1. Art and Diseño

#116/2015-01-28
News
Alert
global Sporting Goods Industry update
among others in this issue
Adidas to sell Rocksport 2
Pentland Brands announce leadership appointments
2
Brooks breaks tape on momentous year 3
Speedo launches fueled by water campaign
4
2015 TaiSPO all Stars innovation’s stage 7
Giant reports record sales
9
Coliped and Colibi merge and become Conebi
9
Under Armour appoints VP Footwear
11
ISPO Beijing: The highlights of Asia’s industry compass
12
World Snow Day bigger and better
13
the WFSGI is looking
forward to welcoming you
at the world sports forum
2015 in munich
visit also our booth ew01
at ispo munich
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WFSGI – WORLD FEDERATION OF
THE SPORTING GOODS INDUSTRY
@WFSGI
Obere Zollgasse 75, P.O. Box 1664, 3072 Ostermundigen/Bern, Switzerland
Phone +41 31 939 60 61, Fax +41 31 939 60 69, www.wfsgi.org
1
WFSGI NEWS ALERT: #116/2015-01-28
adidas to sell rocksport
The adidas Group announced that it has entered into a definitive
agreement to sell its Rockport business to a new entity formed by
Berkshire Partners and New Balance for a total consideration of $280
million, most of which will be paid in cash with the remainder comprised of notes. New Balance will contribute its Drydock business to
the new entity which will create a leading collection of global footwear brands including Rockport and Drydock’s Aravon, Dunham and
Cobb Hill brands. The transaction, which is subject to customary closing conditions, is expected to be completed later in 2015. As a result
of the transaction, the adidas Group will record a non-operational
negative P&L impact in a double-digit million Euro amount, which will
be reported in discontinued operations as part of the company’s 2014
results.
“Rockport is a brand that has performed well over the last years.
However, our focus is clearly on sport and operating a brand portfolio
with a clear agenda to unleash the potential of athletes and inspire
consumers to live active lives. The brown shoe category is not core to
this strategy and the sale of Rockport will allow us to reduce complexity and pursue our target consumer more aggressively with the adidas, Reebok and TaylorMade brands.” said Herbert Hainer, CEO of the
adidas Group
Headquartered in Canton, MA, The Rockport Company, LLC is a leading global designer, developer, manufacturer, distributor and retailer
of innovative, high-quality footwear specially engineered for comfort
under the Rockport brand. Rockport offers a full line of men’s and
women’s footwear which is sold through a global multi-channel distribution network.
Source: adidas Group
pentland brands announce
leadership appointments
Pentland Brands plc, the name behind some of the world’s best
sports, outdoor and fashion brands, has announced a series of senior
leadership appointments, including three new roles providing organisation-wide expertise and ownership across consumer, customer
and supply chain.
Carl Davies, Managing Director, Mitre and Prostar, is appointed Global Customer Director, Pentland Brands.
Jon Godden, Chief Operating Officer, Mitre and Prostar, takes on interim responsibility for leading the Mitre and Prostar business.
Matt Rock, Managing Director, Lifestyle Division (Kickers, Ted Baker
Footwear and Boxfresh), is appointed Global Supply Chain Director,
Pentland Brands.
Marco Ellerker, Managing Director, ellesse, Red or Dead and KangaROOS, becomes Managing Director of the Lifestyle Division (Kickers,
Ted Baker Footwear and Boxfresh). This creates a vacancy to lead
ellesse, KangaROOS and Red or Dead, which will be advertised early
in 2015.
Andy Long, Chief Executive Officer, Pentland Brands plc says: “As a
business we are committed to leadership development and succession planning, so I’m really pleased we have been able to make these
appointments from our own leadership talent bank. It means we can
ensure continuity not only for our teams, but also for our partners,
customers and suppliers”.
Source: Pentland Brands
yue yuen earns $8 billion in 2014
Yue Yuen, the world’s biggest manufacturer of sports shoes, has announced an increase in revenues for December 2014 on the back of
steady increases in the mid-single digits all year.
The Taiwan-headquartered group – which makes for Adidas, Nike,
Puma and Under Amour – had revenues of $734 million for the
month, 3% higher than in December 2013.
Total revenues for 2014 were $8 billion, 6% higher than in 2013.
Source: SportsTextiles
Andy Long, Chief Executive Officer, Pentland Brands plc says: “These
three new leadership roles will, as part of our Pentland Brands Executive team, ensure that we are set up for success and can evolve our
business to meet the ever changing needs of our consumers and customers.”
do your colleagues know about
the wfsgi news alert?
Sean Hastings, Vice President Product and Marketing, Speedo, is appointed Global Marketing Director, Pentland Brands.
tell them to subscribe at
www.wfsgi.org
Jamie Cornforth, Head of Category Strategy & Planning, Product &
Marketing, Speedo, becomes interim Vice President of Product and
Marketing, Speedo.
WFSGI – WORLD FEDERATION OF
THE SPORTING GOODS INDUSTRY
2
WFSGI NEWS ALERT: #116/2015-01-28
brooks breaks tape on momentous
year and kicks off 2015 with clear
focus
For Brooks Running Company, 2014 was a year of milestones: among
other noteworthy mileposts, Brooks reached half a billion dollars in
annual sales, moved into a new state-of-the-art global headquarters
and celebrated its 100-year anniversary. To cap it off, Brooks posted
a 15 percent increase in revenue growth year-over-year driven by a 13
percent increase in U.S. footwear sales and a 32 percent increase in
EMEA (Europe, the Middle East and Africa) sales on a local currency
basis. Additionally, Brooks Canada clocked in more than 37 percent
year-over-year revenue growth since formed as a wholly owned subsidiary in 2014.
NPD Sports and Leisure Trends reported Brooks grew its No. 1 market
share position at specialty running account stores (SRAs) nationwide
for the rolling year (December 2013 through November 2014) to 31%
in performance running footwear retail dollar share—a noteworthy
gain given the channel’s pace drop in running shoe sales driven by
declines in men’s and barefoot styles. Brooks’ Ghost 6 shoe held the
No. 1 position in the growing neutral footwear category at SRA, where
44 percent of total running shoes sold during the rolling year were
neutral styles. Meanwhile at SRA, Brooks’ Adrenaline GTS shoe remained the top choice for runners in its category for the sixth year in
a row.
