1. Ingeniería

DEPARTMENT OF MANAGEMENT STUDIES
ST. JOSEPH’S COLLEGE (AUTONOMOUS)
TIRUCHIRAPPALLI - 620 002
MBA (FULL TIME)
COURSE PATTERN FOR TWO-YEAR MBA PROGRAMME FOR THE BATCH 2014-2016
SEMESTER
PAPERS
14PBA1101 - Principles and Practice of Management
14PBA1102 - Quantitative Methods
14PBA1103 - Managerial Economics
Semester 14PBA1104 - Personal Growth Lab
I
14PBA1105 - Accounting for Managers
14PBA1106 - I T Skills for Managers
14PBA1107 - Communicative English for Managers
14PBA2101 - Organizational Behaviour
14PBA2102 - Financial Management
14PBA2103 - Marketing Management
14PBA2104 - Production and Operations Management
Semester 14PBA2105 - Business Information Systems
II
14PBA2106 - Human Resource Management
14PBA2107 - Business Communication
14PBA2401/ 2402/2403 - IDC
14PBA3501 - Summer Internship
Core Papers
14PBA3101 - Strategic Management
14PBA3102 - Research Methodology
14PBA3103 - Entrepreneurship and Project Planning
Semester
14PBA3401/3402/ 3403/ 3404 - IDC
III
Specialization I - Paper 1
- Paper 2
Specialization II - Paper 1
- Paper 2
14PBA4101 - International Business
14PBA4102 - Business Ethics
14PBA4501 - Project & Dissertation
Semester Specialization I - Paper 3
IV
- Paper 4
Specialization II - Paper 3
- Paper 4
SHEPHERD (Extra Credits)
TOTAL CREDITS
NUMBER
OF HOURS CREDITS
PER WEEK
5
6
5
5
6
5
4
4
6
5
5
5
5
4
2
8 weeks
5
5
5
5
5
5
4
4
5
5
5
5
5
4
2
5
5
5
4
2
4
4
4
4
5
5
5
5
5
5
5
5
4
2
4
4
4
4
5
5
6
4
4
4
4
5
143
SEMESTER I
14 PBA 1101 - PRINCIPLES AND PRACTICE OF MANAGEMENT
`
5 Hours/5credits
COURSE OBJECTIVES
1. To make the students learn the basic concepts and principles of management.
2. To make them understand the process and functions of management.
3. To equip the students with the tool and strategies for effective management.
UNIT I
:
Management: Meaning – Nature – Purpose - Management (13 Hrs)
as Science and Art - Evolution and Principles of
Management - Approaches to Management - Functions of
Management, Managerial Skills. Recent Trends in
Management: Strategic, Global.
UNIT II
:
Planning: Nature - Purpose - Types- Steps in Planning- (13 Hrs)
Management by Objectives- Nature and Purpose of
Strategies and Policies - Strategic Planning Process Decision Making - Approaches to Decision Making.
UNIT III :
Organising : Meaning, Nature, Scope and Purpose - (13 Hrs)
Organizational Structure - Departmentation - Types Of
Departmentation - Line And Staff Function - Delegation
And Decentralization.
Directing: Human Factors In Managing - Motivational (13 Hrs)
Theories: Content Theories; Theory X And Theory Y Maslow’s Need Hierarchy Theory - Alderfer’s ERG
Theory, Mcclelland’s Needs Theory, Herzberg’s Two
Factors Theory, Process Theories; Vroom’s Expectancy
Theory - Goal Setting Theory, Equity Theory.
Controlling: Meaning And Nature Of Control- Basic (13 Hrs)
Control Process -Types Of Control: Feed Forward Or
Preventive Control- Control Of Overall Performance Profit And Loss Control- Control Through Return On
Investment- Requirements For Effective Control - Control
Techniques: Budgetary And Non Budgetary Control.
UNIT IV :
UNIT V
:
TEXT BOOK
Koontz, Harold and Weihrich,.Heinz. (2011). Essentials of Management: An
International Perspective. (8 ed.). New Delhi: Tata McGraw-Hill Publishing Company
Ltd.
REFERENCE BOOKS
1. Tripathi, P C and P N Reddy. (2012). Principles of Management. (2 ed.). New Delhi: Tata
McGraw-Hill Publishing Company Ltd.
2. Bose, Chandra. (2011). Principles of Management. (2 ed.). New Delhi: Prentice Hall of
India.
3. Moshal ,B.S. (2011). Principles of Management. (2 ed.). New Delhi: Ane books
14 PBA 1102 - QUANTITATIVE METHODS
6 Hours/5credits
COURSE OBJECTIVES
1. To impart the knowledge of quantitative methods used in managerial decision making.
2. To develop the skill of applying functions, differentiation, integration and matrix in
Business decisions.
3. To enable the students to acquire the skill of statistical techniques of analyzing the data
and forecasting.
UNIT I
: Matrices - Operations on matrices - inverse of a square matrix - Solving
Equations using Matrices - functions - Definition - Construction Linear and Quadratic - zeros of functions - Applications - Market (13 Hrs)
equilibrium - Break even analysis - Depreciation - Straight line method
- Written down method.
UNIT II
: Derivatives - first and second order - Maxima and minima of functions Applications for Profit maximization - Marginal Cost and Marginal
Revenue. Simple Integration and its application to business.
(13 Hrs)
UNIT III : Grouping and Displaying Data, Tables & Graphs. Measures of Central
tendency and Dispersion - Probability distributions - Binomial Poisson
and Normal distributions - Applications in Business.
(13 Hrs)
UNIT IV
: Estimation - Point and interval estimation - confidence intervals for
mean and proportion -.Testing of Hypothesis- One tailed and Two tailed
tests - Type I & Type II errors. Test for Mean, Proportion, Difference of
Means and Difference of Proportions.
(13 Hrs)
UNIT V
: Simple correlation Analysis - Regression equation Time series and
Forecasting - Trend Analysis - Cyclical, Seasonal and Irregular
variations - Index Numbers - Quantity and value Indices - Weighted
and Un-weighted indices, issues in constructing and using Index (13 Hrs)
Numbers.
TEXT BOOKS
1. Raghavachari .M. (2009). Mathematics for Management - An Introduction. New Delhi:
Tata McGraw Hill. (Unit I & II).
2. Levin Richard I. et. al. (2009). Statistics for Management. (7 ed.). New Delhi: Pearson
Education. (Unit III, IV &V).
.
REFERENCE BOOKS
1. Beri GC. (2006). Business Statistics. (2 ed.). New Delhi: Tata McGraw Hill.
2. Kothari C.R. (2006). Quantitative Techniques (3 revised ed.). New Delhi: Vikas
Publishing House.
3. Vohra N.D. (2013). Business Statistics. New Delhi: McGraw Hill.
14 PBA 1103 - MANAGERIAL ECONOMICS
5 Hours/5credits
COURSE OBJECTIVES
1.
2.
3.
To provide the student with an understanding of basic economic principles and concepts.
To identify economic trends and current business scenario that affect individual firms and
industry.
To apply basic economic principles to other related areas such as marketing, finance,
production areas of management.
UNIT I
: Introduction to Managerial Economics, Method of Managerial
Economics - Definition , Nature, Scope & Objectives of the firm
- Relationship with other areas such as Macro Economics,
Production, Marketing, Finance and HR.
(13Hrs)
UNIT II
: Demand -Demand Analysis- Individual vs. Market demand Demand faced by a firm - demand elasticity - price and income
elasticity of demand - Factors affecting elasticity of demand Elasticity of demand in managerial decision making. Supply of
commodity - Equilibrium.
(13Hrs)
UNIT III
: Production and Cost Theories - Basic concepts in production Production function with one variable / two variable inputs - optimal
combination of inputs - returns to scale and factors - Cost Concepts Short and Long run cost curves.
(13 Hrs)
UNIT IV
: Market Structure and Pricing and output: General Equilibrium Market structure and degree of competition - Perfect Competition Monopolistic Competition - Oligopoly - kinked demand curve - Non
- price competition - cartel arrangements -short and long run analysis
- Monopoly -- Differential Pricing-Pricing methods in practice.
(13 Hrs)
UNIT V
: Macroeconomic concepts - Gross domestic product - Gross national
product - consumption, savings, capital formation, and inflation Approaches to measurement of National Income - Personal
disposable Income - Fiscal and Monetary Policies.
(13 Hrs)
TEXT BOOK
Jinghan M.L. and Stephen J.K. (2004). Managerial Economics. New Delhi: Vrinda
Publications.
REFERENCE BOOKS
1. Salvatore Dominic. (2006). Managerial Economics in a Global Economy. (6 ed.). USA:
Oxford University Press.
2. Jalan Bimal. (2004). The Indian Economy: Problems and Prospects. England: Penguin
Books.
3. Varshney and Maheshwari. (2006). Managerial Economics. New Delhi: Sultan Chand.
14 PBA 1104 - PERSONAL GROWTH LAB
5 Hours/5credits
COURSE OBJECTIVES
1. To facilitate the process of self discovery and develop self identity for self growth.
2. To enable the students become aware of their potentials and skills needed for an efficient
manager and sensitize them to develop the same.
3. To enable the students to develop personal growth plan and acquire managerial skills.
UNIT I
: Soft Skills: Nature and importance, Skills employers look for, Types of (13 Hrs)
skills, EQ framework, KSA framework, Identifying talents and skills,
Developing skill inventory.
UNIT II
: Self Discovery: Self and personality, Dimensions of personality, Process (13 Hrs)
of self knowledge; Multiple Intelligences, Personality Assessment
Tests, SWOT Analysis, JOHARI Window, Looking Glass approach to
self discovery, NLP, Enneagram, Personality types.
UNIT III : Personal Development: Developing self esteem, Personal value analysis (13 Hrs)
and formation, Developing positive attitude, Forming healthy habits,
Managing emotions, Managing stress, Becoming an assertive
personality.
UNIT IV : Personal Effectiveness: Setting goals and objectives for skill
enhancement, Time management for skill acquiring, Personal (13 Hrs)
Development Plan, Identifying styles of learning, Decision making
skills.
Perceptual difference, Communication (13 Hrs)
UNIT V : Interpersonal Relationship:
barriers, Frame of mind, Handling interpersonal conflict, Empathy,
Transactional Analysis and Life Positions, Rational Emotive Therapy
(RET), Supportive communication, Problem solving skills.
REFERENCE BOOKS
1.
2.
3.
Covey, Stephen. (1999). The Seven Habits of Highly Effective People. London:
Simon & Schuster UK Ltd.
Gallagher, Kevin. (2010).Skills Development for Business and Management Students.
New Delhi: Oxford University Press.
McGrath, E.H. (2007). Basic Managerial Skills for All. New Delhi: Prentice Hall.
14 PBA 1105 - ACCOUNTING FOR MANAGERS
6 Hours/5credits
COURSE OBJECTIVES
1. To help students learn the basic concepts and conventions in financial accounting and the
preparation of financial statements.
2. To enable the students to critically analyze and evaluate the financial statements of a
business using various tools.
3. To facilitate the students understand and appreciate the importance of various financial
decision making techniques in problem solving.
UNIT I
: Financial accounting: Introduction - Definitions - Basics of
accounting - Concepts, Conventions and accounting standards Accounting cycle - Preparation of trading, profit and loss accounts
and balance sheet.
(15 Hrs)
UNIT II
: Financial statement Analysis: Nature and components of financial
statements - Common size and Comparative analysis - Ratio analysis Importance, classification, calculation and interpretation of ratios Du-Pont analysis.
(15 Hrs)
UNIT III
: Cost accounting: Elements, classification of costs - Valuation of
inventory - FIFO, LIFO methods - Preparation of cost sheet Introduction to Activity based costing and Target costing.
(15 Hrs)
UNIT IV
: Management accounting: Marginal costing and profit planning: Cost
volume profit analysis - Use of marginal costing in decision making Preparation of cash flow and fund flow statements.
(15 Hrs)
UNIT V
: Budgeting and budgetary control - Preparation of budgets - Zero base
budgeting - Standard costing and variance analysis.
(15 Hrs)
Note: Distribution of marks will be 30% theory and 70% problems in semester examinations
TEXT BOOK
Maheshwari S.N. Maheshwari S.K. (2006). A Text Book of Accounting for Management.
(1 ed.). Vikas Publishing House Pvt. Ltd.
REFERENCE BOOKS
1. Jain S.P., Narang K.L. (2009). Cost Accounting. New Delhi: Kalyani Publishers.
2. Kaplan. S. Robert, Anthony A. Atkinson. (2005). Advanced Management Accounting.
(3 ed.).
3. Khan M.Y, Jain P.K. (2009). Management Accounting: Text, Problems and Cases (5 ed.).
New Delhi. Tata McGraw Hill.
14 PBA 1106 - IT SKILLS FOR MANAGERS
5 Hours/5credits
COURSE OBJECTIVES
1) To impart to the students the basic elements of MS-Excel 2010.
2) To make them understand the different models used in different areas of like Finance,
Marketing and HR using MS-Excel 2010.
3) To help them to investigate, analyze and construct databases and processing them through
Oracle SQL.
UNIT I
:
Basic of Excel 2010: Changes in User Interface Design - Ribbon
interface and Quick Access tool bar - Customizing Ribbon - Formulas
- Functions - New general purpose Function.
(11 Hrs)
UNIT II
:
Advance Functions of Excel 2010: Math, Data, Time, Text and
Logical, lookup - data base - Financial - Miscellaneous - Statistics Regression and forecasting functions.
(14 Hrs)
UNIT III
:
Excel for Analysis: Sorting data - Power Pivot tables to Analyze data
- Filtering a Pivot tables - What if Scenario - Goal Seek - Excel Charts
- Marketing, HR and Operations analysis using MS-Excel.
UNIT IV
:
UNIT V
:
(13 Hrs)
Data Base Concepts: Relational Approach -Design - Data modeling
and Normalization - Entity Relationship Diagram (ERD) - The Oracle
SQL overview - Client server Technology - Oracle Table Data types
- Creation and modification - Constraints -DDL, DML,DCL (14 Hrs)
Commands.
Built in Functions in SQL: Data Management and retrieval Functions Operators - Built in functions - Single row and Group functions.
(13 Hrs)
TEXT BOOKS
1. Jelen Bill. (2010). Microsoft Excel 2010 In Depth. USA: Que Publishing. (Units - I,II, III)
1. Shah Nilesh. (2004). “Data base Systems Using Oracle A Simplified Guide to SQL and
PL/SQL”. New Delhi: Prentice Hall of India Private Limited. (Units - IV ,V)
REFERENCE BOOKS
1. Loney Kevin. (2009). Oracle Database 11g The Complete Reference. UK: Oracle Press.
2. Rischert Alice. (2004). Oracle SQL by Example (3 ed.). New Delhi: Prentice Hall of
India Private Limited.
3. Walkenbach John. (2010). Excel 2010 Formulas. New Delhi: Willey Publishing Inc.
4. Winston Wayne. (2011). Microsoft Excel 2010 Data Analysis and Business Modeling. USA:
Microsoft Press.
PRACTICAL EXERCISES FOR IT SKILLS FOR MANAGERS
Oracle
Using DDL, DML, DTL Commands
Using Constraints
Simple Query using Operators
Using Order by clause
Retrieving rows with Sub query
Retrieving rows with Character, numeric, date functions
Using Conversion functions
Retrieving rows using Group by clause
MS Excel 2010
Pivot tables to Analyze data
Creating Charts
Sensitivity Analysis Using Data Tables
Profit analysis, Demand planning.
