1. No category

2015
English
Edition 2015
Mission
The Baleària group mission is to respond to society’s maritime
transportation needs by offering customers quality services
while at the same time respecting the environment. Likewise,
company shareholders are provided with adequate profits;
employees enjoy the possibility of both professional and personal development.
A leading shipping company | 3
Business stadistics | 4
Management and organization | 5
Innovation | 6
Internationalization | 7
Corporate Social Responsability | 8
Cargo | 9
Service Excellence | 10
Fleet | 11
A leading shipping company
Baleària is a leading Spanish shipping company that
specialises in passenger and rolling cargo transport
among the Balearic Islands and also as one of the
largest operators in the Strait of Gibraltar. The
company also provides services in the Caribbean.
Baleària operates routes between mainland Spain (the ports of Barcelona,
Valencia and Denia) and the Balearic Islands in addition to being the only
company that connects these islands together. On the other hand, it works
the Algeciras-Tangier and Algeciras-Ceuta lines in the Strait (the main connecting point between Europe and Africa).
The company's commitment to internationalization, which began at the
end of 2011, has taken it to operating services between the United States
and the Bahamas under the Baleària Caribbean brand.
Founded in 1998 in Denia (Alicante), the company is now a reference as concerns service, innovation and social responsibility in the maritime transport
sector.
With a fleet of 22 ships and more than 1,000 employees, the shipping company is held by Adolfo Utor (57.5%), the Chairman of the company, and the
Matutes Group (42.5%).
Algeciras
Barcelona
Tánger-Med
Ceuta
Valencia
ORIDA
Ciutadella
GRAND BAHAMA
Alcúdia
Freeport
Sant Antoni
Fort Lauderdale
Miami
Dénia
Ibiza
Palma
Formentera
3
Business Statistics
Since its foundation, Baleària has earned a
reputation as a constantly growing and expanding
company both due to the incorporation of new ships
as well as the opening of new markets and lines
which has made it a leading firm.
Some of the company's most important figures include the fact that the
Baleària Group carried more than 3.2 million passengers, 4.1 million linear
metres of rolling cargo and 660,000 vehicles in 2014.
In the last six years, the company has modified its strategy by changing
its commitment to high speed with the incorporation of four newly-built
ferries between 2009 and 2010. The innovation involved with these ships
has allowed the company to maintain its turnover and growth throughout
these years of falling national demand. In spite of the current economic
situation, the company has been able to increase its turnover to attain 279
million euros in 2014, and 57 million in EBITDA.
The evolution in its human resources, which exceed a thousand people, has
been marked not only by growth in the number of lines and the incorporation of new ships to its fleet but also job stability.
Turnover Thousands of euros
Passengers
2014
279.000
2003
854.372
1998
433
Vehicles
2003
176.612
2014
3.200.000
2014
666.000
Cargo Linial meters
2014
4.100.000
2003
685.047
4
Management and organization
The company's management team includes those who are responsible for
the various geographic areas where it operates as well as those responsible
for the different departments. The fact that the Chairman of Baleària, Adolfo Utor, is also the CEO and majority shareholder, offers a dynamic component with which to flexibly handle the ever-changing market circumstances
all while constituting an advantage that has enabled the company's cohesion, growth and consolidation.
Adolfo Utor, President - CEO
The professional career of Baleària's Chairman, Adolfo Utor, has always
been linked to the shipping sector ever since he joined Flebasa in 1984. In
1998, Utor led the foundation of Baleària and, as its Chairman, has made it
the leader of maritime passenger transport with and between the Balearic
Islands in addition to considerable presence in the Strait and the Bahamas.
Moreover, Utor is a member of the ECSA (European Community Shipowners’ Associations), Board of Directors of CEOE, where he chairs the Consejo
del Mar; the Advisory Council for the Asociación de Ingenieros Navales y
Oceánicos de España (AINE), the Bureau Veritas Spanish Naval Committe,
Exceltur; the Mesa de Turismo Nacional; the Asociación Valenciana de Empresarios and is the founder and executive of the Círculo de Empresarios de
Dénia, Fundación Conexus as well as a member of the Advisory Council of
the Asociación para el Progreso de la Dirección. From 2009 to 2014 Adolfo
Utor has been the Chairman of the Spanish Shipping Association (ANAVE,
as it is known in Spanish).
