-2015
May
The Legal and Regulatory Issue
• Regulatory and Agency Update
• Legal Roundup
• Multi-State Compliance
Legal Conference
Issue: 300 Bonus
Copies Onsite
3-13-2015
3-27-2015
June/July
Healthcare: Compliance, Operations, and Affordability
• Compliance Update
• State Requirements
• Developing ACA Compliant Service Offerings
• Keeping Healthcare Affordable
4-15-2015
4-29-2015
August
The Evolving PEO Business Model
• Elements of the PEO Business/Service Model
• Mix and Match: Endless Possibilities
• Adapting Your Model
Pre-Annual
Conference Issue:
500 Bonus Copies
Mailed
6-15-2015
6-29-2015
September
Technology
• Tech Requirements for Different PEOs
• Keeping Pace with Growth
• Data Integration
• Updating Technology for ACA Changes
Annual Conference
Issue: 500 Bonus
Copies Onsite
7-15-2015
7-29-2015
October
The Client Issue
• Addressing Small Business Challenges
• The PEO’s Role in Improving the Employment Environment
• Technology, Productivity, and Strategic Support
500 Bonus
Copies Mailed
8-14-2015
8-28-2015
November
Outside Influences
• The Economy and the Business Climate
• The State of Small Business
• The Insurance Markets
9-15-2015
9-29-2015
December/
January
PEO Snapshot: Annual Industry Leader Discussion
• PEOs Now
• Responding and Adapting
• Anticipating What’s Ahead
10-15-2015
10-29-2015
Note: Topics are subject to change.
2015 PEO INSIDER ADVERTISING
RATES & SPECIFICATIONS
NAPEO Associate Members Save 40%
on Advertising Rates!
RATES AND SPECIFICATIONS
All Ads are Run In 4-Color
Member
Non-Member
1x
6x
10x
1x
6x
10x
Specifications
Cover 2
N/A
N/A
$2,762
N/A
N/A
N/A
7-5/8” x 10-3/16” (non-bleed)
Cover 3
N/A
N/A
$2,636
N/A
N/A
N/A
7-5/8” x 10-3/16” (non-bleed)
Cover 4
N/A
N/A
$2,725
N/A
N/A
N/A
7-5/8” x 10-3/16” (non-bleed)
Full Page
$2,905
$2,672
$2,387
$4,107
$3,859
$3,473
7-5/8” x 10-3/16” (non-bleed)
1/2 Page (Horizontal)
$1,786
$1,626
$1,448
$2,583
$2,322
$2,090
7-1/2” x 5”
1/2 Page (Island)
$1,786
$1,626
$1,448
$2,583
$2,322
$2,090
5” x 7-1/2”
1/3 Page (Vertical)
$1,130
$975
$881
$1,622
$1,409
$1,282
2-3/8” x 10”
1/3 Page (Square)
$1,130
$975
$881
$1,622
$1,409
$1,282
5” x 5”
Publication Trim Size: 8-3/8” x 10-7/8”
1 Page Full Bleed: 8-9/16” x 11-1/16”
• For full-page ads that extend off the page, include crop marks and a 0.187” bleed on all edges.
• Please keep all type and live matter at least 5/16” away from the face and bind trims and 3/16” away from
head and foot trims.
Special Placement
Special placement of your advertising is billed at the current rates plus a 15% guaranteed position surcharge.
Print Advertising Commission
15% of gross billing will be paid on space, color, bleed, and position to recognized agencies independent of advertiser (in-house
agencies or marketing departments excluded from commission).
Guidelines for Ad Artwork
Artwork is accepted in hi-resolution pdf format in CMYK or grayscale at least 300 dpi at
intended size. Files may be e-mailed to [email protected] or sent via Hightail.com
(formerly YouSendIt) or another online service. When creating a print-ready pdf, please
verify the following options are selected:
• Acrobat 4 compatible
• Compress text and line art
• Embed all fonts
For ad reservations or questions about ad specifications,
please contact Nancy Benoudiz at (703) 739-8169 or
[email protected]
THE ASSOCIATION ADVANTAGE
What are the Benefits of Upgrading to NAPEO’s
Premium Service Package?
