1. Art and Diseño

February 2, 2015
Media Industry Newsletter
Vol. 68 No. 5
New York, N.Y.
www.minonline.com
Steve Smith's Eye on Magazine Media 360º Brand Audience Report:
MAGAZINE MEDIA HAS ITS VIDEO CLOSE-UP AS VIEWERSHIP EXPLODES.
One of the metrics that continues to pop out from the Magazine Media 360º Brand Audience Report's year-over-year breakdowns of emerging platform growth is the expansion of video. In terms of unique video viewers, brands like AllRecipes (+39,240%
unique video users Dec. 2013 vs. Dec. 2014) Bon Appétit (+6,609%) and The New Yorker
(+3,927%) benefit from seeing video usage grow exponentially as they continue to ramp
up their programs.
The New Yorker, for instance, is going all out on video. In addition to such new
programming as The Cartoon Lounge with famed cartoon editor Bob Mankoff, they are
also creating New Yorker Shorts that are showing at film festivals. They also just
cut a deal with Amazon for an original series—The New Yorker Presents—that brings
magazine stories to video.
(story continues on page 4, Magazine Media 360º charts are on pages 8-11)
Previewing American Magazine Media Conference 2015: Berner at Day...
This first-ever publishers' and editors' get-together in February opens on Groundhog
Day (Feb. 2), but after years of seeing those ominous "shadows," there is optimism
(continued on page 2)
...And the National Magazine Awards at Night.
After the squeeze-play of receiving the 1,300 submissions and selecting the finalists
in 24 categories four months earlier than in the past, American Society of Magazine
(continued on page 2)
Guest Commentary With Steve Blacker:
Media Upheavals: Everything We Know Is Being Challenged.
Between the surplus of original content, new forms of distribution and the reliance
on time-shifting, it's evident that 2013-2014 business models are no longer working
in 2015. Every day, new websites are being launched. Native content is last year's
"hot" form. Viewers and readers are now receiving content across a myriad of platforms that neither Nielsen nor MRI can adequately measure.
Time-pressured consumers have so many media options today that it's impossible for
many to even be aware of everything that's out there. How does any media company become a true "change agent" and break through the clutter and maintain its franchise
or create a new one? One way is to rethink nearly every aspect of the way a media
company does business. The challenge is to create and ensure success in the changing
world by transforming key elements of the existing business model. Just knowing the
problem does not solve it!
(continued on page 6)
•
•
•
•
•
MODERN FARMER AID FROM SARAH GRAY MILLER; ELLE IN MARCH........Page 2
SNAPCHAT'S DISCOVER APP, VIMEO BRANCHES OUT..............Pages 3 and 5
MEREDITH REPLACES FITNESS WITH THE ACQUIRED-FROM-AMI SHAPE.....Page 5
minfographic: RODALE HAS THE HEALTH-IEST AUDIENCE............. Page 7
WHEN MAGAZINES WEREN'T FULL OF "GAS"; ALASKA'S HOT, NY'S NOT...Page 12
www.minonline.com
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Page 2min 2/2/2015
American Magazine Media Conference Preview (continued from page 1)
that the new economic model of print being the fulcrum for many branded platforms is paying off. That is why the MPA launched Magazine Media 360º lsst September, and president
and CEO Mary Berner promises "more game-changing strategies" in her opening "state of the
industry" remarks.
Then it is on with the two-day show at New York's Marriott Marquis hotel, with the
What's Next? theme encompassing everything from Madison Avenue to millennials. The best
should be the What's the Next View from the Top? finale on Feb. 3 with Time Inc. chairman and CEO Joe Ripp making his AMMC debut alongside peers David Carey (Hearst Magazines),
Steve Lacy (Meredith Corp.), Maria Rodale (Rodale) and Bob Sauerberg (Condé Nast). Moderator–and expected flame-thrower–is Rupert Murdoch biographer and long-time media columnist
Michael Wolff, who appears in USA Today on Mondays.
National Magazine Awards Preview (continued from page 1)
Editors chief executive Sid Holt and his staff should be able to rest on their laurels at
the February 2 National Magazine Awards dinner at the Marriott Marquis. Of course, there
are such worries as weather, and Holt tells min that if all is clear, the 550 attendees
will match the number from last May.
Presiding will be Audubon VP of content and ASME president Mark Jannot, with ABC World
News anchor David Muir serving as emceee. Photographer James Nachtwey­
—who has worked in
many war zones—will be honored individually. Time director of photography, Kira Pollack,
will introduce him.
The greatest pressure that Holt faces is having the NMAs go smoothly, and their scheduled
end is a military-like 9:47 p.m. If he succeeds, the under-two-hour affair will be less
than half that of the four-hour NMAs in 2011. The 2015 finalists are posted on minonline.
Sarah Gray Miller Is "Harvesting" the Summer Issue of "Modern Farmer."
Conditions at the two-year-old, quarterly for farm-to-table enthusiasts are turbulent,
after founder and editor-in-chief Ann Marie Gardiner and her team left the brand. MF chief
investor Frank Giustra has reached out to Miller, the former Budget Living and Country
Living editor-in-chief whose Athens N.Y., home is about 15 miles west of MF's Hudson,
N.Y., headquarters and 100 miles north of Manhattan.
"I don't know the circumstances," says Miller, whose other commitments are why she is
serving as a consultant. "But MF's mission of gardening, horticulture, food and rustic
lifestyle matches my interests, and Frank's support of the brand is strong. I am here until at least the release of the Summer issue, as we resume ModernFarmer.com continues."
September Will Be Historic, But March Matters at "Elle."
VP, publisher and chief revenue officer Kevin O'Malley is hoping for a blockbuster 30th-anniversary for the U.S. Elle (43 VIPs are helping editor-in-chief
Robbie Myers and her staff set the agenda) in seven months. But March's springfashion preview is an important prelude, and O'Malley says that the "solid
issue" nearly matched the record 344 ad pages carried last year. "I am most
proud of the exclusive, eight-page 'butterfly' gatefold from [premium denim
manufacturer] 7 for All Mankind. It is a collaboration with Italian couture
designer Giambattista Valli, and the visual is incredible."
Another fashion-mag first is Elle's "virtual reality content on Google Play."
Editor-in-Chief: Steven Cohn ([email protected]) 203/899-8437
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min 2/2/2015
Page 3
Steve Smith's App Review:
SNAPCHAT RECRUITS MEDIA BRANDS FOR ITS CONTENT PLATFORM.
Messaging wants to be more than messaging, as apps like Tango, Kik and others try to mimic
Facebook in evolving their media distribution platforms, which can drive both user engagement and ad dollars.
Known for its ephemeral messaging, Snapchat fully embraced the trend with its launch of
Discover, which features 11 media brands, including Cosmopolitan, People, ESPN, National
Geographic, Vice, Food Network and CNN.
With a new app update, Snapchat has added a new section of 12
icons for its partners and a Snapchat channel the app is powering itself. The formats and navigation are similar across the
brands. You tap into the media icon and usually get an animated
splash page introducing the item. A right-swipe advances to the
next splash page. A downward swipe returns to home screen. Most
of the media partners are keeping the content updates modest at
five or so stories a day. Cosmo, for instance, schedules its daily refresh at 8:30 am. All partners refresh content in a similar
fashion daily. And, true to Snapchat’s form, the content disappears after that.
People typically relies on a simple zoom mechanism, while Cosmo
uses catchier visual jokes (an exploding Starbucks cup, hairspray
clouds on celebrity heads). In many cases, a scroll drops you
into a familiar news story with text and images. Vice is relying
solely on video for its content. Comedy Central is also videoonly, but it uses a handy audio-on snippet of the clip as the
splash page. The best implementation is from Yahoo News, where
Katie Couric narrates a summary of each news story on the splash
pages.