PRESIDENT & CEO
Adolfo Utor
EXECUTIVE MANAGER
GENERAL
SECRETARIAT
CFO
Víctor Terricabras
David Fernández
Ricardo Climent
SUPPORT AREAS
Human Resources
IT
CSR & Innovation
Quality
On-Board Services
Legal Services
Finances and Administration
MANAGERS AREA
Strait of Gibraltar
Balearic Islands
Mainland Spain
PASSAGE
CARGO
FLEET
Marketing
Communication
Customer Service
Sales
Cargo
Cargua
Trasbalia
Fleet Technicial
DPA / CSO
Fleet delegation
Ships
MANAGER
AMERICA
José Vicente Herrero
5
Innovation
Baleària is committed to R+D+i projects that enable
it to reduce its CO2 emissions and consumption of
fuel in an effort to achieve a more efficient fleet.
Baleària is a pioneer in Spain in the promotion of the use of liquefied gas in
maritime transport as it is working on the development of the first auxiliary
gas engine for a passenger ferry and has signed agreements to substitute
the diesel engines in some of its high-speed ships with new LNG engines.
This change in energy is a response to its environmental commitment and
its adaptation to future regulations as the use of gas reduces CO2 emissions by 40% and eliminates all other types of emissions that are harmful
to human health.
Baleària is participating in the EU's Horizon 2020 program with a project
on the co-generation or use of the heat produced by its ships to generate
electricity for self-consumption.
It also participates in projects financed by the EU's R+D FP7: ThroughLife
(already finished, it analysed new materials that reduce corrosion in ships)
and Joules (which studies the optimisation of the energy process in ships
to reduce polluting emissions). On the other hand, it works to reduce rolling
cargo loading and unloading operation times by half.
One of the greatest challenges facing Baleària is its new management system which will allow it to comprehensively manage the shipping company's
main pillars - the customer side (bookings) as well as its material and human resources (ships). This new tool shall guarantee the company's future
and competitiveness.
Baleària Ecoefficiency Index
(IEB)
Baleària's Ecoefficiency Rating (IEB)
links its contaminating emissions with
the actual ship occupation by mile. In
an effort to improve this rating, the
company's innovation is aimed at decreasing CO2 emissions and increasing
its occupation.
IEB 2014
Fleet average: 0.158 kg CO2/t x mile
The Environment
The environment is one of the shipping company's main commitments
and, therefore, it fosters improvements in resource optimisation,
consumption control and waste
recycling. To this end, it has implemented a quality and environmental management system certified
by Bureau Veritas which is based on
ISO 9001:2008 and ISO 14001:2004
standards.
ISO 9001
ISO 14001
6
Internationalization
One of the company's major focuses for the future
in order to be more competitive is opening up to
foreign markets. Baleària has the capacity to keep
growing and become a global operator.
In 2003, Baleària took the first steps towards internationalization by obtaining a licence to work the high-speed Algeciras-Tangier line. After just
5 years from its foundation, the company exported its business model to
Morocco.
As a result of Baleària's internationalization strategy, it inaugurated a route
in 2011 between Fort Lauderdale (near Miami, in the United States) and the
port of Freeport (Grand Bahama, in the Bahamas) and later also created
connections to the Bahaman island of Bimini.
One of Baleària's challenges is to increase its turnover from international
traffic, 15% in 2014, by 50%. To do so, new business is being explored in the
Caribbean and in South America.
A Model for Export
The Short Sea Shipping model involves mixed regular cargo, passenger and
vehicle maritime transport on Ropax type fast ferries (for passengers and
vehicles) and standard ferries (for rolling cargo as well). This ships allow for
rapid, efficient and safe operations all while offering detailed services for
passengers.
7
Corporate Social
Responsability
For Baleària, CSR is a way to manage the company
and a commitment to all of its interest groups
which allows it to create shared values based on
responding to social and environmental needs.
The Baleària Foundation
The Baleària Foundation was created in 2004 with a solid view to meeting
the company's social responsibilities through which it gets socially involved in
the territories where the shipping company operates. The Foundation, which
collaborates with more than 270 entities in different areas (social, cultural,
sports, ecological), works to fulfil the commitments defined in its Code of
Conduct and Business Ethics.
