1. Healthcare

Leo Burnett
potatobusiness.com
Print - digital - web.
"A good
advertisement
that is never run
cannot produce
sales."
MEDIA KIT
2015
Potato Processing International and its sister
magazine Potato Storage International have a
unique web portal – www.potatobusiness.com –
which brings news right to your desktop.
The site also hosts digital magazine,
Potato Business Digital.
WHAT COUNTRIES DO WE COVER?
Europe-EU
North America
Middle East&India
Asia&Far East
Central&South America
Europe-Other
Australasia
Africa
Total regional breakdown
Promotional copies
Total regional breakdown+promotions
www.potatobusiness.com
1216
1028
296
282
281
185
99
74
3461
1200
4661
DESTONING
CUTTING
SNACKS
MAINTENANCE
WE WILL FOLLOW
Editorial and advertising deadline
Publication date
Machines for removing FM with minimum potato damage
Eqipment for perfect French fries
Mixing of major and minor ingredients
Looking for maintenance free products in Potato processing industry
Snaxpo 2015, Snackex 2015
06.04.2015
20.04.2015
PEELING
COOLING AND FREEZING
DEHYDRATING
WASTE SOLUTIONS
Editorial and advertising deadline
Publication date
Latest potato peelers on the market
Industry equipment on French fry lines
Achieving a proper product texture
Yield increase: how to use imperfect French fries
01.06.2015
15.06.2015
SPECIAL IPPSC 2015 EDITION
PPI is published every other month and has an
international readership, with a high pass-on
factor. Besides covering the latest news and
trends, our team and reports about industry
most important events.
Which are available systems for washing potatos after peeling
Extruders: From potato "dust" to perfect snack
Ensuring longer oil usage and temperature control
High tech machines for potato inspection
Potato Expo 2015, 2015 Northwest Food, Processors Expo + conference
02.02.2015
16.02.2015
MAR/APR
PPI continues to strive to be the most
comprehensive source for the latest news and
trends, research themed features, interviews,
Q&As with the industry’s most prominent names.
Our magazine is a must-have information
source for the equipment manufacturer, french
fry processor, starch producer, potato storage
manager and the processed potato product
retailer alike.
WASHING
FORMING
FRYING
SORTING
WE WILL FOLLOW
Editorial and advertising deadline
Publication date
MAY/JUN
Potato Processing International (PPI) is a
business-to-business magazine serving the
global potato processing industry and it has
been a reliable source of information for 22
years.
JAN/FEB
MEDIA KIT 2015
WHICH PROFESSIONALS ARE OUR READERS, by number of copies?
Factory manager/Plant director (685)
General director/Managing director/Executive director (509)
Production manager/Product manager (508)
Sales/Marketing/Purchasing manager (298)
Manufacturing director (214)
Export manager (179)
Technical/Engineering/Quality manager (178)
CEO/Chairman/President/Vice president (154)
Development manager/Research&development manager (148)
Business/Commercial manager (136)
Owner/Partner (83)
Operations director (81)
Others (288)
JUL/AUG
FEATURE LIST
CUTTING
DRYING
FLAVOURING AND SEASONING
WEIGHING
WE WILL FOLLOW
Editorial and advertising deadline
Publication date
Cutters for potato chips
Chalanges to dry perfect French fries
Reducing coating loss
Operations controled via tablets and smart phones, with low
maintenance cost
9th World Potato Congress
27.07.2015
10.08.2015
NOV/DEC
SEP/OCT
PPI and its sister magazine Potato Storage
International have a unique web portal
potatobusiness.com - which brings news business
and market analyses, case studies, product updates
and other relevant information for the modern potato
industry management, right to your desktop
or mobile phone.