To Snapchat’s credit, it’s building a monetization route for
media. The Daily Mail is sponsored by T-Mobile, CNN by BMW and
Cosmo is promising sponsored interstitials from launch partners
Sperry and Victoria’s Secret. The ad units can be sold by Snapchat or a media company and,
according to reports, publishers retain 70% of revenues on ads. The discover ads offer advertisers a bargain over the reported $750,000 minimum price tag Snapchat is charging for
brand presence elsewhere in the app. The ads in the Discover section are reportedly priced
at a much more reasonable $0.15 a view. The only ad I actually experienced was a fleeting
full-page interstitial in the Comedy Central section for McDonald's. It was fleeting and
unimpressive.
Media companies will also like that Snapchat deliberately bows to traditional editorial
authority. “This is not social media,” Team Snapchat announced on its site. Taking a slap
at Facebook, Reddit and Buzzfeed, the company says, “We count on editors and artists, not
clicks and shares, to determine what’s important.”
Okay, but the early implementation of the Discover platform has its issues. First, it crashes. We got bounced repeatedly from the app. Second, a little “social” wouldn’t’ hurt, like being
able to share news elements with friends within the Snapchat messaging
interface. One of the ideas behind including media in messaging apps
APP REPORT CARD
is to give people something to talk about. Without a sharing mechanism,
Discover just sits within the app in kind of a news ghetto.
User Experience B
This discordance is made worse by the formats the media providOverall Design B
ers are choosing here. Aside from the splash pages on each article,
most of the news sources are just slapping their Web content into a
Social Integration D
chat app. Elsewhere in Snapchat you find media providers like MTV and
NowThisNews adopting the short video messaging format more natively
Mobile Utility B
with animated headline storytelling. As it is the Discover section
feels rushed and poorly integrated with the Snapchat experience.
Monetization A
All of which is to say there is a lot of opportunity for media
Final Grade B
companies to stand out on this platform and be more innovative. Certainly there is a real revenue opportunity here.
Page 4min 2/2/2015
EYE ON INNOVATION
STEVE SMITH
MAGAZINE MEDIA HAS ITS VIDEO CLOSE-UP AS VIEWERSHIP
EXPLODES. (continued from page 1)
Essence.com, which saw a 55.7% increase in video uniques in the past
year has revamped both presentation and content. Streaming media is
more visible throughout the site, and regular how-to programming and
series like “7 Things We’re Talking About” maintain weekly schedules.
Essence is also super serving live and VOD content around special
events like red carpet fashion and its own Essence Festival.
EW.com (+47.4%) is growing its viewership with a combination of franchises and oneoffs. A brand spokesperson tells min that it‘s seeing great response to funny opportunistic pieces like the recent Ladies of Downton Abbey Playing Cards Against Humanity
starring some series regulars in a bit I’m not sure I understand. At the same time,
series like In 30 Seconds attract viewers by challenging TV stars to explain their
shows in… you guessed it, 30 seconds. And like a number of sites, EW is also positioning video more strategically in related articles.
Bonnier says its Saveur.com is enjoying 119% growth in video because it's taking the
leadership role in growing streaming media inventory across properties, with syndication partners MSN, AOL, Yahoo and YouTube driving audience growth.
Sports Illustrated attributes much of its 103.9% video growth to the launch of its
short form SI Wire series last fall.
Star power and volume are behind the 12% Y-O-Y video growth at Health.com. The November Y-O-Y growth was a more impressive 268.1%. The Time Inc. site says that it has
doubled the number of videos, focusing especially on food and fitness series.
Smithsonian has also increased its video uniques 45% in the past year. Even better,
says Bill Allman, chief digital officer, they have “literally grown 10-times in views
over the past two years.” A new CMS is helping Smithsonian better highlight video content, especially via embedding and a dedicated video channel. Allman says that user
involvement has also proven key, in video submission contests and partnerships with
university filmmaking departments. But most of all, the in-house Smithsonian Digital
Studio is producing franchises like Ask Smithsonian and Weird Science.
Topping everyone else in video audience growth, by a wide margin, is AllRecipes.com
with a 39,240% rise in December over same month last year. What’s the recipe? Esmee
Williams, VP of consumer brand and strategy, says the spike is the result of a perfect
storm. AllRecipes is positioning the videos more effectively into the site and apps.
But she also credits the Millennial audience with “becoming more accustomed to seeking
how-to recipe videos to guide their cooking experiences.” That and the fact that twothirds of site visits are from mobile devices that cooks are bringing into the kitchen
for instruction. Visually, the videos are accommodating the channel with more focus on
the food rather than personalities.
The sharp mobile spike at TeenVogue (+262.5% Mobile Web Y-O-Y) is more than organic
migration. The site’s content strategy is leaning towards mobile-first. There are more
timely updates often related to Internet culture, like memes and other social trends.
Rodale’s Bicycling (+263.3% Mobile Y-O-Y) saw a similar burst, in part, by leveraging its audience’s natural mobile mindset. Bill Strickland, editor-in-chief, says the
brand still gets the best long-term performance from deeper services and features. "We
found ways to help our readers with stories, images, videos and other content that can
be used in short segments on mobile platforms," he says. "But also lead clearly and
simply via redirects, related links and recommendations to fuller experiences.”
Overall, mobile and video were major growth catalysts for magazine media brands.
According to the charts, Y-O-Y mobile and video growth totaled 76.8% and 41.8%,
rerespectively.
Steve Smith ([email protected]) is digital media editor for min/minonline.com.
min 2/2/2015
Page 5
MONEY SHOT: Atlantic, TEN, TVGuide.com To Distribute Vimeo VOD Catalog.
As Facebook has recently proven, YouTube is not the only video game in town. As digital
video proliferates across screens, there may be room for a number of non-YouTube channels
to emerge, especially those targeting niche audiences and tastes. Perennial YouTube rival,
Vimeo, has tried to carve out a niche with quality, professionally published content. To
that end, last month it launched a Vimeo On Demand Publisher Network, where it distributes
a pay-to-play video catalog through brand media partners. Publishers can customize the
catalog of over 50,000 videos to fit their own content mix and audience.
The Atlantic, TEN, TVGuide.com, CBS Interactive and Metacritic are the launch partners
for the new network, which is mainly comprised of documentary features. The videos are
rented or sold directly within the Vimeo player. Publishers can either embed the video
player and purchase opportunity within an article page or create a dedicated VOD storefront. The Atlantic has chosen this latter path. In this case, The Atlantic is also adding
a branded Vimeo On Demand entry to its dropdown video menu at the site as well.
A spokesperson from The Atlantic tells min that the Vimeo On Demand partnership fits
with the sites' increased emphasis on storytelling in video formats. Its own video complements to such magazine pieces as If Our Bodies Could Talk are up for National Magazine
Awards, and the site has doubled its video views in the last year. As well, the brand sees
the Vimeo partnership as a way to explore new forms of paid content and whether or not
longer form video can offer a future revenue stream for the brand.
At TEN: The Enthusiast Network, Vimeo is working with the publisher to create storefronts at some of its major sites—TransWorld Motocross, TransWorld Skateboarding and others. But TEN already has a series of its own paid VOD offerings on iTunes and Google Play
that it will be bring into Vimeo’s platform. TEN tells us that it is working with action
sports filmmakers and Vimeo to promote their videos throughout the TEN sites.
A Vimeo spokersperson tells min that it sees a wide range of videos sell well on demand. Its own original Web series High Maintenance has become a cult hit, and enthusiast
videos like the rock climbing film Valley Uprising are finding their audiences. According
to comScore, Vimeo connected with 38.5 million unique visitors in December.
Was "Fitness" in Worse "Shape"?
Typically, when a group publisher buys a rival magazine in an oversaturated market, it is
the rival that closes with the assets going to the in-house "survivor." Meredith Corp. National Media Co. president Tom Harty used the strategy in the May 2013 purchase of Parenting
and American Baby from Bonnier. They were absorbed into Meredith's Parents and Babytalk.
