A MEDIA MODEL FOR THE FUTURE - Kansas City Star Advertising

S P A C E S K C . C O M
LIFE
ENTERTAINING
DESTINATIONS
LOCAL KC
ART
STYLE
BEAUTY
FASHION
SPA
STREETSTYLE
TRENDING STYLE
HOME
INSIDE DESIGN
ADVICE
Q& A
TRENDING HOME
HOME FEATURES
FOOD
COOKERY
TASTE
JUST A BITE
DINING
THE LIST
SOCIAL
AGENDA
ABOUT TOWN
KNEW IN TOWN
A MEDIA MODEL FOR THE FUTURE
P R I N T + D I G I TA L + SO CI AL ME DI A + E V E NTS
2015 MEDIA KIT
Welcome to the world of KANSAS CITY SPACES and spaceskc.com
Celebr ating 10 Years!
Our media kit is designed to give you easy access to everything you need to know about our award-winning magazine. As you
look through this media kit, you will see an array of print and digital options, demographics and statistics, all designed to help
you with your advertising plans for the coming year. When you advertise in Kansas City Spaces, you are buying something
more powerful than just an ad. You are buying brand loyalty. Aligning your company with the Kansas City Spaces brand is a testament to the quality of your business. You’ll be surrounded
by the work of our award-winning editors and other highly respected businesses in the Kansas City market. Compare us to the
competition, and we think you’ll agree: Kansas City Spaces is the most efficient, intelligent, targeted and powerful media choice
in the Kansas City market. At Kansas City Spaces, our business is to help you with your business. We hope you’ll decide to join
the Kansas City Spaces family in the years to come.
Our Mission
After 10 years Kansas City Spaces is stronger and better than ever. Your favorite print magazine combined with our dynamic
new website are complete resources for fine living. Since 2005, Kansas City has been both our hometown and inspiration. We’re on a mission to explore the city’s richness of community, character and culture. We capture the best of Kansas City with
exceptional photography of extraordinary homes, beautiful gardens and the latest in fashion, food and creative entertaining.
We’re an invaluable resource for the practical and an inspiration for the visionary.
The next generation of Kansas City Spaces takes the original, beloved brand and translates it to the web, providing
inspiration through world-class editorial. We are more than just a magazine. We’re an award-winning editorial platform across a
range of media, finding new ways to connect our loyal readers to our amazing city. Reach the most design conscious and savvy consumers in the city.
More than two million people call Kansas City home, and their homes tell the stories of their lives. From Sunset Hill mansions
to Mission Hills estates to Fairway renovations to Leawood luxury townhomes, Kansas City Spaces covers it all, 10 times a
year, with award-winning editorial and photography that looks at every aspect of Kansas City’s most interesting addresses. We cover the cast of creative teams involved in each residence—the architects, builders, designers, and craftsmen who
continue to underscore the city’s reputation for design excellence. From gardening to antiques, art to entertaining, shopping
and cooking, Kansas City Spaces embodies the beautiful life, Kansas City style.
ONE AD GIVES YOU FOUR POINTS OF VISIBILITY AND REACH
Print Edition Delivered to 36,500 homes
Digital Edition spaceskc.com; 10,000 unique visitors each month (avg)
e-Blast Digital Edition included in monthy
shared eblast to 60,000 targeted emails
Vendor Listing Print advertiser vendor profile/live link to your website
(coming April 2015)
FEATURES
S P A C E S K C . C O M
INTERIORS: The best of home design—inspiring, inviting, in vogue.
Each issue offers an insider’s tour
of one of Kansas City’s most wildly
expensive and expansive villas—or
a quirky little country cottage. The
only common trait is innovative, creative and personal interior design.
DEPARTMENTS
ENTERTAINING: When prominent
Kansas Citians entertain—the people,
the places, the provisions. Inspiration
for hosting your next gathering.
STYLE: What Kansas Citians are putting on—the latest fashion, jewelry,
accessories. We feature the best of
the latest—but for real people.
DESIGN: Focus on the detail—from
the garden to the tabletop. We
explore one element of design in
depth. We’ll look at strikingly original table décor for a holiday party
one month, then a verdant local
garden the next.
Essential Entertaining: Kansas City’s most indefatigable hostess with the
mostess, Merrily Jackson, answers questions and eases anxieties.
Daytrips: All you need to know about a highlighted event that would make
the perfect day’s outing.
Roadtrip: What to see, where to shop, where to eat, where to stay, not-tomiss sites—all about our pick destination of the month.
LIFE
Upcoming: We quiz a local Kansas Citian on what they’re looking forward
to this month.
ENTERTAINING
TRAVEL
