1. Turismo

55
ETPO
TH
ANNUAL
MEETING
16-17th October, 2014. Madrid. Spain
www.europe-tpo.com
GOBIERNO
DE ESPAÑA
MINISTERIO
DE ECONOMÍA
Y COMPETITIVIDAD
PARTICIPANTS
Austria Karl Hartleb Deputy Director
General. Advantage Austria
Austria David Bachmann Director
Marketing/CMO. Advantage Austria
Austria Manfred Schmid Strategic
Controlling. Advantage Austria
Belgium Dirk Van Steerteghem Director
for Trade. Flanders Investment & Trade
Belgium Bénédicte Wilders Chief
Executive Director. Brussels Invest & Export
Bosnia Enes Ališković Director. Bosnia
and Herzegovina Export Promotion Agency
Cyprus Nelly Koulia Director of Trade.
Ministry of Energy, Commerce, Industry and
Tourism
Cyprus Themis Papasolomontos
Coordinator of Promotion of Services and
Trade Centers. Ministry of Energy,
Commerce, Industry and Tourism
Czech Republic Petr Eichner Director of
Representation at Spain. Czech Trade
Promotion Agency
Denmark Jakob Linulf Deputy Head of
Department, Strategy and Policy.
The Danish Trade Council
Estonia Allar Korjas Director of Export
Division. Enterprise Estonia
Finland Pekka Tolonen Vice President,
Head of Region West Europe & Africa. Finpro
France Antoine de Dianous Chief
Executive Officer, International Cooperation
Mission. UBIFRANCE
Germany Angela Bley
Managing Director, Market Access. Germany
Trade and Invest (GTAI)
Germany Alexandra Böhne Director
European Policy, EU Financial Instruments,
EU Foreign Trade Promotion. Association of
German Chambers of Commerce and
Industry (DIHK)
Greece Georgios Filiopoulos Executive
Director. Enterprise Greece S.A.
Greece Vasso Kyrkou Head of International &
Stakeholder Relations Unit. Enterprise Greece S.A.
Iceland Jon Asbergsson Managing Director.
Islandsstofa / Promote Iceland
Iceland Andri Marteinsson Director.
Islandsstofa / Promote Iceland
Italy Aniello Musella Director of Enterprises
and Institutions Department. Italian Trade
Agency (ICE)
Italy Patrizia Pelliccia Strategic Projects &
International Tenders Procurement Office Officer. Italian Trade Agency (ICE)
Italy Maria Gisella de Pace Strategic Projects
& International Tenders Procurement Office Officer. Italian Trade Agency (ICE)
Lithuania Jurgita Butkeviciene Director of
Export Department. Enterprise Lithuania
Luxembourg Carole Tompers Secretary
General. Luxembourg for Business GIE
Luxembourg Kim Miranda Project Manager.
Luxembourg for Business GIE
Malta Joe Schembri Chief Officer, Export
Support & Clusters. Malta Enterprise
Netherlands Edwin Ouwejan Member of the
Board. Netherlands Enterprise Agency
Poland Michal Polanski Director of Economic
Promotion Department. Polish Agency for
Enterprise Development (PARP)
Portugal Pedro Manuel Ortigão Correia
Executive Vice-President. AICEP - Portugal
Global - Trade & Investment Agency
Portugal Miguel de Brito Malaquias Pereira
Advisor of the Board of Directors. AICEP Portugal Global - Trade & Investment Agency
Romania Cezar Patriche Counselor of
Economic Affairs in Spain. Ministry of Economy
Romania Maria Dumitrica Assistant of
Economy Affairs Counselor in Spain. Ministry of
Economy
Switzerland Christoph Peter Head Export
Development. Switzerland Global Enterprise
Switzerland Rolf Lüthi Head of Training.
