1. Art and Diseño

JAN15-Cover-Green_Layout 1 1/14/15 2:46 PM Page 1
Art World News
J A NUA RY 2015
THE INDEPENDENT NEWS SOURCE
WILD APPLE’S 25TH
ANNIVERSARY PARTY
Wild Apple, publisher of
open edition prints and
licensor, is celebrating
25 years in business with a
party in its booth on the
Tuesday afternoon of the
WCAF Expo at the Paris
Hotel in Las Vegas, January
26–28. For full article on the
company and its founders,
John and Laurie Chester,
turn to page 24.
STUDIO EL HOSPITALITY
AWARDED LUXURY
HOTEL PROJECT
Studio EL Hospitality, a
division of Editions Limited,
has just completed a hotel
project in which 1,150
pieces of art were placed.
The process is described in
an article on page 26.
HOW ABOUT A POP
OF COLOR IN YOUR
FRAME DESIGN?
Color can be your friend,
so don’t be afraid of it,
says Greg Perkins in his
column Details of a Frame
Design. When selecting
your color accents, you
can choose from fabric
wrapped liners, narrow
painted frames, or fillets.
Article begins on page 38.
JOHN LENNON PRINT
PROGRAM EXPANDS
As Yoko Ono releases
three new limited edition
prints from John Lennon’s
Bag One arts program, the
artwork of the famed musician and artist is now being
made available to select
galleries across the country. Turn to page 18.
Monarch | Arredond Contemporary Art, La Jolla, CA. See page 20.
TURNING RENEWED OPTIMISM
INTO HIGHER SALES IN 2015
What will 2015 bring for the retail art gallery and custom
frameshop community in our segment of the market? Predictions are nearly always mixed. Therefore, perhaps the best
course of action is that of Jeff Jaffe, owner of Pop International Galleries in New York’s SoHo and Midtown districts:
Be prepared. He looks to see what could happen, based on
the metrics of his sales, the key.” For galleries in parclients, and economic re- ticular, the art market and the
ports—and makes sure he economy are closely conhas the artwork to meet pro- nected. When the economy
jected scenarios. “I don’t pre- sputters, the average Joe
tend to be a maven,” he says, gets skittish and there’s a
“but we have come to under- flight to the higher end. The
continued on page 14
stand that being prepared is
QUOTE OF THE MONTH:
“Corporations are spending more
on art now. The religious zeal
they applied since the recession
to not buying art is coming to
an end.”
Brian Liss, page 22
*Ad Template-revised_Layout 1 1/16/14 2:06 PM Page 1
*Ad Template-revised_Layout 1 1/16/14 2:08 PM Page 1
*Ad Template-revised_Layout 1 12/29/14 3:49 PM Page 1
*Ad Template-revised_Layout 1 8/6/14 9:08 AM Page 1
*Ad Template-revised_Layout 1 1/12/15 10:45 AM Page 1
JAN15-toc_Layout 1 1/14/15 2:41 PM Page 1
VOLUME XX
ISSUE 1
INSIDE THIS ISSUE
DEPARTMENTS
ARTISTS & PUBLISHERS
Page 10
FRAMING
Page 28
DETAILS OF
A FRAME DESIGN
Page 38
BEHIND THE LENS
Page 42
Art in Motion’s New
Division, Curate
PPFA President
Reflects on 2014
The ‘Wow’ of Roma
Family Culture
Curate by Art in Motion, featuring classic and on-trend
imagery by new and established artists, designed to appeal to wholesale framers
and independents, is debuting at the 2015 WCAF Expo.
As Robin Gentry, MCPF,
completes her year-long presidency of the Professional
Picture Framers Association
she notes that both membership and enthusiasm in the industry are growing.
Roma Moulding is attracting
interest with its charitable
endeavours, philanthropic causes, and its Roma Family
Culture meant to spread happiness and blur the lines
between work and play.
Page 16
Page 28
Page 32
Behind the Lens: The Technology: Epson
Rob Arra Collection Watercolor Paper
What’s Hot in
Open Editions
Rob Arra, owner of Everlasting
Images, open edition print
publisher of The Rob Arra
Collection of exclusive panoramic photographs, tells the
story of his life and travels as
a professional photographer.
For this month’s Technology
feature, we invited two artists
and two photographers to
give their unique perspectives
and opinions on Epson America’s Exhibition Watercolor
Paper Textured.
In What’s Hot in Open Editions, we feature a variety of
the latest best selling open
edition prints for the months
of November and December
from publishers, as well as
their contact information.
Page 42
Page 44
Page 50
TECHNOLOGY
Page 44
CALENDAR
Page 49
WHAT’S HOT
IN OPEN EDITIONS
Page 50
OPEN EDITION PRINTS
Page 52
CLASSIFIEDS
Page 53
AD INDEX
Page 54
Artwork featured is
“ Café Paris” by
Liudmila Kondakova,
a hand-signed archival
print with handmade
serigraph texture plates
in an edition of 325, 36
by 28 1/2 inches ($2,475).
Call Chalk & Vermilion
Fine Arts, Greenwich, CT,
at (203) 869-9500, www.
chalk-vermilion.com.
ART WORLD NEWS
PAGE 7
JAN15-Opinion_Layout 1 1/14/15 3:27 PM Page 1
IN OUR OPINION
THE SWEET
TASTE OF
SUCCESS
t’s all about the chocolate.
At least that’s what researchers from Florida revealed in a study published
in the Journal of Consumer
Research citing that “Consuming even one free chocolate increased shoppers’
desire for non-food luxuries.”
I
This is not news to any
member of the art and frame
industry who has walked
among hundreds of trade
shows over the last 25
years. They know chocolate
matters. Since 1990, my
friends John and Laurie
Chester have welcomed and
led the industry with an unwavering confection of uprightness, professionalism,
commitment, warmth, and of
course, great art—all topped
with a piece of Vermont
chocolate (light or dark) unreservedly offered from the
Wild Apple booth.
As leaders and innovators, the Chesters yielded
such accomplishments as
being catalysts in the formation of the Art Copyright
Coalition, adoption of a
publishing/licensing business
model, creation of a global
brand, unique art sourcing
strategies, and an unshakeable commitment to artist
and staff. Since the early
days while working out of
their barn, as to today, doing
things the Wild Apple way
meant something different to
their customers.
If chocolate matters, then
John, Laurie and Wild Apple
matter even more to the
industry. In their roles as colleague and competitor, supplier and buyer, their conviction to follow the Good
and lead by example has
helped us all prosper and
thrive. Best wishes on your
25th anniversary—keep the
goodness coming.
John Haffey
Publisher
A RT W ORLD N EWS
Editor in Chief
Managing Editor
Production Manager
Editor at Large
Columnists
Sarah Seamark
[email protected]
Koleen Kaffan
[email protected]
Sue Bonaventura
Jo Yanow-Schwartz
Todd Bingham
[email protected]
Barney Davey
[email protected]
Joshua Kaufman
[email protected]
Co ntributing Writers
Publisher
Greg Perkins
Cristi Smith
Zella Hannum
John Haffey
[email protected]
Associate Publisher
Brooks Male
Information Technologist
Joe Gardella
Editorial Advisory Board
Phillip Gevik, Gallery Phillip, Toronto, Canada
Steven Hartman, The Contessa Gallery, Cleveland, OH
Jeff Jaffe, POP International Galleries, New York
Heidi Leigh, AFA, SoHo, NY
Ruth-Ann Thorn, Exclusive Collections Gallery, San Diego, CA
ADVERTISING SALES INFORMATION
Eastern U.S. & International
Midwest & West Coast
John Haffey, Publisher
Phone (203) 854-8566
Fax (203) 900-0225
[email protected]
Brooks Male, Associate Publisher
Phone (203) 854-8566
Fax (203) 900-0225
Art World News (Volume XX, Number 1) ISSN 1525 1772 is published 10 times a year
by Wellspring Communications, Inc.: 143 Rowayton Avenue, Rowayton, CT 06853.
Phone (203) 854-8566 • Fax (203) 900-0225; To order additional copies or back issues
e-mail: [email protected] or fax to (203) 900-0225. Please indicate which month and year
you are requesting. Single copy price is $10.00.
All rights reserved. No part of this publication may be reproduced or transmitted in any form or
by any means, electronic or mechanical, including photography, recording, or any information
storage and retrieval system, without permission, in writing, from the publisher.
PAGE 8
ART WORLD NEWS
*Ad Template-revised_Layout 1 1/12/15 10:54 AM Page 1
JAN15-A&P-pg1_Layout 1 1/14/15 3:40 PM Page 1
ARTISTS & PUBLISHERS
Kondakova New Print Releases
Fazzino Official Super Bowl Print
Chalk & Vermilion
Fine Arts, Greenwich, CT, has published two new
limited edition prints
from Russian-born
artist Liudmila Kondakova that are a
departure from the
artist’s
previous
work. The images,
“Café
Paris,”
shown on page 7,
and “Café Joie de
Vivre,” shown here,
are
hand-signed
archival prints with
handmade serigraph “Café Joie de Vivre” by Liudmila
texture plates in edi- Kondakova measures 29 1/4 by
tions of 325. Retail 36 inches, retailing for $2,475.
price for each image
is $2,475. Phone (203) 869-9500, www.chalk-vermilion.com.
3-D Pop artist Charles
Fazzino has once again
created officially licensed
NFL commemorative artwork for the Super Bowl.
This will include a limited
edition print and poster
for Super Bowl XLIX that
will be played on Sunday,
February 4, at University
of Phoenix Stadium in
Arizona. Fazzino, whose
work is represented by
Museum Editions, New
Rochelle, NY, has commemorated each Super Charles Fazzino’s “Super Bowl
Bowl for the past 14 XLIX,” a limited edition print.
years. The deluxe print for
Super Bowl XLIX is an edition of 200 with a 12 1/2 by 15 1/2inch image retailing for $1,400. For more on Fazzino’s work,
www.fazzino.com or call Museum Editions at (914) 654-9370.
Artist Jill Slaymaker’s Global Reach
The work of New York
artist Jill Slaymaker will
be seen around the
world in 2015. In January, the artist whose
work is held in the permanent collections of
the Museum of Modern Art and the Whitney Museum, New
York, is participating
in “New Delhi New
York,” a group show
curated by Tara Sabhar- Jill Slaymaker’s “Brain Jungle,”
wal Shridharani Gallery 74 by 74 inches, is created with
in New Delhi. In July acrylic, beeswax, archival Japanese
she has an artist resi- tissue, ink, and oil pastel on canvas.
dency in Assisi, Italy,
where her art will be featured in a group exhibit at
Art Gallery Le Logge. In September she has a solo show, “My
End Is My Beginning” at the Nabi Museum of Arts located in
Teaneck, NJ. Her work sells in the $200 to $8,000 range. For
more information, visit her website: www.jillslaymaker.com.
PAGE 10
NOBE Gallery’s Art & Charity Events
North Beach Art Gallery, Ft.
Lauderdale, FL, kicks off its
2015 “An Evening of Art &
Charity” series, to be held
the second Wednesday of
every month, with a benefit
for Jack and Jill Children
Center featuring the cubist
Pop art of Valter de Morais.
The event will present an
evening of art and entertainment (with guitarist Frank
Carmelitano
performing)
supporting the communitybased program that helps
children and their families.
Charitable fundraising is a “Woman with Wine” by Valter
big part of gallery owner de Morais, acrylic on canvas.
Brooke Trace’s business
model. Previous charitable events have included fundraisers
for American Cancer Society, Crohn’s & Colitis Foundation
of America, and Sea Turtle Oversight Protection, just to name
a few. For more details, call the gallery at (954) 667-0660 or
go to website located at: www.nobegallery.com.