Capital Estimation, Marketing Budget ,Cost benefit analysis
Estimation of revenue and cost
Preparing Employee Payroll, Employee Termination check list
Preparing Balance Sheet, Comparative balance sheet , Cash flow and Fund flow statements
Preparing Cost sheet, Ratio analysis, Marginal cost
Preparation of Projected Financial Statements
Measures of Central Tendency
Measures of Variation
Correlation and Regression
NOTE: 50% Weightage to theory in Semester Examinations and 50% weightage to practical.
14 PBA1107 - COMMUNICATIVE ENGLISH FOR MANAGERS
4 Hours/4credits
COURSE OBJECTIVES
1. To motivate students and cause them to believe that Communicating in English can be learnt
easily with practice.
2. To create in them the self confidence required to speak and write in English.
3. To help them strategically understand the nuances behind speaking and writing the English
Language.
UNIT I
:
Developing English language skills - Essentials of Grammar - Applied (10 Hrs)
Grammar and usage - Common Errors and misappropriations - Basics of
Phonetics - Building Advanced Vocabulary.
UNIT II
:
Listening Skills - Developing Effective Listening Skills - Important
facts and Advantages of Good Listening - Barrier to effective listening Techniques of effective listening.
(10 Hrs)
UNIT III
:
Speaking Skills - Nonverbal Communication - Body language Dynamics of presentations - Conversations, Dialogues and Debates.
(10 Hrs)
UNIT IV
:
Reading Skills - The Art of effective reading - overcoming common
obstacles - methods of reading - Reading Comprehension.
(10 Hrs)
UNIT V
:
Writing Skills - Art of condensation - Note making - Paragraph writing - (10 Hrs)
Report writing - Editing - Advantages.
REFERENCE BOOKS
1. Kumar, Sanjay & Pushplata. (2011). Communication Skills. (1 ed.). New Delhi: Oxford
University Press.
2. Anne Seaton Y. H. Mew. (2010). Basic English Grammar. Learner’s Publication.
3. Howard Sargeant. (2007). Basic English Grammar for English Language Learners.
Saddle Back Educational Publishing.
4. Murphy, Raymond. (2004). Essential Grammar in use (2 ed.). Cambridge University
Press.
SEMESTER II
14 PBA 2101- ORGANIZATIONAL BEHAVIOUR
4 Hours/4 Credits
COURSE OBJECTIVES
1. To familiarize the students with the basic concepts of Organizational Behaviour.
2. To impart to the students, the values of individual and group behavior in Management.
3. To enable the students to learn the different styles of leadership.
UNIT I
: Introduction: Concept, Importance, Scope - Disciplines contributing to
OB- Models of OB: autocratic, custodial, supportive, collegial and
SOBC - Challenges and Opportunities for OB.
(11 Hrs)
UNIT II
: Individual Behaviour: Personality types-theories-Factors influencing
personality, Perception: process, differences, workplace diversity,
Attitudes and values: Characteristics, Employee Commitment,
Employee Morale, Learning: Types of learners- learning processtheories- Behaviour modification .
(11 Hrs)
UNIT III
: Group Behaviour: Groups in organizations; Formation-Influence Group dynamics-Emergence of informal leaders-Group decision
making techniques, Team building, Leadership: importance, meaning,
styles, skills of a leader, Employee Counseling.
(11 Hrs)
UNIT IV
: Conflict Management: Conflict: Definition-Process, Types of conflict
- Intrapersonal-Interpersonal-Organizational - Constructive and
Destructive conflict. Conflict management: Win-win approach Balancing work and Life, Power and Politics: Meaning, bases, types,
Politics - power in action - Negotiation: Strategies, Process, Third
party negotiation
(11 Hrs)
UNIT V
: Organizational Culture and Development: Organizational culture,
Meaning,
Functions,
importance,
Organizational
Climate,
Importance.- Factors affecting organizational climate Job (11 Hrs)
satisfaction: Determinants-Measurements-Influence on behavior.
Organizational change: Importance-the change process-Resistance to
change- organizational development-Work Life Balance- employee
engagement- Learning Organizations.
TEXT BOOK
Robbins,P.Stephen, et al. (2013). Organizational Behavior (15 ed.), New Delhi: Pearson
Publications.
REFERENCE BOOKS
1. Luthans, Fred.(2005). Organizational Behavior(10 ed.). New Delhi: Tata McGraw-Hill
Publishing Company Ltd.
2. McShane, Steven and Glinow ,Von Mary. (2009). Organizational Behavior, (5 ed.).
New Delhi: Mc-Graw Hill Publishing Company Ltd.
14 PBA 2102 - FINANCIAL MANAGEMENT
6 Hours/5credits
COURSE OBJECTIVES:
1. To emphasize to the students the importance of finance function in an organization and the role a
finance manager in the organizational structure.
2. To help the students learn the basic tools in financial decision making and to know their
application in various decision making areas.
UNIT I
: Introduction to Financial Management: Scope, objectives, goals and
functions of financial management - Financial decision making - trade-off
between profitability and liquidity, Risk return relationship - Emerging role
of a financial manager in an organization - Time value of money Applications in finance.
(15 Hrs)
UNIT II
: Investment decision: Capital budgeting decision - methods of evaluating
investments - Payback period - ARR - NPV - IRR - Profitability index Merits, demerits and suitability of each method.
(15 Hrs)
UNIT III :
Capital structure decision: Sources of long term financing - Concept and
importance of Cost of Capital - Computation of specific costs and weighted
average cost of capital - Leverage and its role in capital structure decisions Capital structure theories - EBIT-EPS analysis and point of indifference Optimal capital structure
(15Hrs)
UNIT IV
: Working capital decision: Sources of working capital - Factors influencing
the working capital requirements - Estimation of working capital
requirements - Techniques in management of other current assets Receivables, inventory and cash
(15 Hrs)
UNIT V
: Dividend decision and value creation: Relationship between dividend and
valuation of the firm - Factors influencing dividend policy - Models of
dividend relevance and irrelevance - MM, Walter and Gordon models Shareholder value creation - Market value added - Economic value added.
(15 Hrs)
Note: Distribution of marks will be 40% Theory and 60% Problems in Semester Exams
TEXT BOOK
Khan MY and Jain PK. (2011). “Financial Management”(6 ed.). New Delhi, Tata
McGraw Hill Education Private Limited.
REFERENCE BOOKS
1. Prasanna Chandra. (2010). “Financial Management Theory and Practice”. (11ed.). Tata
McGraw Hill Education Private Limited.
2. Pandey I.M. (2010). “Financial Management”. (10 ed.). Vikas Publishers.
14 PBA 2103 - MARKETING MANAGEMENT
5 Hours/5credits
COURSE OBJECTIVES
1. To make the students understand the basic concepts in marketing.
2. To impart to the students skills of designing.
3. To enable the students to develop strategies for successful marketing.
UNIT I
:
Marketing - Core concepts and Traditional Approaches revisited Selling versus marketing. Value Proposition and Value Delivery Scanning macro environment - Political, Economical, Social and
Technological environments - scanning micro/firm specific
environments - industry and competition - concepts of market potential
and market share.
(13Hrs)
UNIT II
:
Consumer Behaviour-concepts-factors affecting buying behaviour-black
box model of buying behavior - Buyer Research - Segmentation,
Targeting and Positioning - The Indian consumer market and Industrial
markets.
(13Hrs)
UNIT III :
Marketing Mix - Components - Product life cycle - New Product
development Process - Product mix - Pricing - Objectives, approaches
and strategies.
(13Hrs)
UNIT IV
:
Place -distribution channels - functions and designing of each channel impact of technology - emerging distribution models - promotion mix advertising and sales promotion - growing importance of public
relations and publicity.
(13Hrs)
UNIT V
:
New Trends in Marketing - Green Marketing, Direct and online
marketing - Viral Marketing, Buzz marketing and Word of Mouth Mobile Marketing, Crowd Sourcing.
(13Hrs)
TEXT BOOK
Ramaswamy V S, Namakumari S. (2013). Marketing Management - Indian context
Global Perspective. (5 ed.). New Delhi: McGraw Hill Education (India) Pvt. Ltd ,.
REFERENCE BOOKS
1. Kumar Arun, Meenakshi. N. (2011). Marketing Management. (2 ed.). New Delhi: Vikas
Publishing House.
2. Koshy, Kotler, Jha S.M. (2007). Marketing Management. (12 ed.). New Delhi: Pearson
Education.
14 PBA 2104 - PRODUCTION AND OPERATIONS MANAGEMENT
5 Hours/5credits
COURSE OBJECTIVES
1. To make the students understand the decision making process in the various stages of
production.
2. To enable the students to apply the techniques of quality management to improve
the productivity.
3. To develop the skills of Operations Research Models in planning, Scheduling,
Project and inventory management.
UNIT I
:
UNIT II
:
Production and operations management system - Decision areas Operations / Manufacturing strategies - Types of Production System Relationships with the other functional areas - Operations issues of
Global Organization - Location decision.
(13Hrs)
Quality management - Statistical Process Control - Control charts Acceptance Sampling - OC Curves - Managing quality - Cost of Quality
- Quality Circle -Quality function Deployment - KAIZEN - 5S - 3R DEMING Models - TQM - Six sigma
(13Hrs)
UNIT III :
Maintenance Management - Replacement Policies - Spare part
Management - Work Study - Method Study - Materials Requirement
Planning, Manufacturing Resources Planning, Enterprise Resources (13Hrs)
Planning.
UNIT IV :
Purchasing - Vendor relations - Inventory Management - EOQ - Models
with purchase discounts - ABC and other Classification Models Physical distribution - optimal location of warehouse - Transportation
problem.
(13Hrs)
UNIT V
Scheduling, Techniques of Scheduling - Sequencing - Assignment Project Scheduling. - PERT - CPM - Just in time Production.
Environmental Considerations in Production and Operations
Management.
(13Hrs)
:
Note: Distribution of marks will be 50% Theory and 50% Problems in Semester Exams.
TEXT BOOK
Chary S.N. (2011). Production and Operations Management (5 ed.). New Delhi: Tata
McGraw Hill.
REFERENCE BOOKS
1. Chase Richard B & others. (2006). Operations Management for Competitive Advantage
(Special Indian ed.). New Delhi: Tata McGraw Hill.
2. Mahadevan B. (2007). Operations Management Theory and Practice. New Delhi:
Pearson Education.
14 PBA 2105 - BUSINESS INFORMATION SYSTEMS
5 Hours/5credits
COURSE OBJECTIVES
1. To stress the need and use of information in global business.
2. To introduce to the students, various information systems for management.
3. To help the students understand the modern trends in collecting and disseminating information.
UNIT I
: Information systems in Business, Data Resource Management: Trends
- Types - Managerial challenges - System concept - Information
systems - Components - Resources - Strategic IT - Virtual company Knowledge creating company - Data Resource Management- Data
Concepts - Data base Structures - Managing Data Sources.
(12Hrs)
UNIT II
: Functional business systems, Enterprise Business systems : - Functional
business systems - Enterprise collaboration systems - Marketing
systems - computer integrated manufacturing - HRM and the internet On line Accounting systems - Financial Management Systems Enterprise Business systems - CRM , ERP,SCM - Benefits and (14Hrs)
challenges of CRM,ERP,SCM
UNIT III :
E- Commerce, DSS: E- Commerce E Payment processes Applications and issues - DSS - EIS - Enterprise portals - Developing
IT Strategies - KMS - AI Technologies in Business - Expert systemDeveloping ES - Neural networks - Fuzzy logic systems - Genetic
Algorithms -Intelligent Agents.
(13Hrs)
UNIT IV
: Development Processes : Planning Fundamentals - Business IT
Planning - Models and planning - System Development Life Cycle Analysis - Design -End user development - Implementing business
systems - Evaluation -Implementation Activities.
(13Hrs)
UNIT V
: Security Systems: Security measurement of IT - Tools of security
management, System controls and audits- Managing Information
Technology - Security and ethical challenges.
(13Hrs)
TEXT BOOK
O’ Brien A. James, M. Markas George, Behl Ramesh. (2010). Management Information
Systems (9 ed.). New Delhi: Tata McGraw Hill Education.
REFERENCE BOOKS
1. Laudon and Laudon. (2006). Management Information System. (9 ed.). New Delhi: Prentice
Hall of India Private Limited.
2. Jaiswal Mahadeo, Mital Monika. (2010). Management Information Systems. New Delhi:
Oxford University Press.
3. Joseph P.T S.J (2010). E-Commerce an Indian Perspective.(3 ed.). New Delhi:
Prentice Hall of India Private Limited.
14 PBA 2106 - HUMAN RESOURCE MANAGEMENT
5 Hours/5credits
COURSE OBJECTIVES
1. To enrich the students with the basic concepts of Human Resource Management.
2. To familiarize the students with the Functions of Human Resource Management
3. To equip the students with basic HR skills.
UNIT I
: Human Resource Management: meaning- objectives- evolution of
HRM- scope-functions- Environment of HRM, Harvard framework of
HRM, Strategic HRM, Global HRM, HR outsourcing, HR
Consultancies
(12Hrs)
UNIT II
: Human Resource Planning: meaning- importance -factors affecting
HRP-HRP planning process-benefits and of HRP planning process, HR
Job Analysis and design - process - methods -problems -factors
affecting Job Design-Job Design approaches.
(14Hrs)
UNIT III :
UNIT IV
UNIT V
Recruitment and Selection: meaning-features-process-sources of
recruitment, e-recruitment; job portals-social networks, Selection process, methods, barriers, e-selection - job offer- employee
orientation/induction and placement.
(13Hrs)
and
Development:
need-process-methods-problems: Training
evaluation, Competency Mapping Performance Appraisal: process,
methods: traditional and modern- Balanced Score Card, errors, Career
Development: planning and development.
(13Hrs)
: Compensation: Objectives-types-types of wages-pay structure objectives and types of wage incentives - fringe benefits- job
evaluation, wage survey - HR accounting- HR audit - HRIS.
(13Hrs)
TEXT BOOK
Durai, Pravin. (2012). Human Resource Management. New Delhi : Pearson Education.
REFERENCE BOOKS
1. Dessler.Gary. (2013). Human Resource Management. New Delhi: Prentice- Hall of India
Private Ltd.
2. Armstrong, Michael. (2010). Human Resource Management. New Delhi: Tata McGrawHill Publishing Company Ltd.
3. Aswathappa, K. (2012). Human Resource Management. New Delhi: Tata McGraw-Hill
Publishing Company Ltd.
14 PBA2107 - BUSINESS COMMUNICATION
4 Hours/4 credits
COURSE OBJECTIVES
1. To help the students acquire the skills required for communicating effectively in
professional situations.
2. To train the students to handle communication using new technology.
3. To understand the communication practices prevalent in contemporary business scenario.
UNIT I
:
Communication Basics: Meaning, Importance, Objectives, Principles of
Communication, Forms of communication - Communication process,
Barriers of Communication, Techniques of effective communication,
Communication etiquette, Communication Network in an organization. (10 Hrs)
UNIT II
:
Public Speaking - Speech of introduction, Speech of thanks, Extempore
speech, Theme speech, Presentations,
Managing meetings and
conferences - Telephonic skills - Situational Dialogues
(10 Hrs)
UNIT III
:
Business Correspondence - Business Letters, Principles, kinds
components, Strategies for good business letters, writing memos,
minutes writing - Resume writing, Business reports purpose & types,
Parts of a report, Steps in writing a report.
(10 Hrs)
UNIT IV
:
Group Discussions: Methodology - Guidelines - Improving Group
performance - Interview skills- Presentation skills-Meetings and
Conferences - Minutes.
(10 Hrs)
UNIT V
:
Technology enabled business communication - Designing & Delivering
oral and online presentations, E-mail writing - Web conference Webinars - Corporate communication.