In 2014, Brooks also earned awards from editors, wear testers and
industry experts, including:
• Editor’s Choice from Runner’s World for the Cascadia 9 and
PureGrit 3;
• Gear of the Year from Outside magazine for the PureFlow 3;
• Best Update from Runner’s World for the PureFlow 3 and
Adrenaline GTS 15;
• Best Sneaker from Fitness magazine for the Ravenna 5;
• Top Debut from Activ Laufen, Germany for the Transcend;
• Best Mountain Trail shoe from Endurance magazine, France for the
Cascadia 9;
• Best on Test from Outdoor Fitness, United Kingdom for the
Cascadia 9;
• 2014 Vendor of the Year from Independent Running Retailers
Association (IRRA).
“2014 was indeed a year of milestones for Brooks, and the future of
the running lifestyle and marketplace is as bright as ever. We remain
committed to being a thought leader in running, evolving our brand
to keep pace with runners’ wants and needs and creating relevance
mile after mile,” said Jim Weber, CEO of Brooks Running Company. “As
millions of people around the world make running a key part of their
fit, healthy lifestyles, our goal is to be their number one choice for
gear.”
WFSGI – WORLD FEDERATION OF
THE SPORTING GOODS INDUSTRY
Brooks aims to continue its momentum in 2015 by further refining its
award winning footwear collection, unveiling an all-new performance
apparel line and introducing two new styles in the Brooks Moving
Comfort Collection of sports bras. The completely overhauled Brooks
apparel collection is steeped in runner insight and built from the
ground up to meet runners needs on and off the run. It takes design
inspiration from simplicity, minimalism and functionality found in
Scandinavian culture, yielding timeless pieces that provide ultimate
functionality and a clean aesthetic. Mixing art with science, the apparel line utilizes the company’s proprietary DriLayerTM family of
high quality, moisture-wicking fabrics that are optimized to keep runners performing at their best. Meanwhile, the Brooks Moving Comfort Collection will welcome the Uprise Crossback and Uplift Crossback sports bras; two lightweight and versatile crossback styles that
provide support and shape in a fashion-forward silhouette
Brooks formed a Board of Advisors in 2012 to help chart its course in
leading the performance running marketplace and becoming the No.
1 choice for runners worldwide and scale globally. Brooks’ Board
members include:
• Robbie Bach – speaker, author, former President of Microsoft’s
Entertainment and Devices Division;
• Charlotte Guyman – Berkshire Hathaway Inc. Director, former
Microsoft General Manager
• Dan Nordstrom – CEO of Outdoor Research, Inc., former senior
executive roles at Nordstrom, Inc.;
• Deanna Oppenheimer – CEO of CameoWorks, LLC, former Vice
Chairman Retail Banking at Barclays PLC.
Brooks is pleased to announce the addition of even more horsepower
to its Board of Advisors by welcoming new member Adam Brotman.
Chief Digital Officer for Starbucks Coffee Company, Brotman brings
experience in creating consumer connections in the digital realm at
one of the pre-eminent, values-driven experiential brands in the
world.
Source: BrooksRunning
canada goose acquires one of its
contract manufacturers
Canada Goose, the down apparel brand, has agreed to acquire one of
its suppliers, Grand Harbour Clothing of Scarborough, Ontario, which
has been in service for the last three years. Through this takeover, the
Canadian outdoor apparel maker adds 45,000 square feet of production capacity to its own manufacturing capacities. Some 70 employees will join Canada Goose with this acquisition; manufacturing efficiency is said to increase by 25 percent. The Grand Harbour deal
means that the company now has complete control over a second
factory of its own in the wider Toronto area.
Source: ISPO
Any questions? Contact Simone Ramsauer, WFSGI PR Manager
Phone: +41 31 939 60 61, Fax: +41 31 939 60 69, E-mail: [email protected]
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WFSGI NEWS ALERT: #116/2015-01-28
speedo launches fueled by water
campaign
Speedo USA, a division of PVH Corp., has launched Fueled by Water, a
new digital and social media campaign designed to celebrate all
things water and people’s lifelong passions for a wide range of water
sports.
Through a series of video vignettes, filmed throughout the past year
and now live at speedousa.com/fueledbywater, Fueled by Water
features 33 individuals – young and young-at-heart – who embody an
active lifestyle in and around the water and share a personal connection to the world’s most precious resource.
The 16 mini-documentaries, which each live within the Fueled by Water website, are also edited into an engaging, two minute-and-thirty
second anthem video that ties each individual story together by a
common thread – the love of the water – and showcases the lifelong
nature of water sports. “As the world’s leading aquatic brand, Speedo
has been ‘fueled by water’ for more than 86 years,” said Speedo USA
President Jim Gerson. “With this new campaign, we wanted to ‘fuel’
a fresh and new conversation about why people love the water and
celebrate their passions for the pool, lake, ocean, river, etc.”
The Fueled by Water video series, which takes consumers on an
aquatic journey and speaks to the inherent power of water on the
mind, body and soul, features:
•
91-year old Senior Masters swimmer and world record holder
Jurgen B. Schmidt, who first started competing in his 50’s and has
now been a part of Masters Swimming for more than 40 years
• Body surfer Mark Cunningham, retired City and County of Honolulu lifeguard and arguably the greatest body surfer of the modern
era
• 64-year old open water “channel swimmer” Jim McConica, also
an accomplished collegiate and Masters swimmer, and 41-year old
runner-turned-open water swimmer Tamie Stewart, who are both a
part of the Deep Enders swim group
• Los Angeles County Lifeguard Captain Mike Inscore, who has been
saving lives on the beaches of Southern California since 1980
• 14-year veteran aqua aerobics instructor Allyson Bailey, who inspires class members like Forrest Allison and his wife Lisa Strong during their low impact, high-intensity water workouts
• Stand up paddleboarder Mike Vaughan, who uses the water as a
form of meditation when he isn’t competing, paddling 10-15 miles at
a time
• Fitness swimmers Shana Doronn, 49, and Dave Medina, 32, from
the Bruin Swim Club, who are fueled by the camaraderie of a team
environment
• Team Speedo stars and Olympic gold medalists Ryan Lochte, Natalie Coughlin, Cullen Jones and Nathan Adrian, who have a true passion for swimming and embody what it means to live a healthy lifestyle in and around the water.