ART WORLD NEWS
HalfPageStacked_Layout 1 1/14/15 11:03 AM Page 1
ART WORLD NEWS
PAGE 11
JAN15-A&P-pg2_Layout 1 1/14/15 11:39 AM Page 1
A&P
Darida’s Paintings in Dialogue at UN Brenda Mallory Wins Art Fellowship
“Art has a special way of creating a dialogue
that unifies the
world,” observed Ban Ki-moon,
Secretary General of the United
Nations when
he attended an
exhibition of the
“Climate Cha- Alexandru Darida, left, with Ban Ki-moon,
nge” and “Quan- Secretary-General of the United Nations
tum Energy” se- in front of his painting “Solar Energy.”
ries of paintings
by Alexandru Darida. This work by the Romanian-born artist
from Chicago is created to reflect the contemporary discussion on the socially charged relationship of man with nature
and renewable green energy. Also attending the exhibit at
the UN headquarters in New York in December was the Romanian Ambassador Mirela Miculescu. For more information on Darida’s work, that retails from $3,000 to $36,000,
visit www.alexandrudarida.com or call (773) 604-8875.
Sequeira Joins Eric Christensen
Eric Christensen Fine Art &
Editions, La Jolla, CA, has
appointed Augusto Sequeira as Sales Manager,
responsible for all outside
sales activity including account management and customer relations. With over
five years of fine art experience, Mr. Sequeira was
most recently director of the
Thomas Kinkade Gallery of
Monterey and previously
with the Thomas Kinkade
Company. Says President
and CEO Dave Sylvia, “His Augusto Sequeira, left, with
mission is to expand our Eric Christensen in his studio.
presence in key upscale
markets across the U.S. and Canada.” To reach Mr. Sequeira,
call him direct at (669) 231-9945 or at the main office, (408)
445-1314, or e-mail: [email protected]. For
Eric Christensen Fine Art, www.erichchristensen.com.
PAGE 12
Brenda Mallory,
whose sculpture
and installation art
is represented by
Butters Gallery,
Portland, OR, is
one of five Native
American artists
to earn the title
of 2015 Eiteljorg Brenda Mallory’s “Undulations with
Contemporary Art Density,” a 50- by 36- by 4-inch wall
Fellow and to re- sculpture ($4,750), is created with
ceive a $25,000 waxed cloth, felt, steel nuts, and bolts.
grant. The biennial
Fellowship program, established in 1999, recognizes the
work of Native American and First Nations artists working
with contemporary media and ideas. Mallory’s work, which
retails for $2,400 to $12,000, is featured at Butters Gallery
through January in the exhibit “The Spaces Between.” Call
(503) 248-9378 for more or visit: www.buttersgallery.com.
Chambers’ Book on Food & Fine Art
Karla Chambers,
whose work is represented by Arnot
Gallery, has released a 70-page illustrated hardcover
book entitled Farming, Food & Fine
Art. As well as an
artist, Karla Chambers is an owner of
Stahlbush Island
Farms Inc. in Oregon’s Willamette
Valley, and it is her
hope that the nat- “Mountain View” by Karla Chambers,
ural colors of her acrylic painting, 48 by 48 inches,
art will act as a available from Arnot Gallery.
catalyst to expand
the cause of healthy eating, particularly in children. Through
her exhibit at Jordan Schnitzer Museum of Art in Eugene,
OR, children and teachers have been exploring the relationship between sustainability, food, and art. The book, priced
at $29.95, is available from Amazon. For more on her art,
call Arnot Gallery at (212) 245-8287, www.arnotgallery.com.
ART WORLD NEWS
HalfPageStacked_Layout 1 1/14/15 11:07 AM Page 1
ART WORLD NEWS
PAGE 13
JAN15-Cover story page 1_Layout 1 1/14/15 12:01 PM Page 1
WEST COAST ART &
FRAME EXPO HIGHLIGHTS
PREPARING FOR WHAT 2015 BRINGS
LAS VEGAS—With 180
exhibitors of art and framingrelated products, the 16th
edition of the West Coast Art
& Frame Expo takes place
January 26–28 at the Paris
Hotel & Casino. The National
Conference, offering more
than 100 seminars and workshops, begins a day earlier,
on Sunday, January 25, and
runs through January 28. The
WCAF Expo, produced by
Hobby Publications and
Picture Framing Magazine, is
also the setting for the PPFA
Annual Convention.
continued from page 1
million dollar question for
galleries is, will the middle
class client return in greater
numbers in 2015 to make
purchases in the $5,000 to
$15,000 range?
Highlights include:
Sunday: 1:30 p.m.–3 p.m.
PPFA annual meeting and
competition celebration.
5 p.m.–7 p.m.
PPFA Welcome Reception
and Vendor showcase.
Monday:
7:30 a.m.–1 p.m.
Landscape Photography: How
to Take Great Images. Venue:
Red Rock Canyon National
Conservation Area. About
three hours to shoot, one to
travel. Sign up required and
fee applies.
6 p.m.-7:30 p.m.
Design Star: Framing Edition
awards ceremony hosted by
Larson-Juhl.
Tuesday:
8:30 a.m.
Art Copyright Coalition meeting in Skyview 1 room.
Wednesday:
8 a.m.–10 a.m.
Successful Retailing: A Panel
Discussion led by Jay Goltz.
Show hours:
Monday and Tuesday:
11 a.m.–6 p.m.
Wednesday:
10 a.m.–4 p.m.
PAGE 14
ing. Custom framers also
are finding success with
“package pricing,” where the
customer knows exactly
what their framing will cost.
Once in the shop, that customer frequently opts for
add-ons that increase the
ticket and profit. Often it is
the package that gets them
in the door. Thus, for galleries and frameshops, it’s
we get any traction.’ Nothing
ventured, nothing gained.”
His argument is that
someone with $2,000 to
spend could probably spend
$5,000; if they are prepared
to buy at the $5,000 level,
Recognizing that higher
they might go to $10,000; if
end art in the $50,000-plus
they are ready to spend
range tends to do relatively
$15,000 on art, they could
well even in more challengdrop $20,000; and if someing times, “that says
one has $40,000 to
to me something
spend, they could go to
about
positioning
$100,000. “There are
one’s art to be preindicators we use to
pared.” If the econguage a client’s buying
omy strengthens in
ability. We talk about it
2015, that could
with our sales staff.” In
bring the middle marconversation with a client
ket buyer back. A
a sales consultant is expositive indicator is
pected, in an unobtruthat the stock market
sive manner, to estabhit new highs in 2014
lish what the client could
as the U.S. economy
spend. They try to find
accelerated, and that
out where they live,
speaks to the notion
what work they do and
of trickle down ecowhere they work, what
nomics. A strong inhotels they stay in, what
dicator
for
Pop
they do on vacation, and
International that this
so on. They also Google
may already be takthem for more informaing place is that in Pop International Galleries in SoHo, New
tion. All of the socio-ecoNovember and De- York. Shown, in the foreground, is “The
nomic factors that they
cember, the gallery Hand of Eve” by Edwina Sandys, great
ascertain provide the
hosted
a
major granddaughter of Sir Winson Churchill.
sales staff with critical inWarhol exhibit. It was, The piece retails for $25,000. Visit:
formation that guides
in fact, the largest www.popinternational.com.
their sales process.
collection of Warhols
“This gives so much
under one roof in the U.S., an individual choice as to how more information than the
and prices went up to they approach a New Year— shoes they are wearing or
$200,000. “The beauty of what they change, what they the size of their diamond
that is, those interested in abandon that didn’t work, and ring.” If a couple comes in
Warhols but couldn’t afford what they introduce.
and says they are newly marit, moved into works that are
ried and have just bought a
more affordable. So I’m optiCurrently, Mr. Jaffe is house, that is one of the best
mistic for the year,” he says. working with several new scenarios as they are beginartists whose work he hopes ning collectors. “Our philosOn the framing side, Rob will succeed in the middle ophy has always been to help
Markoff, co-owner with his market of $2,000 to $15,000. people build collections. It’s
wife Barbara of Artrageous, “We are testing a number of all about repeat business,”
San Diego, finds that those artists who we hope will be observes Mr. Jaffe.
framers who have experi- indicative of where that midenced the most growth have dle market will be—and we
Ron Cavalier, owner of
continued to diversify into are getting great results. We Cavalier Galleries in Greenadded products and serv- say to the artist, ‘Let’s give
continued on page 16
ices, such as gifts and print- this a shot, and let’s see if
ART WORLD NEWS
HalfPageStacked_Layout 1 1/14/15 11:13 AM Page 1
ART WORLD NEWS
PAGE 15
JAN15-Cover story page 2_Layout 1 1/14/15 12:03 PM Page 1
CURATE, A NEW DIVISION
OF ART IN MOTION,
INTRODUCES 300 IMAGES
ON PAPER AND AS A
LICENSING OPPORTUNITY
NEW WESTMINSTER, British
Columbia—Art in Motion has
formed a new division,
Curate, featuring both classic
and on-trend imagery by new
and established artists,
designed to appeal to
wholesale framers, as well as
independents.
Curate by Art in Motion,
owned by E&E Company of
Fremont, CA, is officially
unveiling the collection of 300
images at the WCAF Expo in
Las Vegas, January 26–28,
booth 1700. Curate offers images on paper and as licensing opportunities. Says
Devrim Birlik, global sales director, ”We closely align our
images with the vision of our
wholesale framers that are
selling their products in the
U.S. and global markets by
providing affordable printing
options through our worldwide
network of offset printers
and offering licensing opportunities for other substrates, including canvas.”
Shown is “Neighborhood
Games 2” created by P Studio. The image measures 20
by 28 inches. For more on the
Curate collection, visit:
www.artinmotion.com/curate
or phone (866) 523-2610.
PAGE 16
DOING BUSINESS IN 2015
continued from page 14
newest icon. Award-winning
documentary filmmaker Paul
Lazarus, filmed the tour.
cussing his galleries, he
notes, “Greenwich is home
to some of the great collecwich, CT, New York City, and
tors in the world, so we have
Nantucket, MA, says he re“Think Big” represents a a wealth of clients to draw
mains optimistic for 2015. man with his eyes fixed upon. But there is someBut as he points out, it is a upwards towards the Man- thing about art and New
global economy where what hattan skyline. The larger- York that ring true in the
happens overseas can im- than-life figure gazes to- ears of potential buyers.”
pact the U.S. “We have to wards the powerful buildings He adds, “If you are going
be diligent and prudent where and companies that lie to be considered a major
we spend our dollars.”
within, serving as a reminder dealer, it is important to have
that when we “think big” we a New York City presence.
