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the S T O R Y of B U I L D I N G B R A N D S
HAMILTON COMMUNICATIONS
When asked to pick between two sides...
HAMILTON, INSPIRED ADVERTISING
...which side should you choose?
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HAMILTON COMMUNICATIONS
BOT
When you’re telling a story,
it’s important to engage both
sides of your customer’s brain.
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HAMILTON, INSPIRED ADVERTISING
OTH
Let Hamilton show you why.
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HAMILTON COMMUNICATIONS
“The universe is made of stories, not of atoms.”
Muriel Rukeyser
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HAMILTON, INSPIRED ADVERTISING
When marketing to your customer,
you’re really trying to please two
customers at once: their left brain
and their right brain.
Their left brain wants rational story content, while their
right brain wants emotional story telling. And you want
to please them both.
To truly communicate, then, both these sides of the
story—the story content and the story telling—must
be fully developed and aligned. Because only together
will they succeed in forming a memorable narrative
to build your brand on.
Hamilton can help you compose a brand story with
both a visual and verbal nomenclature that’s sure
to satisfy both sides of your customer’s brain.
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HAMILTON COMMUNICATIONS
(%)
(in days)
THE FORGETTING CURVE
First referred to as “the forgetting curve”
by Herman Ebbinghaus, the emphasis is
on the real enemy. Now more than ever in
this crowded market, you need creative
that connects with your customer and
stands the test of time. What’s shocking is
that for many, the test of time begins today.
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Are you armed with the tools to battle
forgetfulness? The good thing about a
good story is that it sticks around and
wants to be shared. Call us today for
inspired advertising and persuasive
stories built on decades of experience
behind the lines.
HAMILTON, INSPIRED ADVERTISING
The danger of forgetfulness.
The real competition in building brands, it seems, is
forgetfulness. Too much advertising appeals only to the
left brain, with no right-brain trigger to remember. The
good news is that there’s something we can do about it.
When you’re aware that every message you send is
engaging in a battle for your customer’s mind, the focus
on message reception and retrieval can be built into the
communication from the beginning, saving you valuable
time, money, and energy.
As communication specialists, we at Hamilton can help
you create lasting brand stories and expressions that
engage both sides of your customer’s brain.
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HAMILTON COMMUNICATIONS
SMRR – SENDER, MESSAGE, RECEIVER, RECALL
By focusing on your customer, we’re
reminded of the importance of successful
reception and facilitated recall. In other
words, it doesn’t matter how strong your
message is if your customer can’t recall it.
That’s why we’ve studied communication
techniques to improve memory.
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With SMRR, we create award-winning
advertising that has both staying power
and “recall-ability.” Call us today to
enhance the value of your marketing
budget by doing it once and doing it
right. There’s no time for stories no one
wants to remember.
HAMILTON, INSPIRED ADVERTISING
The importance of recall.
In developing communication programs, many companies
focus great efforts on the sender and the message and forget
the detrimental effects of forgetfulness. For us at Hamilton,
it’s equally important—if not more important—to pay
attention to the receiver of the information and their ability
to recall or retrieve it.
We’re not saying that the message isn’t important. Just the
opposite. We believe the message is so important that we
can’t risk your customer forgetting it by the end of the day.
So we focus on your customer and compose messages with
both right-brain visual and left-brain verbal nomenclature
that they’ll not only receive, but recall.
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HAMILTON COMMUNICATIONS
WHOLE-BRAIN THINKING
This is where it all starts. Call it “the
beginning of the stream” for all exceptional
communications. Fresh thinking merges
the best of the left brain with the best
of the right brain. It’s both rational and
emotional. Both verbal and visual. And
your customer will both understand and
recall the creative that comes from it.
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Without fresh thinking, there’d be no
inspired advertising. Call us today for
new ideas. New executions. New story
content and new story tellers. We love
putting our heads together on new
projects and meeting new people.
HAMILTON, INSPIRED ADVERTISING
The power of the brain.
Your brand story should not only engage both sides of
your customer’s brain, it should be composed with fresh
thinking from both sides of yours.