(10 Hrs)
REFERENCE BOOKS
1. Raman Meenakshi and Singh Prakash. (2010). Business Communication. New Delhi:
Oxford University Press.
2. Kumar Sanjay and Pushphlata. (2011). Communication Skills. (1 ed.). New Delhi: Oxford
University Press.
3. Pal Rajendra & Korlahalli J.S. (2007). Essentials of Business Communication. (10
Revised ed.) New Delhi: Sultan Chand & Sons.
4. Soundararaj Francis. (2007). Speaking and Writing for Effective Business
Communication. New Delhi: McMillan Publisher India Ltd.
14 PBA 2401 - BEGINNERS COURSE IN HINDI (IDC)
2 Hours/ 2 Credits
COURSE OBJECTIVES
1. To understand the basics of Hindi language.
2. To make the students to be familiar with the Hindi words.
3. To enable the students to converse in Hindi.
UNIT I
: Alphabets, Vowels and Consonants (Swar, Vyanjan) Letter combinations
(Matrayen). Vocabulary - Part of the body - Name of the Animals, (5 Hrs)
Household articles, Colors, Directions, Numbers 1 to 100.
UNIT II
: Vocabulary Dresses, Ornamentals, Grains, Food articles, Vegetables, Fruits,
Birds, Trees, Animals, Relations, Professionals, Tools, Week, Months.
(5 Hrs)
UNIT III : Grammatical aspects - Noun - Gender (25 words) - Pronouns and their
categories - Interrogative pronouns KAUN, KYA, Adjective (20 words), (5 Hrs)
Conjunctions (10 words)
UNIT IV : Verbs - Transitive Verbs - Pad, Lik, Sun, Bol, Bool, La, Bej, Maar, De, Kar
and Intransitive Verbs - So, Chal, Hans, AA, Daud, Gir, Ut, Ro Bait, Tense
- Types.
(5 Hrs)
UNIT V
: Spoken Hindi - Dialogue - Welcome Sentences, Courteous Enquiries,
Introducing each other, traveling by bus/train, staying in a hotel, taking
food in a hotel, in the shop (enquiries).
(5 Hrs)
REFERENCE BOOKS
1. Sastry and Apte. Hindi Grammar. Chennai : Dakshin Bharat Hindi Prachar Sabha.
2. Suriyanarayanan. Agasthiar Hindi learning and speaking course through Tamil and
English. (1997). New Delhi: PHI.
3. Shreedharan N. Spoken Hindi. (2007). Chennai: Sura Books (Pvt) Limited.
14 PBA 2402 - FRENCH (IDC)
2 Hours/ 2 Credits
COURSE OBJECTIVES
1. To understand the basics of French language.
2. To make the students to be familiar with the French words and Pronunciation.
3. To enable the students to converse in French.
UNIT I
: Lecon 1 - Lecon 5
Introductions, Salutations; Vocabulaire - Pronunciation; Les Articles; Les
Adjectifs; Singulier - Pluriel; Verbes - Etre, Avoir
(5 Hrs)
UNIT II
: Lecon 6 - Lecon 10
Nombres - Cardinaux, Ordinaux; Etre, Avior (Negative, Interrogatif);Le
Corps; L’adjectif Possessif; Verbes : 1st groupe
(5 Hrs)
UNIT III : Lecon 11 - Lecon 15
L’ Heure
Verbes- 1st groupe (Affirmative, Negative, Interogative); le jour, le mois, l’
annee, les saisons;
Verbes- 2nd groupe (Affirmative, Negative, Interogative); les measures;
l’adjectif (demondtative).
(5 Hrs)
UNIT IV : Lecon 16 - Lecon 20
Le Passé compse (Affirmative, Negative, Interogative), Le future, verbes
(regulier/irregulier).
(5 Hrs)
UNIT V
: Lecon 21 - Lecon 25
Le future porche, le passé compose. Le passé recent, le verbs pronominal
(Affirmative, Negative, Interogative).
(5 Hrs)
TEXT BOOK
Mauger G. - Cours de Langue et de Civilisation Francaises, librainie Hachette paris
14 PBA 2403 - CREATIVITY AND INNOVATION (IDC)
2 Hours / 2 Credits
COURSE OBJECTIVES
1. Understand the major barriers to managing creativity and innovation.
2. Understand and use techniques to generate ideas and tools for creativity.
3. Apply creativity to life in individual, group and organisational settings.
UNIT I
: Managing Creativity: Understanding Creativity, Nature of creativity
and innovation, Need for creativity
(5 Hrs)
UNIT II
: Barriers to creativity and innovation, Characteristics of a creative
person, Programmed thinking and Lateral thinking, Creative Frame of
mind
(5 Hrs)
UNIT III
: Unblocking creative potential, Creative person, Stages in creative
process
(5Hrs)
UNIT IV
: Creativity Techniques: Brainstorming, Out of the box thinking, Six
Thinking hats, Forced Relationship, Morphological Analysis, (5 Hrs)
Attribute Listing, Concept Fan Technique, Reframing Matrix, Disney
Creative Strategy, TRIZ
UNIT V
: Managing Creativity in Organisations, Strategies for Innovation,
Creative persons and organizations-case studies
(5 Hrs)
REFERENCE BOOKS
1. Gelb, Michael J. (2004). How to think like Leonardo DaVinci. Seven Steps to Genius
Every Day: Delta Books: New York.
2. Sawyer, R. Keith. (2008). Group Genius: the Power of Collaboration: Basic Books: New
York.
3. Tharp, Twyla. (2003). The Creative Habit: Learn it and Use it for Life: Simon &
Schuster: New York.
4. Weston, Anthony. (2007). Creativity for Critical Thinkers: Oxford University
Press:London.
5. Edward De Bono. (1985). Six Thinking Hats. Little: Brown & C: New York.
SEMESTER III
14 PBA 3101- STRATEGIC MANAGEMENT
5 Hours / 5 Credits
COURSE OBJECTIVES
1. To impart to the students the basic concepts of Strategic Management process.
2. To focus on how firms formulate, implement and evaluate corporate business strategies.
3. To develop in the students a mastery over the tools used to analyze the industry and
competitors.
UNIT I
: Introduction to Strategic Management - Strategic management process Corporate, business and functional level strategies - Intended and emergent
strategies - Strategic planning in practice - strategy in action.
(10Hrs)
UNIT II
: External analysis - Industry analysis - Porter’s Five Force Model - sixth
force - Industry life cycle analysis - strategic groups in the industry - Macro
forces influencing industry - Internal Analysis - Distinctive Competencies
and Competitive Advantage - The value chain - Analyzing competitive
advantage and profitability -sustaining competitive Advantage.
(15Hrs)
UNIT III : Building competitive advantage through Functional level strategy achieving superior efficiency - economies of scale - Learning effects Experience curve - Efficiency in operations - Flexible manufacturing
system - Mass customization - Marketing efficiency - R & D strategy and
efficiency - achieving superior innovation and customer responsiveness Bench Marking
(15Hrs)
UNIT IV : Corporate Strategy - - Building competitive advantage through Business
level strategy- Portfolio analysis: BCG matrix- GE matrix Parenting Fit
matrix - McKinsey 7s frame work a Horizontal and vertical integrations Red Ocean and Blue Ocean strategies- strategic outsourcing Diversification - Acquisition - Restructuring - New ventures - Strategies in
global environment - location economics - transferring distinctive
competencies - Modes of entry - Global strategic alliance - Inter Firm (13Hrs)
Comparisons.
UNIT V
: Formulating, implementing and evaluating strategies - Implementing
strategy in companies that compete in a single industry, across industries Balanced Score Card - Case studies for functional, business, corporate and
global strategies.
(12Hrs)
TEXT BOOK
Hill, Charles W.L. and Jones, Gareth R. (2012). Strategic Management - An Integrated
Approach, (6 ed.). New Delhi: South Western.
REFERENCE BOOKS
1. Wheelen, Thomas L. Strategic Management and Business Policy. New Delhi::Pearson
Education.
2. Kazmi Azhar. (2008). Strategic Management and Business Policy. (3 ed.). New Delhi:
Tata Mc-Graw Hill.
14 PBA 3102 - RESEARCH METHODOLOGY
5 Hours / 5 Credits
COURSE OBJECTIVES
1. To introduce to the students the basic concepts of Research in Business.
2. To highlight the need for Research in the functional areas of management.
3. To equip the students with some tools for doing research.
UNIT I
: Research - Types - Process - Features of a Good Research Study Research Applications in Business Decisions - Formulation of Research
Proposals - Formulation of Research Hypotheses - Research Designs - (13 Hrs)
Exploratory, Descriptive and Experimental.
UNIT II
:
Review of Literature- Primary and Secondary Data - Secondary Data
Collection Methods - Applications - Benefits and Drawbacks Classification - Methods of Qualitative Research - Types of
Measurement Scale - Classification of Scales-attitudinal scales.
(13 Hrs)
UNIT III : Primary data collection methods-Questionnaire - Types - Design
Procedure - Structure - Types of Questions - Physical Characteristics Pilot Testing -Reliability and validity- Administering Questionnaire Sampling Concepts - Sampling design - Probability and Non-Probability
Sampling.
(13 Hrs)
UNIT IV : Analysis of Data Using SPSS – Univariate, Bivariate and Multivariate Descriptive Analysis - ANOVA - One-way, Two-way and Latin Square
- Non-Parametric Tests - Chi-Square Test- Run Test - Sign Test - One
and Two Samples - Mann-Whitney ‘U’ Test - Kruskal Wallis Test
(13 Hrs)
UNIT V
: Advanced Data Analysis Techniques Using SPSS - Factor Analysis Cluster Analysis - Report Writing - Importance - Types - Structure Formulation - Guidelines for Effective Documentation - Referencing and (13 Hrs)
Citation.
TEXT BOOK
Chawla Deepak and Sondhi Neena. (2011). Research Methodology, Concepts and Cases.
New Delhi: Vikas Publishing House Pvt. Ltd.
REFERENCE BOOKS
1. Cooper, Donold R and Chindler, Pamela S. (2007). Business Research Methods. New Delhi:
Tata McGraw Hill Publishing.
2. Panneerselvam.R. (2006). Research Methodology. New Delhi: Eastern Economy Edition. PHI
3. Kothari C.R. (2009). Research Methodology, Methods and Techniques. (2 Revised ed.) :
New Delhi: New Age International Publishers.
14 PBA 3103 - ENTREPRENEURSHIP AND PROJECT PLANNING
4 Hours / 4 Credits
COURSE OBJECTIVES
1. To equip the students with necessary entrepreneurial competencies.
2. To make the students knowledgeable about the role of government and other agencies in
promoting entrepreneurship.
3. To mould them into socially committed entrepreneurs.
UNIT I
: Typology of Entrepreneurs - Theories of entrepreneurship -Role,
tasks and personality - survival and success strategies of
entrepreneurial organizations -- Opportunity recognition and entry
strategies -New Product, Franchising, Acquisition - Woman
entrepreneurs - Challenges - role models- social entrepreneurship.
(10 Hrs)
UNIT II
: Factors affecting entrepreneurship development: Social, Political,
Economical, Personal &
Government’s role in promoting
entrepreneurship - subsidies, grants and incentives EDI/DIC/SISI/EDIF/NIESBUD/NEDB/TIC- venture capital and
angel investing.
(10 Hrs)
UNIT III
: Business plan - Elements - objectives, development of product/idea,
organization and management, Market and Technical analysis,
Market Surveys - Demand Forecasting and Market Planning Technical Analysis - Product mix -Plant Capacity - Location Machinery and equipment selection - environmental aspects.
(12 Hrs)
UNIT IV
: Development of Business Plan and Sketch. - Pitch - Financial
Estimates and Projections - Cost of Project - Means of Financing Estimation of Sales and Production - Cost of Production - Working
capital requirements and financing.
(13 Hrs)
UNIT V
: Profitability Projections - Projected Cash Flow Statement , Projected
Balance Sheet , Multi- year projections , Operational plans including (10 Hrs)
marketing, human resource etc.,
TEXT BOOKS
1. Holt H. David. (2008). Entrepreneurship, New Venture Creation. (3 ed.).
New Delhi: Prentice Hall of India. (Unit I & II)
2. Chandra Prasanna. (2009). Projects: Planning, Analysis, Selection, Financing,
Implementation and Review. (7 ed.). New Delhi: Tata McGraw Hill. (Units III, IV & V).
REFERENCE BOOK
Brantt C. Steven. (2009). The Ten Commandments for Building a Growth Company.
(3 ed.). New Delhi: Mac Millan Business Books.
14 PBA 3401 - LEGAL ASPECTS OF BUSINESS (IDC)
2 Hours / 2 Credits
COURSE OBJECTIVES
1. To enable the students to understand the importance of legal aspects of business.
2. To introduce them to the provisions of the various Acts related to business.
UNIT I
: The Contract Act, 1872: Nature and classification of contracts - Essential
elements of valid contracts - Offer and acceptance - Consideration - valid
consideration - capacities of parties - provisions relating to free consent - (5 Hrs)
valid agreements - performance and discharge of contract - Breach of
contract
UNIT II
: Sale of Goods Act 1930 - contract for sale of goods - Meaning - sale of goods
and agreement to sell - Terms of Sale - Essentials of a contract of sale formalities of a contract of sale - sale and hire purchase agreement provisions relating to conditions and warranties - transfer of property or (5 Hrs)
ownership - performance of a contract of sale.
UNIT III : The Negotiable Instruments Act 1881 - Negotiable instruments - meaning,
characteristics types of parties - holder and holder in due course - negotiation
and types of endorsements - dishonor of negotiable instruments - Legal (5 Hrs)
implication of cheque dishonoring.
UNIT IV : The Companies Act 1956 - meaning, features and types of companies incorporation of a company - Memorandum of association, Articles of
association and prospectus - Doctrine of ultra vires - Doctrine of indoor (5 Hrs)
Management -Share Capital.
UNIT V
: Company meetings - Types of meetings - Minutes, Agenda, Quorum Resolutions - Types of resolutions - AGM listing agreement.
(5 Hrs)
TEXT BOOK
Kapoor, N.D. (2009). Introduction to Mercantile Law. New Delhi : Sultan Chand and Sons.
14 PBA 3402 - CONTEMPORARY BUSINESS EXCELLENCE (IDC)
2 Hours / 2 Credits
COURSE OBJECTIVES
1. To develop the students in integrating current business practices with the
functional concepts of business.
2. To develop the students to get a hands on approach of current business practices.
UNIT I
: Indian Business practices in the 20th century and 21st Century - examples
- differences - importance of Corporate Social Responsibility and triple
line growth - current business practices in USA and China.
(5 Hrs)
UNIT II
: E-Marketing - evolution - current trends - growth of relationship
marketing and tele-marketing - future of branding in India.
(5 Hrs)
UNIT III
: Corporate taxation - benefits of Value Added Tax and simplified tax
regime - issues related to Public offers - benefits and challenges Understanding GST - Direct Taxes Code.
(5 Hrs)
UNIT IV
: Current recruitment practices in manufacturing and services sector Modern training and development tools practiced.
(5 Hrs)
UNIT V
: 21st Century Leadership - leaders as visionaries leaders of change examples of Indian, American and Chinese corporate leaders and their
traits.
(5 Hrs)
NOTE: Pedagogy shall be through field study, news papers, presentation and Seminar,
Journals and Websites in relevant areas.
14 PBA 3403 - INTRODUCTION TO TAX LAWS (IDC)
2 Hours / 2 Credits
COURSE OBJECTIVES
1. To help the students to understand the basic tenets of Indian Tax Laws.
2. To highlight the important provisions in direct and indirect taxes and their applications in
business.
