1. Art and Diseño

tHe day
Before
ProWein
thE DIGItAL FUtURE
OF thE WINE BUSINESS
Saturday, 14 march 2015
Hotel intercontinental, düsseldorf
www.meiningers-conference.com
Eamon FitzGerald,
Naked Wines
Nikolas von Haugwitz,
Hanseatisches Wein- und
Sekt-Kontor Hawesko
Lutz Heimrich,
Superiore.de
Foto: Logray-2008
10%
An event organized by:
Prof. Dr. Gerrit Heinemann,
Hochschule Niederrhein
diScoUnt Until 31/01/2015
Sponsors:
reGiSter now!
the DIGITAL FUTURE OF the WINE BUSINESS
One of the greatest challenges today is the increasing
digitalization of all areas of life – including the wine market. As the most important innovation in recent decades,
the new digital communication technology has radically
changed long-standing structures in society and business.
One thing that all observers agree, however, is that the
early days are now over. The pioneer times in the field of
online wine retail are also coming to an end. Since 2012,
there have been no new professional investments in
Germany in relation to wine e-Commerce. All designs and
business models, from shopping clubs to auction portals,
market places and mail order retail platforms through to
regional portals, are already in place. In future, it will no
longer be about integrating new developments or business portals, but about seeing who has the greatest staying power and the best model and who can win the battle
for customers and market shares.
An entirely new question arises as to the importance that
the previously powerful figures in the retail sector place on
these new technologies: are traditional retailers using the
same technologies as online retailers or are they finding
new and even better solutions? Who will last the longest,
when it comes to the procurement of goods, sales and
the triangular relationship between producers, retailers
and customers?
Hear from consultants, service providers and the field as
to which solutions promise success.
One key question remains for wine: what requirements
does the online retail sector place on wine as a product
in the narrower sense? Which wines are suitable for
online retail? Wine has its own rules of play – and they
should be observed. Experienced specialists from the
wine sector with experience in both online and high street
retail discuss the possibilities and requirements relating to
successful business models.
Wine is a highly emotional product that promises joy and
pleasure. At the same time, however, it is also a cultivated
product that requires not only the right soil, climate and
farming methods but also passion. No other kind of food
or drink enjoys such high esteem among the wider population and yet also offers such stubbornly inaccessible
diversity.
Anyone can address the public today and use the wellknown social media platforms. Leading figures from the
wine and blogging scenes discuss the rules of play and
conduct, the notions of impact and influence and the
questions of how important social media has become in
the wine sector and how it influences markets and sales.
Professional consultants from companies and the field of
research, all of whom are involved in developing successful business models, present the current e-Commerce
situation to you. Are omni- or multi-channel concepts the
future of online and high street retail?
Is online retail, are online shops a closed book? What
processes and technologies are ‘state of the art’ today?
What features does an online shop need and what are the
costs of developing and operating one?
www.meiningers-conference.com
10 % early bird discount until 31 January 2015
Dr. Hermann Pilz
Editor-in-Chief
WEINWIRTSCHAFT
Felicity Carter
Editor-in-Chief
MEININGER`S WINE BUSINESS
INTERNATIONAL
Saturday, 14 March 2015
9.00 a.m. Welcome of the conference attendees
Dr. Hermann Pilz, WEINWIRTSCHAFT
Felicity Carter, MEININGER’S WINE
BUSINESS INTERNATIONAL
The following topics will be discussed: is it all just about
attracting attention at any price? How much of a show
does the market demand?
What are the limits of social acceptance?
What potential does the German wine market offer?
What are the challenges? Where is e-Commerce
heading?
1.00 p.m.Everything freely available?
Who can afford free information and who
provides what? How important are Facebook
and Co. for the wine retail sector? How well
networked is the wine sector? Discussion
about social media in the wine sector.