BLANCHING
PASTEURISING
TURNKEY PROJECTS
CONVEYING
WE WILL FOLLOW
Editorial and advertising deadline
Publication date
COOKING
SORTING
HEALTHIER POTATO PRODUCTS
PACKAGING
WE WILL FOLLOW
Editorial and advertising deadline
Publication date
www.potatobusiness.com
Getting the best temperature and product flow
Ensuring quality and safety for potato products
Want to become potato king - here are the solutions
Industry lines that improve working environment
Potato Europe 2015, Process Expo 2015
12.10.2015
26.10.2015
Making the perfect IQF dices and slices, mashed potatoes...
Non-optical sorters: Are they still good enough to serve in
potato processing industry
Less oil, salt and acrylamide trends
Overview on most popular frozen French fries on market
Potato Europe 2015, Process Expo 2015
26.11.2015
10.12.2015
MEDIA KIT 2015
RATE CARD 2015
COVER PAGE story
COVER PAGE
4000 €
3000 €
FULL PAGE
SOLUS
HALF PAGE
QUARTER PAGE
2750 €
2230 €
1860 €
1380 €
advertorial full page
advertorial half page
2200 €
1488 €
Advertising is
the ability to
sense, interpret...
to put the very
heart throbs of a
business into type,
paper and ink.
Leo Burnett.
Facebook/PotatoBusiness
Twitter/potatobusiness
Linkedin/Potato Processing & Storage International News
www.potatobusiness.com
MEDIA KIT 2015
What are our advertising specifications?
Bleed
1⁄3 Page Across
Actual Page (A4)
(extra
5mm that
is needed
to ensure
no white
shows)
Bleed advert: W=220mm x H=150
Advert trim size: W=210mm x H=145mm
--------------------------No Bleed: W=186mm x H=99mm
WHOLE PAGE
SOLUS SIZE:
W=135mm
x
H=180mm
Bleed Ad: W=220mm x H=307mm
Actual Page/Ad Size (A4): W=210 mm x H=297mm
---------------------------
No bleed: W=186 mm x H=270mm
½
Half Page
Upright
Bleed Advert:
W= 105mm
H= 307mm
W= 90mm
H= 270mm
½ Page Across
Bleed advert: W=220mm x H=150
Actual Advert Size: W=210mm x H=145mm
--------------------------No Bleed: W=186 mm x H=130mm
¼ Page
1⁄3
W=90mm
x
H=130mm
Third
Page
Upright
Bleed Advert:
W= 78mm
H= 307mm
W= 70mm
H= 270mm
¼ Page Across
W= 186mm x H= 65mm
FRONTCOVER ADVERT
Double Page Spread (DPS)
Please see our DPS PDF with full information on gutter requirements
220mm x 307mm ALSO APPLIES TO
ASIA BAKER & EUROPEAN BAKER
More production details about specifications can be found on www.potatobusiness.com/advertise
www.potatobusiness.com
IMPORTANT TECHNICAL DATA FOR DESIGNERS
IMAGES
Must be at least 300dpi to ensure quality printing.
(High Resolution).
PICTURE / LOGO COLOUR
Must be CMYK = (Cyan, Magenta, Yellow, Black) Process colour.
Please do not use: RGB colour.
TEXT
Please ensure the text in your advertisements is one colour black. C:0 M:0 Y:0 K:100
(Please do not use: C:100 M:100 Y:100 K:100).
CROP MARKS/COLOUR BARS
Please set your crop marks & colour bars 5mm away from the advert.
In Indesign under “Marks & Bleeds” select “Offset 5mm”.
Please send us a Colour guide print.
Specific Pantone colours can be requested subject to Printer’s ink & setup charge, please ask for quote.
FILES FOR DELIVERY
pdf, eps, tif, (and High Res jpg’s) 300dpi.
PDFs - Print optimise PDFs, embed Fonts / Pictures, then post a printed colour guide to us.