UNIT I
: Fundamental concepts and principles of income tax - Residential status
- Types of persons - Previous year and assessment year - Tax avoidance (5 Hrs)
and evasion - Tax fees and cess - Direct and indirect tax
UNIT II
: Heads and sources of income - Salary, House property, business, capital
gains and other sources Gross total income and calculation of tax (5 Hrs)
payable - Exemption, deductions and rebates
UNIT III
: Advance tax and Tax deducted at source - Procedure for assessment of
Individuals, partnership firms and joint stock companies - Self (5 Hrs)
assessment and Best judgment assessment
UNIT IV
: Features of Indirect Tax. Constitutional validity. Indirect Tax Laws,
administration and relevant procedures registration
(5 Hrs)
UNIT V
: Basic provisions relating to excise, customs, sales and service tax laws Filing of returns, rates of tax, and assessment.
(5 Hrs)
The subject covers only theoretical aspects
REFERENCE BOOKS
1. Datey V.S. (2012). Elements of Indirect Taxes. (29 ed.). Taxmann Allied Services Private
Ltd.
2. Singhania K. Vinod and Singhania Monica. (2013). Students Guide to Income Tax.
(49 ed.). Taxmann Allied Services Private Ltd.
14 PBA 3404 - MARKETING ANALYTICS (IDC)
2 Hours / 2 Credits
COURSE OBJECTIVES
1. To enable the students to understand the fundamental concepts of marketing research
methods.
2. To help the students to apply the analytical tools and make marketing decisions.
UNIT I
: The Marketing Research Industry, The Marketing Research Process,
Research Design.
(5 Hrs)
UNIT II
: Simple Tabulation and Cross-Tabulation - The Chi-Squared Test for
Cross-tabulations - SPSS Commands.
(5 Hrs)
UNIT III
: ANOVA and the Design of Experiments - Applications, Methods
Variables - Experimental Designs - SPSS Commands.
(5 Hrs)
UNIT IV
: Factor Analysis for Data Reduction - Application Areas - SPSS
Commands.
(5 Hrs)
UNIT V
: Cluster Analysis for Market Segmentation - Application Areas - SPSS
Commands.
(5 Hrs)
TEXT BOOK
Nargundkar Rajendra. (2011). Marketing Research: Text and Cases. (3 ed.).
New Delhi: The McGraw-Hill Companies.
REFERENCE BOOKS
1. Malhotra, Naresh K., and Satyabhushan Dash. (2011). Marketing Research:
An Applied Orientation. New Delhi: Pearson Education.
2. Zikmund, William G, and Barry J. Babin. (2010). Essentials of Marketing
Research. New Delhi: Cengage Learning.
14 PBA 4101 - INTERNATIONAL BUSINESS
5 Hours / 5 Credits
COURSE OBJECTIVES
1. To introduce the students to the concepts, theories and approaches of International business.
2. To make them learn how Multi National Corporations organize and strategies business.
3. To familiarize the students with the process of global business and practical steps involved
in international business.
UNIT I
: Environmental Frameworks: Political, Economic, Social, Cultural, Legal
and Technological - Globalization: reasons, drivers and restraining forces.
Approaches to international Business.
(13 Hrs)
UNIT II
: International Trade Theories: Mercantilism, Theory of Absolute
Advantage, Theory of Comparative Advantage, Heckshler-Ohlin, The
Leontief’s Paradox, Product life cycle theory, Porter’s diamond model- (13 Hrs)
Purchase Power Parity.
and
Importance
of
International
Organizations:
UNIT III : Origin
GATT/WTO/IMF/WORLD BANK/UNCTAD, IPR, TRIPS, TRIMS,
Tariff and Non-tariff Barriers, Economic integration: Reasons, Levels of
integration, Trade Blocks, Economic alliances - NAFTA, EU, ASEAN,
SAARC, Rise of new economies: BRICS, India and China.
(13 Hrs)
UNIT IV : Country Selection Operations: Country evaluation and selection, choosing
production, marketing and geographic strategies, country comparison
tools, final country selection, Market Entry Strategy. Multi National
Corporations; organization, design and structures.
(13Hrs)
UNIT V
: Indian Export: Export Scenario, Import-Export Policy, EPZ, Export
Documentation and Procedure, Global sourcing and its impact on Indian
Industry, India’s competitive advantage in industries like IT, Textiles,
Gems & Jewellery - Potentials and threats.
(13Hrs)
TEXT BOOK
Gupta.S.C. (2010). International Business Management. New Delhi: Ane Books Pvt. Ltd.
REFERENCE BOOKS
1. Rugman, Allan M. and Hodgettes, Richard M. (2004). International Business (3 ed.). New
Delhi : Pearson Education.
2. Cherunilam, Francis. (2004). International Business (3 ed.). New Delhi: Eastern Economy
Edition.
3. Daniels, John et al. (2010). International Business: Environment and Operations
(13 ed.). New Delhi: Pearson Edition.
4. Hill, Charles. (2004). International Business (4 ed.). New Delhi: Tata McGraw Hill.
14 PBA 4102 - BUSINESS ETHICS
5 Hours / 5 Credits
COURSE OBJECTIVES
1. To appraise the students of the ethical issues in Business functions and Managerial
Decisions.
2. To highlight the ethical imbalance in International Business Arrangements.
3. To make the students aware of the social responsibilities of business.
UNIT I
: Meaning and importance of Ethics in general. Meaning and nature of .
Business Ethics - need for ethical functioning - benefits of ethical business
- ethics and values - emerging business ethics issues - Ethics and law misconceptions about business ethics
(13 Hrs)
UNIT II
: Ethical Principles and Theories - Kohlberg’s Moral Development theory Utilitarianism - Rights and Duties - Justice and Fairness - Universalism (13 Hrs)
Ethical Relativism - Indian system of values
UNIT III
: Ethical Decision Making - Corporate governance - Individual factors
affecting ethical Decisions: values and beliefs, moral philosophy organizational factors: culture, structure, nature of relationships - Whistle (13 Hrs)
Blowing.
UNIT IV
: Corporate Social Responsibility - Social Performance, Social Audit Stakeholders concept - Triple Bottom Concepts - CSR towards the internal
and external stakeholders of business - Ethics in Marketing, Advertising,
(13 Hrs)
HRM, Finance - Insider Trading and IT - Environmental ethics.
UNIT V
: Business ethics and international business - Global ethical violations Multinational Corporations and ethics - Intellectual property violations (13 Hrs)
Caux Principles - Cases in Global ethics.
TEXT BOOK
Velasquez, Manuel G. (2006). Business Ethics - Concepts and Cases. (6 ed.). New Delhi:
Prentice Hall of India (P) Ltd.
REFERENCE BOOKS
1. Ferrell O.C. and Fredrich John Paul. ( 2005). Business Ethics. (6 ed.). New Delhi: Biztantra
Publications.
2. Sekar R.C. (2002). Ethical choice in Business, Response Books. (2 ed.). New Delhi.
3. Prabakaran. S. (2010). Business Ethics and Corporate Governance. New Delhi: Excel
Books.
4. Hartman, Laura P and Chatterjee Abha. (2004). Perspectives in Business Ethics. (3 ed.).
New Delhi: Tata McGraw Hill Publishing Co. Ltd,
SPECIALIZATION
FINANCE
14 PBA 3311 - SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
4 Hours / 4 Credits
COURSE OBJECTIVES
1. To have a reasonable knowledge of Indian capital market operations and
investment opportunities.
2. To develop the ability to estimate the present and future value of a security by
using fundamental and technical analysis.
3. To understand the techniques of diversifying the risk in financial investments.
UNIT I
: Investment - Meaning- Types- Objectives - Investment Vs Speculation Primary and Secondary markets - BSE - NSE - SEBI.
(11 Hrs)
UNIT II
: Fundamental Analysis: Economic and industry analysis - Company
analysis- Stock Return and Valuation - Constant Growth - Two Stage
Three Phase Models - Graham and Dodds investor ratios
(11 Hrs)
UNIT III : Technical Analysis:- Forecasting individual stock performance - Tests Fundamental and Technical analysis - Charting methods - Market
Indicators. Trend - Trend reversals - Patterns - Support and resistance
level - Oscillators - Dow’s theory - Random walk - the Efficient Market (11 Hrs)
Hypothesis.
UNIT IV
: Portfolio Analysis and Selection: Traditional portfolio analysis- effects of
combining securities - Markowitz risk return optimization Diversification of risk and investors’ preferences - capital market theory CAPM - Arbitrage pricing theory.
(11 Hrs)
UNIT V
: Portfolio Evaluation and Revision: Portfolio evaluation - Sharpe Treynor’s - Jenson’s performance measures of portfolio evaluation Mutual funds and their performance evaluation - Portfolio revision constraints in revision - Portfolio revision strategies.
(11 Hrs)
Distribution of Marks will be 50% Theory and 50% Problems.
TEXT BOOK
Pandian Punithavathy. (2010). Security Analysis & Portfolio Management.
New Delhi: Vikas Publishing House Pvt., Ltd.
REFERENCE BOOKS
1. Fischer, Donald E. & Jordan, Ronald J. (2000). Security Analysis & Portfolio
Management. New Delhi: Prentice Hall of India Private Ltd.,
2. Bhalla. V. K (2000). Investment Management. (7 ed.). New Delhi:
S. Chand & Company Ltd.,
3. Kevin S. (2006). Portfolio Management.(2 ed.). New Delhi: Publisher:
Prentice - Hall of India Pvt. Ltd.
4. Sasidharan K and others. (2011). Security Analysis & Portfolio Management.
New Delhi: Tata McGraw Hill.
14 PBA 3312 - MANAGEMENT OF FINANCIAL SERVICES
4 Hours / 4 Credits
COURSE OBJECTIVES
1. To create an awareness and interest among the student about the growing importance of the
financial services industry in India and the major players in it.
2. To enable the students to learn the important financial services.
3. To equip them with the skills required by the financial services industry.
UNIT I
: Introduction - An Overview of Indian Financial System - Non Banking
Financial Companies - Merchant banking - Functions - SEBI guidelines Recent developments and future challenges (11 Hrs)
UNIT II
: Issue Management - Dealing with Bankers to the Issue, Underwriters,
Registrars, and Brokers - Offer for Sale - Book Building - Green Shoe
Option - E-IPO - Private Placement - Bought out Deals - Post Issue
Activities.
(11 Hrs)
UNIT III : Mergers and Acquisition - Types - Evaluation of Mergers and Acquisitions
- Credit Syndication - Credit Rating - Meaning, Importance, limitations,
process and major credit rating agencies in India
(11 Hrs)
UNIT IV : Equipment Leasing - Types - Accounting for leases - Estimation of lease
rent - Financial evaluation of Leases - Lessor and lessee perspective - (11 Hrs)
Leasing Vs Hire purchase
UNIT V
: Consumer Credit - Credit Cards - Securitization and reverse mortgage
loans - Bills Discounting - Factoring and Forfaiting - Venture Capital
(11 Hrs)
Distribution of Marks will be 70% Theory and 30% Problems
TEXT BOOK
Khan M.Y. (2013). Financial Services. (7 ed. ). New Delhi: Tata McGraw Hill.
REFERENCE BOOKS
1. Gurusamy S. (2005). Merchant Banking and Financial Services. New Delhi: Thomson
Learning Ltd.
2. Suresh, Padmalatha. (2010).Management of Banking and Financial System. (2 ed.).
Singapore. Pearson Education Pte. Ltd.
14 PBA 3313 - BUSINESS ANALYSIS AND VALUATION
4 Hours / 4 Credits
COURSE OBJECTIVES
1. To impart the knowledge of reviewing a potential investment opportunity.
2. To evaluate the opportunity to its fullest after one has gone through basic of strategy,
finance, and accounting.
UNIT I
:
Financial statement analysis-balance sheet analysis, profit and loss
account analysis, cash flow analysis and analysis of all other
financial schedules.
(11 Hrs)
UNIT II
:
Approaches to valuation-identifying value drivers -application of
strategic Management tools.
(11Hrs)
UNIT III
:
Estimation of discount rates and growth rates for different sectors.
UNIT IV
:
Construction of models-dividend discount models -free cash flow to
equity model-free cash flow to firm models.
(11Hrs)
UNIT V
:
Valuation using multiples of value drivers-identifying frequently
made errors in valuation - Valuation of intangibles.
(11Hrs)
(11Hrs)
TEXT BOOK
Palepu, Krishna G., Bernard, Victor L. and Healy, Paul M. (2007). . Business Analysis and
Valuation: Using Financial Statements. (3 ed.) South Western.
REFERENCE BOOKS
1. Scott, Mark C. (1998). Value Drivers -Managers guide to driving corporate value
creation. New York: John Wiley & Sons Ltd.
2. Healy, Paul M. Business Analysis and Valuation: Using Financial Statements, Text
and Case (3 ed.). U.S: South Western College.
14 PBA 3314 - STRATEGIC FINANCIAL MANAGEMENT
4 Hours / 4 Credits
COURSE OBJECTIVES
1. To make the students understand the emerging methods of valuing business organizations.
2. To inculcate the skills of restructuring the business organizations and effectively planning
for turnaround strategies of sick units.
3. To create awareness of Corporate Financial Governance.
UNIT I :
Financial Planning - Approaches to Financial Planning - Short - Term
Financial Planning - Analyzing financial performance - Corporate
valuation- Adjusted book value approach- stock & debt approach - Direct
comparison - DCF approach - continuing value - Guidelines for corporate
valuation.
(11 Hrs)
UNIT II :
Methods and key premises of Value Based Management (VBM) - Marakon
approach - Alcar approach - Mckinsey approach - Stern Stewart approachBCG approach - Potential and hurdles for VBM in India.
(11Hrs)
UNIT III :
Mergers - reasons - mechanics - cost and benefits of merger - terms of
merger - purchase of a division & plant - takeovers -business alliances managing acquisition - divestitures - ownership restructuring - privatization
- Codes and Procedures - Techniques - Defensive Strategies - Cross Border
Deals.
(11Hrs)
UNIT IV :
Corporate Sickness - The Magnitude - Different Interpretation of Sickness Causes of Sickness - Board for Industrial Financial Re construction Turnaround - Types of Turnaround - Basic Approaches - Surgical vs.
Humane - Phases in Turnaround Management.
(11Hrs)
UNIT V :
Financial measures - Balanced score card - Parta system - performance
excellence awards -divisional performance measurement - strategic
performance measurement - evolving practices. Corporate governance divergence of interest -agency cost - reporting legal provisions and SEBI
code for corporate governance
(11Hrs)
TEXT BOOK
Prasanna Chandra. (2008). Financial Management Theory and Practice.
New Delhi: Tata McGraw Hill.
REFERENCE BOOKS
1. James. C. Van Horne. (2005). Financial Management and Policy. (12 ed.). New Delhi:
Pearson education.
2. Khan M.Y. (2006). ‘Financial Services’. (3 ed.). New Delhi: Tata McGraw Hill.
3. Richard A.Brealey and Stewat C.Myers. (2006). ‘Principles of Corporate Finance’.
(3 ed.). New Delhi: Tata McGraw Hill.
14 PBA 3315 - PRINCIPLES AND PRACTICE OF INSURANCE
4 Hours / 4 Credits
COURSE OBJECTIVES
1.
2.
3.
To have knowledge of life insurance and its tax advantages.
To inculcate the skills of selection and classification of risk investment.
To make the students understand the concept of general insurance.
UNIT I
: Principles of Life assurance: Nature of insurance - classification of
insurance - economic value of the Earning Head of the Household Basic insurance protection - Business use of Life Insurance Contracts Insurable Interest - Need for utmost good faith - Disclosure of material
facts - Warranty - Tax advantages of certain assurance - Wealth tax.