He concluded 2014 with can achieve anything. As we After all, it is the art world
an event that
capital.” That
c a p t u r e d “Think Big,” a
being said, he
the interest life-size bronze
finds, “We
of crowds of sculpture by
have some
people
in Jim Rennert,
clients that
New
York is pictured in
live in ConCity. It was Times Square
necticut who
held to mark on its tour of
only visit us
the one-year New York City
on Nantucket
installation landmarks in
and
some
anniversary December.
only in New
of the monu- The tour was
York.” On the
m e n t a l organized by
other hand,
bronze scul- Cavalier
for
some
pture by Salt Galleries,
visiting New
Lake
City Greenwich,
York,
the
artist
Jim CT, New York,
gallery is not
Rennert enti- and Nantucket,
a priority and
tled “Think MA, representhey go to one
Big.” To cel- tative of Renof his other
ebrate “Think nert’s work, in celebration of the one-year anniversary of
galleries. In
Big” officially the installation of a monumental-size “Think Big” in Union
New York,
joining the Square. The life-size “Think Big” is an edition of three, 77
the Cavalier
ranks of the inches tall, retail $125,000. A 12-inch tall version, edition of Galleries are
iconic monu- nine, retails for $15,000. Visit: www.cavaliergalleries.com.
on West 57th
ments
of
Street and
New York, Rennert, whose emerge from the stifling re- East 71st Street, the latter
work is represented by Cav- cession, “Think Big” aims to open by appointment only.
alier Galleries, brought his remind viewers that the
life-size rendition of “Think American Dream is very
As a part of his business
Big” on an interactive tour of much alive and available to strategy, Mr. Cavalier has
some of the most celebrated all who seek it. “I can’t think also been an active particilandmarks of the city. Ren- of a better place for ‘Think pant in art fairs over the past
nert began the tour at the Big’ than New York City, three or four years. HowGrand Army Plaza across the financial capital of the ever, as the fairs have proliffrom the Plaza Hotel and world,” says Rennert. “I hope erated there has been some
continued to Rockefeller it will be an inspiration, and dilution. But he concludes,
Center, Macy’s, and the stand as a monument to “They are an integral part of
New York Stock Exchange. what we can accomplish by the business. We try to do
The tour finished at the thinking big and positive.”
fairs that support our clienmonumental “Think Big” in
tele.” Persistence is paraUnion Square. Rennert’s col“Sculpture has always mount, he says. “It takes
lectors had the opportunity been a huge part of our years to develop that relato join the tour, meet with galleries,” observes Mr. Cav- tionship and it is important to
the artist, and witness the alier who says more happencontinued on page 22
induction of New York’s ings are in the works. DisART WORLD NEWS
HalfPageStacked_Layout 1 1/14/15 11:19 AM Page 1
ART WORLD NEWS
PAGE 17
JAN15-John Lennon page_Layout 1 1/14/15 4:45 PM Page 1
EBAY RELEASES THEIR
LIST OF THE MOST
SEARCHED ARTISTS
IN THE U.S.
SAN JOSE, CA—eBay,
the popular online auction
website located at
www.ebay.com, recently released an infographic that
charts the most-searched
artists on the website by
state. The information was
compiled by taking the top
50 most-searched artists on
eBay, and comparing them
with industry trends and
search engine data to create
the list for nearly all 50 states.
The highest ranking artists
with four states each are:
Ansel Adams (Montana,
Wyoming, Utah, and New
Mexico), Thomas Kinkade
(Idaho, Alabama, Tennessee,
and West Virginia), Pablo Picasso (New Jersey, Indiana,
Arkansas, and Iowa), Terry
Redlin (North Dakota, South
Dakota, Nebraska, and
Kansas), and Faith Ringgold
(Wisconsin, Maryland, North
Carolina, and Georgia).
The other artists represented
in the infographic are V.C. Andrews, Banksy, Mary
Cassatt, Marc Chagall, Salvador Dalí, Emek, Faile,
Shepard Fairey, Charles
Fazzino, Frank Frazetta,
Artemisia Gentileschi, Frida
Kahlo, Peter Lik, Berthe
Morisot, Maxfield Parrish,
Norman Rockwell, George
Rodrigue, Tyler Stout, and
Andy Warhol. Left off the
list was Mississippi, Alaska,
and Oklahoma. Some of the
most-searched artists and
their states make sense,
such as Andy Warhol in his
home state of Pennsylvania,
Shepard Fairey as a student
attended the Rhode Island
School of Design, and artist
and American horror novelist
V.C. Andrews once resided
in Missouri.
PAGE 18
JOHN LENNON PRINT PROGRAM EXPANDS
As Yoko Ono releases three
new limited edition prints
from John Lennon’s Bag One
arts program, the artwork of
the famed musician and artist
is now being made available
to select galleries across the
country.
In an effort to take the program to another level, Limelight Agency’s CEO Daniel
Crosby is now its co-administrator with Epic Rights.
Limelight, founded in 1999, is
a full service artists agency
offering global distribution,
publishing, and marketing for
celebrity artists and the
artists of celebrity. Epic
Rights, headed by Dell Furano, is a global branding
marketing, and rights management company. Up until
now, John Lennon’s Bag One
arts program has been made
available to the
public through
Legacy Fine Art
& Productions
and Pacific Edge
Gallery, Laguna
Beach, CA, who
produce traveling shows similar to Pop-Ups,
that take place
over a weekend,
and with a charitable tie-in.
want it presented.”
Galleries
who join the
dealer network will be
expected to
display the
full gamut of
John Lennon’s work,
frame
it
beautifully, “The City in My Heart” by John Lennon is
and promo- a hand-pulled serigraph in two colors in an
te it. Yoko edition of 300 with an image measuring
Ono is pre- 24 by 18 inches that retails for $1,250.
pared to do
an interview in the gallery’s bought one of each of the
hometown to further the mar- 72 Lennon prints. In Februketing efforts, and it is ex- ary, Liss Gallery, Toronto, will
pected that the gallery would host a show centered around
arrange for a charity compo- Valentine’s Day. “And, we
nent to the show. “Then you are in the process of getting
play his music in the gallery more galleries involved.” As
and it becomes a place for Mr. Crosby says, “If you like
John’s music (from the Beatles time and from his solo
career) you will like his artwork because something
translates. When you read
his lyrics, they are very simple. He says a lot with a few
words. The same thing with
his drawings, they say a lot
with a few lines. He is very
parsimonious, yet creates an
entire feeling.”
Says Daniel “But I’m One of Your Biggest Fans” by
Crosby, “Yoko John Lennon, hand-pulled serigraph in
Ono, an artist in two colors, edition of 300 with a 13- by
her own right, 9-inch image retailing for $950.
realizes the market is now starting to come like-minded people to come
back—the art market is get- together to celebrate John
ting a heartbeat. And she Lennon’s work,” says Mr.
wants us to expand the Crosby.
gallery representation to likeminded people—those who
The first gallery to particishare her vision. Money has pate is AFA Gallery in the
never been a motivating fac- Fashion Show Mall, Las
tor. It is about working with Vegas, where Mr. Crosby
people you can trust and who says there has been a trempresent the work how we endous response. One client
In his lifetime, John Lennon
drew constantly, and more
than 80 limited edition prints
of these sketches are available, mostly as serigraphs in
editions of 300 with retail
prices from $600 to about
$10,000. The three newly released prints are “The City in
My Heart” and “But I’m One
of Your Biggest Fans,” both
shown, and “Happy Xmas.”
For more information on
the gallery program, contact
Daniel Crosby at Limelight
Agency at (818) 885-1483 or:
www.limelightagency.com.
ART WORLD NEWS
*Ad Template-revised_Layout 1 1/8/15 12:41 PM Page 1
JAN14-Arnot page_Layout 1 1/14/15 11:51 AM Page 1
MONARCH GALLERY
RELOCATES IN LA JOLLA
AND CHANGES ITS NAME
LA JOLLA, CA—Monarch
Fine Art, owned by Elsie and
Danny Arredondo, has moved
from Prospect Street to Ivanhoe Avenue within La Jolla
and changed its name to
Monarch | Arredond
Contemporary Art to reflect
the ownership since the beginning of 2013. In addition,
the gallery has changed its
business model from a continuous and general display
model to an exhibit-driven
(similar to a museum) display
model, says Mrs. Arredondo.
At the same time, it has reduced the number of artists it
carries to six. They are:
Renzo, André Desjardins,
Ira Reines, Boban, and
Arian, represented by Masterpiece Publishing, and Ron
Jermyn, an independent California sculptor. Retail prices
remain in the $5,000 to
$40,000 range.
The gallery, in its new 1,900square-foot space, a similar
size to its previous location,
now has themed exhibits that
last about eight weeks. “The
advantage is that we can promote the styles that are currently on display so that we
have better informed visitors
and clients. The themed exhibit also invites new collectors that may not have heard
of the artist but is intrigued by
the theme.” A re-opening
celebration took place in
December with a group
exhibition, “Metamorphosis,”
that speaks to issues of
personal, societal, and universal metamorphosis. The
opening night was well
attended, with several sales,
and December represented
the gallery’s best sales month
of the year. For more information, visit he gallery’s website
at: www.monarchfineart.com
or call (858) 454-1231.
PAGE 20
EXHIBITS: WHEN LESS IS MORE
When a gallery chooses to
hold a select few important
exhibitions each year, rather
than multiple shows, there
can be meaningful rewards—
provided these ‘blockbuster’
exhibits are carefully managed. During the past year,
Arnot Gallery moved away
from hosting four or five
shows a year to two large
shows of several months’ duration, each dealing with
complex subject matter as
represented in a substantive
presentation of paintings by
one or more artists.
be maintained, as
paintings sell. Customers can’t be expected to wait
several months to
receive their purchase. The artist
must be prepared
to produce more
paintings to replenish the exhibit. Excitement needs to
be interjected to
sustain interest.
“Field of Dancing Poppies” by Malva
Mrs. Arnot gen- is an oil painting, 40 by 40 inches.
erates excitement
by alerting customers and her incentives to co-ordinate
prospects via e-mail and so- with those offered by major
cial media whenever a new high-end retailers, such as
painting comes in to be Saks Fifth Avenue and Nordadded to the exhibit. “That strom. “That is generally
when your customer
base is spending their
money, and if you
don’t offer an incentive, you might miss
the opportunity to
make a sale.”
“Shows are extremely
time-consuming to organize,” observes Vicki Arnot,
co-owner with her husband
Peter of the
Manhattan
gallery. “Having
fewer
shows
allows me to
spend more
time on my
clients—and
To that end, she anon selling.”
nounced in late DeAnother adcember an incentive
vantage of a
for the Luigi Rocca
longer run- Luigi Rocca’s “New York City” is a giclée on canvas, show “Reality Bites”
ning show is 27 by 16 inches, edition of 200, signed and numbered that opened at Arnot
that it gives by the artist. The print is an incentive and comes as a Gallery in early Noout-of-town gift with the purchase of a Rocca painting before the vember and runs
clients, as exhibit at Arnot Gallery ends in February.
through February.
well as new
customers, more time to sparks new interest. Maybe
The timing was right. Nucome in and see the exhibit. when the exhibit opened, merous higher end retailers
This is important, says Mrs. they were not ready to buy. were offering incentives. A
Arnot, who has found that Perhaps they were waiting Rocca print is being offered
one of the effects of social for a bonus or a special pro- with the purchase of an origmedia marketing is to in- motion or incentive. Also, inal before the end of the excrease the proportion of when a painting is sold, it is hibit. Minimum purchase is
clients who live far from the taken off the website, and required and restrictions
gallery. “A three-week show, that creates a sense of ur- apply. As with any incentive,
which was the industry stan- gency for the client who is Mrs. Arnot advises a gallery
dard, can be hit or miss. I following the show online.
to think two steps ahead of
prefer the longer shows.”
the customer and cover
“It’s a question of using themselves.
But these have their own your advertising, your webunique requirements. The site, and your social media in
To reach Arnot Gallery,
show needs constant re- tandem to keep renewing in- call (212) 245-8287 or visit:
hanging, and the flow must terest.” Mrs. Arnot times www.arnotgallery.com.
ART WORLD NEWS
*Ad Template-revised_Layout 1 8/29/13 3:14 PM Page 1
JAN15-Cover story page 3_Layout 1 1/14/15 2:39 PM Page 1
BRUCE TELEKY INC.
RELOCATING TO
JERSEY CITY
DOING BUSINESS IN 2015
continued from page 16
pre-plan your success at a
fair and have realistic expectations.” Online activity continues to grow for Cavalier
Galleries, with sales mostly
to existing clients but also to
first-time buyers that the
gallery staff have previously
talked to face-to-face or who
are familiar with the artist
and the artist’s work. Mr.
Cavalier sums up his
mantra, “Sell, sell, sell—and
follow up—that is the
name of the game.”
