1. Art and Diseño

Charlie Reeve
BA, Assoc. CIPD
LinkedIn profile | Professional blog | Based in Lichfield and willing to travel extensively
Tel: +44 (0) 7540 748 914 Email: [email protected] Twitter: @creeve76
Charlie creates and delivers world-class recruitment and development programmes. His
talent management experience is with multi-sector, customer service-oriented
organisations including DB Arriva (general and engineering management), Mouchel
(engineering and professional services) and Enterprise Rent-A-Car (retail services).
He has helped organisations recruit over 6000 employees has delivered more than 2000
hours of L&D interventions. The programmes he has managed have been award
winning and set industry standards that others aim to emulate.
He has an implicit understanding of international business, combined with fluency in
English, Spanish and German. He has a basic understanding of Maltese.
AREAS OF EXPERTISE
PROGRAMME DELIVERY
TRAINING WORKSHOPS
SKILLS SET

School leaver programmes
 Interview training
 Training design and delivery

Engineering apprenticeships
 Assessor training
 Motivational speaker

Internships and placements
 Career development
 Strategic thinking

Graduate programmes
 Commercial awareness
 Applicant tracking systems

Management development
 Project management
 Executive influencing

Senior leadership development
 Train the trainer
 Trained / skilled negotiator

Cross-border recruitment
 Communication / presentations
 Pragmatic approach
EDUCATION & PROFESSIONAL DEVELOPMENT
Kenexa and SHL Psychometric test application training (2009)
CIPD – Certificate in Personnel Practice, Distinction (2008)
BA (Hons) International Business Studies, 1:1 with commendation for exceptional achievement (2002), University of
Northumbria at Newcastle (ERASMUS exchange year in Granada, Spain)
Higher Education Foundation Certificate in Quantitative Methods (1998)
9 GCSE’s (1992), 3 A Levels (1994)
ADVISORY ROLES
Association of Graduate Recruiters (AGR) Board Director
(www.agr.org.uk)
AGR Advisory Councillor
EMPLOI Employer Advisor

EAIE conference, chair of panel discussion, Turkey (2013)
 EAIE conference, panellist, Dublin (2012)
January 2014 – December 2014
December 2012 – December 2013
September 2012 – Present
PROFESSIONAL EXPERIENCE
CHARLIE REEVE ENTERPRISES
Midlands-based but able to travel across the UK and willing to travel world-wide.
Key projects:

Delivering an L&D platform for the Association of Graduate Recruiters
January 2015 – Present
JANUARY 2015 – PRESENT
ASSOCIATE DIRECTOR (GRADCONSULT)
June 2010 – December 2014
HEAD OF EARLY CAREER PROGRAMMES (ARRIVA PLC)
London-based, covering 14
http://arrivaearlycareers.com)
European
countries,
including
the
UK
(www.arrivagraduate.com
and
Other roles held: Graduate Recruitment and Development Manager (June 2010 – December 2012), Head of
Resourcing for Arriva Malta (January 2013 – July 2013), Head of Graduate Recruitment & Development (July 2013
– December 2013).
Responsibilities:
I managed the strategic direction of early career programmes across Arriva’s European operations (14 countries),
including graduates, internships, placements, apprentices and work experience. Worked strategically with the Executive
Board, Divisional HR Directors and business managers, consulting on attraction, recruitment, onboarding and
development.
Key achievements:

As Head of Resourcing for Arriva Malta, I managed a team of 8 and recruited 250 bus drivers in a three month
period from across Europe

Managed a team of 60 HR recruiters (dotted line) across 14 countries

Implemented several successful changes to the recruitment and selection process (ability test integration to ATS
and video interviewing), driving up candidate quality whilst dealing with 120 applications per vacancy
Recruitment Strategy achievements:

Standardised recruitment practice across multi-site businesses

Developed a new, fit-for-purpose competency framework to hire great graduates. Career path achievement has
increased from 82%-92% and the eight year retention rate has risen from 72% to 79%.

Designed and implemented a UK University targeting strategy
Assessment and Selection achievements:

Re-designed all phases of the recruitment process including application form with automatic scoring, telephone
interviews, video interviews (www.sonru.com) and psychometric testing

Designed a bespoke assessment centre task for general management competency
Development achievements:

Re-designed the induction process that resulted in an increased net promoter score from +40 to +93

Award winning state of the art augmented reality iPad application as part of the graduate induction event

Re-designed the induction materials to give a more professional appearance and practical approach
Other projects:

Created an internal job portal for internal movement of employees between Deutsche Bahn and Arriva.

