1. No category

FCEE_TFE
DESCRIPCIÓN BIBLIOGRAFICA DEL TFE
IALaren DESKRIBAPEN BIBLIOGRAFIKOA
Grado/Gradua
✔
Año
Urtea
IALaren Izenburua
MARKET RESEARCH ABOUT C2C FASHION COMMERCE. A STUDY OF POTENTIAL OPPORTUNTIES FOR
NEW ENTRY PLAYERS
2016
Master/Masterra
Título del TFE
Autor
Egilea
Apellido primero
Lehen deitura
del Pozo
Apellido segundo
Bigarren deitura
Lecumberri
Titulación
Nombre
Izena
Isabel
Titulazioa
Programa Internacional del Grado en Administración y Dirección de Empresas/Enpresen Administrazio eta Zuzendaritza Graduko Nazioarteko Programa
Director del TFE
IALaren zuzendaria
Ildefonso Grande Esteban
Codirector del TFE
UPNA/NUP
IALaren zuzendarikidea
UPNA/NUP
Abstract (resumen de 100-250 palabras)
otro/beste bat:
Abstract (laburpena 100-250 hitzetan)
Inglés (obligatorio)
Ingelesa (nahitaezkoa)
This thesis aims to the objective of understanding consumer’s behavior related to second-hand fashion commerce to define
potential opportunities of new entry player. It establishes causal relationships between consumer’s preowned fashion attitude
and various aspects related to second-hand world. Those hypothesized relations have been tested through two research models.
Firstly, an exploratory study has been made to obtain more information about the topic this essay. Twelve sampled people have
been interviewed to take into account which variables have been the most repeated so as the survey could have been
formulated. Furthermore, a sample of 192 Spanish people has been asked to fill in thirteen questions related to motives why they
have been bought (sold) or not.
Both studies’ results have been analyzed in a concise way to determine which are the most repeated aspects about second-hand
fashion, as well as trying to provide some suggestions in order to increase Spanish participation in this new market.
Materias o Palabras claves (máximo 5)
Research, fashion, commerce, C2C
Gaiak edo hitz gakoak (gehienez 5)