JERSEY CITY, NJ—Bruce
Teleky Inc., in business since
1974 as a publisher and
distributor of prints, some of
them very rare, is relocating
at the end of February from
Brooklyn to Jersey City. The
rent will be less, and his
space will be about 6,600
square feet, almost half the
current space, says Bruce
Teleky. All categories of art,
that number more than 60
represented by Bruce Teleky
Inc., will be available from the
new location. They are mostly
open edition prints on paper,
with some limited editions and
some on canvas. Prices are
from $5 to $5,000. Mr. Teleky
says he is always looking for
artists to publish, especially
African American, coastal,
and Pop culture. Shown is
“Reflections” by Anon, 8 1/2
by 20 1/2 inches. The phone
remains (718) 965-9690;
e-mail: [email protected] or
visit: www.teleky.com.
PAGE 22
gious zeal that they applied
(since the onset of the Great
Recession) to not buying art
is coming to an end.”
Returning to the subject
of why it matters to him (and
to the gallery) who he works
with, Mr. Liss describes a recent very successful show
that he hosted for the photography of Mick Fleetwood
of Fleetwood Mac fame, organized by Limelight Agency.
About 20 photographs were
sold, ranging in price from
board as it benefits everyone
who is a dealer. I love the
secondary value that they
control, and they look out
for their dealers—watching
who is selling to who to
stop discounting. They send
us leads, too.” It is important
in this industry, he says, to
work with people who have
your back. “Time and again I
deal with agencies that say,
today you can buy this, and
tomorrow you can’t—and
tomorrow they sell it to my
neighboring gallery.
“It’s great to
have
relationMoving into the
ships, as long as
New Year, one factor
they are good rein particular that
lationships.” His
Brian Liss, owner of
preference is to
Liss Gallery, Toronto,
do business on a
in business 31 years,
handshake, but
is going to pay close
now after a few
attention to is worknegative incidening with those he
ts, he’s thinking
finds good to do
of crafting a conbusiness with. He
tract with agents
also plans to bring in “The Art of Dr. Seuss” at Liss Gallery, Toronto,
and artists. “Nomore artists that sell with Brian Liss, right, owner of Liss Gallery, and
thing
bothers
in the $10,000 to Jeff Schuffman, national sales manager, The Chase me more than
$40,000 (US) range, Group, with Dr. Seuss’ “Kid You’ll Move Moungetting a bill
and he will probably tains,” shown. Visit: www.lissgallery.com.
from an artist
participate in one or
for dinner for four
two art fairs, possibly begin- $2,500 to $6,500. “I was with Cristal champagne and
ning with one of the New told by my security team that cigars.”
York shows.
he (Mick) walked into the
gallery very nervously, and
When Canadian artist Tim
“The erosion of the mid- walked out as a king. And he Packer attended the opening
dle class has hollowed out was a real gentleman to work reception for his show at
the art world,” observes Mr. with. He acknowledged the Liss Gallery this past fall,
Liss, who closed a second effort, attention to detail, and he brought a number of his
gallery earlier in 2014 that he passion that I and my team collectors to the event, and
had opened for a short time put into the show. No artist some of them made purin Toronto offering less ex- should underestimate the chases. Too often, says Mr.
pensive art. “The traffic was value of nice comments. It Liss, there is a mentality of
minimal and the revenue piti- makes a big difference to me not sharing and of “I am
ful,” he says. But the art he in terms of motivation—in here to get the most out of
presented at this gallery what I put out for them—if your gallery.” “That doesn’t
proved very popular with they appreciate the work we grow anything. That is very
corporations, and he has do.” Likewise, he found “The myopic.” Sometimes he has
rolled that collection into the Art of Dr. Seuss” show cu- had a show for a local artist,
corporate division of his rated by the Chase Group their collectors come, and
main gallery on Yorkville that he hosted in December Mr. Liss senses that the
Avenue. “Corporations are to be a very positive experi- artist has primed them to
spending more on art now,” ence. “The Seuss program is only buy from the artist. That
he observes. “I would say, one that should be copied
continued on page 46
very bluntly, that the reli- by artist agents across the
ART WORLD NEWS
studioEL-revisedw/Booth#JAN15_Layout 1 1/7/15 4:37 PM Page 1
Visit us at the West Coast Art & Frame Expo, Booth #405
JAN15-news-WildApple_Layout 1 1/14/15 12:37 PM Page 1
GANGO EDITIONS SIGNS
MOTHER-SON ART TEAM
PORTLAND, OR—Gango
Editions has signed a
mother-son collaboration
called Two Can Art, to release their work as open edition prints, as well as giclées
on canvas in customizable
sizes. The artists, Patti Gay
and her 22-year-old, non-verbal autistic son Noah, began
painting together as a break
from his intensive home therapy. After her son’s diagnosis
at an early age, she began
working closely with him to
help him connect with the outside world, as well as learn
independent living skills. As a
fun exercise, Noah would
paint and create textures on
butcher paper. After collecting
hundreds of his paintings,
Patti began to use his handpainted textures as the beginning of her paintings. Noah
created textures using various
materials, such as sand and
glitter, that are added to paint
using sponges, brushes, and
even his fingers. A portion of
the proceeds from Two Can
Art’s work is donated to
Northwest Behavioral Associates (NBA), a local organization that works to treat autism
through intervention and education and whose founder has
worked with Noah since age
five. Shown is “Fox” by Two
Can Art, measuring 12 by 12
inches ($10). Call Gango Editions at (800) 852-3662 or go
to: www.gangoeditions.com.
For more details on NBA,
Bellevue, WA, visit the website: www.nba-autism.com.
PAGE 24
WILD APPLE CELEBRATES 25 YEARS
Wild Apple, Woodstock, VT, mont’s Deane C. Davis Outcelebrates 25 years as an standing Business Award).
art publisher and licensor, Provide friendly and speedy
today with more than 15,000 service. Go out of your
art images published from way to create great presenhundreds of different artists.
Co-owners
Laurie
and
John Chester
first started the
company
in
their farmhouse
in Vermont in
1990 with inventory stored
under beds and
in closets of a
spare room with John and Laurie Chester.
nine posters.
tations. Learn and improve.
Eventually, after adding Run squeaky clean. And
new artists consistently, the finally, eat chocolate!”
company expanded and
today occupies a 30,000This month Wild Apple is
square-foot warehouse and also launching their new speoffice building in West cial edition, 25th anniversary
Woodstock with 33 employ- magazine filled with the comees. “We are proud to be pany’s new and top-selling
considered one of the images, trends, and inspiring
world’s top fine art publishers and licensors of trendforward art,” Mr. Chester
says. “Over the years we
have watched art publishing
change from a small industry
into a global force and we
are proud to have grown
with it.” The company has
also placed art onto thousands of products for the
home and sold their art into
more than 50 countries.
Mr. Chester, who describes himself as co-owner
and janitor, says that the
company’s evolution has
come about because of a
few golden rules. “Treat
artists, customers, suppliers, and each other the
way we want to be treated.
Make business fun (Wild
Apple is included in ‘Best
Places to Work in Vermont’
and is a recipient of Ver-
more about the unique personalities and talents of our
artists.”
Mr. Chester adds that the
company’s roster of artists
has grown to represent
many different genres and
styles. “Wild Apple had to
reinvent itself from a folk
art publisher at the beginning, to a floral publisher, to
a wide spectrum of themes
and styles. One thing that
we have learned is that our
customers rely on a continuous stream of fresh, marketable images. Every month
we release new artwork
on our website and a new
catalogue is released each
January featuring top-selling
prints from our artists.”
The complete online catalogue includes more than
3,000 open edition prints
and over 11,000 images
available for licensing and
print-on-demand.
“The biggest
change
has
been in printing
t e c h n o l o g y,
with print-ondemand
becoming such a
force. The industry
went
from
offset
prints on paper
to digital printing on any substrate.”
“Wild Apple: 25 Years” is a magazine
celebrating the company’s evolution.
articles on their artists.
“We wanted to produce
something new for 2015,”
says Mrs. Chester, coowner and creative director.
“Our new magazine was designed to be inspirational in
helping customers see the
top trends in art and to learn
Wild Apple:
25 Years will be
debuted at the West Coast
Art & Frame Expo at the
company’s booth, #971,
January 26–28.
For further information,
telephone Wild Apple at
(800) 756-8359 or go to the
company’s website located
at: www.wildapple.com.
ART WORLD NEWS
con
*Ad Template-revised_Layout 1 2/4/14 10:01 AM Page 1
JAN15-StudioEL_Layout 1 1/14/15 1:26 PM Page 1
MORROW PRINTS TO BE
RELEASED IN THE U.S.
STUDIO EL HOSPITALITY’S PROJECT
GORDONSVILLE, VA—
Graves International Art is
offering galleries the opportunity to represent the paintings
and limited edition prints of
Gary Thomas Morrow who
works in the style of the
Scottish Impressionists. A
member of the historic
Glasgow Art Club, Morrow’s
paintings have already attracted interest from galleries
and collectors in the U.K.
where he works from his studio outside Glasgow. Among
his first paintings to arrive in
the U.S. is “Summer Blooms,”
shown, an oil on canvas,
29 1/2 by 47 inches, retailing
for $7,500.
Studio EL Hospitality re- is nine feet wide, placed Studio EL Hospitality booth
cently finished an 18-month above each guestroom at HD Expo in Las Vegas
long project with Delta headboard, and is com- in May 2012. “The Delta
Toronto Hotel, a 46-floor lux- prised of reflective prints on VP was ‘wowed’ by our
ury tower hotel opened in frosted acrylic, framed in an- featured piece in our booth,
late 2014, in which 1,150 odized black metal frames. a prototype of BLOX, and
pieces of art were placed. A These abstract images were asked us to customize this
division of Editions Limited tinted to match the hotel’s concept for Delta’s pending
and founded in 2007 to serv- guestroom palette. The 4-star flagship property,
ice the project-specific de- bathroom artwork was de- the newly opened Delta
mands of the hospitality and signed to complement the Toronto Hotel.”
design industry,
Studio EL HospiDuring
the
tality
provided
process, Studio
custom artwork
EL Hospitality’s
entitled BLOX that
team
worked
was designed by
closely with the
Jordan Bunnell,
Montreal-bred,
Studio EL director
NYC-based inteof design, and is
rior design firm
comprised of reChampalimaud in
flective prints on
providing artwork
frosted acrylic in
for the hotel’s
brushed aluminum
extended-stay
frames.
suites. “We took
our cue from the
Shown is one of the 55 luxury suites featuring the
Custom
de- 6-piece BLOX artwork created for the Delta Toronto. hotel’s color palette,
signed and manuand used our
factured by the company, headboard pieces and was ‘value-engineering’ skills to
the art consisted of a six- printed on non-glare tem- create spectacular artwork
piece BLOX for 55 luxury pered glass. It was then in- within their budget,” Mr. Linsuites, a threeton says. “As
piece BLOX
part of the
for 505 stanprocess, we
dard
gueprovided
strooms, one
Delta
with
print on nonfull-sized inglare
temstallation
pered glass for
templates,
567
bathprinted
on
rooms, and 25
brushed aluother prints on
minum,
as
non-glare temwell as steppered glass
by-step infloated above Artwork features frosted acrylic to help eliminate glare off
structions for
a mirror in shad- the vast amount of natural light in each room.
hanging
owbox frames
these threefor 16 extended-stay suites.
stalled via a ‘hidden frame’ and six-piece headboard
affixed to the back of the art- pieces, so the installation
Jeff Linton, sales execu- work and thus ‘floats’ about would go smoothly, from betive for Studio EL Hospitality, an inch off the wall.”
ginning to end.”
says that the Delta Toronto
Hotel project presented
The job came about when
For further information,
unique requirements because a senior manager from Delta phone Studio EL Hospitality,
of the generous amount of Hotels and Resorts (parent located at Emeryville, CA,
natural light featured in each company of Delta Toronto at (800) 228-0928 or visit:
room. “Some of the artwork Hotel) stopped by the www.studioelhospitality.com.