Code of Conduct
This document describes the values, ethical principles and practices that
must guide and stimulate Baleària's activities internally as well as the steps
to follow when working with the company's various interest groups.
Baleària Values
The Business School
The Baleària Business School offers
training for its workers' professional and personal development and
for the professionals it recruits who
wish to work at the shipping company.
A solid commitment with customers, with the aim of offering quality services which guarantee their safety and satisfaction as well as establishing
honest and lasting relationships.
Commitment with society, undertaking actions that improve social cohesion and cultural reinforcement in the areas where the company operates.
Innovation and continuous improvement, which is applied to vessels and
services so that the company is competitive and able to achieve excellence
in its management.
Respect for the environment, with effective action and policies which go
above and beyond simply complying with regulations.
Commitment with our employees who are the company’s principal asset
and, therefore, advocating appropriate and stable relationships within a
framework of equal opportunities.
8
Cargo
Baleària has extensive experience in the transport of
large volumes of goods, both in Ro-Pax (which carry
passengers in addition to cargo) as well as in cargo
ships, on all of the lines it operates in Spain.
From its foundation, Baleària has helped improve maritime connections
and has brought its different destinations closer together. With respect to
cargo, the shipping company has contributed to the concept of "just in time"
with reliable, daily and on-time services that have made it possible to improve supplies and optimise companies' logistics chain.
The technical characteristics of its ships and their holds facilitate the transport of self-propelled cargo vehicles (which can embark using their own
means), a service that Baleària has always promoted on short-distance
and medium-distance routes with the confidence that the drivers themselves are the ones who can provide the best logistics solutions and flexibility
when carrying their own goods with their own vehicles (70% of all embarkations are completed with drivers on board)
Baleària Cargo
Baleària Cargo, the Group logistics unit, specializes in offering a wide range of personalized products and services to transport cargo in accordance
with customer needs, whether a comprehensive service from door to door,
door to dock or dock to door. Baleària Cargo has more than 350 teams.
9
Service Excellence
Offering service that exceeds our customers'
expectations is one of Baleària's objectives. Service
excellence is important before and after travel but,
above all, the on-board experience must be pleasant
and original.
The shipping company's philosophy is that its passengers must feel as
though their holidays have begun as soon as they board. Our ships are not
just a means of transport between two locations but rather a place to begin your holidays, enjoying the relaxation, entertainment and gastronomy
offered all the way to your destination.
Passenger comfort is guaranteed with the different types of accommodation (depending on the ship: tourist or first-class seats and cabins). Some
of our primary on-board services include our restaurants and bars, shops
and special family services.
On-board entertainment is one of Baleària's strong points. Besides audiovisual screenings, some ships feature Internet, relaxation areas on outdoor
decks, child play areas and swimming pools. During holiday seasons, added
value is offered on our routes with entertainment programs that include
musical and magic performances, children's workshops and activities led by
instructors as well as massages and beauty treatments.
Customer satisfaction
surveys
Font: Investrategia 2014
Company service 7.6
Ships 7.7
Would you travel with Baleària again? 93,4%
Another aspect Baleària is promoting on-board is its culinary diversity
and quality with seasonal, recently-made products, varied menus (complete menus, single dishes and vegetarian or gluten-free dishes), à la carte
restaurants, typical dishes from the areas where it operates... Also worth
highlighting are its cocktail menus and ice creams in the summer.
Service excellence is a goal shared by all of the company's employees and
is reflected in its customers' loyalty (9 out of every 10 travel again with the
company).
10
A Large, Modern Fleet
The Baleària fleet is comprised of 22 ships, 12 of which
are ferries and 10, high-speed ships. They are two
types of complementary ships with different features
for passengers meaning the shipping company often
combines them on some routes.
Ferries
Baleària's current focus is on its ferry services. Thus, the fleet was renewed
between 2009 and 2010, with an investment totalling 350 million euros to
incorporate four next-generation ships: Martín i Soler, Passió per Formentera, Alhucemas and Abel Matutes. These ships mostly stand out because
of their sustainability as well as their design and services which are tailored
to passenger comfort. On the other hand, technical innovations have been
added for pleasant journeys even in adverse weather conditions. Therefore,
Baleària has innovated its offer by guaranteeing the reliability of its connections and offering added value with leisure and entertainment services.