Yet on January 28, when Meredith bought Shape, spinoff Fit Pregnancy and Natural Health
from American Media Inc. for a reported $60 million, Harty and MNMC Women's Lifestyle
Group president Tom Witschi chose to continue Shape and make their own Fitness a print
casualty. Fitness, FP and NH are digital-only effective in May, with Shape's upgraded 2.5
million rate base combining its 1.6 million with Fitness' 1.5 million.
There was bound to be overlap with the bathing-suited covers. They have been the foundation for Shape since its 1981 launch, and the 10-year "seniority" in brand recognition
over Fitness may be the factor. Shape was the biggest asset of the late bodybuilder Joe
Weider's namesake company, which the David Pecker-led AMI acquired in 2002, and Elizabeth
Goodman Artis remaining editor-in-chief is a stronger Meredith endorsement. Fitness EIC
Betty Wong moves to Shape.com and Fitness.com VP of brand development.
Active media buyers use srds.com to compare
your media brand to your competitors.
next.srds.com/for-media
We have new ways for you to be found, considered and understood in SRDS.
Sell more ads. Promote in srds.com.
To see how you look, contact Joseph Hayes at 646 895 8421 or [email protected]
Page 6min 2/2/2015
GUEST COMMENTARY/STEVE BLACKER
Media "Norms" Are Being Challenged (continued from page 1)
The only thing any company can do is to do better at the things it can
control. This means taking a look at what's worked before and realizing
what's changed so that it no longer works. That means working together
across different media brands and rethinking the way content has been
created and marketed—and making ongoing experimentation a priority.
The biggest risk any media company faces today is avoiding risk and
experimentation. Silos need to come down because, in a silo atmosphere,
it's too easy for people to say: "No, that's not my job."
As 1995-2010 Hearst Magazines Cathie Black liked to say: "There's no such thing as
a bad idea." Experimentation is one answer. Another is looking for new profit centers
that offer real potential. For example, every year over $50 billion is allocated for
co-op advertising by virtually every major advertiser. Most of this never gets spent
due to a lack of new co-op programs. Media companies should aggressively go after this
$25 billion plus in co-op dollars that never gets spent.
Reducing operating costs is another opportunity. Most media companies have sales and
support staffs that are siloed in structure. If your media company owns several cable
channels or dozens of magazines, why not offer corporate packages to major clients
who sell a multitude of different products and services to various age groups? Do you
still need dedicated sales staffs for each and every magazine, TV and cable channel?
Especially when advertisers do not have the time to see so many different media executives? It is far more effective to come in with big programs that can better fulfill a client's total marketing needs.
Another major challenge is how to integrate different media platforms. Why can't my
magazine article have a website connection to allow me to obtain further information?
TV currently and very effectively does this. Why can't the website for any tv station
or magazine get me interested in actually reading the magazine or watching the show?
But perhaps the biggest challenge is in deciding who the new content creators should
be. Does a 40- or 50-year-old magazine editor have the "gut feel" to create content
for today's new consumer market? As Time Inc. CEO Joe Ripp recently said: "Time magazine should have created Politico." The reason it didn't is that it lacked content
creators who think like that.
Here's another question: Why didn't Cosmo create a version of Match.com, which is
now a multi-billion-dollar business?
Publishers tend to stick with supposed tried-and-true formulas and wait far too long
to fold nonprofitable magazines that are no longer relevant in 2015. Conversely, TV
and cable executives are quick to drop new shows or existing ones that no longer have
consumer appeal.
Perhaps the answer is to take publications that no longer have strong consumer appeal—i.e., Esquire—and move the franchise to other platforms as Hearst Magazines is
doing with Esquire TV.
Lastly and most importantly, along with experimentation comes the need for more ongoing consumer research. The research needs to be done on a daily or at the very least
weekly basis to be able to effectively track changing consumer media behavior.
There is no guarantee that all of the above will provide the answers. But as Albert
Einstein once said, "You can't expect the people who created the problems to solve
them." Drastic and immediate change is needed to survive and prosper.
Steve Blacker's book, You Can't Fall Off The Floor - The Insiders' Guide to Re-Inventing Yourself and Your Career, chronicles his
50-year career working for over 25 different companies (including Hearst Magazines, News Corp., Playboy and Time Inc.), with
189 lessons he learned. Blacker is still going strong today as a partner in Frankfurt & Blacker Solutions, LLC. His Website is
blacker-reinventions.com and email address is [email protected].
For more, go to http://www.mediabizbloggers.com/steve-blacker/Media-Upheavals-Everything-We-Know-is-Being-Challenged----Steve-Blacker.html#sthash.Rxzgjn8k.dpuf.
min 2/2/2015
Page 7
minfographic:
RODALE RULES, FOR NOW.
According to the December Magazine
Media 360º Brand Audience Report,
Rodale's Men's and Women's Health
account for nearly 1/3 of the
health and fitness category share.
Combined, the two brands account
for 31% of the category's audience
share, which is comprised of 12
brands here.
But Rodale has more horses in
the race, with Prevention accounting for an additional 11%.
That means three of the 12 brands
within the category account for
nearly half of the total segment
share (42%), and all three belong
to Rodale.
Things might get interesting
though. With Meredith's purchase
of AMI's Shape and Natural Health,
the company added 11% to its segment share. But Meredith says it
will combine Shape and Fitness
into one brand, which could have
an unpredictable impact on the
category's overall landscape.
Magazine Media 360
Editorial Category Share—December 2014
Health and Fitness
Diabetic Living 1% •
Yoga Journal 2% •
16%
Natural Health 3% •
Men’s Health
Self 6% •
15%
O
Women’s
Health
7%
Muscle &
Fitness
13%
Health
8%
Shape
9%
Men’s
Fitness
9%
Fitness
11%
Prevention
Saluting Sales
CALL
FOR !
Excellence at
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Media Companies
Entry Deadline: March 6 | Final Deadline: March 13
Recognizing outstanding media sales performance, min’s Best Sellers in Media
Awards salutes those in the trenches, selling the print, online, on-air and multi
platform programs and creating a winning proposition for both the advertiser
and the media brand. Enter online today!
Enter Today: www.minonline.com/bestsellers
Questions? Contact Mary-Lou French at [email protected], 301-354-1851
25402
Publishing Company
AARP Media
AARP Media
Time Inc.
Meredith Corporation
Condé Nast
Meredith Corporation
Condé Nast
TEN: The Enthusiast
Network
Crain
Communications, Inc.
Active Interest Media
Meredith Corporation
Rodale Inc.
Reader's Digest
Association
Bloomberg, L.P.
Condé Nast
Condé Nast
Hearst Magazines
TEN: The Enthusiast
Network
Time Inc.
Condé Nast
Consumer Reports
Time Inc.
Hearst Magazines
Reader's Digest
Association
Hearst Magazines
Bonnier Corporation
Time Inc.
Condé Nast
Meredith Corporation
Bonnier Corporation
Kalmbach Publishing Co.
Dwell Media
Meredith Corporation
Hearst Magazines
Hearst Magazines
Time Inc.
Entrepreneur Media
Hearst Magazines
Time Inc.
