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Book details
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Author : Richard H. Thaler
Pages : 336 pages
Publisher : Taurus 2011-03-30
Language : Spanish
ISBN-10 : 6071101867
ISBN-13 : 9786071101860
Book Synopsis
Somos propensos a cometer errores. Cada dia tomamos decisiones sobre temas tan vitales como la educacion de nuestros hijos,
nuestras inversiones, nuestra dieta o nuestras hipotecas. Desafortunadamente, muchas veces nos equivocamos. Esto se debe a
que, como seres humanos, nos dejamos influir por una serie de percepciones erroneas que nos llevan al desacierto. El concepto
de nudge, literalmente un pequeno empujon, sirve de base a las originales y eficaces propuestas de Thaler y Sunstein para
revertir esta tendencia. Figuras de la talla de Barack Obama ya estan adoptando estas medidas. Se trata de que las personas y
las instituciones, tanto privadas como publicas, se esfuercen de forma consciente en orientar nuestras decisiones de modo que
mejoren nuestras vidas. Impulsos leves, a menudo invisibles, para incentivarnos sin mermar nuestra libertad de eleccion.