Email your advert to your Advertising contact [email protected] or [email protected] and cc [email protected] (production)
www.potatobusiness.com
YOUR POTATOBUSINESS CONTACTS
Editor Potato Processing and Potato Storage
Aleksandar Stajcic, [email protected]
Mobile: 00 385 95 1976 384, Skype: aleksandarstajcic3
Editor (web and digital edition)
Ioana Oancea, [email protected]
Tel: 0040 21 315 90 31, Skype: ioana.oancea82
Advertising
Svjetlana Krznaric, [email protected]
Mobile: 00 385 99 6214 594, Skype / Messenger: svjetlana.krznaric
Advertising
Cristina Nae, [email protected]
Tel: 32 499 73 11 14, Skype: cristinanae13
Production
Rob Goldring, [email protected], Skype: live:golders
IT support
[email protected]
Group Distribution and Direct Marketing Manager
Mihaela Canescu, [email protected]
Tel: 0040 21 315 90 31, Skype: raluca.gradinaru
www.potatobusiness.com
Our digital magazines are
strategically developed and
they are a true expression of
ourpassion for publishing.
Not only do we dedicated to
specialised industries, we
are following, participating
and applying publishing
trends in general.
The strategy behind the new
digital project is to deliver
professional readers highly
specialized content through
all channels.
www.potatobusiness.com
SPECIAL IPPSC 2015 EDITION
Its first edition was launched at the end of
2013 and it is since published quarterly.
WB Q2
Our new format is linkable and interactive,
and builds new connections with our readers
in online community.
WB Q3
The new addition to the group is tailored
to meet the information needs of the busy
industry professional and to focus on online
development of the industry related content.
POTATO STARCH
FRYING
DEHYDRATION
HYGIENE
WE WILL FOLLOW
Available online
CUTTING
FREEZING
SNACKS
DRYING
WE WILL FOLLOW
SPECIAL EDITION
Available online
POTATO VARIETY
CONVEYING
CHILDREN’S FOOD
WEIGHING
PREVIEW
WE WILL FOLLOW
Available online
WB Q4
Potato Business Digital is the online magazine
for potato processors.
WB Q1
MEDIA KIT 2015
POTATO FLOUR
LEGISLATION
PACKAGING
SPECIAL EDITION
Available online
Obtaining and applications for food industry
Machines for potato frying
Additives for dehydrated potatoes
Storage disinfection with or without chemicals
Potato Expo 2015
2015 Northwest Food Processors Expo + Conference
18.02.2015
Differences among fries (French fries/Belgian Fries/Dutch fries)
Usage specifications for frozen potatoes
Local flavors for seasoning
Solutions after harvesting the potatoes
Snaxpo 2015
Snackex 2015
IPPSC 2015 conference and speakers introduction
10.06.2015
Breed specifications for food industry
Differences among types of conveyors
Dedicated assortments
Methods to prevent storage loss
Potato Convention, IPPSC June 2015, Bucharest
9th World Potato Congress
Potato Europe 2015
Process Expo 2015
23.09.2015
Obtaining and applications for food industry
Major changes all over the world that affect the industry
Increase sells by improving pack aspect
Analysis of the potato processing industry year 2015
16.12.2015
MEDIA KIT 2015
RATE CARD 2015
FULL PAGE
HALF PAGE
500 €
300 €
one page advertorial
double page advertorial
400 €
600 €
COVER PAGE ADVERT + ADVERTORIAL
600 €
What are our advertising specifications?
FULL PAGE ADVERT
297mm x 210mm
www.potatobusiness.com
HALF PAGE
ADVERT
146mm x 210mm
ADVERTISING @ WORLDBAKERS PORTAL AND NEWSLETTER
RATE CARD 2015
WEB
FULL BANNER - top right, 486 x 60
RECENTANGLE - top right, 300 x 100
LEADERBOARD - content 1, 728 x 90
LEADERBOARD - content 2, 728 x 90
MEDIUM RECENTANGLE 1 - right, 300 x 250
MEDIUM RECENTANGLE 2 - right 2, 300 x 100
RECENTANGLE 1 - bottom, 300 x 100
RECENTANGLE 2 - right, 300 x 100
WIDE SKYSCRAPER 1,2 - left 160 x 600
800 €
700 €
700 €
700 €
600 €
600 €
700 €
450 €
700 €
NEWSLETTER - every other Thursday
468 x 60
200 x 200
800 €
450 €
WEB ADVERTORIALS
advertorial + gallery
advertorial - ‘product promotion’ - lead news, web
advertorial + gallery (web + newsletter)
600 €
700 €
800 €
We are developing
strong backup online,
to make our
backbone print
publications the
best and most
cost effective
platform for
advertising.