Magazine Brand
AARP Bulletin
AARP The Magazine
All You
Allrecipes
Allure
American Baby*
Architectural Digest
Automobile
Autoweek
Backpacker
Better Homes and
Gardens
Bicycling
Birds & Blooms
Bloomberg
Businessweek
Bon Appétit
Brides
Car and Driver
Car Craft
Coastal Living
Condé Nast Traveler
Consumer Reports
Cooking Light
Cosmopolitan
Country
Country Living
Cycle World
Departures
Details
Diabetic Living
Dirt Rider
Discover
Dwell
EatingWell
Elle
Elle Decor
Entertainment Weekly
Entrepreneur
Esquire
Essence
8,021
3,771
2,804
10,543
2,310
5,604
5,154
1,203
7,295
1,472
750
998
5,744
1,831
12,682
3,296
17,064
11,718
14,553
3,363
4,502
1,858
9,738
5,645
6,798
2,006
5,226
1,875
39,376
1,292
2,226
3,753
4,335
4,827
6,050
6,600
4,335
35,003
29,700
1,075
2,391
2,205
6,287
191
2,412
1,587
379
323
77
174
587
227
206
1,151
15
4,325
1,716
2,770
1,170
-
-
2,676
448
2,431
5,440
153
274
6,031
274
381
313
290
-
1,721
18,272
730
372
372
1,277
1,986
455
10,663
272
2,024
1,977
-
-
-
166
399
50
-
1,935
-
8,091
2,442
1,265
1,195
282
-
2,872
975
2,387
3,706
95
287
6,040
-
90
-
267
-
1,726
25,795
2,267
288
288
54
-
-
652
-
-
-
-
-
-
-
126
-
6
-
-
-
-
10
-
-
-
-
-
364
-
-
-
108
-
-
-
-
-
1,982
1,967
1
21
21
Video
10,426
8,148
5,464
28,145
2,773
10,040
8,718
1,582
7,618
1,549
1,090
2,109
6,021
2,043
15,768
3,311
29,480
15,876
18,598
5,728
4,784
1,858
15,286
7,067
11,981
11,152
5,474
2,436
51,555
1,566
2,697
4,066
4,892
4,827
11,480
52,634
7,333
35,684
30,381
Total
360°
7,083
3,044
2,646
10,613
2,112
5,496
5,276
1,074
6,927
1,410
750
971
5,546
2,368
11,616
3,483
16,866
10,928
15,203
3,463
4,387
1,890
10,343
4,771
6,226
2,094
5,987
1,929
37,559
1,146
2,092
3,901
4,376
4,915
6,700
3,575
4,201
35,340
29,700
1,057
2,780
2,420
7,148
46
1,912
1,637
122
339
67
112
419
375
494
920
38
3,824
1,695
2,199
616
-
121
1,815
661
1,431
6,438
101
312
6,076
139
722
612
27
-
712
20,695
477
307
307
Web
(Desktop/
Laptop)
1,173
1,876
260
7,564
126
1,235
1,270
-
-
-
91
231
26
-
632
-
4,892
1,661
1,995
426
146
-
1,229
172
1,175
2,289
49
79
3,637
-
76
-
50
-
614
19,537
442
94
94
Mobile
Web
35
-
-
442
-
-
-
-
-
-
-
-
-
3
-
-
-
-
4
-
-
-
-
-
5
-
-
-
668
-
22
-
-
-
-
5
-
3
3
Video
Print+
Digital
Editions
Mobile
Web
Print+
Digital
Editions
Web
(Desktop/
Laptop)
YEAR AGO - December 2013 (000)
CURRENT MONTH - December 2014 (000)
9,348
7,700
5,326
25,767
2,284
8,643
8,183
1,196
7,266
1,477
953
1,621
5,947
2,865
13,168
3,521
25,582
14,283
19,401
4,505
4,533
2,011
13,387
5,604
8,837
10,821
6,137
2,320
47,940
1,285
2,912
4,513
4,453
4,915
8,027
43,812
5,120
35,744
30,104
Total
360°
938
727
158
(70)
198
108
(122)
129
368
62
-
27
198
(537)
1,066
(187)
198
790
(650)
(100)
115
(32)
(605)
874
572
(88)
(761)
(54)
1,817
146
134
(148)
(41)
(88)
(650)
3,025
134
(337)
-
Print+
Digital
Editions
18
(389)
(215)
(861)
145
500
(50)
257
(16)
10
62
168
(148)
(288)
231
(23)
501
21
571
554
-
(121)
861
(214)
1,000
(998)
52
(38)
(45)
135
(341)
(299)
264
-
1,009
(2,423)
253
66
66
Web
(Desktop/
Laptop)
104
110
195
3,099
146
789
707
-
-
-
75
167
24
-
1,303
-
3,199
781
(730)
769
136
-
1,643
803
1,213
1,417
46
208
2,403
-
14
-
217
-
1,112
6,258
1,825
194
194
Mobile
Web
19
-
-
210
-
-
-
-
-
-
-
126
-
3
-
-
-
-
6
-
-
-
-
-
359
-
-
-
(560)
-
(22)
-
-
-
1,982
1,962
1
18
18
Video
1,079
448
138
2,377
489
1,397
535
386
352
72
137
488
74
-822
2,600
-210
3,898
1,593
-803
1,224
251
-153
1,899
1,463
3,144
331
-663
116
3,615
281
-215
-447
439
-88
3,453
8,822
2,213
-60
277
Total
360°
December 2014 vs. December 2013 (change 000)
13.2%
23.9%
6.0%
-0.7%
9.4%
2.0%
-2.3%
12.0%
5.3%
4.4%
0.0%
2.8%
3.6%
-22.7%
9.2%
-5.4%
1.2%
7.2%
-4.3%
-2.9%
2.6%
-1.7%
-5.8%
18.3%
9.2%
-4.2%
-12.7%
-2.8%
4.8%
12.7%
6.4%
-3.8%
-0.9%
-1.8%
-9.7%
84.6%
3.2%
-1.0%
0.0%
Print+
Digital
Editions
1.7%
-14.0%
-8.9%
-12.0%
315.2%
26.2%
-3.1%
210.7%
-4.7%
14.9%
55.4%
40.1%
-39.5%
-58.3%
25.1%
-60.5%
13.1%
1.3%
26.0%
90.0%
-
-100.0%
47.4%
-32.3%
69.9%
-15.5%
51.5%
-12.2%
-0.7%
97.1%
-47.3%
-48.9%
986.8%
-
141.6%
-11.7%
53.1%
21.4%
21.4%
Web
(Desktop/
Laptop)
8.9%
5.9%
75.0%
41.0%
115.9%
63.9%
55.7%
-
-
-
82.4%
72.5%
92.3%
-
206.2%
-
65.4%
47.0%
-36.6%
180.7%
93.3%
-
133.7%
466.6%
103.2%
61.9%
93.7%
263.3%
66.1%
-
18.4%
-
429.0%
-
180.9%
32.0%
412.6%
206.6%
206.6%
Mobile
Web
55.7%
-
-
47.4%
-
-
-
-
-
-
-
+
-
100.0%
-
-
-
-
150.0%
-
-
-
-
-
6608.9%
-
-
-
-83.8%
-
-100.0%
-
-
-
+
39240.0%
+
577.4%
577.4%
Video
11.5%
5.8%
2.6%
9.2%
21.4%
16.2%
6.5%
32.3%
4.8%
4.9%
14.4%
30.1%
1.2%
-28.7%
19.7%
-6.0%
15.2%
11.1%
-4.1%
27.2%
5.5%
-7.6%
14.2%
26.1%
35.6%
3.1%
-10.8%
5.0%
7.5%
21.9%
-7.4%
-9.9%
9.9%
-1.8%
43.0%
20.1%
43.2%
-0.2%
0.9%
Total
360°
December 2014 vs. December 2013 (% change)
Page 8min 2/2/2015
Publishing Company
Meredith Corporation
Meredith Corporation
Meredith Corporation
Bonnier Corporation
Bauer Media Group
American Media, Inc.
Meredith Corporation
Bonnier Corporation
Time Inc.
Hearst Magazines
Forbes Media
Time Inc.
InterMedia Outdoors
Condé Nast
Condé Nast
Time Inc.
Hearst Magazines
Condé Nast
InterMedia Outdoors
Hearst Magazines
Time Inc.
Hearst Magazines
TEN: The Enthusiast
Network
Hearst Magazines
Bauer Media Group
InterMedia Outdoors
Time Inc.
Bauer Media Group
Meredith Corporation
Meredith Corporation
Bauer Media Group
Condé Nast
Hearst Magazines
Martha Stewart Living
Omnimedia, Inc.
American Media, Inc.
Rodale Inc.
Meredith Corporation
Time Inc.