• Professional Surfer CJ Kanuha of Hawaii, who comes from a long
line of ocean lovers, and designs and shapes surfboards when he’s not
competing
WFSGI – WORLD FEDERATION OF
THE SPORTING GOODS INDUSTRY
• Competitive free diver and professional dive instructor Ocean
Ramsey, who dedicates herself to the mental training and focus it
takes to hold her breath for more than six minutes
• Professional Cliff Diver Tara Tira, who looks to the water for an
exhilarating effect and has been diving since she was six years old
• Triathlete Mariel Calloway of Houston, Tex., who continues to
improve her stroke with every race and practice
• Rose Bowl Aquatics high school swimmers Javier Lopez and Douglas Nogueira, who say swimming is the most fun – and most athletic
– sport they’ve ever competed in and enjoy both the team and individual elements of swimming
• Goalie Nikki Doumas and Attacker Sophia Baia from the Santa
Margarita High School water polo team, fierce competitors who have
a passion for the grueling sport and are always working to improve
their game
• Claire Barton, Monica Velazquez-Stiak, Elizabeth Wiita and Gillian
Brassil from the USA Jr. National Synchronized Swimming Team, who
love working together to achieve the perfect balance of endurance,
acrobatics and fluid movement in their routines
• Beginner swimmers Jose Barreto, Caitlyn Chailitierd, Nicolai Ross,
Natalie Gregori, Isabela Salas, and Mina Sadegni from Rose Bowl
Aquatics, who swim for fun, and to learn all of the strokes so they can
be great swimmers when they get older
As part of the Fueled by Water campaign, Speedo USA is looking for
consumers to submit their own stories via a six week-long social contest. Beginning today, people can share how they are “Fueled by Water” by tagging @SpeedoUSA, on Twitter and Instagram with the
hashtag #fueledbywater. [The] Speedo USA [marketing team] will
post its favorite user-generated posts on the Fueled by Water microsite and select a weekly winner to receive a Speedo gear pack, curated to include top picks from Speedo USA’s performance, fitness and
active recreation collections of swimwear and accessories.
“People are creating their own stories in and around the water every
day,” Gerson added. “Through Fueled by Water, we are offering a
platform for water sport enthusiasts everywhere to talk about their
connection to water and its role in their unique and individual mission
to live a healthy and active lifestyle.”
The campaign’s curated product sets and the link to Speedo USA’S
wide-ranging product line – which features functional and fashionforward swimwear, footwear, training aids, accessories, and apparel
for all things aquatic – underscores Speedo’s commitment to providing the best products and gear for everyone who loves the water.
“We’re very proud of Fueled by Water and can’t wait to see how our
consumers and the aquatic community engage with us through this
new campaign,” said Alyssa Igawa, Marketing Director for Speedo
USA. “This new and immersive digital campaign gives us a great opportunity to celebrate the water sports community – and to highlight
Speedo’s longstanding commitment to bring performance, comfort
and style to all who enter the water, whether racing for a record finish, swimming laps for better health, or making memories at the
beach.”
Source: SportsOneSource
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WFSGI NEWS ALERT: #116/2015-01-28
jarden expects q4 earnings to
exceed consensus estimates
Jarden Corporation expects net sales of at least $2.4 billion for the
fourth quarter of 2014, driven by strong organic growth. The owner
of The Coleman Co., K2, Marmot, Rawlings and two dozen other
sporting goods brands also expects adjusted earnings per share to
meet or exceed the current Wall Street analysts’ consensus estimate,
with strong sales counterbalancing the significant negative impact of
foreign currency in the quarter.
Full year 2014 adjusted earnings per share are similarly expected to
meet or exceed the consensus estimate, before giving effect to the
favorable impact of tax credits and other changes enacted in Dec.
2014 resulting in a lower effective tax rate. The company expects organic net sales growth for the full year to be at the higher end of its
long-term average target range of 3-5 percent.
For 2015, the company anticipates organic net sales growth to be
within its long-term average target range of 3-5 percent. Including
the negative impact of current foreign currency rates, the company
expects to deliver adjusted earnings per share in 2015 in the range of
$2.75-$2.90.
“We delivered our strongest organic growth performance for 2014 in
Q4 and anticipate that the positive momentum from 2014 will continue into 2015, despite the foreign currency headwinds being experienced by many of our international businesses,” said Jarden’s Executive Chairman Martin E. Franklin.
CEO James E. Lillie said the downward price volatility in the commodity markets has many tangential implications for consumer products
companies.
“But we believe the most important will be the increase in the real
purchasing power of consumers during 2015, which in turn provides
our businesses the opportunity for additional growth,” Lillie said.
“We look forward to reporting our final 2014 financial results, as well
as a more detailed outlook for 2015, on our scheduled quarterly conference call.”
Source: SportsOneSource
waterproof breathable textiles
(wbt) market worth $1.73 billion by
2020
The global waterproof breathable textiles market is expected to
reach USD 1.73 billion by 2020, according to a new study by Grand
View Research, Inc. Increasing preference towards high-performance
as well as comfortable apparel is expected to drive market growth
over the forecast period. Additionally, rising consumer disposable income and growing fitness awareness are also expected to favorably
impact waterproof breathable textiles market growth. The global
market has become technologically advanced as a result of plasma
and silicon-based technologies. Increasing use of recycled PET bottles
to manufacture waterproof breathable fabrics is also expected to fuel
global market growth.
Changes in consumer interest or consumer preferences in outdoor
activities may pose a challenge to waterproof breathable textile market growth. In addition, changes in fashion trends may also have a
great impact on product demand. The market is characterized by certain risks as the business requires companies to anticipate consumer
preferences, as decision regarding product designs are often made in
advance to consumer acceptance, which may hamper market growth.
Further key findings from the study suggest:
• Membranes are expected to be a high growth segment over the
forecast period owing to their capability to provide protection from
UV-radiation, airborne pollutants and temperature variations.
• On account of surging demand for waterproof breathable textiles
in active sportswear, garments are expected to remain the dominant
segment over the forecast period. Waterproof breathable textiles offer high performance as against traditional fabrics, thereby making
them popular among consumers.
