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Your Region...
a CycloTouring Mecca
– The streets are busy with cyclotourists visiting your region.
– Their touring bicycles are parked in front of local eateries and stores.
– They are overnighting at your local accommodation providers.
– Local attraction and destination businesses are busy providing their
services to these cyclists.
– Your region is recognized globally as a cyclotouring destination.
– Employment in tourism is active. Your region has become a entrepreneurial venture incubator. Your region’s economy is benefiting
from cyclotouring.
– CycloTouringBC in collaboration with local businesses, government,
and organizations has been actively drawing these cyclotourists to
your region.
Getting there...
Getting there...
The Regional Engagement Program – a Collaborative
Process between local organizations (regional and
local governments, businesses, and cyclists) providing
local knowledge, context, and contacts paired with
CycloTouringBC, providing structured process and
cyclotouring knowledge.
Will it Work?
CycloTourism
programs are
drawing cyclists to
Québec, Ontario,
Oregon, EuroVelo,
Switzerland, and
other places with
significant effect on
local economies.
Why not bring
the Regional
Engagement
Program to your
region?
The Regional Engagement Program in Action
In collaboration with CycloTouringBC, your region has
embraced the four phases of the Regional Engagement
Program:
– Organizing, collaborative networking, and mapping
routes and destinations
– Building awareness and local interest in promoting and
increasing cyclotouring activity in the region
– Preparing the region for cyclotourists
– CycloTouring infrastructure – attracting cyclotourists
and supporting cyclotouring businesses
CycloTouringBC’s workshops have been attended by
businesses, local government staff, business organizations,
and cyclists, all helping to shape the region as a
cyclotouring magnet.
For businesses, governments, and local media:
– Awareness workshop, developing interest on
cyclotouring impact on the local economy
– A regional economic impact statement
– Workshop on a regional cyclotouring marketing plan
and media program
– Workshop on preparing for cyclotourists
– CycloTouringBC consulting services
– CycloTouringBC event services
For businesses:
– Workshop and training on a cyclotourist-friendly
businesses program
For governments:
– Workshop on cyclotouring infrastructure supporting
businesses
For cyclists:
– Workshop for mapping cyclotouring routes and
destinations
Your region is being marketed
provincially and globally.
A marketing plan has collaboratively
taken shape. Storytelling is
underway. Media channels are spreading the message.
Your businesses and destinations are receiving cyclotourists
attention. CycloTourists are being engaged before their trips.
CycloTouringBC’s marketing channels are being used by your
region’s businesses, organizations, and governments.
– CycloTouringBC Blog
604-681-5744
[email protected]
– CycloTouring Route Map
www.cyclotouringbc.com
www.cyclotouringbc.com/wordpress/
– CycloTouringBC Website
Like the Vision? Next Step...
Contact the CycloTouringBC team ➚
CycloTouringBC, a British Columbia Cycling Coalition Program, ©CycloTouringBC and Photographers 2014