Meredith Corporation
Ogden Publications
TEN: The Enthusiast
Network
Bonnier Corporation
Magazine Brand
Every Day with
Rachael Ray
Family Circle
FamilyFun*
Field & Stream
First for Women
Fit Pregnancy
Fitness
Flying
Food & Wine
Food Network Magazine
Forbes
Fortune**
Game & Fish
Glamour
Golf Digest
Golf Magazine
Good Housekeeping
GQ
Guns & Ammo
Harper's Bazaar
Health
HGTV Magazine
Hot Rod
House Beautiful
In Touch
In-Fisherman
InStyle
J-14
Kraft Comida y Familia
Kraft Food & Family
Life & Style
Lucky
Marie Claire
Martha Stewart Living
Men's Fitness
Men's Health
Midwest Living
Money**
More
Mother Earth News
Motor Trend
Motorcyclist
2,222
7,124
2,333
1,533
6,915
3,977
13,064
7,362
9,294
4,137
2,116
4,836
2,250
1,125
1,323
10,271
3,102
6,503
6,170
5,216
8,214
8,282
3,337
10,754
6,510
16,978
4,899
5,048
11,948
5,615
3,539
7,243
12,693
8,115
1,089
8,450
2,189
4,077
8,359
4,659
17,157
5,255
121
2,049
642
72
1,713
308
2,229
1,686
5,396
813
589
521
3,569
-
304
1,219
19
1,079
484
195
174
2,550
1,470
427
2,518
2,748
465
468
1,897
66
5,941
18,586
2,277
2,516
43
1,068
241
259
918
-
206
520
-
707
190
151
1,074
377
3,311
2,040
8,164
1,015
996
-
4,092
-
-
1,793
-
533
703
-
228
4,701
1,610
148
2,496
4,427
506
642
2,894
-
2,680
15,674
3,287
4,060
-
1,591
1,047
-
153
-
169
739
-
371
-
-
-
-
-
68
579
-
-
-
57
-
-
3
-
-
-
-
-
28
-
1
3,408
-
-
1,168
1,474
-
99
640
-
8
4
71
2
-
10
-
-
-
Video
2,343
10,251
3,165
1,756
9,702
4,662
18,604
11,156
23,433
5,965
3,700
5,357
9,968
1,125
1,627
13,286
3,121
8,115
7,357
5,411
8,616
15,561
6,417
11,330
14,933
24,153
5,871
7,326
18,212
5,681
12,259
42,143
18,257
14,698
1,136
11,180
3,479
4,336
9,440
4,659
17,532
6,514
Total
360°
2,396
7,423
2,323
1,630
6,972
3,953
13,349
8,779
10,522
3,982
2,657
4,586
2,250
1,125
1,543
9,893
3,281
6,821
5,937
6,298
5,000
7,892
3,443
9,562
6,886
19,159
5,183
5,395
11,772
4,841
4,031
5,368
12,271
7,798
995
8,710
1,744
4,318
7,821
4,055
17,506
5,808
31
2,498
769
149
-
164
2,397
1,313
5,743
765
451
126
4,433
-
157
1,376
7
255
458
234
162
2,345
383
386
2,314
1,799
674
305
1,912
24
-
17,666
2,491
1,652
41
2,343
244
221
798
-
329
520
Web
(Desktop/
Laptop)
-
592
170
110
-
123
1,357
1,259
4,498
612
341
-
2,962
-
-
618
-
203
315
-
116
1,986
328
110
1,642
1,165
222
253
1,777
-
-
11,967
2,101
1,140
-
1,263
403
-
154
-
222
471
Mobile
Web
-
-
-
-
-
-
-
-
613
-
-
-
71
-
-
251
-
-
-
-
-
16
-
8
3,912
-
149
-
2,940
-
-
396
-
-
2
362
-
-
4
-
-
-
Video
Print+
Digital
Editions
Mobile
Web
Print+
Digital
Editions
Web
(Desktop/
Laptop)
YEAR AGO - December 2013 (000)
CURRENT MONTH - December 2014 (000)
2,427
10,513
3,262
1,889
6,972
4,240
17,103
11,351
21,376
5,359
3,450
4,712
9,716
1,125
1,700
12,138
3,288
7,279
6,710
6,532
5,278
12,239
4,154
10,066
14,754
22,123
6,228
5,953
18,401
4,865
4,031
35,397
16,863
10,589
1,038
12,678
2,391
4,539
8,777
4,055
18,057
6,799
Total
360°
(174)
(299)
10
(97)
**
24
(285)
(1,417)
(1,228)
155
(541)
250
-
-
(220)
378
(179)
(318)
233
(1,082)
3,214
390
(106)
1,192
(376)
(2,181)
(284)
(347)
176
774
**
1,875
422
317
94
(260)
445
(241)
538
604
(349)
(553)
Print+
Digital
Editions
90
(449)
(127)
(77)
**
144
(168)
373
(347)
48
137
395
(864)
-
147
(157)
12
824
26
(39)
12
205
1,087
41
204
949
(208)
164
(15)
42
**
920
(215)
864
2
(1,275)
(3)
38
120
-
(123)
-
Web
(Desktop/
Laptop)
-
115
20
41
**
254
1,954
781
3,666
403
654
-
1,130
-
-
1,175
-
330
388
-
112
2,714
1,282
38
853
3,262
284
389
1,116
-
**
3,707
1,187
2,920
-
328
644
-
(1)
-
(53)
268
Mobile
Web
-
371
-
-
**
-
-
68
(34)
-
-
-
(14)
-
-
(248)
-
-
-
-
-
12
-
(7)
(503)
-
(149)
1,168
(1,466)
-
**
244
-
8
2
(291)
2
-
6
-
-
-
Video
-84
-262
-97
-133
**
422
1,501
-195
2,057
606
251
645
252
0
-73
1,147
-167
836
647
-1,121
3,338
3,322
2,263
1,264
178
2,030
-358
1,373
-189
816
**
6,746
1,394
4,109
98
-1,498
1,088
-203
663
604
-525
-285
Total
360°
December 2014 vs. December 2013 (change 000)
-7.3%
-4.0%
0.4%
-6.0%
**
0.6%
-2.1%
-16.1%
-11.7%
3.9%
-20.4%
5.5%
0.0%
0.0%
-14.3%
3.8%
-5.5%
-4.7%
3.9%
-17.2%
64.3%
4.9%
-3.1%
12.5%
-5.5%
-11.4%
-5.5%
-6.4%
1.5%
16.0%
**
34.9%
3.4%
4.1%
9.4%
-3.0%
25.5%
-5.6%
6.9%
14.9%
-2.0%
-9.5%
Print+
Digital
Editions
290.3%
-18.0%
-16.5%
-51.7%
**
87.8%
-7.0%
28.4%
-6.0%
6.3%
30.4%
313.5%
-19.5%
-
93.6%
-11.4%
171.4%
323.1%
5.7%
-16.7%
7.5%
8.8%
283.8%
10.6%
8.8%
52.8%
-30.9%
53.6%
-0.8%
175.0%
**
5.2%
-8.6%
52.3%
4.9%
-54.4%
-1.2%
17.2%
15.0%
-
-37.4%
0.0%
Web
(Desktop/
Laptop)
-
19.4%
11.8%
37.3%
**
206.5%
144.0%
62.0%
81.5%
65.8%
191.7%
-
38.1%
-
-
189.9%
-
162.6%
123.2%
-
96.0%
136.7%
390.9%
34.5%
52.0%
280.0%
127.9%
153.7%
62.8%
-
**
31.0%
56.5%
256.2%
-
26.0%
159.8%
-
-0.6%
-
-23.9%
56.9%
Mobile
Web
-
+
-
-
**
-
-
+
-5.5%
-
-
-
-19.7%
-
-
-98.9%
-
-
-
-
-
78.2%
-
-87.5%
-12.9%
-
-100.0%
+
-49.9%
-
**
61.6%
-
+
100.0%
-80.4%
+
-
150.0%
-
-
-
Video
-3.5%
-2.5%
-3.0%
-7.0%
**
10.0%
8.8%
-1.7%
9.6%
11.3%
7.3%
13.7%
2.6%
0.0%
-4.3%
9.5%
-5.1%
11.5%
9.6%
-17.2%
63.2%
27.1%
54.5%
12.6%
1.2%
9.2%
-5.7%
23.1%
-1.0%
16.8%
**
19.1%
8.3%
38.8%
9.4%
-11.8%
45.5%
-4.5%
7.6%
14.9%
-2.9%
-4.2%
Total
360°
December 2014 vs. December 2013 (% change)
min 2/2/2015
Page 9
Publishing Company
American Media, Inc.