9.15 a.m.From grapes to crowdfunding
As the world’s fourth-largest sales market and
its largest import market, the German wine
market is attractive to providers from all over
the world. Find out more about the development of the market. Can German producers
hold their own internationally? What are the
most important production, consumption and
retail trends? What prospects are opening up?
Dr. Hermann Pilz, WEINWIRTSCHAFT
9.45 a.m. The wine retail sector in the digital age –
opportunities and challenges
The rapid spread of the internet has dramatically altered consumer behaviour. This development is also affecting the wine retail sector. An
increasing number of consumers are using the
internet to research wine and many of them
also buy it online. This poses new challenges
for retailers and producers, but also offers
multiple opportunities.
Dr. Kai Hudetz,
IFH Institut für Handelsforschung, Cologne
10.15 a.m.Conference break, networking
10.45 a.m.The future of online is offline
Fourth generation smartphones are enabling a
new kind of shopping experience. This opens
up new sales opportunities for high street
retailers and fosters the merger of online and
offline channels to form ‘no-line systems’.
Prof. Dr. Gerrit Heinemann,
Hochschule Niederrhein
11.30 a.m.Overcoming the challenges of
multi-channel marketing
How can new communication and sales
channels be linked to high street retail? Every
company must develop its own individual multichannel strategy. What technologies and processes are ‘state of the art’ today? Prominent
examples from the retail sector show you how
things are done.
Volker John,
Intershop Communications, Jena
12.00 p.m.Conference break, lunch, networking
Bonus for all attendees
Invitation to the MEININGER AWARD
‘Excellence in wine & spirit’, also on 14 March 2015.
Participants:
Dirk Würtz, wuertz-wein.de
Martin Kössler, Kössler & Ulbrich, Nuremberg
Wolfgang Faßbender, author, Burscheid
Moderation:
Dr. Hermann Pilz and Sascha Speicher,
WEINWIRTSCHAFT
1.30 p.m.The challenges facing an omni-channel
wine retailer
From a catalogue to an online portal. How
Hawesko links internet commerce with mail order
retail: what are the hurdles of online business and
what challenges have to be overcome? What
does the market leader do differently?
Nikolas von Haugwitz, Hanseatisches
Wein- und Sekt-Kontor Hawesko, Tornesch
2.00 p.m.Naked Wines – what do consumers want?
Solutions and offers that consumers understand. “For £ 20.00 you will become an ‘angel’
and support the development of promising
vineyards. Every month, you will receive 1.
exclusive offers, 2. invitations to wine tasting
events, 3. a bottle of premium-quality wine and
4. discounts of 25 to 50 %.” Naked Wines is
experiencing breathtaking growth. Discover
more about England’s most successful
e-Commerce project.
Eamon FitzGerald, Naked Wines, Norwich,
England
2.30 p.m.Conference break, networking
2.45 p.m.Discussion: who does the future belong to:
online retailers or multi-channel ones?
Can a high street retailer afford not to bother
with e-Commerce? What requirements does
e-Commerce place on the wines that are sold?
Own brands versus producer brands, basic
versus premium wines, list prices versus special
prices – how does this work across the various
sales channels?
Participants:
Max Gärtner, Vicampo, Mainz
Lutz Heimrich, Superiore, Coswig/Dresden
Andreas Brensing, Kölner Weinkeller, Cologne
Gerd Rindchen, Rindchen’s Weinkontor,
Hamburg
Moderation:
Dr. Hermann Pilz and Sascha Speicher
3.30 p.m.Conference end
SPEAKERS and moderators:
Felicity Carter,
Editor-in-Chief MEININGER’S WINE BUSINESS
INTERNATIONAL
An Australian journalist, she has reported on wine
and the wine industry for publications such as The
Age and The Sydney Morning Herald. Today, she is
Editor-in-Chief of MEININGER’S WINE BUSINESS
INTERNATIONAL.