• Waterproof breathable textiles demand in the active sportswear
segment can be attributed to the rise in demand for antimicrobial,
antiviral, dirt/stain/dew resistant fabrics.
• Europe was the largest regional market in 2013, and accounted for
over 30% of the global market in the same year. Presence of several
key industry players is expected to fuel regional market growth over
the forecast period.
• Key market players include W. L. Gore & Associates, eVent (General Electric), Polartec and SympaTex. Industry participants focus on
offering environmentally viable products that are recyclable, PTFEfree and PFC-free. W. L. Gore & Associates was the market leader in
2013. The company emphasizes on maintaining a tight control over its
manufacturing process for all products in which its fabric was used,
ensuring quality and creating entry barriers.
Find more information here.
Source: CNBC
New Market Research Reports Title Global Waterproof Breathable
Textiles (WBT) Market Analysis, Size And Segment Forecasts To 2020
Has Been Added to GrandViewReseach.com Report Database
WFSGI – WORLD FEDERATION OF
THE SPORTING GOODS INDUSTRY
5
WFSGI NEWS ALERT: #116/2015-01-28
sfia hires health & tax lobbyists to
help pass phit act
americans top charts as biggest
footwear and clothing consumers
In a major step forward for the Sports & Fitness Industry Association’s
(SFIA) Increase Participation Plan (IPP), the association has hired the
D. Major Group and West Front Strategies to assist in its lobbying efforts to pass the Personal Health Investment Today (PHIT) Act.
US-based consumers bought the most shoes and clothing per capita
in 2013, according to a report by the American Apparel & Footwear
Association (AAFA).
“We are excited to hasfve such a strong group of seasoned professionals to work with on passing the PHIT Act,” said Bill Sells, SFIA Vice
President of Government and Public Affairs. “The combined resources that the D. Major Group and West Front Strategies will dedicate to
moving PHIT through Congress is very impressive and will be invaluable as we move forward.”
The PHIT Act would change the IRS definition of a “medical expense”
to include physical activity as a form of prevention. Expanding the
medical expense definition would make physical activity expenses
reimbursable using pre-tax dollars in Health Savings Accounts and
Flexible Spending Accounts. Eligible expenses would include sports
and fitness equipment solely used to participate in a physical activity,
gym memberships, fitness & exercise classes, youth & adult sports’
registration fees, lessons & clinics and other physical activity expenses. Congress has estimated this definitional change would lead to an
additional $2.5 billion investment in the physical activity industry.
The D. Major Group represents some of Washington, DC’s top trade
associations, nonprofit organizations and Fortune 100 companies.
They have a reputation of helping clients develop new industry partnerships and launching issue-based campaigns. The D. Major Group is
well-versed in how trends can alter a government relations strategy
whether it involves health care reform, federal reimbursement, and
in certain cases, tax provisions.
Each individual (children are included) spent $1,141 purchasing 64
garments and 7 ½ pairs of shoes.
“This is more than any other country in the world,” said AAFA CEO
Juanita Duggan. Apparel and footwear contributed a record $361 billion to the US economy in 2013, a bigger contribution than new cars,
alcohol, toys, or practically any other industry.”
The rebound in Made in US clothes and shoes, first seen in 2011, continued with US manufacturing of clothes up 6.2% and shoes up 8.5%.
“AAFA’s ongoing manufacturing initiative helped our members succeed and grow, not only in the US market, but in selling US-made
clothes and shoes around the world,” said Ms Duggan.
Despite this growth, 97% of all clothes and 98% of all shoes sold in the
US are imported.
“The fact remains that the US apparel and footwear market is dependent on international trade,” commented Duggan. “Therefore,
we call on Congress and the Obama administration to take immediate
action on long-pending trade legislation and trade agreements to
help the industry’s 4 million workers, and the country’s 316 million
consumers.”
Source: SportsTextiles
West Front Strategies LLC, (WFS) is a bipartisan government relations
firm formed by Capitol Hill, administration, and government affairs
veterans. The WFS partners bring together decades of experience in
Washington, D.C. policy and public affairs: boots on the ground experience from the Senate, House, the White House and executive agencies.
“The PHIT Act is probably the most important piece of legislation that
the sports and fitness industry has ever tried to get passed through
Congress,” said PHIT America Founder Jim Baugh. “Imagine using PreTax Medical Accounts to get reimbursed for sports equipment expenses, road race entry fees, monthly gym memberships, sports instructional camps, and much more. The PHIT Act will help us combat
and reverse America’s ‘Inactivity Pandemic,’ which is having adverse
effects on our health care system.”
Source: SFIA
WFSGI – WORLD FEDERATION OF
THE SPORTING GOODS INDUSTRY
6
WFSGI NEWS ALERT: #116/2015-01-28
2015 taipso all stars innovation’s stage of excellence winning products
announced
8 products, ranging from fitness
equipment to sportswear and accessories, will be on display from
March 18 through 21, at the 2015
Taipei Sporting Goods Show (TaiSPO)
All Stars Innovation’s Stage of Excellence, stand G0136, Taipei International Trade Center (TWTC) Exhibition Hall 3. Pre-register to discover
these and more sporting goods innovation at https://www.taispo.
com.tw/
• Sportswear:
TITAN SPORT TECH presents Lateral Motion Sport Socks, designed specifically for lateral movement
protection for sports including badminton, tennis and table tennis.
• Accessories:
PERSEIDAS ENTERPRISE releases 5Kg Bumper Plate for a Barbell. The durable rubber and plastic combination are ergonomically designed for weightlifting athletes.
Ergonomic Panorama Swimming Goggles from FIRST RANK is designed exclusively for swimming in
the pool and open water for 170 degree view.
Source: Taitra
Concurrent with the Taipei Int’l Cycle Show (TAIPEI CYCLE) at TWTC
Nangang Exhibition Hall, 2015
TaiSPO will be the largest showcase
for all things sports in Asia, with record-breaking 1,800 booths that
will fully occupy TWTC Exhibition
Halls 1 & 3.
A glimpse into the winning products:
• Fitness Equipment:
With two independent motors, Biofeedback Rehabilitation Treadmill
from DYACO provides true incline
and decline, bi-directional belt
speed for forward and reverse walking.