LOCAL KC
ART
Interview: A look at our lively cultural scene through an interview with
someone in the know.
Not To Miss: Exactly as stated—a performance or event not-to-be-missed.
Beauty: The newest cosmetic and skincare products we’ve discovered
in the chicest boutiques, salons and shops.
STYLE
Fashion: Tips, trends and what to wear (or what not to wear).
BEAUTY
FASHION
SPA
STREET STYLE
TRENDING STYLE
Spa: Sooth your body and your soul with the treatments and trends we
uncover.
Street Style: Our intrepid photographer captures the best fashion seen
on the streets of Kansas City.
Trending\Style: The latest fashion trends and where to find them.
Inside Design: Designer and blogger Patricia Shackelford reveals her take
on home design.
HOME
Word of Advice: Want to know what the experts think? Here’s the response of 5 to 7 interior design experts to our question of the month.
DESIGN ADVICE
DECORATING Q&A
HOME TRENDS
ARCHITECTURE
Q&A: Patricia Shackelford answers our readers’ decorating dilemmas.
Trending\Home: Want to know the latest trend in home decor? This is
where you’ll find it.
Architecture: An in-depth look at an iconic historical Kansas City residence.
FOOD
Cookery: Kansas City’s top chefs take us into their home kitchens to
dish out real-life recipes.
RECIPES
RESTAURANT REVIEWS
FOODIE NEWS
DINING GUIDE
PLUS
Taste: Food with attitude—dining out in Kansas City.
Just A Bite: Bits and tidbits of what’s happening with the Kansas City
food scene.
Dining Guide: A comprehensive guide to the best dining in our town.
My List: Floating between departments in each issue, this full-page Q&A probes discerning Kansas Citians for
their inspirations, favorites, and things they can’t live without.
SOCIAL
Agenda: Who went where and wore what?
About Town: An expanded calendar tracking the party and event circuit.
BACKPAGE
Knew In Town: New shops, new products, everything you need to know about what’s new.
Readership
& DISTRIBUTION
CIRCULATION
Kansas City Spaces prints 36,500 copies — making it the highest
circulation of any local publication of its type available today in
Kansas City. With two times the distribution power of similar
publications in the area, Kansas City Spaces carries your message
to more affluent consumers at a lower cost per thousand.
To capture this reputable and loyal audience, we have developed
a highly targeted approach to our distribution that no other
magazine in Kansas City can offer.
SUBSCRIPTIONS & TARGETED MAILINGS
• Requested copies mailed to our ever-growing list of subscribers
at a low annual rate of $15.95 for 10 issues
• Mailed to our targeted list of affluent homeowners
• Average home values of $330,217 (24% own homes are $500k+)
• Direct-mailed to a select list of HBA, NARI,
AIA and ASID members
UPSCALE NEIGHBORHOOD HOME DELIVERY
Hand-delivered to our readers’ front doors in exclusive high-end
communities throughout the Kansas City metro. Kansas City Spaces
continues to grow its readership through continued sampling of
upscale developments throughout the metro.
NEWSSTAND
Kansas City Spaces can be easily found on over 200 newsstands
throughout Kansas City and the surrounding areas. In addition,
Kansas City Spaces is one of the top-selling local Kansas City
publications of it’s kind on local newsstands like Barnes & Noble.
Our readers prefer the finer things in life, and they look to Kansas
City Spaces for inspiration and ideas about home, life, art and
food. Since its inception more than a decade ago, Kansas City
Spaces has been a ‘top’ newsstand seller for affluent magazines
in the Kansas City area.
BONUS DISTRIBUTION/SIGNATURE EVENTS
Complimentary copies can be found at local, high-profile events,
high-end salons and spas, doctor’s offices, select upscale hotels
and all advertiser locations.
Kansas City Spaces reaches a targeted audience through a variety of media channels with customized
content to maximize engagement. Our readers, visitors and followers are the best targeted audience in KC!
WE DELIVER YOU POTENTIAL CUSTOMERS & BUYERS EACH MONTH
BREAKDOWN OF PRINT + DIGITAL:
AVERAGE HOUSEHOLD INCOME: $186,196 Ù AVERAGE HOME VALUE: $330,217
PRINTED COPIES: 36,500 Ù PRINT AUDIENCE: 101,500
E-NEWSLETTER + UNIQUE VISITORS: 60,000 + 10,000 Ù DIGITAL AUDIENCE: 70,000
FACEBOOK + INSTAGRAM + TWITTER: 4,000 + 900 + 500 Ù SOCIAL MEDIA AUDIENCE: 5,400
TOTAL PRINT + DIGITAL AUDIENCE EACH MONTH: 176,950
Distribution
DETAILS
50+ KEY NEIGHBORHOODS
Listed below are some of the more recognizable and
respected neighborhoods where we have subscribers,
door hang and mail copies of Kansas City Spaces. Missouri
64064 Lakewood
64081 Winterset Woods, Winterset Valley
64082 Winterset Park, Raintree Lake
64112 Plaza Condos, Sunset Hill
64116 Briarcliff West
64151 Tremont Manor
64152 The National, Riss Lake, Weatherby Lake
64155 Staley Farms
