EXPERIENCE ROBYN RHODES Creative Director, Los Angeles

8 3 1 . 3 2 5 . 5 4 4 5 • B A Y L E Y. M C D A N I E L @ G M A I L . C O M • W W W . B A Y L E Y M C D A N I E L . C O M
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe
Dreamweaver, Constant Contact, CSS, GitHub, Google Analytics, FTP,
HTML, Magento, MailChimp, Microsoft Office Suite, Volusion, Quickbooks
Creative Director, Los Angeles (currently working remotely from San Francisco Bay Area)
Fashion Institute of Design & Merchandising
3.78 , Magna Cum Laude
Merchandise Product Development
March 2012 - present
Increased social media presence by over 800% through use of collaborations, incentive program, promotions, and high quality and
personally executed content marketing.
Spearheaded and oversaw complete redesign for e-commerce site, including personally designing every page in Adobe
Photoshop and accomplishing project for 80% less than the originally allocated budget.
Streamlined and systemized production cycle, reducing manufacturer losses by approximately 15%.
Approved photography for e-commerce site, and avoided a quoted 60% increase in photography rates by personally editing
existing photos.
Copywriter for all print, web, and content marketing material.
Managed online retail website, including all graphic design, inventory management, new designs, and promotions.
Improved creative direction for each season by determining consistency in designs, trend analysis, and necessary editing on
product design, fit, and development.
Slashed vendor costs by 15% by negotiating pricing and fees, while ensuring the continuation of a high quality of goods.
Improved wholesale management calendar and net revenue analysis by implementing use of online based Intuit QuickBooks.
Designed all graphic design materials for both print and web, including line sheets, media kits, sales collateral, newsletters, and
social media promos using InDesign, Adobe Illustrator, and Adobe Photoshop.
Managed third party flash sale events for maximum profit return on low margins.
Liaison with public relations firm and responsible for managing approval and shipment of social media and viral marketing
Marketing Assistant, Los Angeles
September 2011 - March 2012
Maintained viral marketing sites for maximum clientele exposure, including copywriting published advertisements.
Designed all lookbooks, linesheets, and assisted in styling of product photography.
Edited and photographed inventory for e-commerce site, wholesale promotions, and all collateral.
Coordinated sample sale events including maintaining equipment, products, and financials.
Maintained e-commerce site for inventory and quality control.
Administrative Software Support Specialist, San Luis Obispo
July 2010 -June 2011
Responsible for the implementation of the weekly departmental-update, geared to increase the flow of new information in a
creative way, both with personally designed visual layouts and an intriguing and memorable writing style.
Provided secure domestic and international client support while seeking creative solutions to solve client concerns and ensure a
positive customer experience.
Demonstrated multi-tasking and organizational skills while utilizing multiple interfaces including Microsoft Excel, Word, and
multiple internet-based softwares.
Accessories Specialist & Visual Merchandising Assistant, San Luis Obispo
July 2009 -February 2010
Established a strong client base to exceed sales goals.
Maintained inventory control.
Supervised staff of 3-5 and managed break schedules.
Created a streamlined sales tracking system to chart trends among top selling products.
Responsible for integrity of accessories floor layout and stockroom, including following corporate security policies while
maintaining a visually stimulating customer experience.