Matrix T7xi Treadmill by Johnson
Health Tech integrated Fit Touch
Technology into 19” touchscreen
for better visual performance.
Naples Elite, presented by Greenmaster, is designed to avoid the risk
of knee joint damage from normal
elliptical trainers or treadmills.
The unique design of the spring system on Wonder Core by BODYORBIT
provides resistance to strengthen
different muscle groups.
GB7005 Mini Recumbent Cross
Trainer made by Gee Hoo acts as an
elliptical cross trainer or a recumbent bike, capable of bidirectional
movement.
WFSGI – WORLD FEDERATION OF
THE SPORTING GOODS INDUSTRY
7
WFSGI NEWS ALERT: #116/2015-01-28
brooks running launches the
brooks booster club
Young runners are inspiring, strong and determined, but even the
toughest athletes and most storied high school programs need an
occasional boost to reach their goals. Today, Brooks Running Company announced it will double down on its commitment to the future
of the sport by launching the Brooks Booster Club. This needs-based
grant program will provide gear and funds to 25 under resourced high
school cross country and track teams across the U.S. and Canada.
Inspiring Coach of the Year Award are two additional pieces of the
company’s growing stake in all levels of competitive running. Furthermore, the company contributes to collegiate and high school programs throughout the U.S. and sponsors track and cross country
meets like the prestigious Mt. SAC Invite and Relays and its own PR
Invitational.
Source: Brooks Running
adidas to ramp up nfl and mlb
endorsements
“Through our Inspiring Coach of the Year Award, we’ve been able to
honor dozens of amazing coaches who build the foundation of our
sport and inspire young kids to run, but we discovered there were
many schools in need of help in ways that go beyond the award. The
Brooks Booster Club is how we plan to provide that assistance,” said
Brooks Team Brand Manager Steve DeKoker.
Adidas AG plans to sharply ramp up its endorsements of NFL and MLB
players in the next few years, Adidas North American President Mark
King said in an interview with the Wall Street Journal. The report stated Adidas will sign as many as 250 NFL players and 250 MLB players
for endorsement deals over the next three years, up from a total of
fewer than 40 now.
The Booster Club will support 25 high school teams by outfitting athletes with training and racing shoes, racing uniforms, and sweats. Additionally, the schools will receive with $2,000 in cash to help with
expenses including pay-to-play fees, meet entry fees and transportation costs. Coaches and athletic directors can apply for a Brooks
Booster Club grant online at brooksrunning.com/boosterclub now
through May 1. Brooks will announce winners in June.
The increased spend comes as Adidas recently reached deals with
both the NFL and MLB that will allow players it endorses to wear the
company’s three-stripe logos on the equipment they wear on the
field.
Brooks also invites the running community to pay it forward with the
opportunity to expand the program’s reach beyond 25 high school
teams. Proceeds from the company’s new ebook, ”Running Through
the First 100 Years,” and Booster Club promotional items coming later
this year on Brooks’ website will go directly to additional Brooks
Booster Club grants. For every $5,000 raised, Brooks will add another
school to the Booster Club grant list. Runners can buy the ebook on
Amazon and the iBookstore for $9.99.
On top of launching the Booster Club, in 2015 Brooks will expand its
Inspiring Coach of the Year Award program to Canada. Brooks will
recognize 10 coaches from the U.S. and three from Canada for their
work in inspiring young athletes to run and be active. The winner will
receive $10,000 in gear and $2,500 in cash, all finalists receive $2,500
in gear and $500 in cash, and each of them will be honored in June at
the 2015 Brooks Inspiring Coach of the Year awards banquet.
Brooks calls on high school runners, their parents and family members, colleagues, school administrators and the running community
to nominate a current high school cross country or track coach for the
Inspiring Coach of the Year Award. Nominations close May 1; more
information is available at brooksrunning.com/inspiringcoaches.
On its quest to celebrate and champion the sport of running, Brooks
continually invests in a number of initiatives that promote a healthy,
welcoming competitive environment, like supporting professional
athletes and teams at the elite level. The Brooks Booster Club and
WFSGI – WORLD FEDERATION OF
THE SPORTING GOODS INDUSTRY
Current Adidas-sponsored football players include DeMarco Murray,
Von Miller, Robert Griffin III, Frank Gore, Eric Berry, Sammy Watkins
and Jimmy Graham. Its current MLB lineup includes BJ and Justin Upton, Coco Crisp and Chase Utley.
Source: SportsOneSource
sfia webinar: proactive tips to
protect your wearable
technology IP
Thursday, January 29, 2015 2:00-3:00PM EST
According to the International Chamber of Commerce & the U.S. Immigration & Customs Enforcement, it is estimated that up to $600
billion in counterfeit products are sold in the U.S. each year. Apparel
and footwear products, including wearable technology, are popular
targets of counterfeiters.
This is becoming a serious threat to the sports and fitness industry,
with the growth of online consumer sales and counterfeiters becoming even more difficult to police.
Join us on January 29, 2015 to learn about patent enforcement, steps
that can be taken to help protect your brand and how the National
Intellectual Property Rights Coordination Center (IPRC) can help reduce the risk of intellectual property theft.
https://www.sfia.org/calendar/537_WEBINAR%3A-Proactive-Tipsto-Protect-Your-Wearable-Technology-Intellectual-Property
Source: SFIA
8
WFSGI NEWS ALERT: #116/2015-01-28
giant reports record sales
For 2014 Giant Manufacturing Co, reports a recovery of its ownbrand business in Europe. Next to that the marketing of Taiwan’s biggest bicycle maker also proved to be effective in China, resulting in
stronger-than-expected sales for last year.
In the last quarter of 2014 Giant’s year-on-year consolidated sales
rose by 19.4 percent to TWD 14.5 billion (400 million euro). The company’s sales growth in both Europe and China pushed its consolidated
full-year sales figure by 10.86 percent to TWD 60.22 billion (1.65 billion euro). This is the highest turnover in the company’s history.
China important market
According to Taiwanese Capital Securities Corp., Giant’s net profit for
2014 will increase by 15.12 percent to TWD 4.58 billion (130 million).