64157 Woodneath Farms, Copper Leaf
30+ Key Zip Codes in the KC Metro
Kansas
66061 Cedar Creek
66062 Highlands of Kensington
66205 Fairway, Mission Woods
66208 Mission Hills
66209 Deer Creek, Patrician Woods, Leawood Forest
Estates, Waterford, Berkshire, Bristol Place,
Royse, Turnberry, Cherry Creek, Bridgewood 66211 Hallbrook Farms, Longwood Forest,
The Woods, Hazelwood
66220 Falcon Ridge, Woodland Reserve
66221 Stonepost Ranch, Somerset Brook, Brookwood
Estates, Nottingham Forest South, St. Andrews,
Estates of Glen Eagles, Switzer Lake Estates
66223 Links at Lionsgate, Nottingham South,
Lionsgate by the Park, Lake and Green 66224 Pavillions of Leawood, Steeplechase, Worthington, Whitehorse, Leawood Meadows
Kansas City Spaces reaches almost every
key zip code in the Kansas City area.
NEWSSTANDS
200+ locations
Barnes & Noble, Rainy Day Books, Hen House, Price Chopper,
HyVee, Walmart, Books-a-Million, Bruce Smith Drugs,
Cosentino’s Market, Whole Foods
TARGETED SHOWROOM, ADVERTISING
PARTNER & WAITING ROOMS
400+ locations
HOTELS & LIMO
Hotel Phillips, President Hilton, Intercontinental, Car Service
Kansas City Spaces readers are some of the most affluent, influential homeowners and have a great sense of personal style and taste.
• 60% are between the ages of 35 - 54.
• 88% are college educated and their net worth ranks
nationally at the top of the scale with 91% in the top 3 tiers
and 90% in the top 3 tiers of expendable income.
• 93% are considered to be aggressive to very aggressive
investors.
• They are large contributors to charitable organizations and
support the arts.
• They enjoy taking vacations such as skiing, golfing, cruising,
diving/snorkeling, spa escapes and international travel.
• They tend to own luxuries such as home theater systems,
timepieces, navigation systems and vacation homes.
• They like to shop at stores such as Nordstrom, Macy’s
and Ethan Allen and spend money on apparel, gourmet
food, wine, fitness, antiques, home products and services.
• They drive BMW, Mercedes, Acura, Audi, Infiniti, Lexus,
Jaguar, Land Rover, Porsche, and Cadillac.
Dates
& DEADLINES
S P A C E S K C . C O M
2015 EDITORIAL CALENDAR
FEBRUARY ‘15
AUGUST ’15 MARCH ’15 SEPTEMBER ’15 APRIL ’15 OCTOBER ’15 MAY ’15 NOVEMBER ’15 JUNE/JULY ’15 (double issue)
DECEMBER/JANUARY ’15 (double issue)
FEATURES: Interiors, Entertaining, Style and Design
LIFE: Entertaining, Travel, Local KC, Art
STYLE: Beauty, Fashion, Spa, Street Style, Trending
HOME: Design Advice, Decorating Q&A, Home Trends,
Architecture
FOOD: Recipes, Restaurant Reviews, Foodie News, Dining Guide
PLUS: My List, Social Photos, Monthly Calendar, New Places
SPACE RESERVATION: JANUARY 2
BUILD DEADLINE: JANUARY 2
CAMERA READY DEADLINE: JANUARY 5
FEATURES: Interiors, Entertaining, Style and Design
LIFE: Entertaining, Travel, Local KC, Art
STYLE: Beauty, Fashion, Spa, Street Style, Trending
HOME: Design Advice, Decorating Q&A, Home Trends
FOOD: Recipes, Restaurant Reviews, Foodie News, Dining Guide
PLUS: My List, Social Photos, Monthly Calendar,
New Places
SPACE RESERVATION: FEBRUARY 2
BUILD DEADLINE: FEBRUARY 2
CAMERA READY DEADLINE: FEBRUARY 5
FEATURES: Interiors, Entertaining, Spring Fashion and Design
LIFE: Entertaining, Travel, Local KC, Art
STYLE: Beauty, Spring Fashion, Spa, Street Style, Trending
HOME: Design Advice, Decorating Q&A, Home Trends,
Architecture
FOOD: Recipes, Restaurant Reviews, Foodie News, Dining Guide
PLUS: My List, Social Photos, Monthly Calendar, New Places
SPACE RESERVATION: MARCH 2
BUILD DEADLINE: MARCH 2
CAMERA READY DEADLINE: MARCH 5
FEATURES: Interiors, Entertaining, Style and Design
LIFE: Entertaining, Travel, Local KC, Art
STYLE: Beauty, Fashion, Spa, Street Style, Trending
HOME: Design Advice, Decorating Q&A, Home Trends
FOOD: Recipes, Restaurant Reviews, Foodie News, Dining Guide
PLUS: My List, Social Photos, Monthly Calendar, New Places
SHOP LOCAL Special Section presented by advertising
SPACE RESERVATION: APRIL 2
BUILD DEADLINE: APRIL 2
CAMERA READY DEADLINE: APRIL 6
FEATURES: Interiors, Entertaining, Style and Design
LIFE: Entertaining, Travel, Local KC, Art
STYLE: Beauty, Fashion, Spa, Street Style, Trending
HOME: Design Advice, Decorating Q&A,
Home Trends, Architecture
FOOD: Recipes, Restaurant Reviews, Foodie News, Dining Guide
PLUS: My List, Social Photos, Monthly Calendar, New Places
SPACE RESERVATION: MAY 1
BUILD DEADLINE: MAY 1
CAMERA READY DEADLINE: MAY 5
SPECIAL
APRIL/MAY
BONUS ISSUE:
FEATURES: Interiors, Kitchens, Entertaining, Style and Design
LIFE: Entertaining, Travel, Local KC, Art
STYLE: Beauty, Fashion, Spa, Street Style, Trending
HOME: Design Advice, Decorating Q&A, Home Trends
FOOD: Recipes, Restaurant Reviews, Foodie News, Dining Guide
PLUS: My List, Social Photos, Monthly Calendar, New Places
SPACE RESERVATION: JULY 1