(11 Hrs)
UNIT II
: Selection and classification of risks - Objectives for selection and
classification of risks - Factors relating to physical hazard - Factors
relating to occupational hazards and moral hazard - Source of
information insurance of Female lives - Rating of female lives.
(11 Hrs)
UNIT III
: Investment of life fund: Investment of LIC - Investment of life
insurance fund - basic principles - statutory requirements of investment
- valuation - purpose and types.
(11 Hrs)
UNIT IV
: Policy conditions and privileges - calculation of paid up values surrender values - loans - foreclosure alterations - distribution of bonus
- calculation of vested bonus - Interim bonus - final bonus - settlement
of claims - calculation of benefits payable on Maturity claims, Death
claims and adjustment for loans, unpaid premium and interest.
(11 Hrs)
UNIT V
: General insurance - Need for general insurance - types of general
insurance - Marine insurance - Credit insurance - Motor insuranceliability insurance - aviation insurance-engineering insurance-burglary
insurance- mediclaim - project insurance - loss of profit insurance principles of general insurance - privatization of insurance in India role of IRDA- Risk Assessment and Premium calculations - Loss (11 Hrs)
assessment - Claims Settlement Procedure.
TEXT BOOK
Mittal, Alka and Gupta, S.L. (2008). Principles of Insurance and Risk Management.
(2
ed.) New Delhi: Sultan Chand & Sons.
REFERENCE BOOKS
1. Gupta P.K. (2004). Insurance and Risk Management. Mumbai: JBA Publishes.
2. Karam Pal, Bodia B.S. (2007). Insurance Management - Principles & Practices”.
Mumbai: JBA Publishers.
14 PBA 4316 - INTERNATIONAL FINANCIAL MANAGEMENT
5 Hours / 4 Credits
COURSE OBJECTIVES
1. To instill the skills of documenting foreign trade.
2. To understand the available sources of finance and incentives for Indian exporters.
3. To instill the skill of managing the financial aspects of a Multinational Companies.
UNIT I
: International Finance v/s Domestic Finance - Recent Trends - International
Monetary System - IMF - Classical gold standards - Bretton wood systems
- fixed and flexible exchange rates, Balance of payment -components of (13 Hrs)
Balance of payments.
UNIT II
: Foreign Exchange Market - Spot Market and forward market exchange rate
determination -Factors influencing foreign exchange markets - Exchange
Rate Theories - Purchase Power Parity - Interest Rate Parity - International
Fisher Effect, Management of transaction, translation, economic exposure. (13 Hrs)
Forecasting Exchange Rates - Efficient Market Approach - Fundamental
Approach - Technical Approach
UNIT III : Multinational Cash Management, Accounts Receivable Management,
Inventory Management, Short Term Financing., International capital
budgeting - NPV -APV- Issues in Foreign Investment Analysis - Country (13 Hrs)
risk Management.
UNIT IV : INCO Terms -Letters of Credit - Pre Shipment and Post Shipment Finance
- Export Trade Documents-Bill of lading, commercial invoice, Insurance (13 Hrs)
Certificate, Consular Invoice - Export Declaration Forms, FEMA.
UNIT V
: Government Organisations Promoting Exports - EXIM Bank - ECGC and
its schemes - Import Licensing - Financing methods for import of Capital
goods. Export Incentives - Duty Exemption - IT Concession - Marketing (13 Hrs)
Assistance - EPCG, DEPB - Advance License - Export Promotion - EPZ EOU - SEZ and Export House.
TEXT BOOK
Resnick.G.Bruce and Eun Cheol S. (2008). International Financial Management.
(4 ed.). New Delhi: Tata McGraw Hill.
REFERENCE BOOKS
1. Apte P.G. (2007). International Financial Management. (4 ed.). New Delhi:
Tata McGraw Hill.
2. Shapiro. C. (2008). Multinational Financial Management. (3 ed.). New Delhi: PHI.
3. Websites: www.wto.org
www.eximbankindia.in
,
www.worldbank.org
,
www.imf.org,
www.ecgc.in,
14 PBA 4317 - FINANCIAL DERIVATIVES
5 Hours / 4 Credits
COURSE OBJECTIVES
1. To introduce the concepts of various derivative instruments used in the financial
and commodity markets.
2. To provide the knowledge of managing investment risks by using suitable
derivative instruments.
3. To make the students understand the procedures and systems being followed in
derivative markets.
UNIT I
: Financial Derivatives - Definition - Types-Different classification of
traders - Indian Derivatives Market - Futures contract - Specifications Daily settlement and margins - Delivery - Types of orders Forward vs. (13 Hrs)
futures contracts.
UNIT II
: Hedging strategies using futures - short and long hedges - Basis risk cross hedging - stock Index futures - Forward price in an investment
asset - valuing forward contracts - Futures Prices of Stock Indices - (13 Hrs)
Currencies - Commodities - Convenience yield - Cost of carry.
UNIT III
: Swaps - advantages and disadvantages interest rate swaps - currency
swaps credit risk - Types of Swaps - options - call and put - Mechanics
of options trading.
(13 Hrs)
UNIT IV
: Factors affecting option prices - upper and lower bounds - Put-Call
Parity - effect on dividends - spreads - Bull - Bear - Box - Butterfly calendar- Diagonal combinations.
(13 Hrs)
UNIT V
: Pricing of options - one step Binomial and Two step binominal models
Black - Scholes pricing formula, options on stock indices and currency
options - Exotic Options.
(13 Hrs)
TEXT BOOK
Hull C. John. (2009). Options Futures and other Derivatives, (7 ed.). New Delhi: Pearson
Education.
REFERENCE BOOKS
1. Gupta S.L. (2008). Financial Derivatives: Theory, Concepts and Problems. New Delhi:
PHI.
2. Strong A. Robert. (2006). Derivatives: An Introduction. USA: Thomson - South Western.
14 PBA 4318- STRATEGIC COST MANAGEMENT
5 Hours / 4 Credits
COURSE OBJECTIVES
1. To develop the skill of implementing and managing costing systems in organizations.
2. To facilitate the students for understanding the linkages between strategic management and
costing system to add value in the processes.
3. To make the students understand the importance of quality in the cost of a product.
:
Strategy and Cost Management - Strategy Formulation and Cost System
Design - Alternate Strategies - Objectives of Cost Management Systems Causes and Symptoms of Broken Cost System - remedies
(13 Hrs)
UNIT II :
Zero Based Budgeting - Activity Based Costing - meaning and terms used
in ABC system - Comparing ABC with traditional costing system advantages and demerits of ABC - ABC in service organization - Activity
Based Management - implementing ABC- using ABC for improving cost
management and profitability.
(13 Hrs)
UNIT III :
Value Chain - basic concepts - value creation process- primary and
supporting activities - achieving superior efficiency - supply chain corporate profitability through supply chain - maximizing shareholder
value through supply chain - strategic management of supply chain for
reducing inventory cost - integrated approach for effective management.
(13 Hrs)
UNIT IV :
Strategic cost management for competitive advantages - Value analysis-backflush costing - Kaizen costing - Cost of quality - Life cycle cost Target costing - Total cost management.
(13 Hrs)
UNIT V :
Management control systems - transfer pricing - guidelines for transfer
pricing - Financial and non financial Performance measurement performance measurement in multinational companies.
(13 Hrs)
UNIT I
TEXT BOOKS
1. Charles T. Horngren et al. (2006). Cost Accounting. (3 ed.). New Delhi : PHI.
2. Cooper R, and Kaplan Robert S.(2006). Design of Cost Management Systems. (2 ed.).
New Delhi: Prentice-Hall.
REFERENCE BOOKS
1. Barry J. Brinker. (2008). Strategic Cost Management. London: Free Press.
2. Sahay B.S. (2007). Supply Chain Management in the twenty first century. New Delhi:
Macmillan .
14 PBA 4319 - TAXATION LAW
5 Hours / 4 Credits
COURSE OBJECTIVES
1.
To give the students a good comprehension of the contemporary tax law and its importance
in corporate business decision making.
2. To impart the basic concepts of residential status under tax laws.
3. To gain an in-depth knowledge of the direct and indirect tax laws in India.
UNIT I
: Basis concepts of Indian Tax Laws; direct and indirect-tax regimes in
India, contemporary tax laws. Mechanics of income tax act, central excise
act, customs duty act, service tax act and the local value added tax.
(13 Hrs)
UNIT II
: Definition of various terms, in the Income Tax Act, Residential status and
its impact on tax, Income exempt from tax’ - clubbing of income- set-off
of losses- permissible deductions from gross total income; computation of (13 Hrs)
tax liability; deduction of taxes at source; interest payable by assesses and
Government- introduction to unified code of direct taxes.
UNIT III : The impact of the Income Tax Act provisions on Foreign Collaboration,
Mergers and Amalgamations, Investments and Research and Development;
tax laws on personal finance.
(13 Hrs)
UNIT IV : Law on customs duty in India; the Harmonized code in tariff; Central
Excise Law in India concept of GST and the value added tax
(13 Hrs)
UNIT V
: The role of indirect taxation in different sectors; the impact of the indirect
taxes on corporate financial decision making.
(13 Hrs)
TEXT BOOKS
1. Singhania, Vinoth K. (2009). Students Guide to Income Tax. New Delhi: Taxmann
publications, (Units I , II & III)
2. Datey V.S. (2008). Indirect Taxes Law & Practice. New Delhi: Taxmann Publications.
(Units IV & V).
REFERENCE BOOK
Taxmann’s Income Tax Act, (2013). New Delhi.
SPECIALIZATION
MARKETING
14 PBA 3321 - ADVERTISING AND SALES PROMOTION MANAGEMENT
4 Hours / 4 Credits
COURSE OBJECTIVES
1. To impart to the students the importance of Advertising and Sales Promotion in the overall
marketing mix.
2. To make the students understand the media basics and strategy formulation.
3. To enable the students to design creative advertisements.
UNIT I
: Understanding marketing communication - Integrated marketing
Communication - Integrating IMC in Marketing Mix - Marketing Mix
Strategies - Advertising in India - Structure of advertising and
promotion sector in India.
(11 Hrs)
UNIT II
: Understanding Consumer behaviour - Factors influencing consumer
behaviour - - current models in consumer behaviour - buying decision
making process - alternatives - research process.
(11 Hrs)
UNIT III
: Advertising Strategy - Advertising campaign Fundamentals - Creative
Techniques - Finding the “Big Idea” - Creative Execution in Print,
Broadcast - Out of Home, Support media - Digital and Social platform (11 Hrs)
to amplify Brand Images - Viral platform.
UNIT IV
: Media planning and Strategy - Planning for Print, Broadcast and Out
of Home -developing the media plan - promotion objectives and
budget determination -measuring IMC performance.
(11 Hrs)
UNIT V
: Sales Promotion - types -objectives and budget allocation - designing
the sales promotion programme - importance and strategic use of
publicity, public relations, corporate advertising and support media in (11 Hrs)
brand building.
TEXT BOOK
Shah Kruti and D’Souza Alan. (2011). Advertising and Promotions an IMC perspective.
(4 ed.). Tata McGraw-Hill.
REFERENCE BOOKS
1. Mathur.U.C. (2008). Advertising Management. (3ed. ). New Delhi:
Pearson Education.
2. Belch.E.George and Belch.E.Michael. (2009). Advertising and Sales Promotion an
Integrated Marketing Communication Perspective. (7 ed.). New Delhi: Tata
McGraw Hill.
14 PBA 3322 - SERVICES MARKETING
4 Hours / 4 Credits
COURSE OBJECTIVES
1. To orient the student towards the fundamental principles and concepts underlying services.
2. To identify and analyze the various components of the services mix.
3. To provide a framework for managing service delivery and improving service performance
to ensure customer satisfaction.
UNIT I
: Services - Nature, need and classification of services - characteristics
of services - service sector growth in India - service and technology comparison of goods and services - expanded marketing mix for
services - issues, challenges and opportunities in services marketing in (11 Hrs)
Indian context - services marketing triangle.
UNIT II
: Consumer behavior in services - customer expectations of service customer perceptions -Consumer research in service - Service quality
- GAPS model of service quality - service satisfaction and loyalty - (13 Hrs)
SERVQUAL dimensions - review of scale development for
SERVQUAL - E-S-QUAL - Service Recovery.
UNIT III
: Service design - New service development process - service
blueprinting - positioning - customer defined service standards physical evidence and the service scape.
(10 Hrs)
UNIT IV
: Employees’ role in service delivery - customers’ role in service
delivery - delivering service through intermediaries and electronic
channels.
(10 Hrs)
UNIT V
: Managing Demand and Capacity - Capacity constraints, demand
patterns, Strategies for matching capacity and demand - Yield
Management - Waiting line strategies - Pricing of services.
(11 Hrs)
TEXT BOOK
Zeithaml A. Valarie, et al. (2011). Services Marketing - Integrating Customer Focus across
the Firm. (5ed.). New Delhi: Tata McGraw Hill.
REFERENCE BOOKS
1. Lovelock Christopher. (2001). Services Marketing .(4 ed.). Asia: Pearson Education.
2. Woodruffe Helen. (2002). Services Marketing . New Delhi : McMillan India Ltd.,
2. Jha S.M. (2010). Services Marketing. Mumbai: Himalaya Publishing House.
14 PBA 3323 - CONSUMER BEHAVIOUR AND MARKETING RESEARCH
4 Hours / 4 Credits
COURSE OBJECTIVES
1
2
3
To understand the importance of consumer behaviour in Marketing, its models and types.
To equip the students with various intrapersonal and interpersonal determinants of consumer
behaviour.
To provide the students with basic consumer behaviour research processes.
UNIT I
: Introduction to Consumer Behaviour - difference between consumer
and customer - nature and characteristics of Indian Consumer Benefits of consumerism.
(11 Hrs)
UNIT II
: Individual influences on consumer behaviour- motivation personality - perception -cues and responses - measures of consumer
learning (Recognition and Recall measures)
(11 Hrs)
UNIT III
: External influences on Consumer Behaviour - Family and reference
groups - changing family structure - decision making - expanding role
of child in family decision making - family life cycle and marketing (11 Hrs)
strategy.
UNIT IV
: Research in consumer behaviour - consumer behaviour research
paradigms - quantitative and qualitative methods - current trends in
Consumer Behaviour research.
(11 Hrs)
UNIT V
: Consumer research process - developing research objectives collecting data - data analysis and interpretation - reporting research
findings - Consumer mental models.
(11 Hrs)
TEXT BOOK
Henry Assael. (2008). Consumer Behaviour: A Strategic Approach. (1 ed.). New Delhi:
Dreamtech Press.
REFERENCE BOOKS
1.
2.
Schiffman and Kanuk. (2008). Consumer Behaviour, (9 ed.).
New Delhi: Prentice Hall of India.
Luck Rubin. (2009). Marketing Research (7 ed.). New Delhi: Prentice Hall of India.
14 PBA 3324 - BRAND MANAGEMENT
4 Hours / 4 Credits
COURSE OBJECTIVES
1. To make the students understand the concept of brands and branding.
2. To appreciate the importance of branding.
3. To enable the students design effective branding strategies.
UNIT I
: Product Management - Types - Personality - Product Line and
Product Mix - Branding of Products & Services. 4ea
(11 Hrs)
UNIT II
: New product development - Factors influencing design of the product
- developing product strategy - product strategy over Product Life
Cycle (PLC) - Customer and competitor analysis.
(11 Hrs)
UNIT III
: Brand Management - Brand development - extension - Brand equity
concepts - identity and image - Brand challenges and opportunities.
(11 Hrs)
UNIT IV
: Brand Leveraging and Brand performance - establishing a Brand
equity Management system - steps in brand building - Co-branding,
celebrity endorsement - Cases in Branding of products and services.