Giant’s growth figures are driven by export markets which is in line
with Taiwan economic situation. According to the export promotion
organization TAITRA,
Taiwan’s exports for 2014 are expected to grow 3.58 percent from a
year earlier. Like for Giant, China is still the main growth market for
Taiwan. Today this former enemy is the largest market for Taiwanese
products, generating 26.2 percent of country’s total export value.
Source: Bike Europe
coliped and colibi merge and
become conebi
The Association of the European Two-Wheeler Parts’ and Accessories’ Industry (COLIPED), established in 1960, and the Association of
the European Bicycle Industry (COLIBI), established in 1973, took the
decision at the last General Assembly in Brussels on 19th November
to merge into one entity and become CONEBI, the Confederation of
the European Bicycle Industry.
The following Board of Directors was unanimously elected:
Mr. René Takens of the Accell Group NV, President - Mr. Erhard
Buechel, of Büchel & Co. Fahrzeugteilefabrik KG, Vice President - Mr.
Massimo Panzeri of Atala Spa, Vice President - Ms. Sacha Boedijn of
RAI Association, Treasurer.
CONEBI’s new articles of association were just published at the beginning of January 2015 in the Annexes to the Belgian Official Journal and
thus the registration of the Association is now official.
CONEBI inherits COLIPED and COLIBI’s remarkable results, among
which the separate code in the combined nomenclature for EPACs
and the adoption by the European Commission of the EPACs and
Speed EPACs regulations. It is also noteworthy that COLIPED and
COLIBI were pioneers in organising e-bike test rides at the European
Institutions and in asking the European Commission for the appointment of a European Bicycle Officer.
WFSGI – WORLD FEDERATION OF
THE SPORTING GOODS INDUSTRY
CONEBI will combine the efforts that have been efficiently put by
COLIPED and COLIBI all over the past decades in order to have maximum strength in representing its members’ interests at European
level: the new association will keep on maintaining regular contacts
with European policy makers and Authorities, as well as with other
associations that pursue common objectives, the European standardization body CEN, Industry and mobility experts, and the international press. CONEBI’s aim will be the growth of the bicycle, EPAC and
P&A industries and of the Cycling Culture in Europe.
CONEBI will be responsible for the preparation of the European Bicycle Industry & Market Profile (BIMP): first issued in 2009 by the zealous work of COLIPED and COLIBI, it is now recognized at international
level as the statistical bicycle data source by excellence and will continue to be published every year to provide its stakeholders with indepth insights. The activities promoted by the Confederation of the
European Bicycle Industry will also go beyond the European borders:
The Taipei International Cycle Show 2015 will take place from 18 to 21
March and will see CONEBI as the biggest exhibitor. For the past 23
years the joint European COLIPED booth has brought the leading representatives of the European Bicycle Industry to the most important
Asian cycle show, giving the possibility to tens of thousands of visitors
to be updated about trends and innovations in Europe.
Source: Conebi
mavic takes next step in
centralizing service
To meet the growing demand for technical support Mavic implements the ‘one-stop service’ concept for its wheel sets as well as warranty and service requests of all its product lines.
Mavic expects to shorten processing demands for all service requests
with the creation of one service centre for the European market –
Photo Mavic The Mavic Service Centre for all European markets will
open in the first half of 2015 and is to be located in the immediate
vicinity of the company’s head office and production facility nearby
Annecy in France. This was reported by the German news website
mtb-news.de.
Improve service levels
Mavic expects to optimize technical support, create synergies, improve service levels for retailers and above all shorten processing
demands for all service requests. Previously request from customers
in Spain and England were already transferred from national service
centres to Mavic in France. The national telephone support in European languages will be continued.
The creation of the Mavic Service Centre for the European market
does not explicitly include all countries yet. For example the Mavic
Service Centre in Vernier, near Geneva remains operational until further notice.
Source: Bike Europe
9
WFSGI NEWS ALERT: #116/2015-01-28
new iso standard for bicycles
implemented
The International Organization for Standardization ISO published the
new ISO 4210:2014 standard for bicycles. It has been developed in
response to demand throughout the world and to ensure that bicycles manufactured in compliance with this International Standard will
be as safe as is practically possible.
The new standards have been prepared by Technical Committee ISO/
TC 149 “Cycles” in collaboration with Technical Committee CEN/TC
333 “Cycles”.
This European Standard will get the status of a national standard, either by publication of an identical text or by endorsement and conflicting national standards will be withdrawn.
ISO 4210:2014 consists of the following parts, under the general title
Cycles — Safety requirements for bicycles:
• Part 1: Terms and definitions
• Part 2: Requirements for city and trekking, young adult, mountain
and racing bicycles
• Part 3: Common test methods
• Part 4: Braking test methods
• Part 5: Steering test methods
• Part 6: Frame and fork test methods
• Part 7: Wheels and rim test methods
• Part 8: Pedals and drive system test methods
• Part 9: Saddles and seat-post test methods
The ISO 4210 specifies safety and performance requirements for the
design, assembly, and testing of bicycles and sub-assemblies.
The new standard includes an all new category called ‘young adult
bicycles’ with a maximum saddle height of 635 mm or more and less
than 750 mm. The ISO 4210 does not apply to specialized types of
bicycle, such as delivery bicycles, recumbent bicycles, tandems, BMX
bicycles, and bicycles designed and equipped for use in severe applications such as sanctioned competition events, stunting, or aerobatic
manoeuvres.
According to the CEN-CENELEC Internal Regulations, the national
standards organizations of the following countries are bound to implement this European Standard: Austria, Belgium, Bulgaria, Croatia,
Cyprus, Czech Republic, Denmark, Estonia, Finland, Former Yugoslav
Republic of Macedonia, France, Germany, Greece, Hungary, Iceland,
Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands,
Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and the United Kingdom.
Download the new ISO standard here: http://www.iso.org/iso/home/
store/
Source: Bike Europe
WFSGI – WORLD FEDERATION OF
THE SPORTING GOODS INDUSTRY
shimano philippine factory opened
Shimano added the next factory on its list of more than 40 facilities
and sales offices worldwide with the opening of a new plant at the
First Philippine Industrial Park (FPIP) in Santo Tomas, Batangas.