BUILD DEADLINE: JULY 1
CAMERA READY DEADLINE: JULY 6
FEATURES: Interiors, Entertaining, Fall Fashion and Design
LIFE: Entertaining, Travel, Local KC, Art
STYLE: Beauty, Fall Fashion, Spa, Street Style, Trending
HOME: Design Advice, Decorating Q&A,
Home Trends, Architecture
FOOD: Recipes, Restaurant Reviews, Foodie News, Dining Guide
PLUS: My List, Social Photos, Monthly Calendar, New Places
SHOP LOCAL Special Section presented by advertising
SPACE RESERVATION: AUGUST 2
BUILD DEADLINE: AUGUST 2
CAMERA READY DEADLINE: AUGUST 5
FEATURES: Interiors, Entertaining, Style and Design
LIFE: Entertaining, Travel, Local KC, Art
STYLE: Beauty, Fashion, Spa, Street Style, Trending
HOME: Design Advice, Decorating Q&A, Home Trends
FOOD: Recipes, Restaurant Reviews, Foodie News, Dining Guide
PLUS: My List, Social Photos, Monthly Calendar, New Places
SPACE RESERVATION: SEPTEMBER 1
BUILD DEADLINE: SEPTEMBER 1
CAMERA READY DEADLINE: SEPTEMBER 4
FEATURES: Interiors, Entertaining, Style and Design
LIFE: Entertaining, Travel, Local KC, Art
STYLE: Beauty, Fashion, Spa, Street Style, Trending
HOME: Design Advice, Holiday Decorating Q&A, Home Trends,
Architecture
FOOD: Recipes, Restaurant Reviews, Foodie News, Dining Guide
PLUS: My List, Social Photos, Monthly Calendar, New Places
GIFT COLLECTION Presented by advertising
SPACE RESERVATION: OCTOBER 1
BUILD DEADLINE: OCTOBER 1
CAMERA READY DEADLINE: OCTOBER 5
FEATURES: Interiors, Entertaining, Style and Design
LIFE: Entertaining, Travel, Local KC, Art
STYLE: Beauty, Fashion, Spa, Street Style, Trending & Jewelry
HOME: Design Advice, Decorating Q&A, Home Trends, Architecture
FOOD: Recipes, Restaurant Reviews, Foodie News, Dining Guide
PLUS: My List, Social Photos, Monthly Calendar, New Places
GIFT COLLECTION Presented by advertising
SPACE RESERVATION: NOVEMBER 2
BUILD DEADLINE: NOVEMBER 2
CAMERA READY DEADLINE: NOVEMBER 6
46TH SYMPHONY DESIGNERS’
SHOWHOUSE PROGRAM FEATURES: House History, Floor Plans, Interior Designers, Order of Tour
PUBLISH: 25,000 Showhouse Programs
10,000 at the Showhouse on April 17
15,000 polybag with SPACES on May 1
INVESTMENT: Full Page $1,500 - Half Page $1000 - Quarter Page $500
SPACE RESERVATION: FEBRUARY 20
BUILD DEADLINE: FEBRUARY 20
CAMERA READY DEADLINE: FEBRUARY 24
2015 SHOP LOCAL
SPECIAL SECTION
We had great feedback on our Shop Local and Gift Collection
Special Sections in 2014! Please take a look at the format we used.
We are launching FOUR Special Sections in 2015. This is a new way
for you to feature some “key items” from your business in 2015 in
Kansas City Spaces. Our market research tells us that key
ITEMS are a great way to attract customers to your business.
MAY - SHOP LOCAL Home Goods: Lamps, Vases, Pillows, Candles, Statues, Ottomans, Throws.
Fashion Goods: Purses, Shoes, Jewelry, Accessories, Coats, Unique Gifts,
Cosmetics, Beauty Products, Services, Gift Cards, etc...
Photo Shoot: Friday, March 27 (merchandise needs to be in studio March 26)
SEPTEMBER - SHOP LOCAL Home Goods: Lamps, Vases, Pillows, Candles, Statues, Ottomans, Throws.
Fashion Goods: Purses, Shoes, Jewelry, Accessories, Coats, Unique Gifts,
Cosmetics, Beauty Products, Services, Gift Cards, etc...
Photo Shoot: Friday, July 31 (merchandise needs to be in studio July 30)
NOVEMBER - GIFT COLLECTION Think Gift Items. Home Goods: Lamps, Vases, Pillows,
Candles, Statues, Ottomans, Throws. Fashion Goods: Purses, Shoes,
Jewelry, Accessories, Coats, Unique Gifts, Cosmetics, Beauty Products,
Services, Gift Cards, Holiday Items, Etc...
Photo Shoot: Wednesday, September 30 (merchandise needs to be in studio September 29)
DECEMBER - GIFT COLLECTION Think Gift Items. Home Goods: Lamps, Vases, Pillows,
Candles, Statues, Ottomans, Throws. Fashion Goods: Purses, Shoes,
Jewelry, Accessories, Coats, Unique Gifts, Cosmetics, Beauty Products,
Services, Gift Cards, Holiday Items, Etc...
Advertorial opportunity to feature a item/gift, product, service or gift card
in the magazine. Includes advertorial product shot & mention includes:
photo of a “key” item or gift card professional photo taken in house at
The Kansas City Star Photo Deptartment. See schedule at left for
merchandise pick up and photo shoot —no late items will be accepted
Photo Shoot, Friday, October 30 (merchandise needs to be in studio October 29)
The “REACH” of our Collection/Special Section is powerful. Reach 176,950 targeted shoppers! Get in front of your current customers and
attract NEW customers! In print, magazine reaches 36,500 homes and 109,500 readers link of digitized Gift Collection e-blast will be sent to
60,000 emails women 30-54, HHI $75k+, all living in KC metro interests include: retail, health, beauty and home digitized Gift Collection
“feature” on spaceskc.com under Shop + Beauty social media promotion of the Collections.