Switzerland Global Enterprise
United Kingdom Dominic Jermey CEO. UK
Trade & Investment (UKTI)
United Kingdom Martin Phelan Director for
Spain and Portugal. UK Trade & Investment (UKTI)
Spain Francisco Garzón CEO. ICEX Spain
Trade and Investment
Spain Alicia Montalvo General Director for
Institutional Cooperation. ICEX Spain Trade and
Investment
Spain Isaac Martín Barbero General Director
for Internationalization. ICEX Spain Trade and
Investment
Spain Juan Miguel Márquez Director for
Institutional Relations. ICEX Spain Trade and
Investment
PROGRAMME
DAY 1
WEDNESDAY, OCTOBER 15
Reina Sofía Museum
Calle Santa Isabel, 52. Madrid
19.15 - 20.45
Guided visit to Reina Sofía Museum
(Sabatini Building)
20.45 - 21.45
Welcome reception in Reina Sofía Museum
Restaurant (Nouvel Building)
DAY 2
THURSDAY, OCTOBER 16
Hotel AC Cuzco (Gran Forum)
Paseo de la Castellana, 133. Madrid
08.45
Registration and get-together
OPENING SESSION
09.00 - 09.20 Welcome remarks
Francisco Garzón (CEO - ICEX Spain Trade and Investment)
09.20 - 10.45 Round Table - Innovation, Financing and Internationalization
Marisa Poncela (Secretary General for Science, Technology and Innovation,
Ministry of Economy and Competitiveness, Spain)
José María Piñero (General Director of Community Funds, Ministry of Finance, Spain)
Francisco Marín (General Director Future Plus)
Daria Golebiowska-Tataj (CEO of Tataj Innovation)
Chaired by Enrique Verdeguer (Director ESADE Business School, Madrid)
10.45 - 11.15 Coffee Break
UPDATE ON ETPO WORKING GROUPS
Session 1
Information Systems
11.15 - 12.15
Paul Kelly (ITC), Veronica Lau (Germany Trade and Invest)
Chaired by Alicia Montalvo (General Director for Institutional Cooperation, ICEX)
Session 2
Evaluation of the Impact of TPOs
12.15 - 13.15
Manfred Schmid (Advantage Austria), José Prunello (ITC)
Chaired by Isaac Martín Barbero (General Director for Internationalization, ICEX)
13.15 - 15.00 Lunch
COOPERATION WITH OTHER INSTITUTIONS
Session 3
What Our Latin-American Counterparts Do: Redibero
15.00 - 15.45
Emiliano Cisneros (Fundación ExportAr - Argentina)
Cooperation with DG Enterprise - Relations Between EC 15.45 - 16.45 ETPO - European TPOs
Session 4
Carlo Corazza and Edward Tersmette (DG Enterprise, EU)
Chaired by Francisco Garzón (CEO - ICEX)
16.45 - 17.15 Coffee Break
Session 5
TPOs Cooperation on Common Projects
17.15 - 18.15
Aniello Musella (ICE, Italy), Antoine de Dianous (UBIFRANCE),
Carlo Corazza and Edward Tersmette (DG Enterprise, EU)
Chaired by Francisco Garzón (CEO - ICEX)
Café de Oriente
Plaza de Oriente, 2. Madrid
20.30 - 23.00 Dinner at Café de Oriente
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DAY 3
FRIDAY, OCTOBER 17
Hotel AC Cuzco (Gran Forum)
Paseo de la Castellana, 133. Madrid
ETPO KEY ISSUES AND BEST PRACTICES
Action-Oriented Knowledge. An Entrepreneurial Approach
09.00 - 09.45 for TPOs
Session 1
Eduardo Olier Arenas (Instituto Choiseul, Spain)
Chaired by Isaac Martín Barbero (General Director for Internationalization, ICEX)
Session 2
How Digital Trend Will Change TPOs Positioning in the Next Years
09.45 - 10.30
Mark Blackbum (UKTI), Christoph Peter (Switzerland Global Enterprise)
Chaired by Alicia Montalvo (General Director for Institutional Cooperation, ICEX)
10.30 - 11.00 Coffee Break
Summary of 2014 ETPO
11.00 - 12.00 Main findings and next steps
Session 3
12.00 - 12.10 Presentation 56th ETPO Annual Meeting Zurich 2015
CLOSING SESSION
12.15 - 12.30
Arancha González (ITC Executive Director)
12.30 - 12.45 Closing remarks
Jaime García-Legaz (Secretary of State for Trade, Ministry of Economy and
Competitiveness, Spain)
El Escorial
13.00 - 13.45 Trip to El Escorial
14:15 - 15.45 Lunch at Real Club de Golf La Herrería
16.00 - 19.15 Guided visit to the Royal Site of San Lorenzo de El Escorial
20.00
Aprox. arrival time to Madrid
N
W
E
S
MAP
Paseo de la Castellana
Cuatro Torres
Business Area
Plaza Castilla
Plaza de Cuzco
AC Hotel Cuzco
Ministry of Economy and
Competitiveness
Santiago Bernabeu
Stadium
Paseo de la Castellana
Plaza de Lima
Calle Raimundo
Fernández Villaverde
Plaza Emilio Castelar
Paseo de Recoletos
Plaza de Colón
Plaza de Oriente
Puerta del Sol
Plaza de Cibeles
Puerta de Alcalá
Prado Museum
Paseo del Prado
Calle de Alcalá
Café de Oriente
Thyssen Bornemisza Museum
Parque
del Retiro
Plaza de las Cortes
Reina Sofía Museum
Atocha
Ronda de Atocha
VENUES
AC Hotel Cuzco (Gran Forum)
Paseo de la Castellana, 133
Reina Sofía Museum
Calle Santa Isabel, 52
Café de Oriente
Plaza de Oriente, 3
SUGGESTED HOTELS
AC Hotel Cuzco
Paseo de la Castellana, 133
T: +34 - 91- 556 06 00
AC Hotel Aitana
Paseo de la Castellana, 152
T: +34 - 91- 458 49 70
NH Eurobuilding
Calle Padre Damián, 23
T: +34 - 91- 353 73 00
Hotel Meliá Castilla
Calle del Capitán Haya, 43
T: +34 - 91- 567 50 00
GOBIERNO
DE ESPAÑA
MINISTERIO
DE ECONOMÍA
Y COMPETITIVIDAD