A series of giclées on Somerset 100% Rag watercolor
paper in editions of 150
retailing for $350 will be released in the spring. They
will include “Summer Blooms”
and “Rhododendron,” both
with images measuring 15 by
24 inches, and “Walk in the
Braes,” with an image
measuring 15 by 22 inches.
For more information,
contact John Graves at
Graves International Art at
(540) 832-7679 or visit: www.
gravesinternationalart.com/
GaryThomasMorrow.html.
PAGE 26
ART WORLD NEWS
*Ad Template-revised_Layout 1 12/4/14 4:52 PM Page 1
JAN15-news-PPFA page_Layout 1 1/14/15 12:35 PM Page 1
NEW FROM FRAMERICA:
BRACK, COMBINING
BLACK AND BROWN
YAPHANK, NY—Framerica’s
designers had a goal: To
design the most useful and
versatile finish. The result is
Brack, a marriage of the best
black with five top browns,
resulting in a finish that is
designed to work with black,
brown, and everything in
between. For information,
go to: www.framerica.com
or call (800) 372-6422.
NATURALS BY DECOR
ARE INTRODUCED
HAUPPAUGE, NY—Decor
Moulding and Southern
Moulding introduce Naturals
by Decor. This line is available in two finishes, natural
maple and white-washed
maple in widths of 3/4, 1, and
1 1/2 inches with rabbet
heights from 1/2 to 1 3/4
inches. Floaters in the same
finishes add flexibility. Phone
(800) 937-1055 or visit:
www.decormoulding.com.
PAGE 28
PPFA PRESIDENT REFLECTS ON 2014
As her year-long presidency tion on industry events, ed- of all levels—members and
of the Professional Picture ucation, certification, comp- non-members alike throughFramers Association (PPFA) etitions, and local and out the world.” This educais completed, Robin Gentry, international news. The or- tion also includes staying
MCPF, owner of B&J Gallery, ganization also has around up-to-date on technology,
Bowling Green,
170 supplier mem- technique, and trends. “We
KY, says that
bers that make up provide framers the opportuboth membera
resource
for nity to learn a specialty, such
ship and enthuframers to complete as faux finishing, gilding,
siasm
have
projects, as well French matting, and others
grown as the
as take advantage at our chapter events and
custom framing
of discounts and Annual Convention. The
industry emoffers in the PPFA PPFA also serves as a stage
braces all that
Member Advantage for suppliers to introduce their
the organizaprogram. Some sup- products to framers from
tion has to
plier members in- across the globe.”
offer. Currently,
clude Larson-Juhl,
there are ap- Robin Gentry, MCPF. Max Moulding, Tru
After a robust 2014 Frame
proximately
Vue, Frame-Ready Fest Show held in mid1,100 professional custom by SoftTouch Solutions, and September in Kissimmee,
framer members.
Attach-EZ, just to name a FL, Ms. Gentry says that
few.
attendance at such events
“The PPFA has been workhelps to build the community
ing hard on chapter realignSupport of the PPFA by and make invaluable connecment,” Ms. Gentry says. these companies helps both tions. “The Frame Fest
“The new chapter boundaries the framer and the supplier was a wonderful event orwere rolled out October 1 as it provides direct access chestrated by the Southeast
and they are in the process to each other, as well as input Chapter of PPFA. The Anof contacting
nual Convention is
members
to
held on January 25
encourage into 28 in Las Vegas
volvement. We
during the West
also have sevCoast Art and
eral chapters
Frame Expo. At
who have bethe Convention we
come more acoffer
education,
tive over the last
framing competiyear by holding
tions, and certificaevents
and
tion programs for
reaching out to
anyone interested.”
new and existing members.
Growing memAnother big pri- B&J Gallery, located in Bowling Green, KY, is a full bership in the PPFA
ority has been service art gallery and custom frameshop.
is always a high
working to propriority. “I would
mote the use of our online on how to move the industry like to see more framers and
forum (www.ppfacorner.com) forward. “The PPFA is a suppliers involved with the
as a wonderful source of community of framers willing PPFA. But ‘how’ is a good
information for all members.” to help each other by ex- question. It is going to take
changing information in a time. We, as PPFA memCurrently, there are 20 positive manner,” Ms. Gen- bers, need to reach out to
PPFA chapters; 18 in the try says. “We want all all framers and suppliers to
United States, one in framers to have access to encourage them to attend
Canada, and one in Aus- the same information and events or participate in our
tralia/New Zealand. The resources to grow their online forums.
PPFA provides a portal for craft. The PPFA strives to
continued on page 40
members to access informa- provide education to framers
ART WORLD NEWS
JAN15-CJR-Onepage_Layout 1 1/8/15 3:30 PM Page 1
PRESENTS
THE WORK OF
Ferjo
Cheetah with Cub
Acrylic on Canvas
40” x 30”
Alexander Antanenka
Walk of Love
Acrylic on Canvas
20” x 20”
561-333-9472
Ferjo,
Alex Antanenka
and
Alex Zwarenstein
Alex Zwarenstein
Fife Harbor
Oil on Canvas
16” x 20”
www.cjrfinearts.com
JAN15-CJRspread-pg1_Layout 1 1/8/15 3:31 PM Page 1
Introduces the Mixed Media
Acrylic on Canvas Work of
COTRINO
Galloping in the Morning Light
40” x 30”
The Model
40” x 30”
Mother and Child
40” x 30”
561-333-9472
www.cjrfinearts.com
JAN15-CJRspread-pg2_Layout 1 1/8/15 3:32 PM Page 1
New York Times Square
30” x 40”
YANA RAFAEL
Introduces the Acrylic on Canvas Work of
A Day in Barcelona
30” x 40”
View of New York’s West Side
30” x 40”
JAN15-Roma page REV_Layout 1 1/14/15 2:48 PM Page 1
LARSON-JUHL EXPANDS
JEPARA COLLECTION
WITH SHADOWBOX FRAME
THE ‘WOW’ OF ROMA FAMILY CULTURE
Roma Moulding is attracting
interest, not only from framing retailers large and small,
but from international corporations. The moulding supplier, in business 30 years,
is known for its fine Italian
mouldings, as well as its
simpler lines.
NORCROSS, GA—Originally
launched with two profiles in
an ivory finish, Larson-Juhl’s
Jepara Collection has grown
to include a deep shadowbox
frame and a new iridescent
champagne finish to complement the popular gold trend
seen in today’s home furnishings. Jepara, featuring handapplied capiz shells, is
designed to be a natural fit
with wedding photographs
and keepsakes. Visit the website: www.larsonjuhl.com.
FRAMERICA.COM
REIMAGINED
YAPHANK, NY—Framerica
announces a complete
redesign of its website
Framerica.com where ease
of browsing and ordering are
key characteristics. “It encompasses everything our customers told us they loved
about our site with the addition of many great new features,” notes Corinne Ferrara,
director of marketing. The site
is now fully mobile-ready for
smartphones and tablets; registered users can create wish
lists, and Framerica has expanded upon its inspiration
page where a user can access unique framing projects
and their “recipes.” Call (800)
372-6422 or visit the website.
PAGE 32
tick; the Inspired
Tour where participants can pick the
brain of a team
leader; and the
Wow Tour, a how-to
guide for all things
Roma, including a
meet-and-greet with
Tony Gareri.
At the heart of the comTony Gareri, Roma Moulding CEO,
pany, led by CEO Tony
The Roma Tour is with one of the children in Haiti.
Gareri, is the Roma Family free, and the InCulture that is enthusiasti- spired and Wow tours cost profound impact on our
cally espoused by all who $50 and $95 per person, re- lives,” says Tony Gareri.
work there. The intent is to spectively. Proceeds benefit
spread happiness and blur the Roma Wish Fund that
Photographs from the trip
the lines between work and supports a number of philan- will be displayed in Roma’s
play. This concept has thropic causes. Just last fall, booth at the West Coast Art
caught the attention of some seven Roma team members & Frame Expo in January in
leading corporations who hopped on a plane to Haiti, Las Vegas. Each of Roma’s
have sent representatives to giving up their time to work partners, including all those
visit Roma and learn more with Hands Across the Sea – it does business with and
about its way
those who have
of doing busiparticipated in
ness by movthe Roma tours,
ing, inspiring,
will also be honand wowing all
ored in its booth
those its peo(#725).
ple come in
contact with.
Another highNumbered
light that it will
among those
share with trade
that have parattendees who
ticipated
in
visit its booth is
tours of the
that a Roma
75,000-square
moulding was
-foot
Roma
selected
to
headquarters Roma volunteers pictured in Haiti with HATS-Haiti mem- frame the Peter
in Woodbridge, bers and local children. Front row, from left: Tania SanLik photograph
Ontario, are tana, Camilla Brown, HATS-Haiti founder Karen Huxter,
that recently sold
M e r c e d e s - Tony Gareri, and Paul Mitchell. Back row, from left: Rich for a record $6.5
Benz, Canon, Huisman and Al Cherpak.
million. Lik workRoyal Bank of
ed with Tony
Canada, and FedEx, as well Haiti, a non-profit organization Gareri to select the moulding
as Pop artist Romero Britto, serving needy children and for the black-and-white maswhose work is in the perma- families in Deschappelles.
terpiece: (#99908045) for
nent collections of many
the outside, a silver leaf
U.S. museums.
They rolled up their Ramino frame (#4921044) for
sleeves and performed the inside, and a satin black
Last year alone, over 60 whatever task needed to Ramino frame (#133001) for
tours were conducted. They be done, including building the middle. There will also be
are offered by Roma at three benches, cleaning facilities, an unveiling at the show of
levels: There’s the Roma and caring for some of over 50 new Roma mouldTour, where visitors dip their Haiti’s most vulnerable peo- ings. To reach the company,
toes in and get a sense of ple. “The experience chang- visit: www.romamoulding
what makes this company ed us all and made a .com or call (800) 263-2322.
ART WORLD NEWS
*Ad Template-revised_Layout 1 3/20/14 12:25 PM Page 1
*Ad Template-revised_Layout 1 1/12/15 10:50 AM Page 1
*Ad Template-revised_Layout 1 1/12/15 10:53 AM Page 1
Sagebrush-left-JAN15_Layout 1 1/14/15 9:33 AM Page 1
Sagebrush-right-JAN15_Layout 1 1/14/15 9:36 AM Page 1
JAN15-Frame Design POP page 1_Layout 1 1/14/15 12:21 PM Page 1
DETAILS OF A FRAME DESIGN
HOW ABOUT A POP OF COLOR?
by Greg Perkins
There is a difference in the
way most fine art and decorative art is framed. Fine art
is generally presented in a
Example #1
the room, but sometimes
you can do both. If one of
your clients loves color, why
not explore the options of
how you can satisfy them,
while still enhancing
the art and presenting it tastefully?
There are true art
collectors who buy
art they love, but the
majority of the people buying art seem
just as interested in
whether or not it
matches their room.
When that is their
mindset, why not follow through and tie it
more neutral, classic manner
and decorative art is often
framed to coordinate with the
room where it will be hung.
Framers are typically
trained to choose framing to
enhance the art, not match
PAGE 38
all together in a perfect
package that all looks like
it was custom made for
each other? In this case, as
in Example #1, above left,
the addition of a turquoise
liner inside the more neutral
frame, the framed art has the
strength to stand up to the accents, you can choose
bold bedding and drapes in from fabric wrapped liners,
the room. Without the liner, narrow painted frames, or
the colors in the art still relate fillets. Between all of these
to everything in the
room, but that pop of Example #2
color really helps call
attention to the art.
Here, immediately
below, is a room void
of color, with the exception of a limited,
neutral palette. The
three pieces of art,
one of which is shown
to the right, each
have some citrus
green in them, providing a great opportu-
nity to introduce a small
green accent in the framing.
options, there’s a plethora
of colors available.