LIMITED SPOTS AVAILABLE—RESERVE YOUR SPOTS TODAY!
SPECIAL RATE: $375 PER ITEM
Social Media
KANSAS CITY SPACES is engaging with followers across multiple media channels.
Kansas City Spaces is engaging with audiences across multiple media channels. Blending the respected
editorial style and traditional advertising found in our magazine with the fast-paced, highly interactive nature
of social media, our team is committed to updating our fans and followers about all things Kansas City. Whether a new business is
opening, a celebrity is spotted in KC apparel, party pics are taken at a popular event or a designer is visiting for a trunk show, we keep our
readers—and your potential customers—in the loop.
A new generation of tech-savvy, design-driven consumers are searching for inspiration to make their house a home.
They are eager to hear the latest restaurant review, fashion trend or interior decorating tip. SPACESKC keeps them in the loop 24/7.
Find us on Facebook (@SPACES magazine), Twitter (@SpacesKC) and Instagram (@SpacesKC).
Event Sponsorships
Connect with your most desirable prospects
at a KANSAS CITY SPACES Signature Event What is going on with your business? Does your business have an
event that we could help promote and create a buzz in Kansas City?
We can help with pre-event and post-event coverage. We want to share it with our
loyal readers, on social media and spaceskc.com. Whether it’s an anniversary party,
an upcoming open house, trunk show or an event, let us partner with you and we’ll
help spread the word! In some cases, we will even send a photographer to your
event and you’ll have access to all the photos within 72 hours of the event.
ADDED VALUE WITH SPACESKC:
Special events could include high profile social gatherings designed to raise
funds, raise awareness, engage new donors, and cultivate current donors.
Other events are often referred to as “friend” raisers as well as fundraisers.
Ask your Account Executive about sponsorship opportunities.
As the exclusive print media sponsors
for an in-store event/charitable event:
on the agenda
Halls on G
rand
PRE-EVENT
1
 Pre-Coverage in the Kansas City Spaces event
calendar section of the magazine
 Pre-Coverage in the calendar on spacekc.com
Social media pre-event postings to Kansas City Spaces fans
Print 1,000 Custom Postcards for your event
Opening C
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Kansas Cit
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celebrate the
opening of
the new Ha
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Center.
2
3
4
(bag stuffer or direct mail piece)*
5
EVENT
Photographer provided for Signature Kansas City Spaces events
with 250+ attendees (some restrictions apply)
Complimentary magazines for your guests
6
7
8
9
POST-EVENT
Post-Coverage of charitable event in the magazine
1. Cathy
Sch
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*postcards are 4x6 or 5.5” x 8.5” in size and required a 10 days to print once the creative is approved.
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Need a high quality custom catalog, magazine
or direct mail piece at a very competitive rate?
See your Account Executive for details.
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Kansas City Spaces offers a unique gatefold
ad format that provides more space for
your brand message. Printed on heavy
cardstock, the gatefold is available with four,
six or eight pages that are inserted within
the magazine. Or get prime postioning and
greater exposure with a gatefold cover ad,
giving you the first spread in the magazine
with a design to catch the reader’s attention.
The gatefold cover is available
with three or four pages. See
your Account Executive
for custom pricing.
io
h o
m e
Inside Back Cover?
St or e
08  816
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off Kessler
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urday 11a
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Ray*, 85. Leather Cross
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Imari Charger, 460.
50. Leather Cuff by Rebecca
Poppy Enamel Cuff , Lafco 100 hr. Candle, 60. Hand Painted
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Make your ow
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gi , 135. Italian Link Designer Karine
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Kansas City Spaces has the ability to offer bind-in and blow-in cards in each issue.
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Have your branded brochure, postcard, catalog, etc. delivered with
Kansas City Spaces magazine directly to our reader’s homes. This is
a unique way to get your printed piece into homes versus mailing them
yourself. You can reach every home that Kansas City Spaces is
distributed to or select a few key zip codes. We can customize