American Media, Inc.
National Geographic
Society
National Geographic
Society
National Geographic
Society
American Media, Inc.
New York Media
Hearst Magazines
American Media, Inc.
Bonnier Corporation
Mariah Media
Meredith Corporation
Time Inc.
Time Inc.
Time Inc.
Playboy Enterprises
Inc.
Hearst Magazines
Bonnier Corporation
Bonnier Corporation
Rodale Inc.
Reader's Digest
Association
Time Inc.
Hearst Magazines
Reader's Digest
Association
Hearst Magazines
Rodale Inc.
Bonnier Corporation
Condé Nast
Meredith Corporation
Hearst Magazines
American Media, Inc.
Meredith Corporation
Sierra Club
Active Interest Media
Smithsonian
Enterprises
American Media, Inc.
Magazine Brand
Muscle & Fitness
National Enquirer
National Geographic
National Geographic
Kids
National Geographic
Traveler
Natural Health
New York Magazine
O, The Oprah Magazine
OK! Magazine
Outdoor Life
Outside
Parents*
People
People en Español
People StyleWatch
Playboy
Popular Mechanics
Popular Photography
Popular Science
Prevention
Reader's Digest
Real Simple
Redbook
Reminisce
Road & Track
Runner's World
Saveur
Self
Ser Padres*
Seventeen
Shape
Siempre Mujer
Sierra Magazine
Ski
Smithsonian
Soap Opera Digest
3,041
7,145
1,447
1,174
1,846
5,314
7,796
2,216
4,414
1,573
2,594
2,752
2,678
6,257
7,797
20,610
8,664
5,779
1,615
7,298
4,132
5,713
6,397
43,989
13,453
2,378
5,142
4,812
11,040
2,120
3,537
9,763
7,251
31,097
6,878
5,632
83
1,131
24
59
41
1,378
1,039
-
984
829
1,167
641
16
1,284
4,665
1,425
1,491
786
302
1,622
1,786
1,370
363
9,748
2,895
332
561
2,132
564
8,593
108
610
544
5,478
305
855
99
1,045
-
23
453
2,582
1,701
-
1,442
222
1,955
849
-
1,422
6,980
3,885
2,568
311
-
1,646
8,478
2,488
719
17,724
4,833
-
-
2,980
799
11,172
-
121
108
1,089
375
1,817
-
58
-
-
-
8
-
-
232
139
-
-
-
-
85
-
-
117
1
-
301
-
21
1,250
184
24
1
-
-
-
-
102
91
912
-
-
Video
3,223
9,379
1,471
1,256
2,340
9,282
10,536
2,216
7,072
2,763
5,716
4,242
2,694
8,963
19,527
25,920
12,723
6,993
1,918
10,566
14,697
9,572
7,501
72,711
21,365
2,734
5,704
9,924
12,403
21,885
3,645
10,596
7,994
38,576
7,558
8,304
Total
360°
3,296
7,179
1,347
1,128
1,720
5,779
9,223
2,042
5,513
1,573
3,103
4,817
3,421
7,749
8,246
23,689
8,502
7,293
1,774
7,898
5,108
5,600
7,329
43,192
13,003
2,322
4,790
5,337
11,636
1,854
3,545
9,213
6,868
32,276
7,138
5,797
109
1,228
263
91
-
1,631
1,292
-
1,328
1,054
1,276
635
69
1,201
4,553
1,443
1,483
1,068
536
1,698
4,028
1,508
453
11,806
3,392
449
869
1,089
914
6,612
8
622
555
5,585
819
592
Web
(Desktop/
Laptop)
80
522
-
-
13
1,617
859
-
1,271
101
413
327
-
630
4,499
1,081
1,662
167
-
863
623
1,212
486
9,565
3,201
250
137
853
797
5,268
-
117
104
1,051
287
597
Mobile
Web
-
40
-
-
-
-
-
-
-
20
-
-
-
-
78
-
-
-
-
-
167
-
-
1,222
354
-
-
-
-
-
-
99
89
893
-
-
Video
Print+
Digital
Editions
Mobile
Web
Print+
Digital
Editions
Web
(Desktop/
Laptop)
YEAR AGO - December 2013 (000)
CURRENT MONTH - December 2014 (000)
3,485
8,969
1,610
1,219
1,733
9,027
11,374
2,042
8,111
2,748
4,792
5,779
3,490
9,580
17,376
26,213
11,647
8,528
2,310
10,459
9,926
8,320
8,268
65,786
19,950
3,021
5,796
7,279
13,347
13,734
3,553
10,052
7,616
39,805
8,244
6,986
Total
360°
(255)
(34)
100
46
126
(465)
(1,427)
174
(1,099)
-
(509)
(2,065)
(743)
(1,492)
(449)
(3,079)
162
(1,514)
(159)
(600)
(976)
113
(932)
797
450
56
352
(525)
(596)
266
(8)
550
383
(1,179)
(260)
(165)
Print+
Digital
Editions
(26)
(97)
(239)
(32)
41
(253)
(253)
-
(344)
(225)
(109)
6
(53)
83
112
(19)
8
(282)
(234)
(76)
(2,242)
(137)
(89)
(2,059)
(497)
(117)
(308)
1,043
(350)
1,981
100
(12)
(11)
(107)
(514)
263
Web
(Desktop/
Laptop)
19
523
-
23
440
965
842
-
171
121
1,542
522
-
792
2,481
2,804
906
144
-
783
7,855
1,276
233
8,159
1,632
(250)
(137)
2,127
1
5,904
-
4
4
37
88
1,220
Mobile
Web
-
18
-
-
-
8
-
-
232
119
-
-
-
-
7
-
-
117
1
-
134
-
21
28
(170)
24
1
-
-
-
-
2
2
19
-
-
Video
-262
410
-139
38
607
255
-838
174
-1,040
15
924
-1,537
-796
-617
2,150
-294
1,076
-1,535
-392
107
4,771
1,251
-767
6,925
1,415
-287
-92
2,645
-945
8,151
92
544
378
-1,230
-686
1,318
Total
360°
December 2014 vs. December 2013 (change 000)
-7.7%
-0.5%
7.4%
4.1%
7.3%
-8.0%
-15.5%
8.5%
-19.9%
0.0%
-16.4%
-42.9%
-21.7%
-19.3%
-5.4%
-13.0%
1.9%
-20.8%
-9.0%
-7.6%
-19.1%
2.0%
-12.7%
1.8%
3.5%
2.4%
7.3%
-9.8%
-5.1%
14.3%
-0.2%
6.0%
5.6%
-3.7%
-3.6%
-2.8%
Print+
Digital
Editions
-23.9%
-7.9%
-90.9%
-34.8%
+
-15.5%
-19.6%
-
-25.9%
-21.3%
-8.5%
0.9%
-76.8%
6.9%
2.5%
-1.3%
0.5%
-26.4%
-43.7%
-4.5%
-55.7%
-9.1%
-19.8%
-17.4%
-14.7%
-26.1%
-35.4%
95.8%
-38.3%
30.0%
1250.0%
-1.9%
-2.0%
-1.9%
-62.8%
44.4%
Web
(Desktop/
Laptop)
23.8%
100.2%
-
+
3384.6%
59.7%
98.0%
-
13.5%
119.8%
373.4%
159.6%
-
125.7%
55.1%
259.4%
54.5%
86.2%
-
90.7%
1260.8%
105.2%
48.0%
85.3%
51.0%
-100.0%
-100.0%
249.4%
0.2%
112.1%
-
3.5%
3.5%
3.5%
30.7%
204.4%
Mobile
Web
-
45.0%
-
-
-
+
-
-
+
595.0%
-
-
-
-
8.5%
-
-
+
+
-
80.2%
-
+
2.3%
-48.0%
+
+
-
-
-
-
2.1%
2.1%
2.1%
-
-
Video
-7.5%
4.6%
-8.6%
3.1%
35.0%
2.8%
-7.4%
8.5%
-12.8%
0.5%
19.3%
-26.6%
-22.8%
-6.4%
12.4%
-1.1%
9.2%
-18.0%
-17.0%
1.0%
48.1%
15.0%
-9.3%
10.5%
7.1%
-9.5%
-1.6%
36.3%
-7.1%
59.3%
2.6%
5.4%
5.0%
-3.1%
-8.3%
18.9%
Total
360°
December 2014 vs. December 2013 (% change)
Page 10min 2/2/2015
TEN: The Enthusiast
Network
Time Inc.