When you use color sparingly, it can enrich the art
whereas too much color has
the tendency to cheapen it.
When selecting your color
This green is the perfect
touch to add a little surprise
to this sophisticated room.
continued on page 40
ART WORLD NEWS
*Ad Template-revised_Layout 1 1/5/15 4:18 PM Page 1
JAN15-Frame Design POP page 2_Layout 1 1/14/15 12:24 PM Page 1
DETAILS OF A FRAME DESIGN
A POP OF COLOR
continued from page 38
its best, not take away
from it.
• Err on the side of too little
color than too much. Nar-
version of the color than
one that is more vibrant.
Color can also serve as a
balancing agent. In the
set of four art pieces, far Example #3
right, the two with striped backgrounds attract
more attention than the
two with solid black
backgrounds. The black
frame has a calming effect on the colorful backgrounds of the striped
pieces, but that same
frame would have looked lackluster adjacent to
the black backgrounds
on the other two. By
adding the narrow red
frame inside the black
on all four, it strengthens
the two black pieces and unirow frames, liners, and filfies the set of four with anlets do a great job of proother common element.
viding enough of an accent
for most pieces of art.
Tips for Choosing Color • When choosing colors,
Accents:
you usually can’t go
• Always think of the art as
wrong with a perfect
the star and the frame as
match. When that isn’t an
the co-star. The frame
option, it is smarter to
should help the art look
choose a more muted
Color can be your friend
so don’t be afraid of it.
PPFA
continued from page 28
would otherwise not have
entered my store.” Ms.
Gentry is encouraged by the
stories of fellow PPFA members, as well as her own. “In
my business it seems custom framing is on the rise.
After several years of decline I am seeing more items
coming in for custom framing. I believe clients are
bringing in objects that have
sentimental value and they
want to have these pieces
framed to pass along to family members. Also, people
With social media being
such a vital form of communication today, we are reaching out via Facebook,
Twitter, and our website.”
Personally for Ms. Gentry
at her B&J Gallery, she has
noticed that being available
to customers on various
technological platforms has
helped her to educate and
show people all that custom
PAGE 40
framing has to offer. “We
carry Artaissance (www.art
thatfits.com) and refer clients
to our site when looking
for artwork,” she says. “We
will encourage clients to
browse the site themselves.” Another venue to
grow sales for B&J has
been selling on eBay. “The
eBay store works well for
us. The main job then
becomes updating our listings, but it has allowed me
to sell prints to collectors
across the country that
When you are framing for
gallery display, sticking with
classic, neutral designs
does help make the design
more versatile so it has the
best chance of appealing to
the broadest audience.
When you have a chance to
create a frame design for a
specific person who is buying art for their home, take
the opportunity to create a
truly custom design, includ-
ing some color when it is appropriate.
Greg Perkins is the Customer Programs Manager
for Larson-Juhl. He may be
reached at: Greg_Perkins
@larsonjuhl.com.
are looking to have things
customized to their surroundings. They are looking
to have items framed to represent their personal style.”
The 2015 PPFA president
will be announced at the All
Member Meeting during the
PPFA Convention, January
25–28 in Las Vegas. To learn
more about the PPFA, call
(800) 762-9287 or: www.ppfa
.com. For Robin Gentry, call
B&J Gallery, (270) 842-3801
or: www.bandjgallery.com.
ART WORLD NEWS
*Ad Template-revised_Layout 1 1/13/15 2:44 PM Page 1
JAN15-Rob Arra page_Layout 1 1/14/15 1:13 PM Page 1
BEHIND THE LENS
ROB ARRA & THE EVERLASTING ART OF SPORT
For over 40 years, Rob Arra U.S. hosted the World Cup
has been a professional pho- Soccer tournament, he travtographer. He started photo- elled to all nine cities to phographing
tograph
the
yachts from
games. Rob
helicopters
spent years acfrom Monte
quiring licensCarlo to St.
ing rights with
Tropez, and
the NFL, MLB,
then returnthe MLBPA,
ed to AmerNHL,
NBA,
ica with the Rob Arra with his dog Molly N A S C A R ,
special cam- in front of a display of his
USTA, the CLC
era
that photographic work.
(Collegiate Liwould capcensing Compture a panoramic image on any) and the LRG (Licensing
high quality film.
Resource Group). He has
Baseball Hall of Fame, Football Hall of Fame, Babe Ruth
Museum, Ted Williams Museum, and the Boston Museum of Fine Arts where, a
couple of years ago, he
shared a display of his work
with that of Norman Rockwell. Numerous pictures
from the Rob Arra Collection
can be seen on movie and
TV sets including, respectively, Moneyball and Cheers.
table Who’s Who in America.
Rob donates his work to children’s hospitals for auction.
One photo fetched $28,000
to benefit Boston Children’s
Hospital. Rob says the feeling of your work being able to
create that amount of money
for a good cause keeps him
going each day.
Over the years, Rob has
captured fathers, sons, and
grandfathers at events so
He also has photographed that when someone takes a
major concerts for Mick Jag- magnifying glass, they may
ger, Michael Jackson, Bruce find a member of their family
or friend in one of
Rob Arra, owner of
his stadium panEverlasting Images,
oramics. When
Cape Neddick, ME,
you think back to
open edition print
major sporting
publisher of The Rob
events you have
Arra Collection of
been to with your
panoramic
photofamily, he says,
graphs, has captured Of all of Rob Arra’s collection, his favorite is the ’99 All-Star Game at Fenway
think of finding
over 750 stadiums Park, Boston. This panoramic photograph of a July evening in Rob Arra’s home- yourself in one of
during the almost 30 town represents “The most beautiful night of my life in photography.”
the Rob Arra Colyears since the comlection stadium
pany’s founding. The travel photographed five presidents Springsteen, The Grateful images. His panoramic phohas been extensive doing throwing out the first pitch or Dead, ZZ Top, Diana Ross, tographs are to be found in
between three and five sta- making an appearance. He and many others. Quite boardrooms, offices, man
diums per week at times, has followed the tall ships often he has been asked by caves, and on movie and TV
photographing all Major from all over the world in a family members of stars of sets. They are in the offices
League and college events, helicopter, and estimates he sports and the arts and poli- of senators and congressand also auto racing and ten- has done more than 39,000 tics for a photograph of their men, and on private yachts.
nis. Sometimes he returns to images from that aerial plat- relative that they can give
a stadium four or five times form. His specialty, though, them as a gift, such as
He hopes that someday
to get that perfect image. He has always been the stadium Springsteen’s 60th birthday, these photos will be found
Jimmy Connors’ 40th, and on settlements in space as
makes sure he never misses panoramics.
Hank Arron’s 70th. Rob has people will want a picture to
a special event, and will always be there for first and
He feels that one reason always given such photo- display on their wall of an
last pitches. He has pho- for his success is that he graphs gratis. He can boast event they will never forget.
tographed Super Bowls, uses a special camera built in of “thank you” notes from For the Rob Arra Collection
AFC and NFC champi- Austria in the mid-’80s and past presidents, many Major and Everlasting Images, call
onships and college champi- the best kind of film he can. League players, owners, and (800) 937-0987 or visit:
onships. In 1994, when the His work is shown in the hundreds of actors—a veri- www.robarracollection.com.
PAGE 42
ART WORLD NEWS
*Ad Template-revised_Layout 1 1/12/15 11:26 AM Page 1
AUG14-Watercolor Paper page 1_Layout 1 1/14/15 11:54 AM Page 1
TECHNOLOGY
EPSON WATERCOLOR PAPER REVIEW
by Sarah Seamark
Following the release by
Epson America of its Exhibition Watercolor Paper Textured, we invited two artists
and two photographers to
print their work on this cotton fiber digital fine art
paper and give us their opinions. Those participating in
the review are artists Ford
Smith of Ford Smith Fine
Art and Marc Fattahi of
Painting in Motion; and photographers David Margolis
of Skyviews Survey, an arial
photography business and
also a fine art printer; and
Sam Mehta of Sam Mehta
color paper. “But it did a
beautiful job on that particular print.” He notes the vibrancy as well as the fidelity
of the color. “Now I just
need to find a customer who
wants print editions because
it would be a really nice kind
of product to work with!”
“Deux Ponts” by David Margolis, a panoramic shot of
Lower Manhattan.
edges. You get that real
‘raggy’ feel, and that is what
you want from my perspective. The color is good. It
has just a little creaminess
and is a
nice, neutral
paper.
It
doesn’t
smell, and
that is good,
because
with some
papers, by
the time you
are
done
with the toners, if you
are doing a
lot of print“Rhine River” by Marc Fattahi.
ing, there is
Images, photographer and a distinct smell.”
explorer.
He found the profiles supDavid Margolis appreci- plied to him by Epson
ates the look, feel, and loaded easily and were
smell of Epson’s Exhibition pretty accurate. “If someWatercolor Paper. “The first one is using this paper all
thing is, when you pull the the time, they might do a
paper out of the box, you custom profile,” he adds.
can feel the quality. It has He printed from a watergreat texture, it’s heavy, no color file, using a 44-inchcurl in it, and it has clean wide Epson 9880, and tried
PAGE 44
Marc Fattahi tested the
paper by printing his watercolor painting “Rhine River,”
shown left, that he created
some years ago when he
was living in the Beaujolais
region of France and was
focusing on watercolors.
After reviewing the piece,
he found it to be of an excellent quality, refecting the
best of his work, with a nice
heavy tooth (strong grip).
to make it look as good as
he could on his monitor. “By
looking at the monitor and
then at the print, I think it
prints just a touch heavy, so
I had to back off a little on
the ink. But everyone’s
printer is a little different. As
long as you start with a
good digital
file
and
have a calibrated monitor,
it
should be
really nice. If
someone is
going
to
print a series, I think
it would be
very saleable.
It Ford Smith’s “Life Everlasting.”
holds detail
beautifully. I can read the
“What impressed me the
Verizon sign in the print of most when I printed it is that
Lower Manhattan, ‘Deux it looks just like the original
Ponts,’ (shown at the top of watercolor. You really have
this page). It prints sharp as to look through a loop to see
a tack!” He goes on to ex- that this is not an original, but
plain that, in general, the a reproduction. You can trust
sharper the image, the less
continued on page 45
you are seeing it as a water-
ART WORLD NEWS
AUG14-Watercolor Paper page 2_Layout 1 1/14/15 11:56 AM Page 1
PAPER REVIEW
continued from page 44
who wants to reproduce a watercolor
painting. They (Epson)
figured
everything
out!”
“I am at
a loss to
offer techthis paper to be one of the
nical sugnext generation for giclées.
gestions
It is very advanced. It shows
for
imboth the pigmentation and
Sam Mehta comprovement
the brushstrokes.” He found ments, “I tested a
since my
also that the paper lends it- couple of images—a
expertise in
self particularly well to a portrait and a landpaper and
painting executed in trans- scape. I chose picprinting is
parent watercolor, known tures that would make Sam Mehta’s grandsomewhat
as aquarelle. “I would good candidates for daughter Arianna at
limited. But
recommend it to any artist watercolor paintings. I two months.
as a phow a s
tographer,
amazed to I was impressed with the
see
how outcome.”
close they
look to a
Ford Smith says, “First, I
painting but like its ‘toothiness.’ It has a
they do lose heft that makes it feel more
the charac- substantial than what is typter of being ical in fine art paper. More
photographs. importantly, I think it capIf this was tures the vibrancy of my
the intent, work with a perfect level of
The view at sunset from Sam Mehta’s studio Epson suc- saturation. I like the way the
ceeded!
ink rests on this paper as it
in Aventura, FL.
retains the crisp lines and
layers of colors flawlessly.
Good paper. I like it a lot.
Can we get some?”
Marc Fattahi, Painting in Motion, Stamford, CT: www.
paintinginmotion.com, (203)
329-0000.