the polybag distribution pattern to fit your needs.
LI
(Exp.
2015
ADVERTISING
TWO PAGE SPREAD
SIZES AND RATES
NOTE: All sizes are new in 2015, except Full Page and Two Page Spread.
FULL PAGE
SPACES
PROMO
1/3 SQUARE
2/3
VERTICAL
1/2
VERTICAL
1/3 SQUARE
STANDARD
1/4
VERTICAL
1/3 VERTICAL
STANDARD
1/2 HORIZONTAL
STANDARD
1/4
VERTICAL
STANDARD
TWO PAGE SPREAD
Bleed: 18” x 11.125”
Trim: 17.75” x 10.875”
Live Area: 16.75” x 9.875”
FULL PAGE
Bleed: 9.125” x 11.125”
Trim: 8.875” x 10.875”
Live Area: 7.875” x 9.875”
2/3 VERTICAL
4.9271” x 9.75”
1/2 VERTICAL
4.9271” x 7.2535”
1/2 HORIZONTAL
7.5” x 4.75”
1/3 VERTICAL
2.3542” x 9.75”
1/3 SQUARE
4.9271” x 4.75”
1/4 VERTICAL
3.6406” x 4.75”
STANDARD
4.9271” x 2.25”
RATES
Two Page Spread $4,720 $4,160 $3,760 $3,420 .09
Full Page
$3,140
$2,770
$2,500
$2,280
.06
2/3 Page
1/2 Page
$2,360
$2,070
$1,880
$1,710
.04
$1,890
$1,730
$1,570
$1,370
.03
1/3 Page
$1,420
$1,310
$1,170
$1,020
.03
1/4 Page
$950
$870
$800
$700
.02
Standard
$425
$400
$375
$350 <.01
Vertical or Horizontal
Vertical or Square
1x 4x 6x 10x investment
per copy
KANSAS
CITY SPACES PREMIUM POSITIONS
Back Cover: Earned rate + 25%
Inside Front or Inside Back: Earned rate + 20%
Guaranteed Position within first 30 pages: Earned rate + 15%
Production
GUIDELINES
DIGITAL SPECIFICATIONS
REQUIREMENTS:
 Ads should be submitted via Studio Online (see below),
CD or DVD.
 File formats acepted are PDF, EPS, TIFF, JPEG (Files
need to be built to exact ad dimensions and fonts need
to be embedded or provided).
 We acept Adobe Photoshop, Adobe Illustrator,
Adobe Acrobat and Adobe InDesign files.
 Please include fonts, images and a hard copy of the ad.
Photo files should be CMYK format and at least 300 dpi.
AD SUBMISSION:
 By mail:
Grand Communications
Attn: Chad Parkhurst
1729 Grand Blvd.
Kansas City, MO 64108
 Digitally: Studio Online is The Kansas City Star’s free file
transfer system. Ads or ad materials can be sent digitally
through Studio Online. Visit http://so.expresskcs.com/
kcstarlive for ad delivery directions. First-time users will
be required to complete the registration form to receive
a log-in and password. Your account executive can
provide details.
TERMS AND CONDITIONS
MAGAZINE PARTNERS ADDED VALUE
CANCELLATIONS
Kansas City Spaces Digital Editions are available on multiple
tablet devices and any desktop, providing consumers with an
enhanced reading experience.
All contracts delinquent or not fulfilled are subject to short
rate and cancellation.
Cancellations must be submitted in writing prior to closing
date of the issue in which the ad was to be published. Advertiser is otherwise liable for scheduled advertising. In the
absence of a written cancellation notice, Publisher may insert
the last advertisement appearing and bill said advertisement
to Advertiser toward fulfillment of contract obligation.
An Advertiser who signs a contract but does not begin advertising within 90 days will be subject to a cancellation penalty.
Any Advertiser who signs a contract and cancels prior to first
insertion is responsible for the payment of the first insertion.
 All rates are net. Non-profit rates available. Inquire for
details.
 Creative design costs are included, allowing you to have
a professional image without taking away from your ad
dollars.
 Innovative Ad Units: Internal gatefolds available for
maximum impact, polybags to generate response and
many more creative options for your advertising dollars.
Inquire for details.
With each insertion, Kansas City Spaces advertisers may
qualify for a 20% discount off of a single insertion in The
Kansas City Star newspaper or other repeat ad programs.
Certain restrictions apply.
Complimentary direct website link listing on spaceskc.com,
local vendors.
Professional on location or studio photography services are
available for a nominal fee. See your Account Executive for
pricing.
Year-long promotional effort in The Star and at high-profile,
local events increases consumer awareness of the magazine.
Event Sponsorships: Throughout the year, Kansas City
Spaces can sponsor aspects of your events. Your business
will benefit from the increased awareness our marketing
partnership can provide.
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DIRECT MAIL &
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Our most popular postcards are available in two sizes and
creative design services are included for no additional charge.
Fine
“TEN DAY PRINT” POSTCARD Delivered in 10 business days*
“EXPRESS SERVICE” POSTCARD Delivered in less than 7 business days
 12-24 hour turn around – if needed
Spec
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Styles.
3.4663 $35
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 Matte finish on the back / MAILING SIDE
 Custom Design Services / Creative Included ($120 value)