Reader's Digest
Association
Condé Nast
Emmis Publishing
Atlantic Media
The Economist
Newspaper Limited
Reader's Digest
Association
Condé Nast
Time Inc.
Time Inc.
Hearst Magazines
Meredith Corporation
Time Inc.
Condé Nast
Active Interest Media
Hearst Magazines
Condé Nast
Condé Nast
Condé Nast
Hearst Magazines
Bauer Media Group
Rodale Inc.
Yankee Publishing Inc.
Active Interest Media
Street Rodder
Sunset
Taste of Home
Teen Vogue
Texas Monthly
The Atlantic
The Economist
The Family Handyman
The New Yorker
This Old House
Time
Town & Country
Traditional Home
Travel + Leisure
Vanity Fair
Vegetarian Times
Veranda
Vogue
W
Wired
Woman's Day
Woman's World
Women's Health
Yankee Magazine
Yoga Journal
2,179
1,825
11,132
6,377
18,932
2,722
1,111
11,797
1,519
2,125
7,392
6,766
4,821
3,373
17,179
6,503
4,725
5,208
2,912
1,693
2,709
3,417
13,842
4,724
1,841
6,979
243,674
251,328
144
69
2,633
-
1,811
5,903
196
1,019
-
135
3,187
898
36
57
9,271
1,363
4,705
1,453
2,247
5,003
207
577
7,123
443
-
160
7,200
2,463
296,750
300,504
-
-
4,316
126
1,657
4,453
206
1,319
46
329
4,456
1,553
113
207
12,314
1,501
3,120
2,637
237
4,775
-
1,144
10,966
436
-
449
6,438
4,062
28,119
28,219
-
-
-
-
-
2,656
245
1,580
-
-
1,583
26
-
-
1,256
189
363
6
11
34
-
872
1
-
-
-
2,487
80
Video
1,573,388
1,595,349
2,323
1,894
18,081
6,503
22,400
15,734
1,759
15,715
1,565
2,589
16,618
9,244
4,970
3,637
40,020
9,556
12,914
9,304
5,407
11,505
2,916
6,009
31,933
5,603
1,841
7,588
35,085
23,194
Total
360°
1,009,077
1,020,080
2,366
1,925
10,728
6,551
17,581
3,184
1,486
12,481
1,601
2,011
6,298
5,897
4,698
3,273
19,256
5,643
4,223
4,947
2,827
1,756
2,560
3,933
11,595
4,802
2,193
6,795
20,381
15,504
242,642
242,642
299
84
1,811
58
1,141
4,539
252
1,757
-
130
1,957
934
8
-
12,226
1,111
2,577
936
1,713
5,478
98
683
5,846
314
-
142
9,403
1,776
Web
(Desktop/
Laptop)
167,810
167,810
-
-
2,145
-
950
2,667
95
272
-
-
1,064
1,085
36
29
9,736
786
1,614
677
179
3,995
-
315
4,875
298
-
153
4,762
1,800
Mobile
Web
19,831
19,831
-
-
-
-
-
210
-
1,883
-
-
1,885
-
-
-
1,245
184
9
-
34
44
-
179
-
-
-
-
1,220
63
Video
1,439,361
1,450,364
2,665
2,009
14,684
6,609
19,672
10,600
1,833
16,393
1,601
2,141
11,204
7,916
4,742
3,302
42,463
7,724
8,423
6,560
4,753
11,273
2,658
5,111
22,317
5,413
2,193
7,090
35,766
19,143
Total
360°
(4,232)
(187)
(100)
404
(174)
1,351
(462)
(375)
(684)
(82)
114
1,094
869
123
100
(2,077)
860
502
261
85
(63)
149
(516)
2,247
(78)
(352)
184
(1,421)
1,084
Print+
Digital
Editions
1,032
(155)
(15)
822
(58)
670
1,363
(57)
(739)
-
5
1,230
(36)
28
57
(2,955)
252
2,128
517
534
(475)
109
(106)
1,277
129
-
18
(2,203)
687
Web
(Desktop/
Laptop)
128,940
-
-
2,171
126
707
1,786
112
1,047
46
329
3,392
468
77
178
2,577
715
1,506
1,960
58
780
-
828
6,091
138
-
296
1,675
2,263
Mobile
Web
8,288
-
-
-
-
-
2,446
245
(303)
-
-
(302)
26
-
-
11
5
354
6
(23)
(10)
-
693
1
-
-
-
1,268
17
Video
134,028
-342
-115
3,397
-106
2,728
5,134
-75
-678
-36
448
5,414
1,327
228
335
-2,444
1,832
4,491
2,744
654
232
258
898
9,616
189
-352
498
-681
4,051
Total
360°
December 2014 vs. December 2013 (change 000)
-0.4%
-7.9%
-5.2%
3.8%
-2.7%
7.7%
-14.5%
-25.2%
-5.5%
-5.1%
5.7%
17.4%
14.7%
2.6%
3.1%
-10.8%
15.2%
11.9%
5.3%
3.0%
-3.6%
5.8%
-13.1%
19.4%
-1.6%
-16.1%
2.7%
-7.0%
7.0%
Print+
Digital
Editions
0.4%
-51.8%
-17.9%
45.4%
-100.0%
58.7%
30.0%
-22.4%
-42.0%
-
3.8%
62.8%
-3.9%
350.0%
+
-24.2%
22.7%
82.6%
55.2%
31.2%
-8.7%
111.2%
-15.6%
21.8%
41.2%
-
12.7%
-23.4%
38.7%
Web
(Desktop/
Laptop)
76.8%
-
-
101.2%
+
74.4%
67.0%
117.7%
385.3%
+
+
318.9%
43.1%
213.9%
613.8%
26.5%
90.9%
93.3%
289.6%
32.4%
19.5%
-
262.5%
124.9%
46.4%
-
193.5%
35.2%
125.8%
Mobile
Web
41.8%
-
-
-
-
-
1164.3%
+
-16.1%
-
-
-16.0%
+
-
-
0.9%
2.9%
3927.3%
+
-67.6%
-22.7%
-
386.2%
+
-
-
-
103.9%
26.6%
Video
9.3%
-12.8%
-5.7%
23.1%
-1.6%
13.9%
48.4%
-4.1%
-4.1%
-2.2%
20.9%
48.3%
16.8%
4.8%
10.1%
-5.8%
23.7%
53.3%
41.8%
13.8%
2.1%
9.7%
17.6%
43.1%
3.5%
-16.1%
7.0%
-1.9%
21.2%
Total
360°
December 2014 vs. December 2013 (% change)
*Desktop/Laptop, Mobile Web, and Video data for American Baby, Family Fun, and Ser Padres are rolled up into Parents.