Fast ferries
The main characteristic of its fast ferries is their navigation speed, normally
above 32 knots, which makes it possible to complete journeys in a shorter
amount of time to essentially create a bridge between two points.
11
MARTÍN I SOLER FERRY+
Lenght
165 m
Beam
25 m
Max. speed.
23 kn
People
1.200
ACCOMODATION
Superior Seating
Turista Seating
Lobby Bar
56 quadruple cabins
2 cabins PMR
4 suites
ON BOARD SERVICES
Vehicles
105
105
Cargo
1.710 l.m.
Shop
Restaurant
Bar
Telepizza
Swimming pool
Outside areas
Children's play area
Family services
Games areas
Internet via satellite
Audiovisuals
Lift
PMR adapted
Luggage compartments
Pets cages
12
BAHAMA MAMA FERRY+
Lenght
154 m
Beam
24 m
Max. speed
23 kn
People
1.000
Vehicles
Cargo
126
1.350 l.m.
ACCOMODATION
ON BOARD SERVICES
Superior Seating
Turista Seating
Lobby Bar
43 quadruple cabins
6 doble cabins
2 cabins PMR
2 suites
Shop
Restaurant
Bar
Telepizza
Swimming pool
Outside areas
Family services
Internet via satellite
Audiovisuals
PMR adapted
Luggage compartments
Pets cages
13
ABEL MATUTES FERRY+
Lenght
190 m
ACCOMODATION
ON BOARD SERVICES
Beam
26 m
Max. speed
23 kn
Superior Seating
Lobby Bar
90 quadruple cabins
2 cabins PMR
Shop
Restaurant
Bar
Telepizza
Outside areas
Family services
Internet via satellite
Audiovisuals
PMR adapted
Luggage compartments
Pets cages
People
900
Vehicles
247
Cargo
2.235 l.m.
14
PASSIÓ PER FORMENTERA
Lenght
100m
Beam
17 m
Max. speed
22 kn
People
800
Vehicles
105
Cargo
ACCOMODATION
ON BOARD SERVICES
Turista Seating
Lobby Bar
Shop
Bar
Wifi
Outside areas
Family services
Audiovisuals
PMR adapted
Luggage compartments
Pets cages
FERRY+
300 l.m.
15
VISEMAR FERRY
Lenght
186 m
Beam
25 m
Max. speed
24 kn
People
Vehicles
Cargo
600
74
ACCOMODATION
ON BOARD SERVICES
Turista Seating
Lobby Bar
63 quadruple cabins
2 cabins PMR
Shop
Restaurant
Bar
Outside areas
Family services
Audiovisuals
PMR adapted
Luggage compartments
Pets cages
2.860 l.m.
16
POETA LÓPEZ ANGLADA FERRY
Lenght
133 m
Beam
22 m
Max. speed
18 kn
People
1.257
Vehicles
Cargo
243
ACCOMODATION
ON BOARD SERVICES
Lobby Bar
Superior Seating
Shop
Restaurant
Bars
Children's play area
Family services
Audiovisuals
PMR adapted
Luggage compartments
Pets cages
780 l.m.
17
NÁPOLES / SICILIA FERRY
Lenght
Beam
186 m
ACCOMODATION
ON BOARD SERVICES
25,6 m
Cabins
Turist Seating
Superior Seatting
Lobby bar
Restaurant
Bar
3D Cinema
Shop
Wi-Fi
Family services
Audiovisuals
PMR adapted
Luggage compartments
Pets cages
Max. speed
23 kn
People
1.000
Vehicles
Cargo
75
2.030 m.l.
18
NISSOS CHIOS FERRY
Lenght
136 m
Beam
21 m
Max. speed
28 kn
People
1.400
Vehicles
Cargo
425
ACCOMODATION
ON BOARD SERVICES
Turist Seating
Superior Seating
Lobby Bar
19 doble cabins
52 quadruple cabins
2 camarotes PMR
Restaurant
Bar
Shop
Family services
Audiovisuals
PMR adapted
Luggage compartments
Pets cages
530 l.m.
19
POSIDONIA FERRY
Lenght
69 m
Beam
14 m
Max. speed
17 kn
People
Vehicles
Cargo
728
40
ACCOMODATION
ON BOARD SERVICES
Turista Seating
Bar
Children's play area
Outside areas
Wifi
Family services
Audiovisuals
PMR adapted
Luggage compartments
Pets cages
120 l.m.