 CREATIVE NOTE: postcards need a .125” bleed all the
way around
Dec
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4 :0
4 th
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0pm
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www.soffiavia.co
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Coming soon!
L AD IE S’ NI GH T OU T
You and your girlfriends
are cordially invited to
join us for all the fun and
new things that are happe
exciting
ning at Ranchmart! Sampl
e tasty bites from some
staff’s favorite food items!
of our
Kansas City’s
6920 W. 135th
First Blowout
and Specialty
Street Overla
nd Park,
Style Bar
KS 66213
Thursday, November 8th,
2012 • 6pm-9pm
Enjoy 20% OFF your
Ladies’ Night Out Purc
hase!
(Offer good for 11/08/
2012 ONLY. Excludes Bar-B-Q
Grills)
• Bring this card in for a
chance to win door prices
• Please include your email
& phone number on the
back to be reached
• Do not need to be presen
t to win
LadiesNtOut_PC12_6x4_White.i
ndd 1
10/1/12 4:04 PM
$865
$795
$1,085
$910
Are you in need of a mailing list or do you need to enhance
your mailing list? We can offer you our mailing list services as
follows.
 $44/m to RENT a list, minimum charge $200
QTY 500 1000 2,5005,0007,50010,000
K
12p-5p
MAILING LIST, MAIL HOUSE SERVICES & POSTAL
SERVICES
 100 lb Gloss Enamel Cover
-8
offia Via
Ask your Account Executive
 Full Color Front Side and Full Color Back, 4/4
0am
AM
*OTHER POSTCARD &
BROCHURE SIZES AND
QUANTITIES
 Cards can be delivered within 2 to 7 days
once creative approved.
1 0 :0
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2 10
9/19/1
913.66
10th ann ual
QUANTITY 1000 2,500 5,00010,000
5.5” x 8.5”
$185
$275
$475
$895
4” x 6”
$105
$155
$250
$475
th
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nts
?
*This turnaround time is an estimate. Actual timeframe is
determined by the printing process, proof type, and the time
you take to approve the card. The turn around time is 10 days
once creative is approved.
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Ku aal H o li d ay H
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What ’s Your Cause
 CREATIVE NOTE: postcards need a .125” bleed all the
way around
$695
$515
Hom
On the day of
your charitable
event, proceeds
from your style
will go to your
favorite charity.
 Custom Design Services / Creative Included ($120 value)
emb
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 Matte finish on the back / MAILING SIDE
Dec
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$565
$440
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Full Color Front Side and Full Color Back, 4/4
.5” x 8.5” $170 $250
5
4” x 6” $140 $190
Furnitu
 Renting means the client will not receive the list;
the list will be given to the mail house
 $88/m to BUY a list, minimum charge $400
The list can be pulled based on criteria set by the client.
Once the list is pulled, it will be delivered to the client
in a csv format.
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MAIL HOUSE SERVICES AND POSTAL SERVICES ARE ALSO AVAILABLE. Custom rates by size of project and size of the item being mailed.
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spaceskc.com
WEBSITE
Our online presence features continuously updated home, fashion, event, arts, and culinary reporting that covers
everything from A to Z. We are constantly seeking stories, places and people that will engage our readers. The spaceskc.com
website also offers expanded articles, including access to an extensive array of photo galleries as well as a fully-loaded events
calendar. Readers may also search for locations to pick up the print magazine. A digital version of every issue is available online,
so users can flip through each issue of Kansas City Spaces page by page and see it as it appeared in print, including all of the ads.
PLATINUM SPONSOR
Gain exclusivity as one of only 10 display advertisers
on our site. Your “monster” ad will appear on the home
page and most secondary pages.
 300 x 600 premium monster ad position on
home page and secondary pages
 one of eight rotation
 promotional ad “Enter to Win”
campaign opportunity
 social media perks
 calendar listing for events  $995 / month — 1 month partnership
 $750 / month — 2-6 month partnership
 $500 / month — 7-12 month partnership *contract requested to honor these rates
COMING IN JUNE/JULY 2015:
ad size 300 pix x 250 pix and 720 pix x 90 pix Digital & E-Blast
ADVERTISTING OPTIONS/EXPANDED REACH
Kansas City Spaces digital advertising menu includes a plenitude of offerings – from traditional banner ads, e-blasts
and e-newsletters, enter to win contests and social media programs to fully customize your advertising campaign.
E-MAIL SPONSORSHIP
DEDICATED “KANSAS CITY SPACES PROFILE” EBLAST:
The Target Market Demographic Kansas City Spaces Profile
 Women ages 30-54