** Due to a former joint venture with CNN, 2013 web/mobile data for Fortune and Money is not available, and as such, is not reported for these titles. Additionally, in order to appropriately calculate percentage change, Fortune and Money were excluded in their entirety from the current month and year ago data.
Note: Cells with a "-" indicate digital data was either not available, not reported or has no value. Cells with a "+" indicate digital data was not available in prior year.
Sources: - Print+Digital Editions: GfK MRI's Survey of the American Consumer® Print+Digital Fall 2014 and 2013, GfK MRI's Survey of the American Consumer® Print+Digital DoubleBase 2014 and 2013, GfK MRI Accessed Prototype, GfK MRI's Teenmark® or 2014 and 2013 Ipsos Affluent Survey USA.
- Web (Desktop/Laptop): comScore Media Metrix® or Nielsen NetView; December 2014 and December 2013; U.S.
- Mobile Web: comScore Mobile Metrix or Nielsen Mobile NetView 3.0; December 2014 and December 2013; U.S.
- Video: comScore Video Metrix or Nielsen VideoCensus; December 2014 and December 2013; U.S.
What’s Measured:
- Print+Digital Editions Audience: The unduplicated estimate of the average issue readers (in thousands). GfK MRI measures print + digital editions' net audience (but print only in Teenmark®); Ipsos measures print editions only.
- Web (Desktop/Laptop) Unique Visitors: The reported number of unique P2+ individuals (in thousands) that have visited a website on a desktop or laptop at least once in the specified reporting period.
- Mobile Web Unique Visitors: The reported number of unique P18+ individuals (in thousands) that have visited a website via a mobile device (including iOS and Android platforms) at least once in the specified reporting period.
- Video Unique Viewers: Those unique P2+ viewers (in thousands) who watched a video at least once in the specified reporting period through a player owned or operated by the publisher (regardless of where that video was viewed) and/or, if reported, through a separate, clearly-branded video channel.
Note: In certain instances, the comScore or Nielsen Online data reflects the incorporation of a magazine brand's unique visitors/viewers into a larger domain which includes non-magazine visitors/viewers. In such instances, publishers were asked to provide server-side data for the brand’s page views as a percent or share of the larger domain’s page views. Such share was then
applied to the total comScore or Nielsen Online reported unique visitor/viewer data for the larger domain to derive the appropriate magazine-specific unique visitors/viewers. In certain instances, reported metrics have been derived from small sample sizes which decrease reliability of audience projection.
About Magazine Media 360° Magazine Media 360° is a new industry metric that captures demand for magazine media content by measuring audiences across multiple platforms and formats (including print+digital editions, websites and video) to provide a comprehensive and accurate picture of magazine media vitality. Magazine Media 360° uses data from leading third-party providers and currently covers
145 magazine media brands from 32 companies, representing 95% of the reader universe. The data is released around the 20th of each month at www.magazine.org in the MPA Magazine Media 360° Brand Audience Report. Created as a credible, consistent and cost-free measurement tool, Magazine Media 360°, which launched September 2014, marked the first time ever
any media industry measured and communicated cross-platform consumer demand by brand. The Magazine Media 360° Social Media Report is released separately. 1,004,845
American Media, Inc.
Star
18,960
16,588
Total (000) excluding
Fortune & Money**
Time Inc.
Sports Illustrated
1,015,299
Time Inc.
Southern Living
Mobile
Web
Print+
Digital
Editions
Web
(Desktop/
Laptop)
Print+
Digital
Editions
Total (000)
Publishing Company
Magazine Brand
YEAR AGO - December 2013 (000)
CURRENT MONTH - December 2014 (000)
min 2/2/2015
Page 11
Page 12min 2/2/2015
"Time's" Oil "Glut" Reminds Us When "Newsweek" Was "Running on Empty."
The contrast from the two covers is vivid. The long lines in much of the U.S. to buy gasoline on September 17, 1973 was the result of the oil embargo by Kuwait, Libya, Saudi Arabia
and other Middle Eastern exporters done to raise prices and to pressure the Nixon Administration to reduce American support of Israel.
The Newsweek cover cleverly depicted the crisis in an
era when racial profiling was all but ignored.
Time's February 2, 2015, Cheap Gas might imply that life
is good at prices falling below $2 per gallon (still five
times more than the "expensive" 40 cents from 42 years ago)
but assistant managing editor Rana Foroohar warns of such
fragility as the weakened economies in Europe and especially China, where lowered demand from the one-time "oil
voracious" nation is impacting many U.S. companies "dependent on sales in the Chinese market."
Memories from the embargo and the gas lines are a reason why the proposed Keystone Pipeline transporting shale-oil from Alberta to Gulf Coast
refineries is popular with many politicians. But with current oil prices below $50 per
barrel, the Time-estimated $70 a barrel for the pipeline to be "economical" could make the
debate a moot point.
"T–The New York Times Style Magazine" Will Publish Its First July Issue.
Publisher Brendan Monaghan tells min that the July 20 release of T–Summer Entertaining
does not change the 13-Sunday frequency, "but we wanted to spread things out." January is
now the only month that is T-bereft.
A second T first will be The Greats on October 18. The working title will compete with
October 19, 2014's 10th anniversary and its 99 advertising pages–the most for any nonfashion issue.
The One Place on Earth that Isn't "Hot."
On January 17, The New York Times reported National Oceanic and Atmospheric Administration (NOAA) statistics revealing that in 2014, heat records were set from the tropics to
the tundra. This climate change meant temperatures averaged 7º F. above normal in Alaska,
which meant a snowless Iditarod sled-dog race last March and a year where the temperature
in Anchorage never fell below zero. Greenland, Scandinavia and Siberia were "hot," too.
But not the portion of the U.S. and southern Canada east
of the Continental Divide. Human-caused greenhouse gases are
claimed by some to be the reason for the warming, yet the
old-fashion "loop in the jet stream" had an opposite effect
on temperatures.
The pattern is continuing into 2015 as Western New York
experienced record snowfall in November and parts of the
Northeast had another "blizzard of the century" last week.
That matched The Farmer's Almanac's Colder is almost too
familiar a term forecast. Editor Janice Stillman claims an
80% accuracy rate based on the "astronomy, tides, sunspots"
formula of Ben Franklin's Poor Richard's Almanack.
The New Yorker got it right on January 13, 2014 with Bruce McCall's Polar Bears on
Fifth Avenue. Groundhog Day on February 2 means that Punxsutawney Phil is the top "climatologist," and if he sees his shadow, New York's famed "library lions,"
Patience and Fortitude, could again become the "bad news bears."
Only the groundhog's shadow knows—but it's cold!
The Editors
Steven Cohn, Editor-in-Chief
Steve Smith, Digital Media Editor
Caysey Welton, Senior Editor
Wednesday, February 25
New York City | 8:30 - 10:00 a.m.
Speakers Include:
Grant Jones
Condé Nast
When Sponsors
Become Publishers:
How to Win in the
Business of Branded Content
Hear how publishers and agencies
are building sustainable content
studios to work with brands, and
forging new kinds of advertiser
partnerships that have different
revenue models.
Networ
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your pe ith
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at this
time
breakfa ly
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You’ll get the inside scoop on how:
››Branded content is being combined with paid media.
››Traditional editorial staffs are being tapped to help.
››Content-marketing projects are being packaged and
priced to sustain the business.
Anne-Marie Kline
DigitasLBi
›› Sponsored content studios and newsrooms are being
staffed and budgeted on both the publisher and agency
sides.
We know that content marketing is the rage. But at this
exclusive min breakfast, we pop the hood on the robust
new businesses being built around the phenomenon.
Claire Robinson
Forbes Media
Questions? Contact Allie DeNicuolo at [email protected].
Sponsorship Opportunities: Contact Tania Babiuk at [email protected]
Register today for this networking breakfast! www.minonline.com/minsider
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