The excitement around whole-brain thinking is easy to
appreciate, because it doubles your thinking output, and the
range and diversity of ideas that emerge are astonishing.
As whole-brain thinkers, we at Hamilton deliver fresh,
fully-formed ideas certain to resonate with your customer.
Because at the end of the day, it’s what’s fresh and unique
that’s truly inspired and inspiring.
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HAMILTON COMMUNICATIONS
“No story is the same to us after a lapse of time; or rather we
who read it are no longer the same interpreters.”
George Eliot
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HAMILTON, INSPIRED ADVERTISING
The capabilities to help.
Classic stories have been around for a long time, and
so have we. With our proprietary Story Development ,
Story Telling , and branding methodologies, we at
Hamilton have composed fresh global brand stories
and created inspired advertising since 1982, and
we’d enjoy the opportunity to do the same for you.
TM
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HAMILTON COMMUNICATIONS
Have you heard about all four of our practice areas?
We do strategic thinking.
We do inspired advertising.
In the business world, the stakes are
incredibly high. With a well-thought-out
and developed strategy, you can be sure
to head in the right direction, saving
valuable time, money, and resources.
The key to inspired advertising is more
than just an idea—it’s a fresh one. Give your
customer a truly fresh idea and they will give
you almost anything.
Specializing in strategy, Rose&Fire has the
proven methodologies and tested tools to
help you navigate risk and maximize reward.
Capabilities:
From market development to brand launches
to brand revitalization, Hamilton starts with
your customer to ensure sound thinking,
to inspire fresh ideas, and to provide you
with outstanding creative development
and tactical execution.
Capabilities:
• Mapping Approach to Strategy
• Customer Listening
• Insights & Learnings
• Strategic Gaming
• Psychographic Profiling
• Product Positioning
• Executive Coaching
™
SM
SM
• Brand Identity
• Sales Collateral
• Packaging
• Patient Programs
• Direct Marketing
• Product Launches
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HAMILTON, INSPIRED ADVERTISING
We do compelling experiences.
We do digital solutions.
Your brand is defined by the impression
it leaves on your customer. Make that a
compelling experience, and your brand
is more likely to succeed.
More likely than not, your customer has a
smartphone. Checks Facebook. Watches
TV while tweeting and texting a friend. Your
customer can access and share your brand
quicker and more often than ever before.
Taking communications outside of
traditional print and into the third dimension,
Quartermoon develops, dimensionalizes,
and brands your internal and external
events so they are experienced—talked
about—and remembered.
And whether it’s an iPad app, a Web
experience, or a viral video, Hummingbird
is ready to help you imagine, understand,
and execute digital solutions that connect,
engage, and delight.
Capabilities:
Capabilities:
• Environmental Branding & Planning
• Event Marketing & Coordination
• Experiential Marketing
• Dimensional Design
• Tradeshow Design
• Skill Development Programs
• Marketing & Sales Training
• Video
• Web Sites
• Social Media
• Rich Media
• Mobile Apps
• Search Engine Optimization
• User Experience Design
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HAMILTON COMMUNICATIONS
For more than just these brief ideas of how Hamilton Communications
may be of value to you, we invite you to contact us and learn more about
all four of our practice areas of communications.
O U R H A M I LT O N C O M M U N I C AT I O N S C O R P O R AT E B R O C H U R E
This is an idea.
We do ideas.
This Is an Idea.
We Believe in the Power of Ideas.
A D D I T I O N A L B R O C H U R E S F R O M A L L F O U R O F O U R P R A C T I C E A R E A S O F C O M M U N I C AT I O N S
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We do strategic thinking.
We do inspired advertising.
Agony & Ecstasy:
The Romance of Art and Strategy
Two Sides to a Story:
The Story of Building Brands
We do compelling experiences.
We do digital solutions.
Shift Perspective:
The Dimension of Experience
Wonderful:
The Journey from Question to Wonder
HAMILTON, INSPIRED ADVERTISING
Looking for inspired advertising?
Simply call 312.970.2205 and ask for Janet Ruiz,
or you can e-mail our Owner and Principal, Jim Lee,
at [email protected].