Volker John,
Vice President and Sales Director for DACH,
Intershop Communications, Jena
As a specialist in new media communication, Volker
John understands his customers’ requirements in
relation to e-Commerce solutions. He first joined
Intershop as a Partner Manager, before becoming
a Key Account Manager and now Vice President
of Sales for Germany, Austria and Switzerland, and
transforms his customers’ requirements into finished
solutions.
Eamon FitzGerald,
Managing Director UK, Naked Wines, Norwich,
England
Eamon FitzGerald started out as an author for the
magazine Decanter while picking grapes in the
Languedoc hills as a sideline. He later worked for
customers from the financial services sector in
London and Dublin and for the globally leading
management and technology service provider
Accenture. Naked Wines is dear to his heart and
takes up every free minute of his time.
Dr. Hermann Pilz,
Editor-in-Chief WEINWIRTSCHAFT
An agricultural scientist, Dr. Pilz worked in
managerial roles in the wine and food retail sector in
the 80s and 90s before moving into journalism
in 1996. Since January 1997, he has been responsible for the content and direction of the specialist
magazine WEINWIRTSCHAFT as its Editor-in-Chief.
Prof. Dr. Gerrit Heinemann,
Hochschule Niederrhein
Professor Gerrit Heinemann is head of the eWeb
Research Centre at the Hochschule Niederrhein.
After completing his doctorate and working as an
assistant at Heribert Meffert as well as many years
in retail at Douglas and Kaufhof, he began his
academic career in 2004. In addition to over 150
specialist articles, he has also authored several
bestselling reference books on online and multichannel retail.
Sascha Speicher,
Deputy Editor-in-Chief WEINWIRTSCHAFT
With a degree in business administration, Sascha
Speicher took on the position of Deputy Editor-inChief in 2001 and is charge of articles relating to
France, Austria and South Africa. He has also been
Editor-in-Chief of MEININGER’S SOMMELIER
for a year.
Dr. Kai Hudetz,
Managing Partner of the IFH Institut für Handelsforschung, Cologne
Dr. Kai Hudetz has been Managing Director of
the IFH Institut für Handelsforschung GmbH in
Cologne since 2009. Prior to this, he managed the
e-Commerce centre (EEC Cologne) based at the
institute, the establishment of which he was involved
in initiating in 1999. With his many years of expertise, Dr. Hudetz is one of the most sought-after
e-Commerce experts in Germany. As the author of
studies and numerous specialist articles, he looks at
the latest questions on retail in the digital age.
Nikolas von Haugwitz,
Managing Director of Hanseatisches Wein- und
Sekt-Kontor Hawesko, Tornesch
Nikolas von Haugwitz began his career as a consultant and assistant to the Management Board in
the investment goods industry after graduating with
an economics degree. During the first e-Commerce
wave, he was a member of the Management Board
of a mail order retailer that was part of Metro AG.
Nikolas von Haugwitz has worked for Hawesko
since 2003 and is today Director of Mail Order and
Online Retail.
ON THE DISCUSSION PANEL:
From left to right:
Dirk Würtz, vintner, würtz-wein.de
Martin Kössler, wine retailer, Kössler & Ulbrich, Nuremberg
Wolfgang Faßbender, author, Burscheid
From left to right:
Max Gärtner, wine retailer, Vicampo, Mainz
Lutz Heimrich, wine retailer, Superiore, Coswig/Dresden
Andreas Brensing, wine retailer, Kölner Weinkeller, Cologne
Gerd Rindchen, wine retailer, Rindchen’s Weinkontor, Hamburg
Last updated: 11/2014, subject to modification
Excellence
in wine & spirit
Meininger Award
After a day packed with information about the wine market,
the latest trends and successful concepts,
the motto for the evening is: the spotlight!