Advertising in PEO Insider is just the beginning. NAPEO offers a host
of marketing opportunities designed to heighten your success in
generating business within the PEO and HR outsourcing industry.
NAPEO’s Premium Service Package is an upgrade available to
associate members. The Premium Service Package is an additional
$1,500 per year. The Premium Service Package includes three
valuable additional benefits:
As a service provider to the PEO industry, we invite you to become
a part of this exciting organization and put our associate member
benefits to work for you and your company.
■ Access to NAPEO’s Members-Only Website, which includes our
comprehensive regulatory database, legal papers, and an online
library of more than 1,500 articles specific to the PEO industry.
■ Electronic Membership Directory—This valuable resource is
What are the Benefits of Associate/Service Partner
Membership?
■ Access to NAPEO’s Printed Networking Directory—
Consider it your connection to future business. NAPEO’s member
directory includes complete contact information for senior
management of all PEO members and is an invaluable sales,
marketing, and networking tool.
■ Referrals through NAPEO’s Online Directory—Your NAPEO
online membership directory listing includes contact information,
a description of your company’s services, inclusion in up to three
vendor service categories, and complimentary hyperlinks to your
corporate website and email address.
■ Valuable Discounts on Advertising and Exhibits—As an
associate member, you’ll enjoy significant (up to 40%)
savings on advertising rates and exhibit space rental fees.
■ Enhanced Visibility—Use NAPEO as your PEO industry
networking forum. Associate members enjoy access to
speaking opportunities and committee participation, as
well as authorship opportunities in PEO Insider. Share your
expertise while gaining valuable exposure within the industry.
■ Increased Credibility—Use NAPEO’s distinctive associate
member logo to tout your company’s membership status in
advertising and marketing materials, including your website,
brochures, and stationery.
■ Education Vital to Your Success—The Source for PEO Education,®
NAPEO offers educational programming throughout the year on
all aspects of the PEO industry. If you provide a service to this
marketplace, the more you know, the better you can serve your
clients. Associate members enjoy significant discounts on
registration fees at conferences and specialty seminars, as well
as subscriptions to PEO Insider magazine for as many in your
company as you wish, included with your membership.
All of these services are available through a basic
associate membership in NAPEO for an annual
membership fee of $950.
provided twice a year and includes contact information for senior
managers within our PEO member companies (this list does not
include email addresses or fax numbers). Use it to update your
prospect list or to facilitate direct marketing campaigns.
■ NAPEO’s Financial Ratio & Operating Statistics Survey
includes valuable metrics and insight on PEO industry trends.
Associate yourself with NAPEO and increase your potential for sales
and market share within the PEO marketplace. Take advantage of the
marketing and networking opportunities from the association that
serves this innovative business sector by joining NAPEO today.
Exhibit at NAPEO’s Marketplace Trade Show
Imagine the business opportunities available when nearly 800
decision-makers from the PEO and HR outsourcing industry gather
under one roof. Join NAPEO as an exhibitor at NAPEO’s Marketplace
2015, and capitalize on the opportunity to meet face-to-face with PEO
professionals eager to expand their HR service offerings.
10’ x 10’
10’ x 20’
20’ x 20’
Members
$1,575
$2,625
$5,759
Non-Members
$2,675
$3,625
$6,623
Sponsor an Event
Investment varies by event, but sponsorships range in price from $250
to more than $10,000.
If you’re looking for a way to increase name recognition within
the PEO industry, or make a big splash with a new product line or
service, consider sponsoring an event at one of NAPEO’s upcoming
educational events. You’ll have hundreds of potential clients gathered
in one spot, focused on your marketing message. Our sales team will
work with you to design an event that fits your budget and meets
your marketing goals.
Sponsorships are available at the following 2015 events:
• Risk Management Workshop
• PEO Capital Summit
• CFO/COO Seminar
• Annual Conference & Marketplace
• Leadership Council Forum Series—various dates and locations
throughout the year
• CEO Forum
• Webinar series
707 N St. Asaph St
Alexandria, VA 22314
(703) 836-0466
(703) 836-0976 fax
[email protected]
www.napeo.org
Visit www.napeo.org/events for details and locations
Contact Nancy Benoudiz at (703) 739-8169 or
[email protected] to discuss your 2015
sponsorship, exhibiting, and advertising plans!