David Margolis, Skyviews
Survey, Stamford, CT: www.
skyviewsurvey.com, (203)
359-3754.
Sam Mehta, Sam Mehta
Images, Aventura, FL: www.
sammehtaimages.com, (203)
912-7626.
Ford Smith, Ford Smith Fine
Art, Roswell, GA: www.
fordsmithfineart.com, (770)
552-5942.
To learn more about Epson
papers and printers, visit:
www.proimaging.epson.com.
EPSON WATERCOLOR PAPER TEXTURED CHARACTERISTICS
Epson Exhibition Watercolor
Paper Textured is specifically
engineered for fine art printmakers, artists, photographers,
and museums. As a part of
Epson’s portfolio of Signature
Worthy media, it is designed
to deliver a distinctive feel
along with rich blacks, a wide
color gamut, and smooth
tonal gradations for the ultimate in quality, both visually
and in tactility.
“In response to the growing demand for a superior cotton fiber digital fine art paper
ART WORLD NEWS
with the look and feel of a traditional artist’s watercolor
paper, Epson worked in collaboration with the world’s
leading creative professionals
to design an extremely versatile paper that meets their requirements,” says Jeff Smith,
product manager, Epson America Inc. “The unique textured surface, combined with
industry-leading physical properties and exceptional roll-toroll consistency, offers professional photographers and fine
artists an excellent new paper
to better exhibit their work.”
This paper is manufactured
with the mould-made process,
utilizing custom-made felts for
a highly textured watercolor
surface and finish to help
achieve the best combination
of image quality and permanence. In addition to the 22
mil caliper and 310 gsm, it is
100% cotton fiber and acid,
lignin, and OBA-free.
It is available through
Epson authorized resellers in
the following sizes: roll widths
of 17, 24, and 44 inches; and
cut sheets measuring 8 1/2
by 11, 13 by 19, and 17 by
22 inches.
Manufacturer’s suggested
retail prices:
17” by 50’ roll $149.
24” by 50’ roll $209.
44” by 50’ roll $389.
8 1/2” by 11” cut sheets
(25 per box) $49.
13” by 19” cut sheets
(25 per box) $129.
17” by 22” cut sheets
(25 per box) $189.
For more information, visit:
www.proimaging.epson.com.
PAGE 45
JAN15-Cover story page 4_Layout 1 1/14/15 12:13 PM Page 1
ART & FRAMING 2015
DOING BUSINESS IN 2015
continued from page 22
artist then proceeds to put
Liss Gallery on their CV.
“This is a brand that I have
to protect and nurture,” observes Mr. Liss. “I am an
artist, too. It is important to
recognize that this is about
the money—but not just
about the money. It is a
wonderful thing to be here
for people, and for people to
be here for you—and at the
same time, to foster people’s interest in the arts.”
New Directions
In Framing
Diversify, diversify, is the
watchword of Rob Markoff
of Artrageous who points to
the fact that his wife Barbara‘s presentation at The
National Conference at the
WCAF Expo is on “Thinking
Outside the Frame.” Mr.
Markoff notes, “The new
aesthetic is not necessarily
something that is framed
with four sticks of moulding.”
A synopsis of this seminar,
presented in the conference
brochure produced by Hobby
Publications, notes that there
are many exciting ways to
sell artwork to clients that
go beyond the traditional
custom framing to the new
generation of customers.
Such ideas include facemounting photography on
acrylic sheets. Tru Vue has
recently introduced TruLife,
single-sided anti-reflective
acrylic developed specifically
PAGE 46
for face/second surface
mounting and direct print applications.
Barbara Markoff will also
explore ideas such as colorplaking, digital printing on
metal and bamboo, painting
on boxes, and installing digital prints with standoffs.
“When your clients want a
broader range
of art decor, you
should expand
your product offerings and be
ready
with
some creative
options,” she
says. (The class
takes place on
Sunday, January
25, 1–3 p.m.)
radery. We have to pull
together and share to make
the industry work—and
there are a lot of ways to
do that.” She points to the
PPFA Framers’ Corner Online Forum where members
go to meet others and find
answers to questions. “We
have to help each other out,”
says Ms. Collins.
ideas and you always come
back refreshed.”
Ms. Collins’ specialty is
shadowbox framing, and a
relatively new niche is Framing for Fido, making petthemed shadowboxes. She
makes them personal to
each animal, according to
the customer’s wishes.
Some are memorials,
and may include framing the dog’s collar and
personal effects. Others house ribbons and
awards such as those
for agility dogs. “These
are things that people
are really proud of.”
For 2015, Ms.
Collins also intends to
promote package pricMr. Markoff
ing for framing. She
says that at Arhad a promotion at a
trageous, many Ellen Collins, owner of Howard’s Art & Frames recent Small Business
projects are sub- in Hagerstown, MD, has found a niche “FramSaturday for framing
contracted and, ing for Fido,” making pet-themed shadowflat art, no more than
as the framer, he boxes. Retail prices for her shadowboxes begin 16 by 20 inches, for
benefits from the at $150 and go up to around $1,300. Shown
$79.95. The package
sale and the here is a memorial to Pudgie, a dog who was
included Tru Vue’s
installation. That rescued and changed a woman’s life.
Conservation Clear
way, he says, Visit: www.howardsartandframes.com.
glass, two archival
“We can have
quality mats measuring
multiple projects being comEven 20 years ago, she 2 and 2 1/4 inches, and prepleted at the same time.”
would meet for breakfast servation mount.
each week with three local
At Howard’s Art & Frames framers to share ideas. “I
The promotion brought in
in Hagerstown, MD, owner have always been open 25 pieces of art to frame in
Ellen Collins, who was PPFA and inclusive.” Referring to one day. They were mostly
vice president in 2014, Framers’ Corner, she says, people she already knew at
stresses the important role “It’s not going to hurt some- Howard’s Art & Frames. “But
of communication in stren- one in Nevada if I copy what what I care about is that they
gthening the industry in they are doing in Maryland.” brought in art (to frame).
2015. “One of the things I An important means of They had not brought it in a
like about the PPFA is that getting new ideas and inspi- week or a month before. It
when someone comes up ration is to attend shows, was a very big success.”
with a good idea, they share she says. “Oh my goodcontinued on page 48
it. There is that sort of com- ness. You get so many
ART WORLD NEWS
Godard~JAN15 _Layout 1 1/13/15 2:48 PM Page 1
JAN15-Cover story page 5_Layout 1 1/14/15 2:32 PM Page 1
ART & FRAMING 2015
DOING BUSINESS IN 2015
continued from page 46
Cliff Wilson, owner of
Framed in Tatnuck, Worcester, MA, is a big believer in
package pricing. He offers a
Frugal Framing Package for
a 16- by 20-inch piece of art
for $59.95. The customer
has a choice of selected
wood and metal frames in
different styles of gold, silver,
wood tones and black; hinge
mount, regular glass, and a
single Artique conservation
mat, available in many colors. For a $10 upgrade, the
customer gets UV protected
glass; for another $10, non
glare; and for $15 more, a
second mat, and for a little
more, a fabric mat. “By the
time you are done, you have
upgraded and upgraded, so
a customer rarely pays
$59.95.” He makes a higher
gross margin on these jobs
because he buys close-outs.
His intent is to beat his
competition on price. “And
I want to tell you how well it
is working. I would have
been out of business in ’08
and ’09 if I didn’t have it.”
Mr. Wilson also offers
higher end framing, with retail prices up to $3,000 and
an average ticket of $250 to
$300. All of his framing jobs,
from the Frugal Framing
Package to the high end are
custom framing, although he
refers to it as à la carte
framing as people understand that terminology. “I
personally believe that I lose
very few à la carte frames to
frugal frames,” he says. The
PAGE 48
Frugal Framing Package appeals mostly to new customers, and he advertises it
in places where people are
looking for bargains. However, there is no compromise on the design, and the
materials are all those that
he has in stock. “They go
back to their car and get
three or four pieces,” he
clude the Worcester Art
Museum, the U.S. Presidential Museum, and the
American Antiquarian Society in Worcester.
fuse the dreaded phone call
where the customer says, “I
have a picture xx by xx
inches, how much will that
cost?” “When you give the
usual answer, ‘It can vary
In most manufacturing depending on what material
companies, labor is consid- you pick out. Bring it in and
ered a variable cost. “I firmly we can give you a quote...’
believe that this is wrong for You usually lose them.
us because picture framers They’re asking for a price
because they’re
Cliff Wilson,
scared of what
owner of
you might say.
Framed In TatWith package
nuck, Worcespricing you can
ter, MA, offers
say ‘The price
framing servstarts at $xx.xx,
ices across the
but could be
board, from a
more if you
Frugal Framing
select certain
Package to
options.’ Now,
framing for
they know what
local musethey can ‘get
ums. The reby with’ and
quirements for
they have a
this framing
real number to
project,
think
about.
shown, were
This is an imthat the customer could still see the back of the figurine, and he could
portant factor
hang it on a wall. The moulding is Larson-Juhl 573IG and the shadowbox in taking the
measures 22 by 12 inches. Visit: www.FramedInTatnuck.com.
fear and guess
work out of
says. “I am now in my tend to have the same hours custom framing.
twelfth year of business, set for their employees, so
and we have grown every labor is a fixed cost. You are
“I spend a fair amount of
year, including during the re- not paying anyone any more time trying to make framers
cession. In those two years money (to make the package understand how valuable
of the recession, the fram- frames),” he explains. Mr. this is and how little (if any)
ing package made up 60% Wilson estimates that three negative impact it would be
of my business, and was framing packages can be to their offerings. There are
bringing in new customers.” made in the same time that it shops in which it would not
For the past year, he esti- takes to complete one regu- fit their brand image, but
mates the Frugal Framing lar custom framing job. most would benefit greatly
package accounted for 40% “There is probably a little from a proper implementaof gross revenue. He has more labor in these jobs, but tion of package pricing.”
3,000 framing samples that that doesn’t matter.”
run the gamut up to 22k
gold handmade finished-corAnother advantage of the Sarah Seamark is Editor in
ner frames. His clients in- package is that it can de- Chief of Art World News.
ART WORLD NEWS
JAN15-Calendar - horiz_Layout 1 1/14/15 11:27 AM Page 1
CALENDAR
January 25–28: PPFA
Annual Convention, Paris
Hotel & Casino, Las Vegas.
For attendee registration,
visit: www.wcafexpo.com.
Contact the PPFA’s Nick
Shaver at (800) 762-9287,
ext. 106, or visit the website
at: www.pmai.org/ppfa.
January 26–28: West
Coast Art & Frame Expo,
Paris Las Vegas Hotel &
Casino. (National Conference workshops and seminars begin on January 25.)
Visit: www.wcafexpo.com or
for questions on the trade
show, e-mail: wcaf@hobby
pub.com, for The National
Conference: pfmseminars@
hobbypub.com.
ART WORLD NEWS
January 29–February 1:
Art Los Angeles Contemporary, The Barker Hanger,
Santa Monica, CA. Produced by Fair Grounds Associates. Visit: www.artlos
angelesfair.com or call (323)
851-7530.
Visit: www.artwynwood.com
or call (800) 376-5850.
February 12–15: Palm
Springs Fine Art Fair, Palm
Springs Convention Center,
Palm Springs, CA. Produced by Hampton Expo
Group. For details, visit:
www.palmspringsfineartfair.
com or call (631) 283-5505.
March 4–8: The 27th annual Art Show, Park Avenue
Armory, New York. Produced by the Art Dealers Association of America. For
details: www.artdealers.org.
February 12–16: Art
Wynwood, Art Miami Pavilion, Collins Ave., Miami.
Produced by Art Miami LLC.
February 13–15: Southeastern Wildlife Exposition,
Charleston, SC. For details,
visit: www.sewe.com or call
(843) 723-1748.