Which well-known figures from the national and
international wine industry will take home the coveted
2015 MEININGER AWARD?
Honorary lifetime achievement award
Honorary lifetime achievement award
2014
2013
2012
2011
2010
Marchese Piero Antinori
Dr. Hans-Henning Wiegmann,
Henkell & Co. Sektkellerei KG
Angelo Gaja
Wilfried Mocken, Semper Idem Underberg
Miguel A. Torres, Torres
Wine entrepreneur – national
2014
2013
2012
2011
2010
Fritz Keller, Franz Keller Schwarzer Adler
Markus Schneider, Weingut Schneider
Christoph Meier, Eggers & Franke
Adolf Scheck, Scheck-In-Einkaufscenter
Claudia Huber, LSG
Wine entrepreneur – international
The MEININGER AWARD gala evening forms the close,
as well as the highlight, of the day. All participants from the
MEININGER’S INTERNATIONAL WINE CONFERENCE are
warmly invited to take part in this get-together,
which will be attended by the international
wine industry’s top figures.
Enjoy an evening with 600 international guests and
use the opportunity for networking, on the evening before
the ProWein.
2013
2012
2011
2010
Félix Solís Ramos, Félix Solís Avantis
Bernard Magrez
Eduardo Guilisasti, Concha y Toro
Michel Rolland, Collection Rolland
Wine entrepreneur family
2014
2011
Joseph Helfrich, Les Grand Chais de France
Pierre-Emmanuel, Clovis und Vitalie
Taittinger, Champagne Taittinger
Spirit brand of the year
2014Monin
2013 Captain Morgan, Diageo
2012 Aperol, Campari
Spirit company
2010
Frederik Booker Noe III, Jim Beam
Special award of the jury
2014
2013
2012
2011
2010
ProWein/Messe Düsseldorf
Margrit Biever-Mondavi
Ernst F. Loosen
Österreich Wein Marketing
Verband der Prädikatsweingüter
Registration form
Fax to 0049 (0)6321 8908-73
q YES, I/we will attend the MEININGER‘S INTERNATIONAL
WINE CONFERENCE
Yes, I want two editions of MEININGER‘S WINE BUSINESS INTER NATIONAL as a gift, free of charge and without any obligation.
q
ATTENDEE:
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Date and venue
Saturday, 14 March 2015 (the day before ProWein)
Hotel InterContinental, Königsallee 59, 40215 Düsseldorf, Germany
MEININGER‘S INTERNATIONAL WINE CONFERENCE:
9:00 a.m. to 3:30 p.m.
MEININGER AWARD at 6:30 p.m.
Target group
·International producers wanting to gain a foothold in the German
market or optimise their sales success
·International trading companies who need to understand the German
market better in order to grow their business
·Decision makers from Germany’s trade and production side who need
exclusive, cutting-edge market research in the run-up to the industry’s
most important event
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The fee for the event includes lunch, drinks during the conference and
breaks and an invitation to the MEININGER AWARD 2015 ‘Excellence
in wine & spirit’ on Saturday, 14 March 2015 at 6.30 p.m., also in the
Hotel InterContinental Düsseldorf.
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EUR 590
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Early bird discount
Bookings received by 31 January 2015 will receive an early bird
discount of 10 % per participant. The early bird discount also applies
to the group price.
Booking
Due to the limited number of available seats we recommend you book
by 28 February 2015 at the latest. Your booking will be confirmed and an
invoice will be issued automatically.
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registration desk on site.
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PLEASE MARK THE PREFERRED METHOD OF PAYMENT:
Early booking price until 31 January 2015 per person incl. German VAT of 19 %: EUR 631,89
Regular price after 31 January 2015 per person incl. German VAT of 19 %: EUR 702,10
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You will get entry to the event only by transferring the invoice amount in
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Accommodation
You will find a list of hotels that offer a special deal (keyword
“MEININGER‘S CONFERENCE”) for the night of 13th March 2015 on
our website www.meiningers-conference.com.
Samantha KarleinMeininger Verlag GmbH
Tel. +49 6321 8908-199 Maximilianstrasse 7-17
Fax +49 6321 8908-73
67433 Neustadt/Weinstrasse, Germany
[email protected]
Organizer: