2015 AGENDA - AHIC REGIONAL BRIEFING – A FOCUS ON JEDDAH & THE HOLY CITIES 10:00 – 10:15 Registration and welcome refreshments 10:15 – 10:20 Introduction & Welcome Remarks from Dr Badr Al Badr, Chief Executive Officer, Dur Hospitality (formerly Saudi Hotels & Resorts Co.) 10:20 – 10:40 Global review of key hotel performance indicators & pipeline with a focus on Saudi Arabia Philip Wooller, Area Director – Middle East & Africa, STR Global 10:40 – 11:00 Looking forward what are the projections for hotel performance in Jeddah and the Holy Cities the year ahead? Filippo Sona, Director, Head of Hotels MENA Region, Colliers International 11:00 - 11:20 Project update- what are the large scale projects underway in Jeddah and the Holy Cities? What do they mean for investment into the tourism sector? Richard Thompson, Editorial Director, MEED 11:20 -12:00 A Focus on the Holy Cities - looking at the key challenges for investors in the Holy Cities. How has the hotel offering changed and where are the key opportunities? How are owners and investors dealing with seasonality issues? 12:00 – 12:30 A Focus on Jeddah – how is the market reacting to the new master plan for the city? How is the city repositioning itself as a destination and where does this open up opportunities for tourism investment? What will the challenges be for hotel investors and owners? Which segments are proving to be the most attractive? Panellists: Munir Ahmed, Director Hospitality, Naseel Holding Company Ltd. Dr Badr Al Badr, Chief Executive Officer, Dur Hospitality (formerly Saudi Hotels & Resorts Co.) Chiheb Ben Mahmoud, Executive Vice President- Head of Hotels & Hospitality, Middle East & Africa, JLL Dr. Ahmed El-Fakharany, Executive Managing Director, Alesayi, Hospitality Company Hala Matar Choufany, Regional Managing Director, HVS 12:30 - 13:30 Networking lunch www.arabianconfernce.com Please note the agenda is subject to change