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GfK UK announces three senior appointments 29th Jan 2015 GfK has made senior level appointments in its Industry, Market Opportunity & Innovation, and User Experience divisions. Press Contact Lucy Green 07817 698366 Babita Earle becomes Head of Industry in the Consumer Experiences lgreen@greenfields business in the UK. At GfK for 18 years, Babita has been the driving force communications.com behind the company’s digital initiatives for the past three years. In her new role she will have responsibility for client strategy in addition to ensuring full www.gfk.com integration of GfK’s digital portfolio for clients across all sectors. Previously she led the Communications research team, handling major technology and digital accounts. Ben Walton is promoted to UK Head of Market Opportunities & Innovation (MOI). Most recently Ben led GfK’s health team where he experienced the challenges of innovation first hand. In his new role, Ben leads a team of 65 experts tasked with co-creating compelling new propositions with clients that deliver genuine market impact and business results. Ben Weedon joined the business in late December as part of a strategic focus to boost the company’s user experience capabilities. As a Director of User Experience, Ben will promote and champion the concept to GfK’s client base. In addition to his appointment, three other specialists have also joined the team. Previously, Ben was Research Director at a UK-based UX agency. GfK NOP Limited Ludgate House 245 Blackfriars Road London SE1 9UL Richard Jameson, CEO of GfK UK said: “I am confident these three appointments will ensure we continue to deliver the expertise, inspiration Tel +44 (0)20 7890 9000 Fax +44 (0)20 7890 9001 www.gfknop.com and energy our clients know us for. We have had an exciting start to 2015. Place of registration: England and Wales Experiences business to new state-of-the-art offices in Canary Wharf where In addition to our new senior team, we have moved the Consumer we are rolling out a more collaborative and agile working style. Company number: 2512551 Registered office: GfK NOP Limited Ludgate House 245 Blackfriars Road London SE1 9UL Finally, I am sorry to announce that after 19 years with the business Colin Strong has decided to leave GfK at the end of March for a new challenge. 1 Colin has made an important contribution to the company over almost two decades with the business. We will be sad to see him leave, and wish him well with his new endeavours.” Ends About GfK GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices. Responsible under press legislation: Marketing, GfK, Natasha Fernando, Ludgate House, 245 Blackfriars Road, London, UK, SE1 9UL [email protected] 2
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