According to a report on the Philippine website ABS-CBN News Shimano invested JPY 3.5bn (30mn euro) employing 1,000 people to support the Philippines’ position as a bicycle producer. Shimano Philippines will manufacture various bicycle components mainly for the
export market.
Improved competitiveness
The establishment of Shimano’s production via its subsidiary Shimano Philippines Inc., came just weeks after the European Parliament
voted to include the Philippines in the EU’s Generalized System of
Preferences Plus (GSP+) program. This will allow duty free access of
Philippine made bicycle to the European market and improve the
country competitiveness over other countries in the region like Cambodia and Bangladesh who already part of the GSP+ program.
Before the GPS+ rating, the Philippines’ bicycle exports between January and October 2014 stood at 702,618 units, up 8.76% from the
same period in 2013. This number is expected to increase substantially with the inclusion of the Philippines in the EU’s GSP+ program.
Shimano’s investment at the First Philippine Industrial Park (FPIP) is a
70-30 joint venture with the ‘First Philippine Holdings Corporation
(FPH) a holding company of the Lopez Group and Sumitomo Corporation, one of Japan’s biggest conglomerates. Recently FPIP received
government approval for its 92-hectare expansion plan, called FPIP
Special Economic Zone II.
Source: Bike Europe
save the date:
wfsgi bicycle committee
meetings at taipei cycle show:
March 17: Technical meetings
March 18: Steering meeting
March 20: public meeting (open
to press and
non-members)
10
WFSGI NEWS ALERT: #116/2015-01-28
cutting edge technology is hitting the
slopes and transforming snowboarding
under armour appoints svp
of footwear
We, as the human race, love to tag things as quantifiable certainties. But certain
numbers are difficult for us to track: Ever since the 1920’s, scientists have been
trying to put a quantified number on the expansion of the universe. The updated
figure lands at about 46.2 miles per second, per megaparsec.
Under Armour announced that Peter Ruppe, a long-time
Nike , has joined the organization’s executive leadership
team as senior vice president of footwear, effective immediately. In this position, Ruppe led Nike’s basketball
business for a decade and recently has been working with
Seattle Seahawks coach Pete Carroll on the development
of his WinForever coaching and motivational platform
Just try to make sense of that for a second.
Luckily, things here on the big blue dot are a little bit easier to comprehend. Because of technology, we have quantified everything from our phone batteries to
the dashboards in our cars. It’s important to us. It helps us set goals and make
sense of everything.
Over the last few years, we’ve witnessed a surge of products built to quantify
ourselves. A lot of these products often revolve around sports, which makes perfect sense because sports rely so much on numbers.
Fitness has been at the forefront of the quantified-self movement. From heart
rate monitors and mobile apps, to watches and bracelets, the fitness market has
exploded with tracking products.
Of course, we have seen the same thing in the big four sports as well. But alternative sports, like snowboarding, are quietly making moves into the quantifiable
technology market, too. And this is something everyone can get excited about.
Making Sense of It All
Certain things in snowboarding can be difficult to comprehend. For novices and
outsiders, numbers are universal language.
Think about snowboarder Sage Kostenburg pulling a trick dubbed the triple cork.
Crazy, right?
Just watching it can seem daunting. But after putting numbers to it, Kostenburg is
spinning a total of 1620 degrees while launching from a kicker at roughly 58 miles
per hour. Numbers help us better paint this picture.
As we have seen many times in the past, the good folks at Sports Science put their
minds to the sport of snowboarding and unraveling the triple cork. The only problem is that data is not available on the spot. Rather, it’s figured out in a “lab”.
Fortunately for snowboarders and skiers everywhere, the human race is finding
ways to bring the lab to the mountain. Being able to strap pieces of technology to
bodies is helping quantify snowboarding in real-time.
In this position, Ruppe will be directly responsible for
guiding the strategy, merchandising and development of
all footwear, including men’s, women’s and youth offerings.
“Peter is one of the most respected and accomplished
strategic leaders in the footwear space, with more than
25 years of unrivaled experience and success,” said Kip
Fulks, Under Armour COO. “He has a commanding, entrepreneurial spirit and an eye for innovation that will be
invaluable to Under Armour, as we continue to assert and
expand our global leadership in footwear.”
Ruppe most recently served as president of Alchemy
Global, the first online full-service investment platform
dedicated to the sports and entertainment industry. He
is most noted for his work as CEO of WinForever and his
nearly 25-year tenure at Nike, where, at various times, he
served as vice president and general manager of global
footwear categories and merchandising, VP and GM of
global equipment and VP and GM of athletic training and
field sports.
Ruppe will be responsible for developing the brand’s strategic vision and footwear category plan, and he will continue to drive commercialization as he employs a worldclass design and engineering team.
“In a short period of time, Under Armour has proven itself
to be a dominant force in the convergence of sports, design and innovation, and I am extremely excited to join
this family,” said Ruppe. “I share the brand’s passion for
innovation and performance, and footwear represents
the leading edge of growth opportunities related to those
core values.”
Read the full article here.
Source: SportTechie
WFSGI – WORLD FEDERATION OF
THE SPORTING GOODS INDUSTRY
Ruppe will be based out of the company’s headquarters
in Baltimore, MD.
Source: SportsOneSource
11
WFSGI NEWS ALERT: #116/2015-01-28
ispo beijing: the highlights of asia’s
industry compass
ISPO BEIJING 2015 and Alpitec China are held from Jan. 28-31 at the China National Convention Center (CNCC). This year more than 430 exhibitors with over
600 brands will be represented at the show. Asia’s only B2B multi-segment platform presents the latest innovations from the outdoor, action sports, ski, sportstyle as well as fabrics & fibers segments over more than 40,000 square meters of
exhibit space. Numerous highlights, including the Asia Pacific Snow Conference
(APSC), the China Sports Fashion Trend Forum, the Industry Forum and the ISPO
TEXTRENDS Forum complement the event.
The exhibition has been consistently expanding its role as the only B2B multisegment platform in the Asia-Pacific region since 2005. At its tenth anniversary
last year, the event celebrated a new visitor record with 30,000 visiting business
professionals.