(11 Hrs)
UNIT V
: Designing and sustaining Branding strategies - establishing Brand
Values - Brand extension and brand transfer - Managing brand over
time- Brand Audit.
(11 Hrs)
TEXT BOOK
Patti, Debashish, Branding: Concepts and Process. New Delhi: McMillan India Ltd.,
REFERENCE BOOKS
1.
Kevin Keller. (2010). Best Practice Cases in Branding for Strategic Brand
Management. (3ed.). New York: McGraw Hill.
2. Ries Al and Ries Laura. The 22 immutable laws of Branding, Harper Paperbacks.
(1ed.).
14 PBA 3325 - RURAL MARKETING
4 Hours / 4 Credits
COURSE OBJECTIVES
1. To provide an overview of rural markets in India.
2. To enable the students to learn the emerging perspectives of rural marketing.
3. To analyze the Strategic issues and opportunities in rural marketing.
UNIT I
: Definition and scope of rural marketing - concepts - components of
rural markets - classification of rural markets, rural v/s urban markets.
(11 Hrs)
UNIT II
: Rural marketing environment - population - occupation pattern,
literacy level, rural credit institutions, rural retail outlets, rural credit
outlets, print media in rural areas.
(11 Hrs)
UNIT III
: Rural Consumer Behaviour - Buyer Behaviour models - rural specific
Consumer Behaviour factors - Economic/Political/Social/Technology
- Rural consumer characteristics - Occupation, Income, Life style, (11 Hrs)
Personality, life cycle stages.
UNIT IV
: Rural Marketing Strategies - Segmenting, Targeting and Positioning Heterogeneity in Rural - Pre requisites for effective segmentation Basis and approaches to rural segmentation.
(11 Hrs)
UNIT V
: Accessing Rural Marketing - Coverage status in Rural Markets Distribution channels - Haats / Shandies - Distribution models of
FMCG companies /Durable Companies - emerging distribution (11 Hrs)
models - ITC E-Choupal etc.,
TEXT BOOK
Kashyap Pradeep & Siddhartha Raul. (2008). Rural Marketing. (5 ed.). New Delhi:
Biztantra Publishing House.
REFERENCE BOOKS
1. Mathur U.C. (2008). Rural Marketing. (1 ed.). New Delhi: Excel Books.
2. Tej K. Bhatia. (2007). Advertising and Marketing in Rural India (2nd edition).:
Macmillan.
3. Lalitha Ramakrishnan. (2004). Cases in Rural Marketing - an integrated approach. New
Delhi: Pearson.
14 PBA 4325 - RETAIL MANAGEMENT
5 Hours / 4 Credits
COURSE OBJECTIVES
1. To impart to the students the concepts in retail management.
2. To make them understand the importance of retail design, retail mix and supply chain
management.
3. To prepare the students for retail careers.
UNIT I
: Retailing - Indian Retail Industry and Economy - Characteristics of
Retailing - Functions and Activities of Retailers - Trends in Retail
Formats - Retail Strategy - Changing Face of Retailing - Drivers of
Retail Success in India.
(13 Hrs)
UNIT II
: Shopper Behaviour - Factors affecting Shopper Behaviour - Stages of
the Shopper’s Decision Making Process - Influence of Situational
Variables on Shopping Behaviour - Research and Analysis of
Consumer Profiles - Retail Market Segmentation, Targeting and
Positioning.
(13 Hrs)
UNIT III
: Retail Location Strategy - Factors affecting location decision - Types
of Retail Locations - Trade Area Analysis - Site Selection Analysis Theories of Retail Location - Location Assessment procedures.
(13 Hrs)
UNIT IV
: Merchandise Management - Merchandise Mix, Merchandise
Planning, Factors Affecting Merchandise Plan - Merchandise
Handling and Control - Category Management - Retail Branding Private Labels - Role of Atmospherics in Retail Strategy - Store (13 Hrs)
Operations.
UNIT V
: Retail Pricing - Objectives, Approaches and Strategies - Selection of
Promotion Mix in Retail - Supply Chain and Competitive Advantage Push and Pull Supply Chain - Information Flows in Supply Chain Challenges in Developing Effective Supply Chains in India - EDI,
VMI, CPFR - Emerging Retail Technologies - RFID, GPS, GIS.
(13 Hrs)
TEXT BOOK
Bajaj Chetan, Tuli Rajnish, Srivastava Varma Nidhi. (2011). Retail Management.
(2 ed.). New Delhi: Oxford University Press.
REFERENCE BOOKS
1. Barry Berman & Evans R. Joel. (2009). Retail Management: A Strategic Approach.
(10 ed.). New Delhi: Prentice Hall of India.
2. Gupta S.L. (2009). Retail Management, An Indian Perspective (Text & Cases).
(10 ed.). New Delhi: Wisdom Publications.
14 PBA 4326 - SALES AND DISTRIBUTION MANAGEMENT
5 Hours / 4 Credits
COURSE OBJECTIVES
1. To make the students understand the importance of sales function,
2. To equip the students with the required roles, skills and approaches.
3. To develop skills critical for developing, evaluating and selecting Sales and distribution
strategies.
UNIT I
: Introduction to sales management function - nature and importance roles and skills - types of sales managers/ sales management positions sales objectives, strategies - link between sales and distribution (13 Hrs)
management
UNIT II
: Personal selling - process - prospecting, pre approach, presentation,
handling objections and closing the sale - sales forecasting - approaches
- sales budget - management of sales territories and quotas.
(13 Hrs)
UNIT III
: Organizing and staffing - basic organizational structures - size and
staffing - training and motivating - compensating and leading the sales
force - controlling - sales force expenses and audit - evaluation of sales (13 Hrs)
personnel.
UNIT IV
: Distribution management - need and value - need for channel members
- possible channel formats - levels and their functions - channel systems
- costs and margin in the distribution system - Calculation of Return on
Investment - Power and Conflict in Channel Management.
(13 Hrs)
UNIT V
: Marketing Logistics and supply chain management - Scope of Logistics
- extension to SCM- use of information technology in logistics and
supply chain management.
(13 Hrs)
TEXT BOOK
Havaldar K Krishna and Cavale V M. (2011). Sales and Distribution Management - Text and
Cases. (2 ed.). New Delhi: Tata McGraw Hill.
REFERENCE BOOKS
1. Gupta S.L. (2010). Sales and Distribution Management. (2 ed.). New Delhi:
Tata McGraw Hill.
2. Tapan K Panda and Sunil Sachadev. (2010). Sales and Distribution Management.
(10 ed.). New Delhi: Oxford University Press.
14 PBA 4327 - CUSTOMER RELATIONSHIP MANAGEMENT
5 Hours / 4 Credits
COURSE OBJECTIVES
1.
2.
3.
To impart the theoretical and conceptual foundations of CRM to the students.
To enable the students to understand, the basic CRM tools.
To enable them to apply the CRM tools in various industries.
UNIT I
: Changing nature of marketing and customer service - economics of
building customer relationships - customer lifetime value - Measuring
equity in customer relationships - customer acquisition costs - customer
value and customer satisfaction - precursors to CRM.
(13 Hrs)
UNIT II
: Role of CRM in various stages of the sales cycle - basic concepts Campaign management, personalization, cross selling, upselling,
multichannels - operational and analytical CRM - planning for CRM.
(13 Hrs)
UNIT III
: CRM strategy - technology orientation - strategic framework - role of
IT in CRM - Tools for CRM -CRM metrics - CRM layouts - e-CRM
- basic concepts - benefits - success factors in e-CRM - Case studies.
(13 Hrs)
UNIT IV
: CRM implementation - preparation, dimensions, technology issues,
steps, expected benefits - guarding against CRM failures - case studies. (13 Hrs)
UNIT V
: Implications of globalization on CRM - CRM in manufacturing,
banking, insurance, airlines, hotels, telecom and SMB segment - case (13 Hrs)
studies.
TEXT BOOK
Mukerjee Kaushik. (2007). Customer Relationship Management : A Strategic Approach
to Marketing. New Delhi: Prentice Hall of India.
REFERENCE BOOKS
1. Seth N. Jagdish, Atul Parvatiyar, Shainesh.G. (2009). Customer relationship management Emerging concepts, tools and applications. (9th reprint). New Delhi : Tata McGraw Hill,.
2. Kumar.V, Reinartz J.Werner. (2006). -Customer relationship management - A databased approach. New Delhi : Wiley, India.
3. Chaturvedi Mukesh and Chaturvedi Abhinav. (2005). - Customer relationship
management. New Delhi : An Indian Perspective - Excel books.
14 PBA 4328 - INTERNATIONAL MARKETING
5 Hours / 4 Credits
COURSE OBJECTIVES
1. To introduce the concept of Internationalization of Enterprise, considering
the competitive global situation.
2. To make the students understand the international marketing mix.
3. To understand the procedure for imports and exports.
UNIT I
: International Marketing: Identifying foreign markets and opportunities International marketing task and Philosophy.
(13 Hrs)
UNIT II
: International Marketing - Mode of Entry: Direct exports - FDI - Joint
ventures - subsidiaries - licensing - Franchising/contracts and
Contracting/Barter
and
Counter
trade/Alliance/Mergers
and
Acquisitions.
(13 Hrs)
UNIT III
: International Product Policy Planning Moving Products across Borders
- Pricing for exports and Logistics.
(13 Hrs)
UNIT IV
: International Promotion - Advertising, other forms and Sales force.
Export structure - selection on channels & Appointment of Agents and
Distributors.
International Marketing Intelligence - Sources Research/Evaluation & Organisation
(13 Hrs)
UNIT V
: Balance of payments - Export Promotion and Incentives Governmental and Institutional support - Exchange control & Export
credit - Export Houses/ Trade Houses/ FTZ’S Export procedure and
documentation
(13 Hrs)
TEXT BOOK
Cherunilam, Francis. (2012). International Marketing: Text and Cases.
Mumbai: Himalaya Publishing House.
(12 ed.).
REFERENCE BOOKS
1. Srinivasan R. (2006). International Marketing. (5 ed.). New Delhi: Prentice Hall of
India.
2. Yuvaraj S. (2004). International Marketing. (3 ed.). New Delhi: Viruda Publications.
14 PBA 4329 - SUPPLY CHAIN AND LOGISTICS MANAGEMENT
5 Hours / 4 Credits
COURSE OBJECTIVES
1. To provide the students the core concepts of supply chain and logistics and the
underlying principles that govern them.
2. To impart the students the integral framework of supply chain, IT and systems.
3. To enable them to design effective managerial decisions for supply chain.
UNIT I
: The Logistical Value Proposition- The Work of Logistics-Logistical
Operating Arrangements - Flexible Structure - Supply Chain
Synchronization.
(13 Hrs)
UNIT II
: Information Technology Framework - Information System - Functions Comprehensive Information System - Integration-Communication
Technology-Rationale for ERP Implementation-ERP System DesignSupply Chain Information System Design.
(13 Hrs)
UNIT III
: Inventory - Inventory Functions -Inventory Carrying- Cost-Planning Inventory- Managing Uncertainty-Inventory Management PoliciesTransportation: Transport Functionality, Principles and ParticipantsTransportation Economics and Pricing- Transport Administration Documentation.
(13 Hrs)
UNIT IV
: Warehousing - Strategic Warehousing-Warehousing OperationsWarehousing Ownership Arrangements - Warehouse Decisions.Packaging and Material Handling.
(13 Hrs)
UNIT V
: Operational Integration - Systems - Concept and Analysis-Logistical
Integration Objectives-Enterprise Integration- Supply Chain ProcessesSales and Operations Planning(S & OP) - Supply Chain Planning
Considerations-Pricing.
(13 Hrs)
TEXT BOOK
Bowersox, Closs & Cooper. (2012). Supply Chain Management Logistics Management.
(4 ed.). New York: McGraw - Hill.
REFERENCE BOOKS
1.
Sinha Amit, Herbert Kotzab.
New Delhi: Tata McGraw Hill.
(2011).
Supply
Chain
Management.
(3
2
Hsiao-Fan Wang, Surendra M. Gupta. (2011). Green Supply Chain Management:
Product Life Cycle Approach. (1 ed.). New Delhi: Tata McGraw Hill.
ed.).
SPECIALIZATION
HUMAN
RESOURCE
14 PBA 3331 - TRAINING AND DEVELOPMENT
4Hours/4credits
COURSE OBJECTIVES
1. To make the students understand the concept of training, needs, and its importance.
2. To help them to design corporate training programme.
3. To enable them to cope with the learning process and the training need assessment.
UNIT I
: Training and development: concept of training- role, need, and
importance of training -on the job training- role of stake holders in
training - Feedback on training effectiveness.
(11 Hrs)
UNIT II
: Learning: learning styles, process - features -need for integrated
approach -methods - factors influencing learning process-training
needs assessment—approaches to training needs-factors affecting
performance-levels of training needs.
(11 Hrs)
UNIT III
: Training programme: factors in designing training
check list for designing training programme -training
delivery- making the training programme functionalthe group-concluding the programme-qualities of a
trainer.
programmeprogramme
empowering
professional
(11 Hrs)
UNIT IV
: Methods of training: importance-functions-and factors influencing
the choice of a training method-developing audio visual materialsusing various methods like fonts, colour, and graphs-common forms
of visual aid-Characteristics of effective of course materials-printed
materials-developing training support materials.
(11 Hrs)
UNIT V
: Measuring the impact of training: need for result based training- trend
towards measurement of training-developing results based approachlevels of training: The Kirkpatrick Four Level Approach-Kaufman’s
five levels of evaluation of training impact- the CIRO Approach to
evaluate training method-and the Philip’s Five Level ROI frame work
to evaluate training impact.
(11 Hrs)
TEXT BOOK
Sahu R. K. (2005). Training for Development. (1 ed.) New Delhi: Excel Books.
REFERENCE BOOKS
1. Lynton P Rolf and Udai Pareek, (2011). Training for Development. New Delhi:
Vistaar Publications.
2. Robbins P Stephen and Hunsaker L Philip. (2008). Training in Interpersonal Skills.
New Delhi: PHI.
14 PBA 3332-PERFORMANCE AND COMPENSATION MANAGEMENT
4Hours/4credits
COURSE OBJECTIVES
1. To familiarize the students with the basic concepts and practices of the existing reward
system
2. To enable the students to develop wage system
3. To help the students to design and implement performance evaluation system
UNIT I
: Introduction to Compensation Management: concept, objectives,
compensation dimensions, methods of payment, concept of total reward
system. Theories on wages.
(11 Hrs)
UNIT II
: Legal Framework of Wages: Wage policy; minimum wage, fair wage,
living wage, Wage Board, Pay Commissions. Major Provisions of Wage
Laws; The Payment of Wages Act, 1936, The Minimum Wage Act, 1948,
Equal Remuneration Act, 1976- Factors, Wage determination, Job
Evaluation, process, procedure, methods, Pay surveys, objectives, types,
data collection techniques, Pricing Jobs.
(11 Hrs)
UNIT III : Compensation Structure: Basic Wage, Dearness Allowance, Incentives,
Individual and group incentive system, Classification of incentives, prerequisites, Incentive schemes, Gain sharing, Stock Option, The Payment of
Bonus Act, 1965. Employee Benefits: Need, Types, Fringe Benefits,
Employee Services. Gratuity Act, 1972, Employees Provident Fund and
Miscellaneous Provisions Act, 1952.
(11 Hrs)
UNIT IV : Performance Management: Definition, Objectives, Essentials, Standard
Setting Process, Process of Appraisal, Common Rating Errors. Methods;
Traditional Methods, Critical Incident Method, 360 Degree Appraisal,
Behavioral Anchored Rating Scale, Assessment Centers, Application of
(11 Hrs)
balanced Score Card.