20
RAMON LLULL FAST FERRY
83 m
ACCOMODATION
Beam
13 m
Turista Seating
Superior Seating
Max. speed
32 kn
Lenght
People
Vehicles
477
90
ON BOARD SERVICES
Bar
Shop
Family services
Audiovisuals
PMR adapted
Luggage compartments
Pets cages
21
PINAR DEL RÍO FAST FERRY
Lenght
74 m
ACCOMODATION
Beam
26 m
Turista Seating
Superior Seating
Max. speed
32kn
People
Vehicles
462
80
ON BOARD SERVICES
Bar
Shop
Family services
Audiovisuals
Mini casino
PMR adapted
Luggage compartments
Pets cages
22
SERIE JAUME (I, II, III) FAST FERRY
Lenght
78 -81 m
Beam
26 m
Max. speed
32 kn
People
623 - 655
Vehicles
130 - 140
ACCOMODATION
Turista Seating
Superior Seating
ON BOARD SERVICES
Bar
Shop
Family services
Audiovisuals
PMR adapted
Luggage compartments
Pets cages
23
AVEMAR DOS FAST FERRY
Lenght
62 m
ACCOMODATION
Turista Seating
Beam
23 m
23 m
Max. speed
32 kn
People
855
Vehicles
150
ON BOARD SERVICES
Bar
Shop
Audiovisuals
PMR adapted
Luggage compartments
Pets cages
24
NIXE FAST FERRY
Lenght
63 m
ACCOMODATION
Turista Seating
Beam
Max. speed
16 m
32 kn
People
546
Vehicles
100
ON BOARD SERVICES
Bar and outside area
Audiovisuals
Luggage compartments
Pets cages
25
MAVERICK (I, II)
Lenght
40 m
Beam
9,5 m
Max. speed
People
30 kn
357
FAST FERRY
ACCOMODATION
Turista Seating
ON BOARD SERVICES
Audiovisuals
Luggage compartments
Pets cages
26
FORMENTERA DIRECT FAST FERRY
Lenght
50 m
ACCOMODATION
Turista Seating
Beam
Max. speed
People
Vehicles
14 m
25 kn
300
ON BOARD SERVICES
Bar
Family services
Audiovisuals
Luggage compartments
Pets cages
36
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Alcúdia 07410
Estación Marítima, s/n
Tel. 971 897 470
Fax 971 548 171
Algeciras 11207
Estación Marítima
Puerto de Algeciras
Oficinas F-04 y F-23
Tel. 956 589 530
Fax 956 666 624
Palma 07015
Estación Marítima, 3
Tel. 971 405 360
Fax 971 405 653
Sant Antoni 07820
Estación Marítima, s/n
Tel. 971 348 146
Fax 971 345 299
Tánger 90000
Port Commercial, s/n
Barcelona 08039 Marruecos
Terminal Drassanes, s/n
Tel. 933 248 980
Fax 933 248 008
Tel. 00212 539 934 463
Fax 00212 539 933 440
Valencia 46024
Ceuta 51001 Estación Marítima
Estación Marítima
Tel. 856 205 190
Fax 856 20 69 42
Moll de la Túria
Tel. 963 671 483
Fax 963 676 197
Ciutadella 07760
Port Comercial Son Blanc
Camí de sa Farola, s/n
Tel. 971 484 430
Fax 971 382 489
Dénia 03700
Estación Marítima, s/n
Tel. 966 428 700
Fax 965 990 754
Formentera 07870
Estación Marítima, s/n
Port de La Savina
Tel. 971 323 007
Fax 971 322 930
Ibiza 07800
Estación Marítima, s/n
Tel. 971 314 005
Fax 971 190 628
Fort Lauderdale
Terminal 1
Port Everglades
Fort Lauderdale 33316
Florida - USA
Tel. (+1 866) 699 6988
Freeport
Madrid 28010 Terminal 1
Marqués de Riscal, 11, 3º-1ª
Tel. 914 091 442
Fax. 914 092 332
Freeport Harbour
Queen Highway
Grand Bahama
Tel. (+1 954) 278 3791
Maó 07701
Estación Marítima, s/n
Andén D-Poniente
Tel. 971 355 980
Fax 971 354 928
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