This year more than 430 exhibitors with over 600 brands are expected at the
show. In addition to a number of Asian exhibitors such as Kailas, Mobi Garden and
Toread, the exhibition will once again draw many international companies, among
them Garmont, Lowa, Mammut and Tecnica. There are a large number of newcomers and repeat exhibitors: Craft, Dynastar, Gore, La Sportiva, Point65, Swix
and Thule are among this year’s exhibitors, ready to present their products to the
Chinese market. Community exhibits, among them those of Austria, Korea, the
Czech Republic and Taiwan, further emphasize the international representation at
ISPO BEIJING.
Together with long-time partners Fiera Bolzano and Alpitec China, ISPO BEIJING
offers 360-degree coverage of the sports market, which makes it the ideal platform to get comprehensive details on the latest product innovations from sportswear and gear to infrastructure all bundled in one convenient location.
The show not only presents the latest products but also provides up-to-date information on the industry and current trends with its side event and conference
program. The Industry Forum delves deeper into all angles of the Chinese sporting
goods industry, for example, with the help of the latest market research on the
Chinese sporting goods market by SGI Europe in cooperation with ISPO.
The ISPO TEXTRENDS Forum presents the textile trends, innovations and colors
for the fall/winter season 2016/2017. Furthermore, the China Sports Fashion
Trend Forum, on Thursday, Jan. 29 reveals additional insights into design and production trends. The ISPO AWARD area will once again host the best sports products for 2015, among them also the Asian Product Award winners. Finally, the
program culminates in the renowned Asia Pacific Snow Conference, held on
Thursday, Jan. 29. This year’s focus will be on the 2022 Olympic Winter Games and
the planning of ski resorts.
imagedirector for the sgi
update: bi-directional dragand-drop
Onison Corporation announces its most significant productivity upgrade to date of its ImageDirector Media Asset Management System for the sporting goods industry.
Onison’s goal was to put an end to the cumbersome upload and download processes that have frustrated some
users. As a world’s first, years of research and development have finally paid off in a huge way, and Onison is
releasing an upgrade that resets the bar for ease of use:
Bi-Directional drag-and-drop
For the first time, users can drag files directly from their
local file manager into a folder in ImageDirector with any
browser that runs Flash on both PC or Mac. The system
also recognizes imports for sporting goods product catalogs automatically and lets users create professional catalogs easier, faster, and more cost efficiently than ever.
As the world’s only Media Asset Management System,
ImageDirector now allows dragging files from ImageDirector and dropping them into local systems, even directly into applications. The Microsoft and Adobe families of
Software products is likewise fully integrated. The frustration of downloading files and then having to insert
them into an application is also a matter of days gone bye.
ImageDirector delivers the correct file size to the applications as is pre-set in the system, in particular to Adobe
InDesign. No other system comes close to this level of
integration and usability while being fully optimized for
the sporting goods industry.
Brilliance in Simplicity is Onison’s motive, and with this
new, cutting-edge release, the company is able to finally
break down the barrier to an unprecedented ease of use
by out-innovating the competition.
For businesses in the sporting goods industry, this means
dramatically increased productivity in the management
of files but also in the creation of product catalogs and
POS labels, the management of Digital Signage as well as
in the production of printed materials from Onison’s
Preeon Web-to-Print solution.
For more information, please visit www.onison.com.
This summer also sees the first ever ISPO SHANGHAI, held from July 2-4 at the
Shanghai New International Expo Center (SNIEC). As a multi-segment exhibition
ISPO SHANGHAI will place an even stronger focus on fitness, water sports and
sportstyle, in addition to outdoor and action sports.
Source: ISPO
WFSGI – WORLD FEDERATION OF
THE SPORTING GOODS INDUSTRY
Source: Onison
12
WFSGI NEWS ALERT: #116/2015-01-28
world snow day bigger and better
The fourth edition of the FIS World Snow Day was the biggest and most successful yet with 645 events in 45 countries and an estimated 600’000 participants.
Events were staged in every corner of the world on all five continents. From an event in Peru, which featured snow sports on sand
dunes, to the Apen Bakke in Norway that included 103 resorts across with free lift passes for the traditional Nordic nation. In addition, Canada and USA joined the fun, the Canadians holding free lessons, free lifts passes and on snow entertainment in various
resorts. In Asia, one of the most popular events was staged in China with a 15 events throughout the country. South of the equator, South Africa and Argentina all staged events.
The aim of the annual World Snow Day is to get as many children and families as possible outside to explore, enjoy and experience
snow sports. In its first year, World Snow Day had 225’000 people participate and is expected to more than double this year. World
Snow Day is part of the FIS Bring Children to the Snow programme, which has the aim to increase participation in snow sports
among the next generation.
“The increase in our World Snow Day participation is an encouraging sign for winter sports,” said FIS President Gian Franco Kasper.
“It shows not only is there an interest in nations to stage events to bring children closer to winter sports, but also there is interest
among the next generation to actively participate in snow sports.”
World Snow Day is traditionally held the third weekend of January. This year, it coincided with one of the busiest and highestprofile weekends on the FIS calendar as it was during the FIS Freestyle and Snowboard World Championships in Kreischberg (AUT),
the season highlight for Nordic Combined, the TRIPLE in Seefeld (AUT), and during the traditional Lauberhorn Alpine race in Wengen (SUI).
Athletes at all the events, including the organisers, joined in the fun on Sunday and helped celebrate World Snow Day through
various activities. In Norway for instance, “Apen Bakke” (Open Day), a record 103 resorts opened their doors to an estimated
130,000 participants for free skiing and snowboarding; School snow sports concept in Austria included 138 resorts offering school
children the chance to try snow sports for as little as five Euros; while in China 15 resorts across the country will support free and
discounted passes for children.
FIS would like to thank its partners Audi, Eurosport, the European Broadcasting Union, Infront Sports and Media, The World Federation of the Sportign Goods Industry, European Federation of the Sporting Goods Industry, Best of the Alps and Sanetta. The
World Snow Day message is expected to reach more than 80 million people.
Photos, events recaps and videos from various events around the world are available HERE. In addition, a complete list of official
World Snow Day organisers can be found along with more detailed information on World Snow Day, the Bring Children to the Snow
programme and SnowKidz.
Source: FIS
WFSGI – WORLD FEDERATION OF
THE SPORTING GOODS INDUSTRY
13