March 5–8: The Armory
Show, Piers 92 and 94, New
York. Produced by Merchandise Mart Properties. For
more details, go to: www.the
armoryshow.com.
March 25–29: The Affordable Art Fair, Metropolitan
Pavilion, New York. Visit:
www.affordableartfair.com
for information, or call (212)
255-2003.
April 18–23: International
Home Furnishings Market,
High Point, NC. Visit: www.
highpointmarket.org or call
(800) 874-6492.
April 23–26: Artexpo New
York, SOLO, and Decor
Expo, Pier 94, New York.
Produced by Redwood Media
Group. Telephone Eric Smith
at (216) 225-0962, Rick Barnett at (831) 747-0112 for
details, or go to the website:
www.artexponewyork.com.
PAGE 49
JAN15-noe-pg1_Layout 1 1/14/15 12:39 PM Page 1
WHAT’S HOT IN OPEN EDITIONS
Nuzzle
“Nuzzle” by Gary Crandall
measures 36 by 24 inches
and retails for $35. Call
Sagebrush Fine Art, Salt
Lake City, Utah, at (800)
643-7243 for more information or visit the company’s
website located at: www.
sagebrushfineart.com.
Here are the
best selling prints
from the months of
November and
December
Tyrannosaurus Rex Study
Woodland Glow
“Woodland Glow” by Andreas
Stidsberg measures 28 by 28
inches and retails for $48. Telephone Rosenstiel’s, London, in the
U.S. at (480) 305-0714 for more
details or go to: www.felixr.com.
“Tyrannosaurus Rex Study” by Ethan
Harper measures 40 by 18 inches. The retail price is $85. Telephone World Art Group
located in Richmond, VA, at (804) 2130600 or go to the company’s website located at: www.theworldartgroup.com.
Garden Flowers II
Yellow Leaves Rays
“Garden Flowers II” by Christine Stewart
measures 24 by 36 inches and retails for
$35. For further information, telephone Haddad’s Fine Arts, Anaheim, CA, at (800) 9423323 or go to the website located at:
www.haddadsfinearts.com.
12 Yard Line–Louisiana State University
“12 Yard–
Louisiana
State University” by
Rob Arra
measures
39 by 13
1/2 inches
and retails for $29.95. For more details, phone Everlasting Images, Cape
Neddick, ME, at (800) 937-0987 or go to: www.robarracollection.com.
PAGE 50
“Yellow Leaves Rays” by Lars Van de Goor
measures 36 by 24 inches and retails for
$35. Image can be resized and printed on
canvas. For further information, telephone
Image Conscious, located in San Francisco,
at (800) 532-2333 or visit the company’s
website at www.imageconscious.com.
ART WORLD NEWS
JAN15-noe-pg2_Layout 1 1/14/15 1:02 PM Page 1
Light Spring II
“Light Spring II” by
Giampaolo Pasi measures 48 by 24 inches and
retails for $40. For details, call Bon Art, Norwalk,
CT, at (203) 845-2333 or:
www.bonartique.com.
Here are the
best selling prints
from the months of
November and
December
Neon Dreaming I
Country Gardens II
“Country Gardens II” by Zachary Alexander measures 12 by 16 inches and retails
for $16. Image can be resized for canvas.
Call Classic Collections Fine Art, Irvington, NY, at (914) 591-4500 for more information or visit the company’s website
located at: www.classiccollections.com.
Floral Sway I
“Floral Sway I” by Lanie Loreth measures 22 by 28 inches and retails for $25.
Telephone SunDance Graphics, Orlando,
FL, at (800) 617-5532 for details or visit
the website: www.sdgraphics.com.
San Francisco 49ers–Inaugural Game
“San Francisco 49ers
–Inaugural
Game” by
photographer Christopher Gjevre
measures
40 by 13 1/2 inches and retails for $30. Call Blakeway Worldwide Panoramas Inc. located in Minnetonka, MN, at (800) 334-7266 for more information or go to the company’s website located at: www.panoramas.com.
ART WORLD NEWS
“Neon Dreaming I” by THE Studio is an
open edition giclée on paper ($247) measuring 42 by 42 inches. Also available in many
sizes and on many substrates. Phone Grand
Image, Seattle, for details at (206) 6240444 or go to: www.grandimage.com.
Bee
Happy
“Bee Happy” by
Deb Strain measures 9 by 18
inches and retails
for $15. For further information,
telephone Penny
Lane Publishing,
New Carlisle, Ohio,
at (800) 2735263 or go to the
website located at:
www.pennylane
publishing.com.
PAGE 51
JAN15-OE_Layout 1 1/14/15 1:06 PM Page 1
OPEN EDITION PRINTS
Image Conscious
SunDance Graphics
"Cape Cod Sailboat I"
by
Patricia Pinto
Image Size:
24” x 24”
$25
E-MAIL:
www.sdgraphics.com
www.sundancegraphics.com
[email protected]
9580 Delegates Dr.
Orlando, FL 32837
407.240.1091
Editions Limited
“The View That
Startled Grieg”
by Jeffrey Beauchamp
Image size: 36” x 24”
Retail price: $40
Available as
Print On Demand
on paper and canvas.
800.228.0928
www.editionslimited.com
E-MAIL: [email protected]
4090 Halleck Street, Emeryville, CA 94608
Image Size:
48” x 24”
E-MAIL: [email protected]
2187 NW Reed St., Portland, OR 97210-2104
PAGE 52
800.532.2333
www.imageconscious.com
Image
Conscious
“Sand in the Sheets”
by
Karen Hollingsworth
Image Size:
27” x 27”
$35
Image can be resized
and printed on canvas.
www.imageconscious.com
Haddad’s
Fine Arts Inc.
“Casa
Blanc II”
by
Jeni Lee
www.gangoeditions.com
Image Size:
24" x 30"
$34
Image can be resized
and printed on canvas.
800.532.2333
Gango Editions
800.852.3662
“Circus Romance”
by
Duy Huynh
“Repose”
by E. Jarvis
Image Size:
26” x 26”
Also available as
a custom size giclée.
800.942.3323
Fax: 714.996.4153
www.haddadsfinearts.com
E-MAIL: [email protected]
3855 E. Mira Loma Ave., Anaheim, CA 92806
ART WORLD NEWS
JAN15-Classifieds_Layout 1 1/14/15 1:08 PM Page 1
CLASSIFIEDS
SERVICES
“THE MOST BEAUTIFUL THINGS IN THE WORLD ARE OURS TO HOLD”
www.easelsbyamron.com
PH: 1-800-44-EASEL
Easels by Amron has satisfied the display
needs of businesses, museums and collectors
for over 30 years with our wide variety of
easels. We offer quick delivery and exceptional
customer service to assist you in meeting your
art display needs.
Use Coupon Code: AWNJan14
to receive 30% off orders.
Visit us
online
Expires January 31, 2015
www.artworldnews.com
CLASSIFIED
ADVERTISING
WORKS!
Advertising in
ART WORLD NEWS
is a constant reminder
of who you are,
what you do and
how you can be reached.
Phone (203) 854-8566.
current issue
archived issues
contact information
advertising information
Professional
COST
EFFECTIVE CREATIVE
CATALOGUE PUBLISHING
Wellspring Communications, Inc.,
parent company of Art World News,
presents its Custom Book Publishing
division to offer the trade a complete
line of editorial, design, and printing
options to create elegant hardand soft-bound catalogues and books.
ArtCustom
World
News
Book Publishing
PHONE: 203.854.8566
e-mail: [email protected]
www.artworldnews.com
ART WORLD NEWS
PAGE 53
JAN15-index_Layout 1 1/14/15 3:24 PM Page 1
ADVERTISERS
COMPANY LISTING
PHONE
PAGE
COMPANY LISTING
PHONE
PAGE
Arnot Galleries ..................................................................56
Max Art Productions LLC ....................................................53
www.arnotgallery.com
www.maxartpro.com
212.245.8287
702.478.3305
Bon Art ............................................................................15
Michael Godard Fine Art Associates ....................................47
www.bonartique.com
www.michaelgodard.com
203.845.8888
702.478.3301
CJR Fine Arts ........................................................29, 30, 31
Park West Gallery ..............................................................49
www.cjrfinearts.com
www.parkwestgallery.com
561.333.9472
800.521.9654
Crescent ..........................................................................25
Parrot Digigraphic Ltd. ..................................................8, 53
www.crescentpro.com/couture
www.parrotcolor.com
888.293.3956
877.727.7682
Decor Moulding/SouthernMoulding ....................................39
P. Buckley Moss Galleries Ltd. ................................................5
www.decormoulding.com
www.pbuckleymoss.com
800.937.1055
800.430.1320
Editions Limited..................................................................52
Pease Pedestals ................................................................17
www.editionslimited.com
www.peasepedestals.com
800.228.0928
847.901.4440
Eric Christensen Fine Art & Editions ........................................6
Penny Lane Fine Art & Licensing ..........................................11
www.ericchristensenart.com
www.pennylanepublishing.com
669.231.9945
800.273.5263
Everlasting Images ............................................................43
POD Exchange ..................................................................13
www.robarracollection.com
www.podexchange.com
800.937.0987
888.406.2858
Framerica ....................................................................1, 21
Roma Moulding ................................................................33
www.framerica.com
www.romamoulding.com
800.372.6422
800.263.2322
Framing Fabrics ................................................................27
Sagebrush Fine Art ......................................................36, 37
www.framingfabrics.com
www.sagebrushfineart.com
800.832.2742
800.643.7243
Gango Editions............................................................13, 52
Smart Publishing ......................................................9, 34, 35
www.gangoeditions.com
www.smart-publishing.com
800.852.3662
954.282.6945
Gleadwind Publishing ........................................................17
Studio EL ..........................................................................23
www.johnmarkgleadow.com
www.studioel.com
540.416.4529
800.228.0928
Haddad’s Fine Arts Inc. ......................................................52
SunDance Graphics ..........................................................52
www.haddadsfinearts.com
www.sundancegraphics.com
800.942.3323
407.240.1091
Image Conscious ..............................................................52
Ten Plus Inc. ......................................................................41
www.imageconscious.com
www.springdaledesign.com
800.532.2333
888.944.8899
Thomas Kinkade ................................................................11
Tru Vue Inc. ......................................................................19
www.tkopportunities.com
www.tru-vue.com
800.366.3733, ext. 3
800.621.8339
Larson-Juhl ......................................................................2, 3
Wild Apple ......................................................................55
www.larsonjuhl.com
www.wildapple.com
800.438.5031
800.756.8359
Lyrical Fine Art ..................................................................15
World Art Group ................................................................4
www.lyricalfineart.com
www.theworldartgroup.com
631.787.8585
804.213.0600
Art World News, (ISSN 1525 1772) Volume XX, Number 1, is published 10 times a year by Wellspring Communications, Inc.,
143 Rowayton Ave., Rowayton, CT 06853. (Phone 203.854.8566) (Fax 203.900.0225). Single copy price $10.
Send address changes to: Art World News, P.O. Box 129, Rowayton, CT 06853.
PAGE 54
ART WORLD NEWS
*Ad Template-revised_Layout 1 1/8/15 3:41 PM Page 1
Arnot-JAN15_Layout 1 12/17/14 11:37 AM Page 1
‘Reality Bites’ ~ Luigi Rocca
Original Painting Exhibition at Arnot Gallery
Luigi Rocca
‘Increases Hole Value When Lit’
Original Painting
24x32 in.
Arnot Gallery, Exclusive Artist Representative in USA
ARNOT GALLERIES, SINCE 1863
HERBERT ARNOT, INC.
250 West 57th Street, 10th Floor, New York, NY 10107
Phone: 212-245-8287 • 'After Hours' phone number: 917-570-7910
E-mail inquiries: [email protected]
www.arnotgallery.com