Developed a web app to support future leaders development programme (senior executive level)
SELF-EMPLOYED HR / RECRUITMENT CONSULTANT
JANUARY 2010 – FEBRUARY 2010
March 2010 – May 2010
GRADUATE INTERNSHIPS (BRUNEL UNIVERSITY)
Uxbridge (http://brunelpccgraduateinternships.wordpress.com)
Responsibilities:
Working alongside the Placements and Careers Centre team at Brunel University, I worked on the government-backed
Graduate Internships programme: working with SMEs and specific industries to encourage uptake of graduate internships
and matching unemployed graduates to these opportunities.
I sourced 200 vacancies across the local area with SME and large organisations.
RECRUITMENT MANAGER (MOUCHEL)
August 2008 – December 2009
Woking (www.mouchel.com)
Other role held: Graduate Recruitment and Development Manager (Aug 2008 – Feb 2009)
Responsibilities:
I designed and implemented an innovative graduate recruitment campaign that resulted in 100% fulfilment of more than
200 specialist and technical graduate hires. In April 2009 my role expanded to include all recruitment at Mouchel and I
became responsible for the recruitment strategy across the UK operations. I managed the recruitment process and
business partnerships with suppliers in a drive to change the business approach from using agencies to an ‘in-house’
approach.
Recruitment Strategy:

Changed culture of hiring through agencies to direct hiring, which resulted in an overall saving for the
business of £2.4m in a 12 month period

Re-designed end-to-end recruitment process for all levels of employees (from apprentice to senior
management) and managed team of 29 Recruitment Officers and one Advisor to achieve annual volume hiring
of between 1300-1800 employees

Created, implemented and successfully delivered an innovative graduate recruitment and development
programme (intake 200 p/a), internship programme and apprentice/technician programmes
Assessment and Selection:

Designed and delivered assessment centres, development centres and capability centres against in-house
competency frameworks

Created bespoke, in-house Interview and Selection training for hiring managers across management
consultancy, Government Business Services and infrastructure divisions

Captured and analysed candidate data throughout the entire recruitment process to help drive change /
improvements to the overall approach
Other recruitment:

Instrumental in re-writing recruitment policy and codes of practice for the business to help reduce cost and risk
to the business

Recruited across many different departments for specialist roles including Management Consulting, IT, HR,
Finance, Engineering and Senior Executive roles

Experienced in the implementation of talent projects through iGrasp, including Stepstone Modules such as
ETWeb

Performance managed a team of 9 recruitment Officers and 1 Recruitment Advisor across the UK and Ireland

Re-designed and implemented recruitment and resource training to hiring managers
HR/RECRUITMENT SUPERVISOR (ENTERPRISE RENT-A-CAR)
March 2003 – August 2008
Egham (www.enterprisealive.co.uk)
Other roles held: Graduate Management Trainee (Mar 2003 – Jan 2004), Assistant Manager (Jan 2004 – Sep 2004),
Regional Recruitment Supervisor (Oct 2004 – Jul 2006), Corporate HR/Recruitment Supervisor (Aug 2006 – Jul
2008)
Responsibilities:
Solely responsible for the International Management Trainee programme in four countries (USA, UK, Ireland and
Germany), I sourced, interviewed, hired and onboarded 25 employees per year through an 18 month programme.
Reporting directly to the HR Director for Europe, I provided consultative recruitment support to over 34 in-house
recruiters (UK, Ireland, Germany) whilst assisting with the HR function for 110 employees at the European Corporate
office.
Recruitment:

Conducted over 3500 telephone and face-to-face interviews and personally hired 213 graduates with an
offer/hire ratio of 94%

Regarded as an expert in the field of recruitment and regularly invited to present at AGR, AGCAS and
associated professional bodies regarding best practice in the graduate recruitment industry

4 year partnership with key lecturers and careers services at local Universities, including: University of Surrey
and Royal Holloway University of London

Assisted in the creation and implementation of the award winning ‘Come Alive’ graduate recruitment brand
campaign (www.enterprisealive.co.uk)
Assessment Centre Design & Delivery:

Action Team member that designed and developed competency-based Assessment Centres

Extensive personal experience of delivering Assessment Centres and selecting appropriate talent

Assisted with the roll-out of Assessment Centres across European operations, resulting in significant increases
in retention levels
Talent Management:

Identified talent that led to 97 internal promotions of employees that I directly hired

Performance development plans (PDMs) lead to a sales increase of 13% across the programme
WORK EXPERIENCE DURING UNIVERSITY
SHIFT LEADER & WAITER (TGI FRIDAY’S)
June 2000 – March 2003
Metrocentre, Gateshead and Covent Garden, London
BARTENDER, WAITER & QUALITY SERVICE MANAGER
May 1997 – March 2000
Gotham Town bar and Pacific Bar Café – Newcastle Upon Tyne
PRE-UNIVERSITY WORK EXPERIENCE
CULTURAL REPRESENTATIVE (DISNEY)
January 1996 – May 1997
EPCOT Center, Walt Disney World Resort, Orlando, Florida
Qualified Disney Trainer
June 1994 – December 1995
CAST MEMBER (DISNEY)
The Disney Store, Metrocentre, Gateshead
SALES ASSISTANT (BURTON MENSWEAR)
1993 – 1994
Metrocentre, Gateshead
PORTER (DE VERE HOTELS)
1992
Tillington Hall Hotel, Stafford
*
*
*
Languages:
Interests and Pastimes:
Other:
English (mother tongue), Spanish (advanced), German (intermediate)
Karate (Goju Ryu and Wado Ryu), reading and gardening
Full clean driving licence, since 1993
References:
Available upon request or please read my LinkedIn profile
-------------------------------------------------------------o0o-------------------------------------------------------------