UNIT V
: Managerial Remuneration: Components of executive compensation - Fixed
and Variable Pay - Strategies, International Compensation: Objectives,
Approaches, Elements of Expatriate’s Compensation. Tax planning: Tax
efficient Compensation Package, Voluntary Retirement Scheme.
(11Hrs)
TEXT BOOK
Singh B.D. (2007). Compensation and Reward Management. New Delhi: Excel Books.
REFERENCE BOOKS
1. Dessler, Garry,V. (2009). Human Resource Management (11h edition). New Delhi: Pearson.
2. Aswathappa.K. (2006). Human Resource and Personnel Management. New Delhi:
Tata McGraw Hill.
14 PBA 3333 - STRATEGIC HUMAN RESOURCE MANAGEMENT
4Hours/4credits
COURSE OBJECTIVES
1. To introduce to the students the emerging field of strategic human resource management.
2. To help the students to understand the nature of the changing global business environment and
the role of HR.
3. To enable the students to appreciate the various methods and techniques of Strategic Human
Resource Management.
UNIT I
UNIT II
UNIT III
: Vision, Mission, Goals and Objectives - Forms of strategy - intended and
realized strategies; views on the strategic management process - Rational (11 Hrs)
planning, instrumentalism and organizational learning.
: HRM environment Emerging challenges to Human Resource
Management; Strategic perspective in human resource management; (11 Hrs)
Concept, aims and foundations of SHRM - Evolutionary stages, theories
and models of SHRM.
: Technology and organization structure - Management trends Demographic trends - Utilization of human resources - International
developments - Human resource legal environment.
(11 Hrs)
UNIT IV
: Efficient use of human resources; Dealing with employee selection,
surpluses and employee shortages. Talents and retention managementEmployee value propositions- Reward and development systems - (11 Hrs)
strategically oriented performance measurement
UNIT V
: Performance management - Human Resource Evaluation, HR scorecard, (11 Hrs)
using MBO, Policy Deployment for aligning HRM with Business.
TEXT BOOKS
1. Greer, Charles. (2008). Strategic Human Resource Management A general management
approach. (2 ed.). New Delhi: Pearson Education (Singapore) Pvt. Ltd.
2. Bhatia S.K. (2006). Human Resource Management A Competitive Advantage. New Delhi:
Deep and Deep Publishing Pvt. Ltd.
REFERENCE BOOKS
1. Miller, Alex and Dess G Gregory. (1997). Strategic Management (2 ed.). New York:
McGraw - Hill. Companies Inc.
2. Sadler Philip (2004). Strategic Management (2 ed.). New Delhi: Kogan Page India Private
Limited.
14 PBA 3334-COUNSELLING SKILLS FOR MANAGERS
4Hours/4credits
COURSE OBJECTIVES
1. To introduce to the students the concept, definition and need for Counselling.
2. To familiarize the students the emerging areas of Counselling.
3. To equip the students on the skills and techniques of Counselling.
UNIT I
: Counselling: meaning, objectives, Qualities required of a counselor.
Theoretical approaches of counselling.
(11 Hrs)
UNIT II
: Counselling skills and its process: Skills, Relationship, Sympathy Vs
Empathy and problem solving, decision making, behavior
modification skills, Process, Steps, Techniques and Interventions.
Models in counselling - Gerad Agents Model, Skill Model.
(11 Hrs)
UNIT III
: Life span Counselling: Counselling with different age groups. Work
place Counselling.
(11 Hrs)
UNIT IV
: Counselling for managing changes: Migrants, Refugees and
organizational changes - Counselling at different situations - Trauma
care, Communal riots, Rape Victims, broken family, Alcoholics and
their family, suicide attempts and AIDS victims.
(11 Hrs)
UNIT V
: Ethics in counselling : Code of Ethics and Practice of Counselling.
Issues and Situations.
(11 Hrs)
TEXT BOOKS
1. Carroll Michael. (1996). Workplace Counselling: A Systematic Approach to Employee
Care. New Delhi: Sage publications.
2. Narayana Rao, S.(1991). Counselling & Guidance. (2 ed.). New Delhi: Tata McGrawHill Publishing company Ltd.
REFERENCE BOOKS
1. Phil Joyee & Charlotte Sills. (2002). Skills to Gestalt Counseling and Psychotherapy. New
Delhi: Sage Publications.
2. Windy Dryden &Ray Wolfe.(1996). Handbook of Counseling Psychology. New Delhi:
Sage Publications.
3. Dave Mearns,(1997). Person-centered Counseling Training. New Delhi: Sage Publications.
14 PBA 4335 - CHANGE MANAGEMENT AND ORGANISATIONAL DEVELOPMENT
5Hours/4credits
COURSE OBJECTIVES:
1. To give the students an overview of organizational change
2. To help the students to gain knowledge on change management and OD
3. To enable the students to develop skills in managing change at the Global level.
UNIT I
: Organisational change: meaning-forces- types - theories of changerecent approaches-models of change-techniques -skills-and strategy
for managing change.
(13 Hrs)
UNIT II
: Managing change in HR: issues relating to human resource process
and functions- HRD for managing change- HR initiatives for
managing change in Indian organizations and in Global context.
(13 Hrs)
UNIT III
: Organisational development (OD): meaning -history-process-OD
interventions-types - role of OD consultant-applications of OD in
India- new trends in Indian Business Scenario- -need for OD
interventions.
(13 Hrs)
UNIT IV
: Work Process and Management: Work process models-Kaizen: -ERP
-Kanban process -Business process management -business process
Re-engineering -essentials for the effective management of change.
(13 Hrs)
UNIT V
: Managing Change in Knowledge Era: importance - knowledge
management and implementation-steps in implementation of
Knowledge Management-Learning Organisation-disciplines and
operational approaches of learning organizations-guidelines to build
learning-integrated model for managing organizational change - (13 Hrs)
Developing Organisational Culture.
TEXT BOOKS
1. Nilanjan Sengupta, et al. (2006). Managing Change in Organisations. New Delhi: PHI.
2. French L.Wendell and Bell Jr. H. & Cecil. (1999). Organizational Development. (6 ed.). New
Delhi: PHI.
REFERENCE BOOK
Radha R. Sharma (2006). Change Management Concepts and Applications. New Delhi: Tata
Mc Graw Hill.
14 PBA 4336 - INDUSTRIAL RELATIONS AND LABOUR LEGISLATIONS
5Hours/4credits
COURSE OBJECTIVES
1. To help the students to learn the basic concepts of Industrial Relations.
2. To enable them to understand the importance of Trade Union and methods of collective
bargaining.
3. To familiarize the students about the Concepts and the overview of the various Labour
Legislations.
UNIT I
: Industrial Relations: meaning-objectives approaches- trendsDiscipline and disciplinary action: objectives -forms and types-causes
of indiscipline-types-steps-elements of good disciplinary systemDouglas McGregor’s Hot Stove Rule of discipline. The Industrial (13 Hrs)
Employment (Standing Orders) Central Rules, 1946: classification of
workmen- service record.
UNIT II
: Employee Grievances: characteristics-sources-techniques-procedureessentials of good grievance procedure- model grievance procedure Industrial disputes and collective Bargaining: characteristics,
objectives, causes, types, and outcome of industrial disputesinvestigation and settlement under ID Act - Collective Bargaining: (13 Hrs)
classification-process and essentials of CB.
UNIT III
: Trade Unions and Trade Union Act 1926: definition and
characteristics-principles, objectives, types, history and functions of a
Trade Union-Growth of Trade Union Movement- challenges facing
and factors affecting Trade Union Movement in India.
(13 Hrs)
UNIT IV
: Workers’ participation and Empowerment: features -objectives-levels
and methods of WPM-essential prerequisites for effective WPMsignificance of WPM-obstacles of WPM-Employee EmpowermentEmployee Engagement, Employee Morale-Employee Turnover.
(13 Hrs)
UNIT V
: Introduction to Labour Legislations: Factories Act 1948- Workmen’s
Compensation Act 1923, The Employees’ State Insurance Act1948The Maternity Benefit Act1961.
(13 Hrs)
REFERENCE BOOKS
1. Singh. B D. (2004). Industrial Relations. New Delhi: Excel Books.
2. Durai Pravin.(2010). Human Resource Management, New Delhi: Pearson Education Pvt. Ltd,
3. Singh. B D. (2007). Compensation and reward Management. New Delhi: Excel Books,
14 PBA 4337-MANAGERIAL BEHAVIOUR AND EFFECTIVENESS
5Hours/4credits
COURSE OBJECTIVES
1. To help the students to identify the dimensions of managerial jobs.
2. To inculcate the concept of managerial and organizational process.
3. To enable the students to develop competitive spirit and foster creativity.
UNIT I
: Identifying the managerial job: Descriptive Dimensions of Managerial
Jobs - Methods - Model - Time Dimensions in Managerial Jobs Effective and Ineffective Job behaviour - Functional and level
differences in Managerial Job behaviour.
(13 Hrs)
UNIT II
: Designing the managerial job: Identifying Managerial Talent Selection and Recruitment - Managerial Skills Development - Pay and
Rewards - Managerial Motivation - Effective Management Criteria Performance Appraisal Measures - Balanced Scorecard - Feedback Career Management - Current Practices.
(13 Hrs)
UNIT III
: The concept of managerial effectiveness: the person, process, product
approaches - Bridging the Gap - Measuring Managerial Effectiveness
- Current Industrial and Government practices in the Management of
Managerial Effectiveness- the Effective Manager as an Optimizer.
(13 Hrs)
UNIT IV
: Environmental issues in managerial effectiveness: Organisational
Processes - Organisational Climate - Leader - Group Influences - Job
Challenge - Competition - Managerial Styles.
(13 Hrs)
UNIT V
: Developing the winning edge: Organisational and Managerial Efforts
- Self Development - Negotiation Skills - Development of the
Competitive Spirit - Knowledge Management - Fostering Creativity.
(13 Hrs)
TEXT BOOK
Blanchard and Thacker. (2005). Effective Training Systems, Strategies and Practices. New
Delhi: Pearson Education Pvt. Ltd.
REFERENCE BOOKS
1. Newman and Milkovich. (2000). Compensation. New Delhi: McGraw-Hill International.
2. Dubin, Leadership. (2006). Research Findings, Practices & Skills. Houghton Mifflin.
3. Jackson Mathis.(2005). Human Resource Management. New York: Thomson Southwestern.
14 PBA 4338 -TALENT MANAGEMENT
5Hours/4credits
COURSE OBJECTIVES
1. To enable the students to understand the importance of Talent Management.
2. To impart the students the application of Talent Management.
3. To make them understand the uses of Talent Management in HRIS.
UNIT I
: Talent Management :definition - building blocks of a Talent
Management - role and importance of Job Core Competencies through
Job Descriptions, Job Analysis, and Job Design - Elements of Talent
Planning -Talent Management Process.
(13 Hrs)
UNIT II
: Talent acquisition E-Recruitment systems evaluation and screening of
electronic resumes and applications- legal issues in the hiring process (13 Hrs)
UNIT III
: Performance Management Systems in organizations: relationship
between rewards and performance competency mapping - Developing
a Career Track Planning process - Evaluating Internal and External
Recruitment Strategies selection techniques.
(13 Hrs)
UNIT IV
: Coaching, training and development: Leadership Development relationship of the Compensation plan and the implementation of the
Talent Management plan.
(13 Hrs)
UNIT V
: Human Resource Information Systems and Talent Management
System: outsourcing, Contingent, Contract/temporary work force Data Security and Reporting Essentials in a Talent Management (13 Hrs)
System.
TEXT BOOK
Berger, D.R. and Lance A B. (2003). The Talent Management Handbook. New Delhi:
McGraw-Hill.
REFERENCE BOOK
Schweyer Alian. (2004). Talent Management Systems. New Delhi: Wiley.
SPECIALIZATION
SYSTEMS
14 PBA 3341 - BUSINESS ANALYTICS
4Hours/4 Credits
COURSE OBJECTIVES
1. To impart the knowledge of business analytics techniques used in managerial decision
making.
2. To develop the skill of applying different business analytics methods in business decision
3. To enable the students to acquire the skills of business intelligent techniques of analyzing
the business data.
UNIT I
: Overview of Business Analytics: The nature of emerging business
environment- Data as a strategic asset- analytical competition embedding analytic in business process - Reporting and Descriptive
Analytics, Modeling or Predictive analytics - Data-Driven Strategies analytics and business performance- building analytical culture - Industry
trends in analytics - review techniques and tools.
(11 Hrs)
UNIT II
: Building an Analytical capability: Nature of analytical competition factors that make an analytical competitor - analytics and business
performance- competing on analytics with internal and external process road map to enhanced capabilities - architecture using Business
intelligence - Future of analytical competitors in the industries - case
studies on famous analytics used in industries.
(11 Hrs)
UNIT III
: Decision trends in Business Analytics: Changing complexity in decision
making - the emerging role of business intelligence - tools and techniques
- Employed to make better analysis - reporting in business analytics concept of KPI’s - development for Different of KPI’s for different
verticals and industries and introduction to industry specific frame works. (11 Hrs)
UNIT IV
: Data Analytics: Predictive Analytics - Forecasting - Optimization Network analytics - Text analytics - Retail Analytics - Mining online
Buzz - Methods, Tools and Metrics.
(11 Hrs)
UNIT V
: Operational Analytics: Marketing Optimization - Predictive maintenance
- Location Analytics - Workforce analytics - Customer Analytics Methods, Tools and Metrics.
(11 Hrs)
TEXT BOOKS
1. David Roi Hardoon and Galit Shmueli. (2013). Getting Started with Business Analytics,
CRC Press (Unit I, II).
2. Thomas H. Davenport; Jeanne G. Harris. (2007). Competing on Analytics: The New Science
of Winning: Harvard Business School Press. (Unit III, IV and V).
REFERENCE BOOK
Tom Davenport and Jeanne G. Harris. (2010). Analytics at Work: Smarter Decisions
Better Results. CRC Press.
14 PBA 3342 - DATA MINING AND DATA WARE HOUSING
4Hours/4 Credits
COURSE OBJECTIVES
1. To introduce to the students the emerging field of Data mining and data ware housing.
2. To help the students to learn the different algorithms and techniques in data mining.
3. To apply the various data mining techniques in the field of HR, marketing and finance.
UNIT I
: Introduction to data mining, Techniques in data mining : Data mining
process and applications - Techniques - Association rules mining - The
task and a Naive Algorithm - The Apriori algorithm - Direct Hashing and
Pruning - Dynamic Item set Counting
- Mining Frequent patterns Performance Evaluation of Algorithms
(11 Hrs)
UNIT II
: Approaches to data mining techniques , Cluster analysis: Classification
rules - Decision tree - Building a decision tree -Split algorithm based on
Information Theory , Gini Index- Over fitting and pruning of data Cluster analysis Partition methods - Hierarchical Methods - Density
Based methods
(12 Hrs)
UNIT III
: Web mining techniques : Web data mining - Characteristics - Web
content - Web Structure - Web usage mining - Search engines Web
mining software Search Engines - Characteristics - architecture Functionality - Rankings
(11 Hrs)
UNIT IV
: Data Warehousing , OLAP: Data ware housing - operational data
warehouses - ETL - Guidelines for implementation - Meta data - Software
for ODS, ZLE, ETL - OLAP - Characteristics of using OLAP - Data
cube implementation and operations
(11 Hrs)
UNIT V
: Data mining information privacy: Information privacy - Uses and pitfalls
in data mining - A revised set of privacy rules - Governing the policy and
technological solutions - examples and cases
(10 Hrs)
TEXT BOOK
Gupta C.K. (2008). Introduction to data mining with case studies. New Delhi:
Prentice Hall of India Private Limited.