household income $75k+

all living in the KC metro area

interests include: home, beauty, health and retail

deploys to 60,000 emails

email from: Kansas City Spaces

subject line: YOUR BUSINESS NAME and teaser

dedicated content designed to your needs

date deployed—YOU PICK / reserve early!

5 day lead time preferred, based on availability

our click open rate is 2x the national average
$1,000
1x-3x investment
cpm $16.33
$800 4x or more investment cpm $13.33
E-MAIL SPONSORSHIP
DEDICATED “HOME & GARDEN” EBLAST:
The Target Market Demographic Home Profile

adults, age 35+

household income $100k+

home value $200k+

all living in the KC metro area

interests include: home remodeling, home & garden, home décor

date deployed – YOU PICK / reserve early!

deploys to 50,000 emails

email from: Kansas City Spaces

subject line: YOUR BUSINESS NAME and teaser

dedicated content designed to your needs

5 day lead time preferred, based on availability

our click open rate is 2x the national average
$1,100 1x-3x investment
cpm $22
$900 4x or more investment cpm $18
E-NEWSLETTER
E-NEWSLETTER “KANSAS CITY SPACES PROFILE”
SHARED E-BLAST:
TARGET MARKET DEMOGRAPHIC

e-newsletter has editorial content targeting readers

women ages 30-54

household income $75k+

interests include: home, beauty, health and retail

all living in the KC metro area

deployed the first week of every month.

deploys to 60,000 emails
$
150 per send (limited to EIGHT partners)
E-NEWSLETTER “HOME & GARDEN
DEMO” SHARED E-BLAST: TARGET MARKET DEMOGRAPHIC

e-newsletter has editorial content targeting readers

adults, age 35+

household income $100k+

home value $200k+

all living in the KC metro area

interests include home, remodeling, home & garden, home decor

deployed the second week of every month.

deploys to 50,000 emails
$150 per send (limited to EIGHT partners)
CREATE YOUR OWN CUSTOM EMAIL 
dedicated content designed to your needs

pick your demographic, zips, etc...

pick your send date, 5 day lead time preferred
$1,500 per send / 25,000 emails
CUSTOM OPTIONS AVAILABLE – see your Account Executive
Online / Digital / Behavioral Targeting / Geo Targeting
OTHER PARTNERSHIPS
kansascity.com, inkkc.com, kcweddings.com, regional or national marketing
IMPRESS LOCAL The entry point on the basic Impress Local & Reputation Management
package is $175/mo for the dashboard + $80/mo for social. We can also
create a Google+ page for $52/mo. There are also additional offerings for
twitter, SEM, etc. Let’s meet to customize a program specifically for your
reputation management needs.
BY CONTRIBUTING WRITER MERRILY JACKSON
Celebrating
S P A C E S K C . C O M
10th Anniversary!
Questions?
Michelle Jolles
Chad Parkhurst
Zim Loy
Laura Comer
Publisher
Sales Manager
Editorial Director Production Manager
mjolles@kcstar.com cparkhurst@kcstar.comzloy@kcstar.com lcomer@kcstar.com
816.234.4173 816.234.4951
816.234.4233816.234.4111
Kansas City Spaces • 1729 Grand Boulevard • Kansas City, MO 64108 • spaceskc.com • Fax: 816.234.4123