74% of searches
users start on
mobile phones join us!
CHOOSE TO LINK YOUR ADVERTORIAL TO OUR NEWSLETTER AND BE A PART OF OUR WEEKLY NEWS!
www.potatobusiness.com
potatobusiness
www.potatobusiness.com
Aleksandar Stajcic, Editor
Potato Processing and Potato Storage
Ioana Oancea,
Editor for online
With a journalism degree from the University
of Zagreb, Aleksandar (Sasha) has over 10
years experience in print and digital publishing,
including his work as editor-in-chief of a free
weekly news magazine, co-editor of several
weekly and monthly print titles. Sasha is the editor
of Potato processing international and Potato
Storage International.
Enthusiast home baker - family pizza king, dad of
two boys, former long haired rock band member
with three albums and that many fans across the
globe. Overcame social network addiction, so
best email him or just call.
Ioana is the newly appointed editor for World
Bakers Digital and its news portal www.
worldbakers.com. She is also our social media
manager for the online communities pertaining
to each industry. Ioana brings 10 years of press
experience to the publications, with press
agencies and daily newspapers, and covered
politics, economics and financial news – online
and in print. Your editorial input is welcome
anytime, drop her a line via email or our social
media accounts.
Ioana is eco mom with a passion for #chia and
everything bio, grammar and #livemusic.
Svjetlana Krznaric,
Publisher/Advertising sales
Cristina Nae,
Advertising sales
Faculty of Political Sciences - Journalism major in
Zagreb, Croatia. Worked at various positions at
radio, TV, Media Agencies.
Always on the look for good print and digital
magazines, loves specialized b2b publishing.
Favorite leisure time reading: ‘Offscreen’,
enterpreneur.com, inc.com. Currently chasing
Adobe’s certificate in Graphic Design and Digital
Publishing to ensure our product development in
all areas - technical and editorial.
As of April, 2014, Cristina is the new Sales
and Advertising Manager for PPI, PSI, and
Potato Business magazine, in charge with the
advertising sales in the region of Belgium and
Netherlands.
With a background in foreign languages
education, she has 13 years of experience
in Sales (8 years in publishing industry). She
likes the interaction with people from different
countries, meet them, talking, offering them the
best solutions for their business.
team
Rob Goldring,
Graphic Design
Having studied Graphic Design at
Southampton University, Rob has worked
on the Bakery and Potato titles for many
years. Responsible for the magazines' layout
and making sure the adverts meet printers’
requirements. If you have a concern on
page size, color or file specification (PDF or
otherwise) please drop Rob an email and he
will be happy to help.
Loves all things in computer graphics, when
not working his true passions are beautiful cars
and fine food.
Mihaela Canescu, Group Distribution
and direct Marketing Manager
Mihaela has been managing the distribution
and direct marketing of the all the group’s
publications since March, 2000. She is in
charge with managing our subscribers' lists.
She also deals with our Direct Marketing
projects, for print and online publications, both
internally and for our clients.
With a degree in letters and arts, symphonic
metal music fan, passion for French culture
and motor sports. Makes sure you receive your
copy of the magazine. Sometimes we call
her Raluca.
Trade Media Solutions S.R.L. - 1-5 G-ral David Praporgescu Str., 1st Floor, District 2, 020965 Bucharest, Romania. ​Phone: ​00​40 (0) 21 31 590 31 E-mail: [email protected]