REFERENCE BOOKS
1. Han Jiawei Kamber Micheline. (2006). Data Mining Concepts and Techniques. New
Delhi: Morgan Kaufmann publishers.
2. Kimball Ralph, et al. (2009). Data Warehouse Toolkit Classics. New Delhi: John Wiley.
14 PBA 3343 - INFORMATION SYSTEM AUDIT
4Hours/4 Credits
COURSE OBJECTIVES
1. To familiarize the students with the basic knowledge of Systems Audit.
2. To expose the students to the various IS Audit techniques and services.
3. To enable the students to learn the various processes and procedures used in various
organizations.
UNIT I
: Technology and Audit : IT Audit Function Knowledge - IT Risk and
Fundamental Auditing Concepts - Standards and Guidelines for IT
Auditing - Internal Controls Concepts Knowledge - Risk Management of
the IT Function - Audit Planning Process - Audit Management.
(10 Hrs)
UNIT II
: AEPM: Audit Evidence Process Management - Audit Reporting Follow
up - Strategic Planning - Management Issues - Support Tools and
Frameworks - Governance Techniques.
(11 Hrs)
UNIT III
: Information Technology and Audit: Impact of Information Technology on
the Business Processes and Solutions- Audit and Control of Purchased
Packages and Services- Audit Role in Feasibility Studies and
Conversions- Audit and Development of Application Controls
(11 Hrs)
UNIT IV
: Technical Infrastructure and Services: Technical Infrastructure Service
Center Management- Information Assets Security Management- Logical
Information Technology Security- Applied Information Technology
Security- Physical and Environmental Security.
(12 Hrs)
UNIT V
: Fraud Detection and Recovery: Disaster Recovery Planning- Foiling the
System Hackers- Preventing and Investigating Information Technology (11 Hrs)
Fraud.
TEXT BOOK
E. Cascarino Richard. (2012). Auditor’s Guide to IT Auditing. (2 ed.). Wiley Publication.
REFERENCE BOOKS
1. Senft Sandra, Frederick Gallegos et.al. (2012). Information Technology Control and
Audit. (4 ed.). CRC Publications.
2. Davis Chris, Mike Schiller et.al. (2009). IT Auditing: Using Controls to Protect
Kimball Ralph, et al, New Delhi: John Wiley,.
14 PBA 3344 - SOFTWARE ENGINEERING
4Hours/4 Credits
COURSE OBJECTIVES
1. To impart to the students an overview of SDLC.
2. To impart the students the different methods and approaches to software development.
3. To enable the students to acquire skills of Project planning and scheduling.
UNIT I
: The Software Process Model ,Requirements : Software engineering -The
software process - A process models - Product and process- Requirements
Engineering - Requirements analysis - Scenario based modeling - Data
modeling concepts - Class based modeling - Creating behavioral
modeling.
(11 Hrs)
UNIT II
: Software Design and SQA: The design process - Design concepts- The
design model - Architecture Design and Styles - Component Level
Design - User Interface Design - Software Quality - Review Technique Formal Technical Review - SQA - The ISO 9000 Quality Standards.
(12 Hrs)
UNIT III
: Software Testing , Project Management : Software Testing Strategies Types of testing - The art of debugging - Project Management Concepts Software Measurement - Metrics for software Quality
(10 Hrs)
UNIT IV
: Estimation of software projects - Decomposition Techniques - Empirical
Estimation Models - Managing Projects: Project Scheduling - Task
Network
(11 Hrs)
UNIT V
: Risk Management- Risk Identification, projection and Refinement
Software Maintenance - Reengineering - Reverse Engineering - Different
software project used by different IT companies - Review and Case
studies.
(11 Hrs)
TEXT BOOK
Pressman Roger S. (2010). Software Engineering, a Practitioner’s Approach. (7 ed.).
New Delhi:Tata McGraw Hill.
REFERENCE BOOKS
1. Fairly Richard. (1997). Software Engineering Concepts. New Delhi: Tata Mc Grew Hill.
2. Sommerville Ian (2006), Software Engineering. (6 ed.). New Delhi: Pearson Education.
3. Perry William.E. (2006). Effective Methods for Software Testing. (3 ed.). New Delhi:
John Willey.
14 PBA 3345 - ENTERPRISE RESOURCE PLANNING FOR MANAGEMENT
4Hours/4 Credits
COURSE OBJECTIVES
1. To enable the students understand the concept of ERP applications
2. To highlight the need for ERP implementation in the functional areas of business.
3. To expose the students to various ERP packages used by different industries.
UNIT I
: Introduction, Technology: Introduction to ERP, Risks of ERP - Benefits
of ERP - ERP and Related Technologies - Business Intelligence Business Process Reengineering
- OLAP - Product Life Cycle
Management - Advanced Technology and ERP Security
(11 Hrs)
UNIT II
: Implementation: Implementation Challenges - ERP Implementation
Strategies - ERP Implementation Life Cycle - Package Selection Methodologies - ERP Projects Teams - Data Migration - Project
management and monitoring - Post Implementation Activities.
(11 Hrs)
UNIT III
: ERP Business Modules : Operations and Maintenance of the ERP System
- Measuring the performance of the ERP System - Business modules of
an ERP package - Finance - Manufacturing - Human Resource - Plant
Maintenance - Materials Management - Quality Management - (12 Hrs)
Marketing, Sales ,Distribution and Services.
UNIT IV
: The ERP Market , Tools : ERP Marketplace and market place dynamics SAP AG - Oracle Corporation- People Soft - JD Edwards - QAD Inc.
SSA Global - Lawson Software - Epicor - Intuitive
(11 Hrs)
UNIT V
: Present and Future : Enterprise Application Integration - ERP and EBusiness --Future Directions and Trends in ERP - ERP Case studies.
(10 Hrs)
TEXT BOOK
Leon, Alexis. (2006). Enterprise Resource Planning Demystified. (2 ed.). New Delhi:
Tata McGraw-Hill Publishing Company Ltd.
REFERENCE BOOKS
1. Jaiswal Mahadeo and Vanapalli Ganesh. (2005). Text Book of Enterprise Resource
Planning. Chennai: Macmillan India Ltd.
2. Ptak .A Carol, Schragenheim Eli. (2003). ERP: Tools, Techniques, and Applications for
Integrating the Supply Chain (2 ed.). Boca Raton: CRC Press.
14 PBA 4341 - BIG DATA ANALYTICS
5Hours/4 Credits
COURSE OBJECTIVES
1. To introduce to the students the concept of Big Data.
2. To familiarize the applications of Big Data in various industries.
3. To impart the necessary skills for taking up job roles in big data analytics.
UNIT I
: Introduction to big data analytics: Fundamentals of Big Data - Types of
Big Data - Distributed Computing - Components of Big Data Technology
- Cloud and Big Data.
(12 Hrs)
UNIT II
: Big Data Management & Analytics: Operational Databases – Map
Reduce Fundamentals - Exploring the World of Hadoop - Hadoop
foundation and ecosystem - Big Data warehouses - Big Data Analytics
Text analytics and Big Data - Customized Approaches for Analysis of
Big Data.
(13 Hrs)
UNIT III
: Big Data Implementation: Integrating Data Sources - Dealing with Real
Time Data Streams and Complex Event Processing - Operationalizing
Big Data - Governance of Big Data Environment.
(12 Hrs)
UNIT IV
: Information Management And Big Data Technology: Big Data
foundation - Big data computing platforms - Big data computation - Big
data storage - Emerging technologies in Big data - The cloud and Big
Data - Predictive Analytics – Crowd Sourcing Analytics - Inter and Trans
Firewall analytics - Big data technology terms - Data size.
(14 Hrs)
UNIT V
: Applications of Big Data Analytics: Big data - Use cases in digital
decoding - consumer intent- decoding customer sentiments from
comments- Big data use cases in Telecom and location based intelligence
marketing-Big data use cases in Utility-banking and financial services- (14 Hrs)
healthcare-Internet retail.
TEXT BOOKS
1. Hurwitz .J and Nugent .A. (2013). Big Data for Dummies. New Delhi: Wiley India. (Unit I,
II and III).
2. Minelli M., Chambers M. and Dhiraj J.. (2013). Big Data Big Analytics. New Delhi:
Wiley India. (Unit IV and V).
REFERENCE BOOKS
1. Ohlhorst F.J. (2012). Big Data Analytics: Turning Big Data into Big Money. New Delhi:
Wiley India.
2. Liebowitz J. (2013). Big Data and Business Analytics. CRC Press.
14 PBA 4342 - DIGITAL ANALYTICS
5Hours/4 Credits
COURSE OBJECTIVES
1. To enable the students to know more about social media analytics.
2. To familiarize the students with the various applications of digital analytics.
3. To impart the necessary skills for carrying out job roles in the field of digital analytics.
UNIT I
: Click Stream Analytics: Search analytics - Engagement quantification
frameworks - Anonymous vs. registered users analysis - Search engine
optimization.
(13 Hrs)
UNIT II
: Social Network Analysis: Centrality, Tie Strength, Dyads - Social Capital
- Structural Roles- Online Communities - Community Detection,
Diffusion in Networks.
(13 Hrs)
UNIT III
: Social Media Analytics: User generated content - Sentiment Analysis Network link analysis- Text mining from opinion platforms - Theme
analysis - Overlaying text mining on segments.
(13 Hrs)
UNIT IV
: Design of Experiments: Basic of DOE - Application of DOE to validate
creative web design alternatives - Best practices in doing DOE for web
analytics - case studies.
(13 Hrs)
UNIT V
: Applications of Digital Analytics: Promotional campaign - The concept in
brief- applications in CPG - Telecom, Retail and Consumer Electronics
context - Mining promotion data for targeted campaigns - print and media
- Entertainment.
(13 Hrs)
TEXT BOOK
Peterson, E. (2005). Web Analytics Demystified: A Marketer's Guide to
Understanding How Your Web Site Affects Your Business, Celilo Group Media &
Café Press.
REFERENCE BOOKS
1. Clifton. B. (2009). Advanced Web Metrics with Google Analytics. Wiley Publishing.
2. Ramos. A & Cota. S. (2009). Search Engine Marketing. McGraw Hill Publishing.
14 PBA 4343 - KNOWLEDGE MANAGEMENT AND CLOUD COMPUTING
5Hours/4 Credits
COURSE OBJECTIVES
1. To make the students understand the knowledge management concepts.
2. To help the students to understand the stages of development of Cloud Systems.
3. To help the students to analyze the opportunities and issues in KM and Cloud computing.
UNIT I
: The basics, KMSLC : The Knowledge organization - Knowledge Intelligence - Experience - Data - Information - Knowledge - Types of
Knowledge -Expert Knowledge - Challenges in Building KM Systems KMSLC
(12 Hrs)
UNIT II
: Knowledge Creation and Architecture, Codification : Knowledge
Creation - Model of Knowledge Creation and Transformation Knowledge Architecture - Developing a Relationship with Expert Knowledge Capture Techniques - Codification and Tools - The
Knowledge Developer’s Skill Set
(14 Hrs)
UNIT III
: System Testing, Tools, Issues :System Testing and Deployment Knowledge Testing - KM System Deployment- User Training and
Deployment - Implementation Review
- Knowledge Portal
TechnologiesLegal Issues - Business Roles in the Learning
Organization - Managing Knowledge Projects
(12 Hrs)
UNIT IV
: Cloud Computing: Understanding Cloud Computing - Developing Cloud
Services -Cloud Computing for Organization - Cloud Computing for the
corporation - Using Cloud services - Private and Public Cloud Security.
(14 Hrs)
UNIT V
: Collaboration with Cloud Computing: Collaborating on Event
Management - Contact Management - Project Management - Web based
presentation - Storing and Sharing Files and other online content - Social
networks and group ware
(13 Hrs)
TEXT BOOKS
1. M. Awad Elias, M.Ghaziri Hassan. (2008). Knowledge Management. Pearson Education.
(Units I,II,III)
2. Miller Michael. (2009). Cloud Computing. Que Publishing. (Units IV,V)
REFERENCE BOOK
Tiwani Amrit. (2001). The Essential Guide to Knowledge Management.
Education.
Pearson
14 PBA 4344 MOBILE COMMERCE & WEB ANALYTICS
5Hours/4 Credits
COURSE OBJECTIVES
1. To make the students understand the concepts of E-Commerce and M - Commerce
2. To introduce the students, various mobile applications for business
3. To introduce the students to the concepts and techniques of web analytics.
UNIT I
: Introduction to E-Commerce : E-commerce and Indian Business Context
- E-Transition Business Models for E-Commerce - Marketing Advertising - Branding - Security - Payment - Risk and Payment Systems
- Designing E-Payment Systems - Digital Signature - Online financial
services in India - Online Stack Trading
(12 Hrs)
UNIT II
: Introduction M - Commerce : M -Commerce Value Chain - Content
Providers - Mobile portals - WASPs - Mobile Communication Transition Toward 3G - GSM - TDMA - PDA - CDMA - Mobile Internet
- Mobile IP - Mobile Security and Payment - Message Authentication
Codes - Mobile Payment -Different Mobile Payment Scenario
(14 Hrs)
UNIT III
: M-Commerce Services, Next Generation : Mobile portals and Voice
portals - Information services - Directory Services -Banking and Trading
-Tailing and Ticketing -Entertainment -Business applications and
Services - Next Generation - Personalization - Location based Services
(12 Hrs)
UNIT IV
: Web Analytics : Present and Future - Web analysis fundamentals - Web
site analysis and optimization - Web server log file analysis - Page
tagging - Qualitative analysis - Web analysis in business operations
(14 Hrs)
UNIT V
: On line video analysis - Web site localization - Search analytics -In
depth path analysis - Click stream analytics - Analysis of referring
domains -Competitive intelligence analytics - Web analytics tools
(13 Hrs)
TEXT BOOKS
1. Norman Sadeh. (2010). M -Commerce - Technologies, Services and Business model.
Johh Wiley and Sons, Inc, (Units I, II & III)
2. Kaushik Avinask. (2010). Web Analytics 2.0 Wiley Publishing, Inc. (Units IV , V).
14 PBA 4345 - INFORMATION SECURITY MANAGEMENT
5Hours/4 Credits
COURSE OBJECTIVES
1. To provide the knowledge on Information Security.
2. To introduce the students the various security management models.
3. To understand and manage the risk relating to information security.
UNIT I
: Introduction to the Management of Information Security: Security Principles of Security Management - Project management tools- Planning
for security - Planning for information implementation life cycle Planning for contingencies.
(13 Hrs)
UNIT II
: Information Security Policy: Enterprise information security policy Issue specific security policy - System specific security policy Guidelines for effective policy- Developing the security program:
Organizing for security - Information security roles and titles.
(13 Hrs)
UNIT III
: Security Management Models: Introduction - Bell confidentiality model Integrity models - Access control model - Security Management models The ISO 27000 series - NIST security models.
(13 Hrs)
UNIT IV
: Security Risk Management: Accountability for risk management - Risk
identification - Risk assessment - Documenting the results of risk
assessment - Risk control strategies.
(13 Hrs)
UNIT V
: Laws in Information Security: Information security and the law - Policy
vs. Law - Ethics in Information security - Information systems audit and
control association - Information security association - Digital forensics
methodology.
(13 Hrs)
TEXT BOOK
Whiteman. E Michael and Mattord. J Herbert. (2010). Management of Information
Security. (4 ed.). New Delhi: Cengage Learning Publication.
REFERENCE BOOK
Tipton. F Harold (2012). Information Security Management. (6 ed.). CRC Press.